Highlights include Wear-Dated Embrace, Armormax
By Steven Feldman
Volume 26/Number 19; February 4/11, 2013
Las Vegas—Soft is all the rage when it comes to carpet introductions across all fiber platforms, and Mohawk is at the forefront. While hosting its Western regional in conjunction with Surfaces, the world’s largest flooring manufacturer not only introduced Wear-Dated Embrace—heralded as the softest nylon carpet on the market today and backed up by third-party testing—it took the wraps off four SmartStrand Silk additions.
While much of the conversation over the past few years has surrounded triexta, nylon is still about 40% of the marketplace, according to Eric Ruppert, product director for residential nylon. “As a company we had not put the innovation toward nylon as we had with other fiber systems. So, we took what we learned with Silk and applied that technology to Wear-Dated Embrace and target [retailers] who have built their business models around nylon.” Continue reading Mohawk’s focus for 2013: Soft, stylish and tough