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Brush up business management skills with corporate leaders

Dalton, Ga.—Whether it’s financial management, marketing, customer service, negotiating skills or pointers on how to be a better leader, WFCA University’s business management curriculum can help keep you and your staff at the top of your game. 

WFCA University offers immersive programs covering all aspects of business management. In total, there are 25 online training modules focused on everything from business financials to merchandising to process involvement. The coursework is the product of business leaders from across the country, each of whom brings extensive experience and a proven track record to the table.

“WFCA University is tailored to deliver just the right level of training for every stage of an individual’s career, whether just starting out or a highly seasoned business owner,” said Freida Staten, vice president, marketing and communications, WFCA. “The business management component covers all of the bases—budgets, delegation, motivation, communication, management and more. All modules are live action and engaging and provide testing and certification 24 hours a day, seven days a week.”

For more information on WFCA University, custom training or to access online training, visit: wfca.org. You can also contact Tom Jennings, vice president, professional development, WFCA, at 785-423-1212 or tjennings@wfca.org.

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WFCA, Abbey Carpet form alliance

WFCA logoDalton, Ga.—The World Floor Covering Association (WFCA) and Abbey Carpet have entered an alliance focused on improving the business environment for flooring retailers from coast to coast, according to Scott Humphrey, CEO, WFCA; Philip Gutierrez, chairman and CEO, Abbey Carpet; and Steve Silverman, president and COO, Abbey Carpet.

With complementary foundations focused solely on the success and advancement of the flooring retailer, a union between WFCA and Abbey was a natural move for both organizations. Through the affiliation with Abbey, WFCA’s political clout and footprint with key constituents in Washington, D.C, will expand substantially.

Screen Shot 2017-06-20 at 4.02.34 PM“The business landscape is rapidly changing and, as we have always done, we are firmly committed to empowering our member retailers with the best business tools and practices available,” Gutierrez said. “We witnessed the [WFCA] transform itself into an organization focused solely on the needs of the flooring retailer.”

WFCA has taken on many initiatives over the past few years to empower flooring retailers and give them the tools and skills to stay on top of their game, Humphrey explained. “Aligning with like-minded organizations throughout the flooring industry, like Abbey, benefits every retailer in our industry. Through this affiliation our voice and our leverage is amplified in Washington, giving us an even stronger impact on politics, laws and regulations that effect retailers.”

Silverman said that what motivates WFCA also motivates Abbey. “Through our alignment with WFCA, we will provide greater benefits and resources to our member stores, including WFCA University training as well as a steady supply of installer graduates through CFI,” he added. “Our new relationship with WFCA will be a win-win for all concerned.”

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WFCA University adds to destination training, online offering

WFCA logoDalton, Ga.–In response to a recent membership drive and member demand, World Floor Covering Association (WFCA) has expanded its University course offerings with extended online training modules and destination camps across the country, according to Freida Staten, vice president marketing and communications. WFCA University is the association’s own professional training program geared exclusively to the needs and interests of members.

The professional development tool, which is available as a subscriber service for WFCA members, consists of primers, research, online training and seminars as well as on-site regional training programs to help retailers reach the top of their game. Just a few months after its launch, WFCA University has expanded training programs by nearly 20%, with 46 training modules available online through the subscription program and 11 new destination camps planned in seven locations across the U.S.

The extensive training program offers educational courses for professionals in a wide variety of functions including sales, merchandising and human resources. The coursework is broken down based on the career path and professional stage. “Upon initial launch of the WFCA University program we saw many middle, senior and owner-level executives tapping into the training program,” Staten said. “Since that time, the adoption rate of our program has broadened to include many professionals in the early and middle stages of their careers.”

For more information visit wfca.org, email Tom Jennings, vice president, professional development, WFCA, or call 816-231-4646.

