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WFCA presents Gold Standard Award winners

Dalton, Ga.—WFCA has announced the annual winners of the Gold Standard Award, which recognizes stores that have created an outstanding consumer retail experience. In the category including retailers with sales over $10 million, Coles Fine Flooring based in San Diego, Calif., took top honors. In the under $10-million category, Brian’s Flooring and Design based in Birmingham, Ala., was recognized.

The first-place winner in the over $10-million category received a choice either a two-day onsite custom CFI carpet seaming class or a two-day onsite custom sales training class. Additionally, the winner received one-year online WFCA University tuition. The first-place winner in the under $10-million category received the same options as above but only a single-day of classes.

Each award category also recognized second- and third-place recipients. Second-place winners in both categories received $1,000 in WFCA Trade Scholarship funds, plus one-year worth of WFCA University tuition. The third-place winners in both categories were honored with $500 in WFCA Trade Scholarship funds, plus one-year tuition to WFCA University online. Additional winners included:

Over $10 million:

  • Second place—Carpetland USA, Davenport, Iowa
  • Third place—H.J. Martin and Son, Green Bay, Wis.

Under $10 million:

  • Second place—Russell Martin Carpet and Rugs, Naperville, Ill.
  • Third place—Independent Carpet One Floor and Home, Westland, Mich.

Coles Fine Flooring’s standout success is attributable to its firm commitment to client service, employee retention programs and community involvement. The business strives to accommodate consumers in every aspect including the accessibility and presentation of its showrooms which now include a new Kitchen & Bath Design Center that is staffed with experts who boast over 50 years of collective experience, a dedicated customer service department that is staffed seven days a week and a one-year satisfaction guarantee.

The company is also heavily involved in community and charitable causes. It is an active member of the San Diego Humane Society and hosts pet adoption events on site at its retail locations. Coles also supports the YMCA Youth and Family Services Division, Music Matters—an organization that restores musical instruments and gives them to students in need, and the Princess Project of San Diego, a group that furnishes prom dresses to young women. Additionally, in 2017 Coles gave away a total of over 550 area rugs to every teacher that stepped into their stores as a thank you for their hard work.

Brian’s Flooring and Design caught the judging panel’s eyes in the under $10-million category due to its company growth and dedication to total customer satisfaction on every job. Brian’s Flooring describes itself as “deliberate, adaptive and efficient” in fulfilling the expectations of its customers. According to the retailer, part of its success is due in part to never over-promising or setting up unrealistic expectations with clients. Brian’s Flooring takes its relationships with its customers very seriously. The retailer has ongoing, committed customer appreciation initiatives and, with a relationship built on trust and satisfaction, its customers keep coming back for more.

Brian’s Flooring supports at least a dozen community related causes through financial investments, sponsorships and in-kind gifts. Its most recent community service project included supporting and staffing the local community food bank in Birmingham. In 2018 the company plans to donate its time to a Habitat for Humanity project.

Companies interested in entering or nominating an entrant for the 2019 Gold Standard Awards can visit wfca.org for more details.

 

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MAPEI announces winners of 80th anniversary contest

Deerfield Beach, Fla.—As 2018 began, MAPEI Corporation closed out its 80th anniversary celebrations by announcing the winners of its 80th Anniversary Giveaway contest. Themed “Celebrate our past—enjoy our presents,” the contest invited contractors in all of the industry segments the company serves to send in their purchase receipts and receive entries that would make them eligible to win special prizes.

Approximately 30,000 entries were recorded, and winners were drawn by an independent sweepstakes administrator. The prizes included quadcopter drones, a Colnago road bike, a four-wheel ATV and the grand prize of a side-by-side off-road vehicle.

Following are the winners:

  • Grand-prize winner (the side-by-side off-road vehicle): Brian Schmidt of Mr. David’s Flooring International, Itasca, Ill.
  • First-prize winner (the four-wheel ATV): Michael Messina of Messina Floor Covering, Cleveland, Ohio
  • Second-prize winner (Colnago V-1R road bike designed by Ferrari): Darya Rheinschmidt of Rheinschmidt Tile & Marble, Burlington, Iowa
  • Third-prize winners (the DJI Phantom 4 Quadcopter drone): Greg Hendrickson of EER, Pomona, Calif.; Josh Turner of Turner Ceramic Tile, Kansas City, Kan.; and Diane Addison of Addison Global Interiors, Portland, Ore.

