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Guest column: Turbo charge your website’s effectiveness

By Jim Armstrong

Volume 26/Number 26; May 13/20, 2013

(Second of two parts)

In the last issue of FCNews, I revealed a lead-capture strategy which compels your website visitors to leave their contact information. This is important because you can have hundreds of visitors to your site each month, but without a lead-capture strategy the vast majority will leave and you’ll never hear from them again.

After spending thousands of dollars on a website, pay-per-click and SEO development, this is the kind of thing that can cause a dealer to weep openly and consider a career in organic chicken ranching. However, by using lead capture, you now have the opportunity to do follow-up marketing, which is the main topic of this part of the series. Continue reading Guest column: Turbo charge your website’s effectiveness

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Shaw continues to add to Web Studio package

With basic, custom and mobile options, dealers can have it all

By Matthew Spieler

Volume 26/Number 26; May 13/20, 2013

The home page of the Carpet Gallery in Hagertown, Md., is just one of many website designs offered through the Shaw Web Studio package.

Dalton—With 97% of consumers going online to research local products or services, Inter-net presence is more important than ever. Unfortunately, the web is still a scary place for many businesses, especially smaller operations.

But for any dealer doing business with Shaw, using the Internet does not have to be a daunting experience. In 2010, the company introduced its Shaw Web Studio (SWS) package of web products and has continually expanded and improved upon the system to keep up with technological advances and retailer needs. The most recent edition was launched May 15. Continue reading Shaw continues to add to Web Studio package