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WFCA expands University training program

wfcaDalton, Ga.—The World Floor Covering Association (WFCA) has announced the rollout of new training modules and onsite educational camps available through its WFCA University training program. Created in partnership with Benchmarkinc, the program provides members with an array of professional training programs designed to enhance business skill sets for flooring industry professionals in a variety of disciplines and capacities.

“What we are bringing to our members through WFCA University are business strategies and tactics that have been tried and tested over the past 15 years and are part of the daily operations of some of the most successful retailers in the industry,” said Scott Humphrey, CEO of WFCA. “The instructors in this program currently work in our industry. The training available online and through our destination camps is exclusive to WFCA University and cannot be found anywhere else.”

David Romano, founder of Benchmarkinc, said the program represents a unique way of training employees at all levels from sales to owners. “Both our live and online training is like nothing ever before, and the results of the students is off the charts. Those who take advantage of the University are sure to reap the benefits in a very short period of time.”

To date the digital component of WFCA University consists of 45 online courses covering such topics as selling skills, merchandising controls, pricing strategies, budgeting and financial metrics, sales management and recruiting and compensating productive employees, among dozens of others. The robust content can be used by one or all employees and can be paused, replayed and accessed repeatedly. To ensure a comprehensive understanding of the material, all modules include testing and certification at the completion of each course.

In addition to the digital component, WFCA University offers live, onsite intensive camps—or destination seminars—designed to provide more in-depth training in a collaborative environment. The camps take place throughout the year in locations throughout the country in locations such as Seattle, Philadelphia, Orlando and Atlanta, to name a few.

WFCA University operates under a subscription plan for online content that can be accessed by multiple staff members depending on chosen plan. The destination training camps are billed per individual. Both options are eligible for the WFCA Scholarship reimbursement program.

For more information about WFCA University visit wfca-pro.org. To register for the camps or online modules, visit bmarkinc.com.

 

 

 

 

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WFCA debuts initiatives designed to help members achieve profitability, success

wfca-new-logo-no-background-no-tagDalton, Ga.—WFCA recently unveiled a series of initiatives to enhance the association’s services to members. The multi-pronged program includes a new membership structure that allows retailers to select a membership tier level conducive to their business needs, a revamped and easy-to-read member magazine, innovations for the WFCA booth at TISE 2017, a streamlined member website, and WFCA University.

The WFCA’s tiered membership program provides retailers with three levels of membership: Sustaining, Leader and Advocate. Sustaining members have access to all entry-level options. The Leader members get all of the Sustaining benefits, as well as unrestricted trade scholarship reimbursements up to $500 and a 25% discount on fcB2B services. Advocate retailers receive all of the preceding benefits as well as a 30% fcB2B discount, CFI associate membership, a 20% discount on all WFCA/CFI training programs, CFI technical services support, access to the CFI installer database and a company listing on cfiinstallers.org. The scope and benefits of WFCA associate membership program will not change under this new initiative.

In line with the organization’s mission to help members achieve success and profitability, WFCA has redesigned its booth for TISE 2017. The new layout of the space will showcase all that WFCA has to offer its members using the organizations own Six Pillars of Relevance and Success. The segmented areas, which are color-coded include: research, education, member benefits, philanthropy, advocacy and technology.

The organization also has commissioned a redesign of its magazine, Premier Flooring Retailer, to better meet the needs of members. WFCA has partnered with Margo Locust, publisher of Fabulous Floors, who has been charged with giving the book a new look and feel. The new magazine will debut at TISE 2017. It will publish quarterly and will be almost three times its previous size. For the first time, PFR will also be available online and through a digital app.

As part of an effort to simplify and streamline communications, WFCA has transformed WFCA.ORG into a site geared towards both the industry and consumers. Key components of the consumer site have been folded into a site that is designed to draw members in with new design and continually fresh content. In addition to containing all of the resources previously available through WFCA-PRO.ORG, the new site will also allow existing and new members to join or renew online with all forms necessary to complete the process. WFCA.ORG will debut at TISE 2017.