Luigi Di Geso, president and CEO of MAPEI North America, presented Schmidt with a helmet during a press conference at Surfaces in Las Vegas. “This is for you to use when driving your side-by-side around the Mr. David’s headquarters in West Chicago,” Di Geso said. “On a more serious note, we are very pleased to be the supplier of choice to so many knowledgeable contractors with solid histories of experience and expertise. We congratulate all the winners in the MAPEI 80th Anniversary Giveaway, and we thank all of our customers for their business.”

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Best of Surfaces honors innovation, booth space design

February 19/26, 2018: Volume 33, Issue 18

By FCNews staff

 

Las Vegas—Six manufacturers were voted best of class in the 2018 Best of Surfaces competition, a contest sponsored by Floor Covering News and Informa Exhibitions, which owns and operates The International Surface Event. The awards program, now in its seventh year, has become the benchmark for new product excellence and booth design at the industry’s premier trade show.

The winners, which announced on the show floor at Surfaces, are as follows:

  • Innovation: Ceramix from Raskin Industries
  • Style & Design: Emser Tile
  • Sustainability: Congoleum
  • Technology: MagneBuild from MBS
  • Best Booth Design (over 1,200 square feet): Anderson Tuftex
  • Best Booth Design (under 1,200 square feet): Arte Mundi

The judging was initially conducted by a panel of floor covering retailers who were tasked with poring over the scores of entries in each category to come up with six finalists by the start of Surfaces. Specifically, they were each asked to explore all submissions and select their top six picks that they believe best represented the category in which they were entered. The most popular selections by consensus in each category made it to the final round, which were viewed on the first day of Surfaces—in some cases by the original judges as well as select retailers who agreed to offer their time and input.

The category winners are as follows:

Innovation
Raskin Industries
After taking home the Best of Surfaces award for innovation six years ago, Raskin returns to form this year with a win for Ceramix, billed as the industry’ first loose- lay LVT with built-in grout. Ceramix provides dealers with an alternative to ceramic tile and porcelain that can be installed in a day or two. While there have been other products with grout lines attached, none have achieved the level of realism that is inherent with this product line.

“Winning Best of Surfaces in the Innovation category for the second time is a great accomplishment for our entire organization,” said Michael Raskin, CEO. “It means so much to be recognized as unique in a highly competitive market.”

Raskin also paid homage to his late father, Gerald Raskin, who was an innovator in his own right. “I am honored and take great pride in knowing my father would be very proud if he was alive today,” he said. “He devoted his career to developing products since the early ’60s. As such, I think it would be appropriate to dedicate this award to my father, because he always strived to innovate with new products that had style and would stand out amongst the crowd. If it wasn’t for him I would not have had the opportunity to forge my own path in the flooring industry.”

Style & Design
Emser Tile
Emser Tile created Lakewood and Lakehouse as an ode of sorts to the beautiful biodiversity of aged trees. The realistic, head-turning products are offered in long 8 x 34 glazed porcelain planks. Lakewood is marked by distinct wooden tones that evoke rich detail and texture, while Lakehouse acts as an accent motif with bold color variation.

“It is an honor for Lakewood and Lakehouse to be recognized in the category of style and design,” said Barbara Haaksma, vice president of marketing. “Emser Tile consistently looks to bring a fresh approach to design, and these wood-look tile series defy boundaries by offering customizable installations with striking detail.”

According to Emser, Lakewood and Lakehouse offer a unique opportunity for retailers to sell and designers to specify complementary collections. “By breathing new life into wood-look designs, we believe we have created two series that will resonate with our customers in a lasting manner,” Haaksma stated.

