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Wools of New Zealand's Brilliant Choices sales event returns

Marietta, Ga. — Nothing says “fashion for your floor” like New Zealand wool carpet and rugs, especially this spring. Starting April 15, the annual Brilliant Choices spring sale will run through May 31 at all Premier Partner retail stores. The event not only provides customers with a discount on Wools of New Zealand brand products, but also donates a portion of each purchase to Shear Joy, a Heifer International program that provides sheep to needy families worldwide. Shear Joy sheep donations help advance the cause against hunger and poverty. Entire communities depend on wool and meat from sheep, and struggling families use sheep’s wool to make clothes, or sell it for extra income. Continue reading Wools of New Zealand's Brilliant Choices sales event returns

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Wools of New Zealand popular at upcoming markets

Marietta, Ga. — Seventeen Wools of New Zealand brand partners will be celebrating the beauty, softness and durability of New Zealand wool in the Wools of New Zealand pavilion at the 2013 Surfaces event, Jan. 29 to31, in Las Vegas. On a 19,000-square-foot oasis of green carpet, the group will fill the convention floor with eco-fabulous fashions and diverse designs. Continue reading Wools of New Zealand popular at upcoming markets

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Wools of New Zealand sponsors Brilliant Choices

October 15 thru November 30 will bring added incentive for consumers to choose branded Wools of New Zealand carpet and rugs thanks to Brilliant Choices Wool Carpet Sale, a four-win program designed to benefit consumers, Premier Partner retailers, wool carpet manufacturers and the Heifer Organization.

Wools of New Zealand’s participating mill partners will offer Premier Partner retailers a minimum 10 percent off wholesale prices for Wools of New Zealand brand products during the promotion. Continue reading Wools of New Zealand sponsors Brilliant Choices

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Suppliers set to jumpstart sales via spring promos

From March Madness and the Grapefruit League to spring sales and rebates, many phrases and terms make their way into the conversation this time of year. Numerous flooring companies gear up for the season by running special springtime promotions, an annual rite of the season. Here are just a few specials being offered. Continue reading Suppliers set to jumpstart sales via spring promos

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WONZ launches new app for Apple products

Marietta, Ga.—Wools of New Zealand is offering a free application for the iPad and iPhone to spread the word about the health, sustainability, beauty and comfort benefits of wool. The new app is loaded with comprehensive information on wool, to make it a valuable, convenient and easy-to-use selling platform. Retail sales associates can use it as a training tool and as a sales aid that helps answer consumers’ questions about wool. Since the iApp is also available to consumers, it acts as a take home brochure, giving potential buyers instant access to the qualities that make wool a premier fiber. Continue reading WONZ launches new app for Apple products

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Stark acquires Rodeo Carpet Mills

MARIETTA, GA.—Stark Carpet has acquired Rodeo Carpet Mills, making it a division that will be run by Carmen Murray, former owner and president of Rodeo. Stark will produce the Rodeo line of custom wool rugs and broadloom, much of which will carry Wools of New Zealand’s (WONZ) Laneve brand. Continue reading Stark acquires Rodeo Carpet Mills

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Wools of New Zealand creates dealer advisory board

MARIETTA, GA.—To help ensure it is giving its Premier Partner dealers what they need to be successful, Wools of New Zealand has recruited seven of the industry’s leading upscale retailers to form its Premier Partner Advisory Council.

“By uniting this exceptional group of retailers, we are able to redefine the wool industry and create new ways of doing business that are built on a strong foundation of partnership,” said Elise Demboski, Wools’ executive director of North America. Continue reading Wools of New Zealand creates dealer advisory board

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Defending coastline from oil, Florida turns to recycled carpet

WALTON COUNTY, FLA.— The Gulf oil spill has become the biggest environmental disaster ever experienced in the U.S. In their efforts to protect the Gulf Coast from the mammoth runaway oil slick, emergency responders have turned to an array of standard defenses such as booms and industrial skimmers. Continue reading Defending coastline from oil, Florida turns to recycled carpet