WFCA has also launched its own retailer education program called WFCA University. This platform provides learning opportunities for every member of an organization including sales associates, managers, accountants, merchandizers, operations staff, human resources, even owners. The program modules are both live action and animated and provide testing and certification upon completion.

For more information or to renew or enroll as a member contact Ashley Welch at awelch@wfca.org or by calling 706-217-1183.

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Dear David: Is training really a good investment?

November 7/14, 2016: Volume 31, Number 11

By David Romano

Dear David:
Screen Shot 2016-08-29 at 3.15.31 PMI am having such a hard time when it comes to training my staff. I know everyone needs training, but how do I justify the investment? And if I send someone off to training, who is going to help with customers?  

Dear Short-Term Focused Owner,
When thinking how to properly answer your email I was reminded of something I learned when training to teach DISC. During training I learned I am a high D/I personality type and my blind spot is short-term solutions cause long-term problems. What you described is a mirror image of my issue. The idea that it’s impossible to send people to training because it will put strain on you or the rest of your staff only prolongs your potential to have a really motivated and productive staff. Wondering if you can afford to send someone to training because cash flow is too tight only prolongs the potential of producing more cash because your staff is more effective.

The worst decision you can make is to not send someone to training when there is a chance that performance can be improved long term. Also, owners and managers need just as much, if not more, training than sales staff. Missing out on those opportunities because you and/or your management staff are too busy only prolongs the potential of generating more profit, reducing employee turnover and providing the support to improving customer service.

Here is some simple math to help you understand the effects a good training course can have on your company’s sales. Let’s assume:

  • Close rate prior to sending a sales associate to training = 35%
  • Average transaction prior to sending sales associate to training = $2,000
  • Average annual written sales volume = $650,000

During a class your associate spent three days being exposed to how to identify the customer’s needs, build rapport, sell to multiple personality types, sell upgrades and add-ons, and learned the best way to close a customer and effective methods to counter negotiation tactics. Could their close rate go from 35% to 38.5%? Could their average transaction go from $2,000 to $2,200? If you’re thinking yes, that represents a 20% increase in performance.

With those results, one sale associate who attended a training class would go from $650,000 to $780,000. Multiply those results by the number of staff that attended the training and the results are exponentially greater. Let’s take it one step further:

  • $780,000 (increased volume) – $650,000 (original volume) = $130,000
  • $130,000 @ 35% gross profit = $45,500 in profit dollars
  • $130,000 @ 9% commission = $11,700
  • $45,500 – $11,700 = $33,800 gain

There is no training on the market that costs more than $33,800. The only question left is of what training should you take advantage?

The WFCA University has an online training platform that consists of 45 modules for every facet of your business. The WFCA University also has five live camps for sales managers looking to improve their management skills, an inside sales camp for rookies or those who have lost focus, an outside sales camp for owners looking to quickly grow their sales volume, and a camp for owners interested in networking with peers.

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WFCA broadens categories for Gold Standard Awards

wfca-new-logo-no-background-no-tagDalton, Ga.—World Floor Covering Association (WFCA) has expanded the format of its Gold Standard Award, which recognizes flooring retailers for outstanding achievement. Beginning in 2017, the award will have two categories, over $10 million and under $10 million, to better accommodate retailers of all sizes.

For both categories, retailers are judged based on: knowledge, customer service, quality of store image and code of conduct. In addition, companies must also be members of the WFCA, have been in business for at least 3 years and have favorable Better Business Bureau reports.

The first place winners from both categories will win the choice of two-day CFI on-site custom class in carpet seaming or sales training or a one-year WFCA University tuition for online training. Second and third place winners from both categories will receive six-month WFCA University tuition and three-month WFCA University tuition, respectively.

To enter, applicants must complete the submission form and present multimedia marketing materials and other documents. The deadline for submissions is Dec. 15, 2016. Companies interested in entering or nominating an entrant can visit wfca-pro.org for more details.

The award winners will be announced at TISE 2017 in Las Vegas.