Sustainability
Congoleum/Cleo
For Congoleum, the new Cleo brand represents a new era in sustainable flooring. The mineral composite core is a truly unique, eco-forward base that combines 85% locally sourced limestone with a 100% PVC-free binder that eliminates all plasticizers and chloro-chemicals, the company stated. Every layer of the product’s construction is completed in the USA, establishing an exceptionally small carbon footprint.

But that’s just part of the story. Cleo also delivers high marks on the aesthetic front. The product offers virtually unlimited style and design visuals that have an exceptionally high number of unique and non-repeating patterns—as high as 60 in certain designs. This is accomplished through an innovative direct-to-base digital printing process that uses 100% solvent-free inks. The vibrancy of the visual is further enhanced with a ultra-clear, high-performance 100% solids urethane coating that is VOC-free and delivers uncompromising protection from scratching and fading.

“The introduction of Cleo and subsequently winning the Best of Sustainability Award at the Surfaces show is a tremendous achievement and honor,” said Chris O’Connor, president and CEO. “Cleo is truly different in every way and simply put, there is nothing like it in the market today. The patented construction features a PVC-free and waterproof mineral composite core, high-fidelity digital imaging and ultra-clear protective coating that put Cleo in a category by itself.

“Chemical embossing for sheet vinyl and the introduction of the world’s first groutable LVT are great examples of how Congoleum has delivered meaningful innovation to the flooring industry for more than 130 years,” O’Connor added. “It is this commitment to challenging the status quo that has enabled us to bring Cleo, the next generation of innovative and sustainable flooring to life, and we are grateful for the recognition.”

Technology
Magnetic Building Solutions
After generating a ton of pre-show buzz, the new MagneBuild line from Magnetic Building Solutions (MBS) lived up to its billing. The innovative magnetic installation system was created by a joint collaboration between industry leaders and experts in the field of space and military technology.

MBS pushes magnetic capabilities to new heights, providing the industry with an easily interchangeable interior surface solution. How it works: The underlayment system of MBS utilizes magnetic technology as the foundation for all types of floors. To install, users simply roll it out over any smooth and clean dry subfloor surface. A key benefit of this new technology is that it alleviates many installation issues as floors no longer need to be bonded, making seams a non-issue.

Thanks to the innovation, a larger group of cost-conscious consumers can push past the limits of the need to be neutral, allowing for more adventurous interior design options, according to the World Floor Covering Association (WFCA), which unveiled the product and conducted demonstrations at the show.

The unveiling was more than enough to inspire dealers to cast their votes for the product in the technology category. “As a newly launched product, we are thrilled to receive this award and to be recognized as the recipient in the technology category,” said Scott Humphrey, CEO of the WFCA. “MagneBuild is a game changer for our industry. There is nothing like it in the world and its applications are endless.”

Freida Staten, WFCA vice president of marketing communications, agreed. “Being recognized with the Best of Technology Award provides us with an amazing sense of validation. The experts who recognized us with this award confirmed our belief that the MBS system can, and will, make a difference. They saw an installation system that works with every flooring category and extends the reach of floors to include walls.”

Best Booth
(>1,200 square feet)
Anderson Tuftex
Combining the Anderson and Tuftex hard and soft surface brands under one banner not only makes common sense (because this is how people live in their homes, company executives explained), but it also presents a unique opportunity to double down on new ways to market and merchandise mid- to upper-end hardwood and soft surface products.

“We have reconceptualized both brands, updated the merchandising along with a new website so everything is fresh,” said Katie Ford, director of brand strategy. “It’s on trend with everything our consumer is looking for. She’s not thinking about hardwood or carpet; she’s thinking in terms of how the overall room is going to come together.”

Dealers in attendance at Surfaces recognized and appreciated this strategy, which is one of the reasons why they voted Anderson Tuftex—which made its debut in a two-story space—for Best Booth in the large category. “We were beyond thrilled to receive the award for Best Large Booth Design from the retailers that attended the Surfaces show in Vegas,” Ford said. “As we designed our booth, the words we kept in mind were: authentic, thoughtful and approachable. We knew we wanted to provide show-goers a breath of fresh air in our space and an opportunity to take in the intentionality and craft inherent in Anderson Tuftex products.”

