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Latest bamboo, cork intros stir visual interest

April 2/9, 2018: Volume 33, Issue 21

By Lindsay Baillie

 

Touting qualities such as durability, comfort underfoot and water resistance, cork and bamboo products provide the industry with eco-friendly flooring suitable for both residential and commercial applications.

Following is an overview of some of the newest cork and bamboo innovations that promise to captivate consumers not only with updated visuals, but also with reasonable price points.

Bamboo Hardwoods

Bamboo Hardwoods’ new Symphony line features a hybrid of rigid core with a natural strand woven bamboo wear layer. The line combines the natural beauty of authentic bamboo floors with a waterproof rigid core allowing for installations in even the most undesirable locations.

Symphony is available in 72 x 51⁄8 x 9⁄32 planks and features a four-sided Uniclic locking system. Its 1.2mm strand woven bamboo veneer is wire brushed and stained. Symphony will be available in June in two colors: anise and currant.

Torlys

CorkWood brings together the look of wood, the durability of laminate and the comfort of cork. It comes in two collections: CorkWood Designer, which features 6-foot planks in nine colors, and CorkWood Elite, available in planks spanning nearly 4-feet long and five colors. CorkWood is engineered with a HDF smart core for dent resistance and a 3mm (Designer) or 2.5mm (Elite) thick top layer of compressed cork. It also includes the Torlys CorkPlus attached underlayment for added warmth and sound insulation.


WE Cork

WE Cork’s Corkoleum is a 3mm rolled cork flooring with a rubber and cork base and a cork veneer. Ideal for glue-down applications, Corkoleum is a very low, thin product. Made up of mainly cork, the flooring is marketed as being quiet, comfortable, warm and water resistant. Corkoleum is ideal for wet areas in both residential and commercial settings.

Also from WE Cork is a line of wall panels available for both residential and commercial applications. Available in two different visuals—brick, which comes in three different colors, and bark—WE Cork’s line of wall panels can be used for decorative purposes as well as a sound insulator.

Wellmade

Wellmade unveils a variety of new bamboo looks as part of its Opti-Wood flooring collection. Opti-Wood couples the performance virtues of rigid core flooring technology with real bamboo or hardwood wear layer veneers. The product features Wellmade’s Hydri-HDPC technology, a moisture protection system that seals out topical moisture and boasts a 100% waterproof HDPC core.

Wellmade’s new bamboo flooring is just over 5 inches wide, 48-plus inches long and 8.5mm thick, and features the Uniclic locking system. Colors range from traditional carbonized to multi-color and character-driven glazing options.

Cali Bamboo

Cali Bamboo has launched GeoWood, an engineered hardwood floor combining real timber layered over GeoCore—Cali’s stabilizing limestone composite foundation. The design layer atop each GeoWood plank is up to 1.2mm thick and features sustainably farmed bamboo and lumber from Lacey Act-compliant managed forests.

Made with AquaDefy technology, GeoWood boasts proven moisture protection, making it ideal for bathrooms, kitchens and below-grade spaces such as basements. Shielded by a 10-coat scratch resistant finish, GeoWood is ideal for spaces with heavy traffic, large dogs and the wear and tear of everyday life.

USFloors

USFloors’ current Cork Canvas collection is a digitally enhanced cork floor that features travertine decors. Digitally enhanced cork floors provide the beauty, depth and texture consumers expect in a natural stone or hardwood floor while maintaining the advantages of cork.

This flooring uses digital print technology to capture the colors, nuances, grains and textures of real stone and hardwood. These visuals are printed directly on a cork top layer, which is applied to an HDF core. A durable, embossed hot coat finish is applied to the cork top layer, while additional cork is added as an attached underlayment.

Wicanders

Wicanders Cork GO is a budget-friendly floating floor made with the company’s cork double layer. The collection comes in 10 cork visuals and contains all the signature Corktech benefits found in Wicanders’ products. Cork GO acts as a noise buffer between the floor and the rooms underneath and reduces walking sound up to 53%. The floor also acts as natural thermal insulation.

Cork GO provides a unique comfort in movement, even when walking barefoot. It also has a longer life span due to its elasticity, compressibility and ability to absorb high shocks

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Bamboo, cork intros offer flair for the dramatic

March 27/April 3, 2017: Volume 31, Issue 21

By Ken Ryan

 

As sub-segments of the hardwood flooring category, cork and bamboo are heralded for their eco-friendly attributes. Beyond their notable green characteristics, however, new cork and bamboo products are also renowned for their stunning visuals, durability, comfort underfoot and water-resistant properties.

Following is an overview of some of the latest products cork and bamboo suppliers have to offer.

Screen Shot 2017-03-31 at 10.54.16 AMBamboo Hardwoods
Bamboo Hardwoods’ Manor Clove flooring (pictured) features engineered strand woven bamboo with a multi-ply core. Strand woven bamboo ranks over 3000 on the Janka Hardness Scale and is a great option for both residential and commercial installations. Each plank of Manor Clove has a unique appearance due to its handscraping. The product is FloorScore certified.

 

 

 

Screen Shot 2017-03-31 at 10.54.21 AMCali Bamboo (cork)
Cali Bamboo offers GreenClaimed cork flooring, which is comforting to the body and warm to the touch underfoot. Its visuals range from Shoreline (natural) to products made to resemble more natural wood looks (Silverwood and Driftwood). Pictured is Sandalwood, an engineered cork. A total of eight colors are available.

