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Aspecta, Wilsonart team up at NeoCon

Screen Shot 2017-06-08 at 9.40.15 AMNorwalk, Conn.—Metroflor will join forces with Wilsonart to provide the company’s Aspecta Ten LVT flooring in the Wilsonart booth at NeoCon. The Aspecta Ten Runyon Oak design in Ashen—a neutral-gray, raw ranch look with a comfortable “denim jacket” appeal—will complement Wilsonart’s new Contract Laminate.

Metroflor’s Aspecta Ten also aims to make staff and visitors’ time in the booth comfortable underfoot with its ISOCORE technology. The proprietary ISOCORE rigid core is comfortable and quiet, according to the company, in addition to being durable enough to stand up to busy NeoCon foot traffic.

“Wilsonart and Aspecta by Metroflor are both in the business of creating innovative surfaces, with the common goal of creating fashion-forward products coupled with realism and performance for the commercial marketplace,” said Russ Rogg, president and CEO, Metroflor. “We are delighted to share our strengths and complement each other at NeoCon.”

Wilsonart is also looking forward to the collaborative opportunity, according to Natalia Smith, design manager at Wilsonart. “Runyon Oak adds a sophisticated rustic quality to any space. In a contemporary or modern setting where the environment can feel cold, Runyon Oak infuses comfort and warmth. It can really work everywhere from boutiques to beachside bistros, supporting a welcoming design intent. We love the look of Aspecta Ten in our Wilsonart booth as we showcase our new Quartz, Solid Surface and Wilsonart Traceless fingerprint-resistant laminate designs.”

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Laminate state of the industry: Units pick up but sales struggle in face of increasing competition, economy

HICKSVILLE, N.Y.—There may be signs of life in the economy, at least on the residential side, but the overall pace remains slow. Add to that a drastic drop in wood prices—especially from imports—the continued surge in popularity of luxury vinyl tile (LVT) and an overcapacity problem, and the laminate category continues to struggle to regain the momentum it had just before the financial and housing crises hit.

Research conducted by Floor Covering News to see how the category has fared over the first four months of 2010 compared to the same period last year has rendered mix results. On one hand, product is starting to move through the channel as more consumers break from their shells and once again begin to shop for home improvement items. On the other hand, dollar volumes and profits remain sluggish as the post-recession consumer searches for products that will give her the most performance at the lowest price. Continue reading Laminate state of the industry: Units pick up but sales struggle in face of increasing competition, economy

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Click systems help secure future position

As the information age speeds up instant gratification for everything from product information to bus schedules, flooring takes a cue. Messy, time-consuming installation processes have become as easy as clicking a remote control with mechanical lock technology.

Innovation captures market share, particularly in this economy, and companies like Välinge, Pergo, Unilin and Wilsonart are concentrating efforts to that end. From crossovers to other flooring categories to the development of commercial-grade products, laminate-minded companies are expanding on technology and performance capabilities to grow like never before.

Continue reading Click systems help secure future position