Best Booth
(<1,200 square feet)
Arte Mundi
Arte Mundi’s booth was designed as a visual tribute to its mission, serving as a physical extension of its primary goal: to infuse life and art into living spaces. To that end, the company’s Surfaces presentation played off the modern architectural structures and shapes inspired by contemporary art museums. The intended ambience is one of minimalism to impact the attendee experience in letting its products, its art pieces, speak for themselves.

The Arte Mundi booth was compartmentalized in a way that presented the company’s full spectrum of products. This included current running lines, new products for 2018 as well as conceptual products. And let’s not forget one of the biggest highlights of the space: brilliant Swarovski crystal element floors.

John Lee, the company’s president, appreciated the honor. “Arte Mundi is humbled to say that our U.S. debut at the Surfaces show was honored to win the Best Booth award. The intended inspiration for our exhibit was for it to be a direct reflection of our company mission and our corporate beliefs. Both our marketing and design teams worked tirelessly to demonstrate the capabilities of Arte Mundi. We are beyond grateful to be recognized by the panel of judges, some of the most respected professionals in the industry, and in turn are motivated and encouraged to continue to pursue this standard of greatness.”

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Tile of Spain reveals global design trends at Cevisama 2018

Miami—Cevisama, the international fair for ceramic tiles and bathroom furnishings, held its 36th edition, Feb. 5-9, at the Feria Valencia center in Valencia, Spain. A total 506 Spanish exhibitors showcased their latest products and innovations to a record number of more than 83,000 industry professionals from over 65 countries.

Some of the new trends and innovations showcased by Tile of Spain USA’s featured companies include: natural wood and colors, natural stone imitations, Moroccan-inspired fish scale tiles, mix and match styles, waterproof geometric tiles, deep shade variations with metal effect finishes and three-dimensional wall tiles.

The 16th edition of the Tile of Spain Awards were also announced at the fair. The panel of judges comprised world-renowned architects Iñaki Ábalos (Chair), Ángela García Paredes, Ricardo Bak Gordon, Víctor Navarro, Moisés Puente, Martín Azúa and Ramón Monfort. The judges met Nov. 24 in Castellón to decide the winners who were then presented with their prizes at Cevisama.

A winery in Mont-Ras (Baix Empordà, Girona), was named the winner in the architecture category. The remodeling of three stations on the L9 metro line in Barcelona received first prize in the interior design category. The award for the final degree project went to a residents’ center and tourist information office in Granada’s El Albaicín district. Due to the high standard of the entries, the judges awarded several special mentions in all three categories. Winning projects, images, plans and descriptions are available at tileofspainawards.com.

Also at the fair, Trans-Hitos 2018 was presented under the theme “Cycles.” Cycles refers to a fresh way of understanding architecture by suggesting that what has been learned in past years will have a great significance in driving a modern view of architecture that thinks about people and seeks to solve their problems by prioritizing user needs.

These exhibitions included the “Celosía,” or Lattice, masterpiece by Elena Oleaza and Louis Sicard, winners of the Trans-Hito competition. A collaboration with the Design School at Harvard University was also featured, as well as a project by Wesam Asali, winner of the 2017 ASCER Awards in the PFC Category. An additional space was dedicated to the exposition of projects from the School of Ceramics and winning projects of the XVI Premios Cerámica (Ceramic Awards). More information on the 2018 Trans-Hitos exhibit is available at bit.ly/TransHitos2018.

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HPS Schönox reveals Worst Subfloor Contest winners

Las Vegas—The winners of the HPS Schönox Worst Subfloor Contest were announced during a ceremony at the International Surfaces Event in Las Vegas. The company’s annual contest seeks to answer the question, “What lies beneath?”

Contestants are installers who choose to partner with Schönox materials to tackle extreme subflooring challenges. They are encouraged to take photos during the process and submit these photos along with description of Schönox products for consideration.

