San Rafael, Calif.—Creating Your Space is introducing a host of innovations for 2018. These introductions include programmatic advertising, YouTube advertising, a “More Like This” feature as well as an e-commerce platform.
The company’s programmatic advertising aims to help dealers reach new consumers across the web with banner ads utilizing behavioral data and intent-based targeting. This technology analyzes consumer’s behavior on a dealer’s website and then finds new audiences similar to the dealer’s existing customers.
According to Creating Your Space, video advertising is one of the fastest growing forms of ad formats to promote a brand online. These YouTube video ads can be used to put a dealer’s brand in front of the right audience.
The introduction of “More Like This” for selected Creating Your Space website dealers now enables consumers to look for products with similar colors across all the brands in their custom catalogs.
In addition to the features mentioned above, a fully functioning e-commerce website platform is now available for dealers, providing the capability to market and sell their products directly to consumers via their current or new Creating Your Space website marketed specifically to this customer segment.
Chicago—The North American Association of Floor Covering Distributors (NAFCD) has partnered with JAST Media, a Portland-based digital marketing agency that offers distributors and manufacturers comprehensive web marketing and branding solutions.
The new partnership leverages JAST Media’s expertise and experience to assist in educating and informing NAFCD members on opportunities to leverage digital marketing to achieve sales goals and execute corporate strategy. JAST will deliver content and training to members via a variety of mediums.
Through the partnership JAST Media will also provide distributor and manufacturer members with discounts on marketing services including website design, branding, direct mailing, trade show materials and video production.
“Partnering with JAST Media will give our members the resources to better market their businesses and stay relevant in a competitive digital landscape,” said Kevin Gammonley, executive vice president, NAFCD. “We hope this partnership will accelerate our member’s digital marketing efforts which will help to drive sales growth.”
More information can be found at nafcd.org.
November 7/14, 2016: Volume 31, Number 11
Digital needs the real world. USFloors would not have become an innovative flooring industry leader without its dealer network, and we are extremely proud of these relationships. Our dealers are key to making our solution-based digital marketing successful.
USFloors thinks of its digital presence as a referral network. We listen to our dealers’ needs, analyze what works well and continuously strive to improve in all aspects of digital marketing and social media platforms. Our dealers provide us with testimonials, pictures and advice. This collaboration provides us the opportunity to monitor consumer and dealer satisfaction closely and to continuously improve our digital marketing strategy. It also enables us to provide a more personalized customer service experience.
Social media allows us to be there for our dealers quickly, often and with complete information. Our selection of social media is based on the communication preferences of our network, allowing us to be present on a variety of social media platforms. This makes it easy to get in touch with us, and it allows us to respond quickly to any questions.
USFloors’ online presence is not limited to social media. Online conversation equals constant conversation, and our website is a very important part of this equation. The USFloors website offers more than the standard company overview. We want our retailers and potential retail customers to be able to access our info 24/7. This is why our webpage offers visuals in the format of a picture gallery, technical specifications sheets and online editions of our marketing collateral. We also document articles online to keep everyone updated with the latest USFloors and industry-related news.
Communication and conversation are the key terms to describe USFloors’ digital marketing. Our digital presence is set up to create an online retail space that is in constant action.
Montmagny, Quebec—Mercier Wood Flooring has launched a redesigned version of its website, www.mercierwoodflooring.com/us. Key features of the site include a cleaner and more attractive design, a more engaging user experience with enhanced content and photos, improved search functionality, optimization for mobile and tablet devices, and the capability to buy online samples.
Created with the user experience firmly in mind, Mercier’s new website showcases all products available in the U.S. as well as all 2016 new additions. The site includes extensive product information and technical information as well. Michel Collin, director of marketing, said, “With this new design and organization, visitors are able to look through more than 2000 products and then filter according to their needs and tastes. We want them to find a unique hardwood floor that matches their personality.”
The new Online Sample Service is offered everywhere in the U.S. From now on customers can start shopping for their Mercier floors in the comfort of their homes. Mercier firmly believes that this service will strengthen customer loyalty to the Mercier brand and will help them make the best decision in stores.
Furthermore, the new website lets users share products and pages that interest them with others across Facebook, Pinterest and Houzz.
SAUSALITO, CALIF.—How does a leading custom website provider to the flooring industry drive more leads for its dealers? Creating Your Space (CYS) is showing how with the launch of its expanded online marketing services. Continue reading Creating Your Space expands online marketing