Dalton—The World Floor Covering Association (WFCA) and the North American Association of Floor Covering Distributors (NAFCD) have formed a partnership focused on increasing participation in WFCA training offerings by leveraging NAFCD members’ local relationships with retailers.
The first initiative planned by the two organizations—announced by Scott Humphrey, CEO of WFCA, and Kevin Gammonley, NAFCD executive vice president—aims to significantly increase awareness of WFCA research and training resources within the flooring retailer community. “This joint program will focus on NAFCD distributors promoting the 2016 WFCA Sales Training Camps to their retailer customers,” Humphrey said. “By tapping into the deep relationships that distributors have with retailers in their regional markets, we expect to enhance growth in retail sales nationwide, providing benefit for the industry at every level.”
The new partnership is designed to expand its focus over time. WFCA and NAFCD plan to facilitate and streamline industry communications through both associations, expand support for industry advocacy issues and secure potential new members through their respective member bases. Noting the WFCA’s evolution into a retailer-focused association, Humphrey explained he and Gammonley realized the two associations had much to gain through collaboration and the sharing of resources. “Together we will be able to capitalize on each other’s offerings and streamline professional training, industry driven research, advocacy programs and overall communications affecting members of both groups,” Humphrey stated.
Torrey Jaeckle, NAFCD president, highlighted the parallel histories and missions of his organization and WFCA. “Just as WFCA was founded to help advance the floor covering industry—shaping public and industry policy, promoting professional development through certification and providing its retailer members the business tools and resources to increase profitability—NAFCD is dedicated to the success of distributors,” he said. “The distributor’s needs are similar to those of the retailer, and the distributor’s welfare is dependent on the success of the retailer.”
Jaeckle agreed both WFCA and NAFCD have much to gain through their enhanced partnership. “We are all aware that our industry is changing and evolving and we need to do the same,” he added. “Through our collaboration with the WFCA we can build on the solid foundations of both organizations and ensure we are delivering on the needs of all of the players at the core of our industry.”
Manchester, N.H.—CCA Global Partners has partnered with the World Floor Covering Association (WFCA) after its recent purchase of the International Certified Flooring Installers Association (CFI) to help address the shortage of qualified flooring installers. Through this new partnership, members of CCA’s floor covering divisions will be provided with incentives to bring new hires to the industry and the CFI will have them qualified and up-to-speed quickly.
“CFI is well-respected for providing quality installation training,” said Charlie Dilks, chief product officer, CCA Global Partners. “CCA members have been asking for help in recruiting and training more installers and we feel this program will help them meet the challenge.”
Through this new partnership, members of Carpet One Floor & Home, Flooring America/Flooring Canada and International Design Guild will benefit from tuition credits and discounts from both CCA and WFCA.
“It’s exciting to see CCA making a significant investment to help resolve an industry-wide problem,” said Scott Humphrey, CEO of WFCA “We are happy to do our part in encouraging CCA’s members to provide installation training through CFI.”
CCA will provide its members a discount toward the cost of tuition when the installer completes one of CFI’s installation training classes for carpet and hard surface classes.
“This is a huge step helping alleviate some of the challenges our members have faced with the current installer shortage,” Dilks added. “Quality installers are essential to our members’ success.”
The CFI schools introduce installers to many types of flooring and the tools of the trade with an emphasis on efficiency and craftsmanship. Courses cover hands-on installation techniques, customer service training and OSHA and EPA standards training. Graduates would leave a five-week residential carpet class with the skill sets and confidence to go into the field and have the ability to install an average 3 bedroom home. They also receive CFI Certification.
Maybe I’ve been in a rut. Maybe I need some new ideas, a fresh approach or just some enthusiasm for flooring after a tough 2013. There is no better way to ignite those competitive fires than investing the time and money for a concentrated agenda of seminars, meetings, non-stop new ideas and networking. Yes, you have to be away from the familiar grind for a few days, but it’s worth it. Continue reading Installments: Why should I attend Surfaces?
Anaheim, Calif.—The Senate-passed Marketplace Fairness Act sits idle in the House, unlikely to see any legislative action until first-quarter 2014 at the earliest. Undaunted, World Floor Covering Association (WFCA) CEO Scott Humphrey remains resolute in his push to win Congressional approval for the Marketplace Fairness Act, which he said would level the playing field for brick-and-mortar flooring retailers who pay sales tax while online retailers in 34 states do not. Humphrey said he and WFCA lobbyists recently met with 14 Congressmen as well as the staff of Rep. Bob Goodlatte (R-Va.), the chairman of the House Judiciary Committee. Continue reading WFCA remains optimistic on Marketplace Fairness Act
Chicago—The World Floor Covering Association (WFCA) is sponsoring CFI flooring installation and training certification in Chicago Jan. 14-17. Hosted by the Chicago Floorcovering Association (CFA), the two-day courses focus on hands-on, skills training, and knowledge for the professional residential flooring installer. Continue reading WFCA sponsoring CFI training in Chicago
Anaheim, Calif.—The World Floor Covering Association (WFCA), has launched the first nationwide flooring installation training showcase which will be overseen and taught by the Certified Flooring Installers Association (CFI). The collaboration was born out of the WFCA’s long-standing relationship with CFI dating back to 1998.
As part of the coordinated effort, the WFCA will sponsor six regional training programs offering complete installation coursework on every category of flooring. The CFI team of 80-plus trainers, comprised of some of the most knowledgeable trainers in the industry, will provide the instruction. Continue reading WFCA teams with CFI to sponsor installation workshops
Anaheim, Calif.—The World Floor Covering Association (WFCA) said it has launched the first nationwide flooring installation-training showcase underwritten by WFCA and overseen and taught by the Certified Flooring Installers Association (CFI). Continue reading WFCA, CFI partner in training programs
Anaheim, CA – October 10, 2013 – The World Floor Covering Association (WFCA) recently announced the completion of another successful national consumer media tour. CEO Scott Humphrey and other WFCA executives traveled to the media capitals of New York, Des Moines and Birmingham this spring and summer. They met with 55 editors and writers from over 50 of the top nationally distributed home and shelter magazines. Continue reading WFCA wraps national consumer media tour