“We are always interested to see how our customers use our product line in their projects,” said Doug Young, executive vice president. “It is a great feeling knowing our systems can be solutions to rough and ugly scenarios.”

HPS Schönox asked three well-known people in the industry to serve as judges for the contest entries: Kimberly Oderkirk, executive vice president, The Flooring Contractor Association; Dean Thompson, president of resilient, Floor
Covering Institute; and Peter Craig, concrete floor specialist and consultant, Concrete Construction. The judges were asked to evaluate the projects based on the severity of the original subfloor’s condition, the skill and attention to detail taken in executing the project, and the quality of the finished subfloor.

First, second, and third place winners were chosen and awarded prizes including Schönox dollars, a trip to Las Vegas, Apple watches and YETI coolers.

Iowa Wall Sawing won first prize with a renovation of a room in a 100-year-old building. The team used Schönox US on the 2,200-square-foot space.

Floorz Denver took second place with a restoration of an oncology level at a hospital. A combination of Schönox products were used including Schönox VD, AST and SL. They primed with Schönox SHP, leveled with AP and skimmed with APF.

Tim Hogan’s Carpet–Lakeland gained third place with their repair on a multilevel home. They worked to cover existing plywood, concrete and trenching areas. They repaired some of the holes in the slab with Schönox VD, RR and SL. Then primed the floor with Schönox VD and poured US. They did some final patching with Schönox SL before installing flooring.

The first honorable mention was awarded to Floor to Ceiling Carpet One for their work on an unlevel residence. After beginning the project, they also discovered a moisture problem. After scraping off all existing tile and glue they used Schönox KH Fix to prime and then pumped ZM.

Second honorable mention was achieved by Vortex Commercial Flooring for their efforts overhauling two levels of a school. There was tile removed by abatement and further abatement was required to remove old patch compound. Multiple Schönox products were used including SHP, KH-Fix, AP, APF and Renotex.

“We would like to thank everyone who participated in our annual Worst Subfloor Contest,” said Thomas Trissl, principal, HPS Schönox. “We’re so proud that this contest was well received for the fourth year in a row. Congratulations to all of our winners.”

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Tile of Spain presents winners of Annual Tile of Spain Awards

Miami—Tile of Spain, the association of over 100 Spanish tile manufacturers, announced the winners of the 16th annual Tile of Spain Awards of Architecture and Interior Design. The panel of judges, chaired by architect Iñaki Ábalos, met Nov. 24 in Castellón to decide the winners.

First place in the Architecture category was awarded to Jorge Vidal and Víctor Rahola for their project, “Bodega Mont-Ras.” The project was chosen for its close connection between the construction of a winery and the winemaking process, both inextricably linked to experiences with the land. Fired-clay tiles were used to create vaults that allow overhead light to enter the spaces.

Special mentions in this category were given to NUA arquitectures’ project, “Extension and renovation work on the Gon-Gar repair shop,” and Diego López Fuster + Subarquitectura’s “Santacreu Hotel on the Island of Tabarca.”

The first place prize in the Interior Design category was awarded to “Three metro stations on Barcelona’s L9 line,” a project by Garcés – de Seta – Bonet Arquitectes. Both the interior and exterior of the Mercabarna, Parc Logístic and Europa Fira stations, all on the L9 metro line in Barcelona, were remodeled in order to create a sense of classic timelessness, as well as guaranteeing easy maintenance for the future.

Two special mentions for this category include the “Can Picafort” project by Ted’A arquitectes, and “Renovation of a home between party walls” by Arquitectura-G.

The Final Degree first-prize winner is “A Landscape Garden: restoration of the area around the Zirí Wall in the El Albaicín district of Granada. A new Residents’ Centre and Tourist Information Office” by Rafael López-Toribio Moreno, a student at the Granada School of Architecture.

The judges appreciated the inclusion of a series of architectural elements in a complex outer area of the city. The project includes the sensitive use of building solutions that created a route dotted with a variety of settings and landscape perspectives. The territorial use of ceramic tiles conveys a sense of unity to the entire project.

Two special mentions were given to “Local resources” by Laia Raventós Recasens and “Smithfield Abbey Campus,” by Ricardo Fernández González. A second prize was also given to
“A Catalogue of Aesthetic Ruins,” a project by Jorge Sánchez Bajo.

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NWFA Wood Floor of the Year contest accepting applications

 

NWFA new 2013 (4-C) 2St. Louis—The National Wood Flooring Association (NWFA) recently opened the application process for the 28th annual Wood Floor of the Year contest. Recognized as the “Academy Awards” of the wood flooring industry, this competition celebrates innovation and quality craftsmanship in wood floor installations.

“Over the years, we have had the honor of presenting more than 200 awards to the artists and craftsmen behind these incredible floors,” said Michael Martin, president and CEO. “We are looking forward to showcasing these remarkable floors once again during our 2018 Expo in Tampa.”

This year’s awards will include the following categories:

  • Best Restoration/Makeover: Entries in this category include all types of restorations, repairs or refinishes, in either a residential or commercial application. Applications can include jobsite finished, manufacturer finished, solid or engineered wood flooring.
  • Best Color & Finish Application: Entries in this category include jobsite-applied applications of dyes, reactive colorants, layered colors and faux finishing.
  • Best Circular/Curved Application: Entries in this category include any circular shape within a flooring system, such as circles, ovals, curves and bent material. Applications can include jobsite finished, manufacturer finished, solid or engineered wood flooring.
  • Best Parquet/Inlay Application: Entries in this category include any parquet pattern, medallion, marquetry or intarsia inlay. CNC and laser cut applications are acceptable, but must be identified.
  • Best Textured Wood Application: Entries in this category may include scraped, wire-brushed, distressed or any surface that is not traditional flat. Applications can include jobsite finished, manufacturer finished, solid or engineered wood flooring.

NWFA also will recognize the Members’ Choice Award. All entries submitted will be eligible to receive this award, which will be presented to the floor that receives the popular vote among NWFA members.

New this year, a Best of Social Media award will be featured. The floors will be featured on NWFA’s social channels, allowing followers to share, like and comment on their favorite. The floor receiving the most engagement will receive this award.

The NWFA has updated the submission period to Oct. 1-Nov. 30. This will provide adequate time for the judging process and time to correspond with winners prior to the public reveal at the NWFA Expo in Tampa, Fla., April 11-14, 2018.

For more information and to submit an entry, visit nwfa.org/wfoy.

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Crossville hosts University of Tennessee students at NeoCon

crossville logo
Crossville, Tenn.—Crossville will host four students from the University of Tennessee College of Architecture and Design at NeoCon 2017. These students earned the trip by creating winning, tile-focused projects as part of Crossville’s sponsorship of a semester-long Design Studio held in partnership with the university.

The studio provided the company a direct opportunity to educate the next generation of design professionals on the specification of tile products. As part of the studio experience, students completed projects in which tile was an essential design element.

“The studio exposed students to tile and challenged them to think and create differently with tile as a surfacing solution,” said Robin Rhea, Crossville’s director of brand marketing. “It’s a great chance to educate future specifiers to tile’s technical and design benefits, and, likewise, we get a better understanding of their perspectives, questions and needs.”

The academic semester began with an intensive, two-week design course that focused on innovative approaches to tile use. Based on the teachings, students were then asked to create projects intended to expand the interior use of tile by devising the proper construction details for customizing standardized material tectonics.

Taking the experience further, Crossville held a competition to select the four top projects created during the studio. Judges from Crossville’s corporate office chose honorees based on the merits of the projects they designed. Following are the winners:

  • Mary Morgan Smith – Young Mothers’ Sewing Center
  • Andy Thompson – Sensory Gym
  • Susan Stewart – Mappery Center for the Blind
  • Polly Ann Blackwell – Reflection Center for Domestic Violence Facility

 

 

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2017 Starnet Design Awards: Projects strike ‘gold’ in prestigious competition

June 5/12, 2017: Volume 31, Issue 26

 
Carlsbad, Calif.—One of the highlights of the recent Starnet Commercial Flooring Cooperative convention—which marked the group’s milestone 25th anniversary—was the annual Starnet Design Awards ceremony. The prestigious awards program, billed as one of the most respected commercial flooring design competitions in America, recognized a host of outstanding installations ranging from iconic international sports venues to corporate headquarters.

“For 19 years we have gathered to celebrate the talent and expertise of our members and the amazing projects that result from the collaboration between our members, our vendor partners and the A&D community,” said Jeanne Matson, president and CEO, during the awards presentation ceremony. “I want to extend a special ‘thank you’ to all the companies that took the time to share their labors of love with us, and to our vendor partners working hand in hand with Starnet members every day to produce some of the finest work in the flooring industry.”

Armstrong products were featured in eight award-winning designs. Meanwhile, Tarkett’s Johnsonite and Centiva brands were featured in a combined 14 award-winning projects, including six gold, four silver and four bronze awards. Starnet members entered more than 100 projects featuring the two brands.

Beyond the manufacturers, Matson also took a moment to recognize the panel of judges for their time, professionalism, expertise and dedication. These included: Deborah Elliott, co-founder and design principal, ID Studios; Stephanie Crane, principal, Shlemmer Algaze & Associates; and Sascha Wagner, president and CEO, Huntsman Architectural Group. Honorary judges for the Environmental Achievement and Unique Installation Challenge Awards were Bob Peoples, executive director, CARE; and Robert Varden, vice president, Certified Flooring Installers.

And the 2017 winners are…

Screen Shot 2017-06-09 at 11.01.11 AMScreen Shot 2017-06-09 at 11.01.19 AM

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Award of Excellence: Mohawk wins big, nabs seven awards, including top honor

May 22/29, 2017: Volume 31, Issue 25

By Ken Ryan

 

Screen Shot 2017-05-30 at 11.33.40 AMGarden City, N.Y.—Mohawk Industries turned in one of the most dominant performances in the 21-year history of FCNews’ Award of Excellence competition, being voted Best Overall Manufacturer for the second year in a row and winning seven awards in all, including four under the Mohawk banner.

Mohawk Industries won Best Carpet Manufacturer (Group A), Best Commercial Carpet Manufacturer (a new category for 2017), Best Hardwood Manufacturer (Group A) and Best Area Rug Manufacturer. Furthermore, Dal-Tile was named Best Ceramic Manufacturer (Group A), and Quick-Step took home top honors for Laminate (Group A).

“On behalf of Mohawk Industries, we thank our valued retailers and our partners at Floor Covering News,” said Brian Carson, president of Mohawk Flooring North America. “Continuous innovation with an unmatched commitment to quality and service is what we’re all about at Mohawk Industries, and I’m extremely proud and humbled to bring home seven Floor Covering News Awards of Excellence, including Best Overall Manufacturer this year. The recognition from our retailer partners is so appreciated by the Mohawk team, because our commitment to continuous innovation in everything we do is squarely aimed at creating value for our retailers by helping them delight their customers, grow their businesses and make more money with Mohawk. We’re always up to something, and the best is yet to come.”

Dal-Tile won for an unprecedented 19th consecutive year. “This recognition is very meaningful for us, because votes were cast by those we serve—our customers,” said John Turner, Jr., president of Dal-Tile. “Being named Ceramic Tile Manufacturer of the Year for the 19th consecutive year confirms that customers know Daltile offers an unparalleled breadth and depth of product, the industry’s best designs, cutting-edge innovation, consistent quality and excellent customer service/product availability—all at an attractive price. Daltile is committed to continuing our mission of equipping our customers for success.”

Quick-Step won the laminate award for the sixth time in the last seven years.

Shaw Industries and its divisions won three awards, including the Environmental Leadership Award, which Shaw has won every since the category was created in 2010. “Shaw is honored to be the recipient, yet again, of the Award of Excellence for Environmental Leadership,” said Paul Murray, vice president of sustainability and environmental affairs. “At Shaw, we take a holistic approach to sustainability and strive every day to do our part in creating a better future. We would like to thank our valued customers for recognizing our efforts for the eighth year in a row.”

Meanwhile, Tuftex, its high-end carpet division, won for Best Carpet Manufacturer (Group B) for the second year in a row; newly acquired USFloors was honored as the LVT (Group B) winner; and Anderson took home top honors for hardwood (Group B).

“Tuftex is honored to receive the Award of Excellence for Carpet (Group B) from our valued retail partners,” said Doug Jackson, vice president of sales and marketing. “Creating beautiful, high-fashion carpet is our passion and being recognized as a leader in the industry for our designs and innovations is the greatest compliment we could receive.”

USFloors, marketer of the highly successful COREtec brand of WPC, was a repeat winner in the LVT category. “To achieve an Award of Excellence from your customers is the most meaningful and valuable recognition any company can wish for,” said Piet Dossche, CEO. “I am very proud and honored to receive this trophy on behalf of our entire team of dedicated people who are working hard to provide the best product and service to our retail partners. The revolution our COREtec product has created in the LVT product category has been great for our customers who have embraced this exciting new product wholeheartedly..”

Being part of the Shaw family, Dossche added, has given USFloors more opportunities to grow the COREtec business. “We are committed to remain the leader in this category and to build COREtec into a strong consumer brand.”

Armstrong was named Best LVT Manufacturer (Group A), winning for the second year in a row. Mannington was a repeat winner as Best Resilient Sheet Manufacturer.

In winning Hardwood (Group B), Anderson unseated Mirage, which had won the award four years running. “Shaw is thrilled that our premium hardwood brand Anderson is this year’s recipient of the Award of Excellence for hardwood,” said Drew Hash, vice president of hard surface category management, Shaw Floors. “It’s an honor to be recognized by our retail partners, and we are grateful for their continued support in our efforts to provide the best quality hardwood products on the market today.”

While there were many familiar names and repeat winners, some new recipients emerged. Emser Tile won for the first time in Ceramic (Group B), and Inhaus took top honors for Laminate (Group B), marking its first appearance in the winner’s circle.

“Emser was thrilled to be honored by our customers and receive the FCNews Award of Excellence this year,” said Bob Baldocchi, chief marketing officer/vice president of business development. “Our goal as an organization is to bring cutting-edge products, provide compelling merchandising options and provide best in class training to our customers. This award is both humbling and validating that our customers have recognized these efforts and inspires us to work even harder to earn this honor again next year.”

Derek Welbourn, CEO of Inhaus, commented: “We feel extremely fortunate and are honored that our customers voted for us. We have a passion for our product offerings and strive to create products that people are excited about both in terms of innovative design and quality. In our eyes, this award is a recognition of our efforts, and we are very appreciative of that.”

Methodology
Sponsored by FCNews and Informa Exhibitions, proprietors of The International Surface Event (TISE), the Award of Excellence is a way for manufacturers’ customers—retailers, distributors, designers, installers and specifiers—to honor the companies they feel consistently provide the best service, professionalism of sales force, management responsiveness, value, design, B2B, handling of claims and ease of doing business.

“The Awards of Excellence are honors bestowed to manufacturers by the heart and soul of the flooring industry, the retailers,” said Dana Teague, vice president, Design Group, Informa Global Exhibitions. “It is a pleasure and an honor for Informa/Surfaces to co-sponsor this year’s awards with Floor Covering News. We are delighted to share our enthusiasm for innovation with brands that continually strive for excellence. Surfaces is the platform that manufacturers use to launch or highlight many of the winning products to the delight of the thousands of retailers, distributors, designers and installers that come to Las Vegas every January. Congratulations to the recipients of this year’s awards.”

FCNews readers, as well as other industry personnel visiting trade shows such as Surfaces (and not employed by a manufacturer), voted between October 2016 and the end of March 2017 for the companies they felt best met established criteria in flooring.

As has been done for the previous nine years, individual category winners were selected in two groups based on their volume. Also, manufacturers did not have to pay a fee to be eligible to receive a vote, which has been customary since the first Award of Excellence competition.