 

 

 

 

Screen Shot 2017-03-31 at 10.54.26 AMCali Bamboo (bamboo)
Cali Bamboo offers a complete line of solid and engineered bamboo offerings. Cali Bamboo is ultra-low VOC with no added urea formaldehyde and features the company’s proprietary Fossilized manufacturing process that boasts twice the density of typical hardwood flooring products. Twenty colors encompassing unfinished, distressed natural, to cognac and vintage java (pictured) are available.

 

Screen Shot 2017-03-31 at 10.54.32 AMUSFloors (bamboo)
Muse Strand (pictured) from USFloors is the ideal strand bamboo floor for homes located in a wide range of climates. Muse Strand’s cutting-edge design features distressed and chiseled surfaces, hand sculpted scraping and wire-brushed enhanced grains. Fashion-forward stains and washes evoke a sense of artistry and inspiration. These bamboo floors are Greenguard Gold-certified for indoor air quality.

 

 

Screen Shot 2017-03-31 at 10.54.38 AMUSFloors (cork)
Natural Cork (pictured) floors from USFloors are made from the bark of the Portuguese cork oak. No trees are cut down to harvest the bark and cork trees produce new cork for re-harvest every nine years making cork a sustainable, environmentally friendly and rapidly renewable resource. Cork floors are quiet, warm and comfortable underfoot, durable and resilient. Natural Cork floors naturally resist mold and mildew, fire and pests.

 

Screen Shot 2017-03-31 at 10.54.46 AMWE Cork
Sunset Acacia, from the Serenity collection of digital print on cork, provides comfort, thermal and sound insulation from the sustainable cork base. This cork base is then cloaked with wood or stone visuals that extend the design options beyond the regular cork visuals in the Serenity collection stocking line. It is finished using a hot coat finish with an AC rating that the company said exceeds LVT in wearability.

 

 

 

Screen Shot 2017-03-31 at 10.54.51 AM

Wellmade
Wellmade’s Strata composite bamboo plank couples the performance features of rigid core HDPC (high-density plastic composite) technology with the natural warmth and character of eco-friendly bamboo. Featuring a solid strand bamboo top layer, Strata (pictured) bamboo outperforms traditional engineered flooring while remaining stable and extremely water resistant in the most demanding environments. Quality performance features include HDPC rigid core, HardMax nano finish and Uniclic floating installation system.

 

 

 

Screen Shot 2017-03-31 at 10.54.58 AMWicanders
Wicanders’ Hydrocork offers a low thickness floating solution with the benefits of floors with Corktech, a technology that helped create the innovative core board made of composite cork. Hydrocork is water resistant and stable while maintaining the resilient properties and comfort rendered by cork. Wicanders’ Hydrocork comes in 10 wood look visuals, including Arcadian Rye Pine (pictured).

 

 

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Cork: Combination of technology, natural attributes create durable, quality floors

Aug. 17/24; Volume 30/Number 5

By Nadia Ramlakhan

Screen Shot 2015-08-26 at 12.01.17 PM Although cork floors have gained popularity in the U.S. over the last 100 years, they have actually been in use for well over 300 years in Europe, where the product first originated. In fact, despite cork’s rocky start and reduced usage in the U.S., some cork floors installed in high-traffic areas like government buildings, banks and churches are still in service today, proving its ability to withstand scratches, dents and wear over time.

“The scratch and dent resistance of these floors is evidenced by many buildings from the early 20th century that still have cork floors in excellent condition in spite of their age and high volume of foot traffic,” said Deborah Hardin, chief customer officer, USFloors. “While no floor is bulletproof, cork floors are very durable and will continue to perform for many years after installation.”

While cork is known best for its sustainable and green attributes as well as sound abatement, comfort and warmth underfoot, most people—salespeople, dealers and consumers alike—don’t know that cork’s durability, impact resistance and resilience are key advantages of the category. “When people think about cork they just remember the bulletin boards, but there is an incredible number of solutions with different applications,” said Patrícia Fernandes, public relations and online marketing, corporate marketing department, Amorim Revestimentos.

Screen Shot 2015-08-26 at 12.00.58 PMOne cause of this common misconception of cork is lack of education and awareness on both the sales and consumer fronts. Most people have not been exposed to modern cork and are unaware of the options that come with a cork floor. Since there have been countless advances in technology in recent years, cork floors offer a variety of finishes, veneers, colors, decors and visuals—all exceedingly durable.

“A majority of the public doesn’t know cork can even be used as a floor unless they are watching HGTV or other similar programming,” said Ann Wicander, president of WE Cork. “It’s not something that crosses the radar very often. It always goes back to education. If a salesperson is nervous about something or doesn’t know too much about a product, he will tend to shy away from it.”

USFloors’ retail training includes a program called “Bustin’ Myths and Takin’ Orders,” which highlights some popular misconceptions of cork and explains in detail the truth behind them. For example, cork’s durability is complemented by its water resistance as the raw material is naturally impermeable, a feature not known to many shoppers.

“USFloors has been on a campaign for the last year to make a concerted effort to educate retail salespeople of the features and benefits of cork so that they will sell this [viable] flooring option with confidence,” Hardin said. “Cork naturally repels water. Think about some of the most common uses for cork: wine bottle stoppers and fishing floats. Both of these applications require that cork will not allow liquid to be absorbed.”

Cork’s durability comes from a combination of natural, inherent attributes with advanced technology. “One of the characteristics Screen Shot 2015-08-26 at 12.01.09 PMof cork is that it has an elastic ‘memory’ and therefore recovers well from compression, very much like how a wine cork stopper being pulled out of a bottle expands,” said Mário Pinho, vice president of sales for North America, Amorim. “Due to its resilient qualities, cork flooring has the ability to bounce back from hard impacts. A durable surface finish further protects the cork and allows for easy maintenance.”

A number of highly durable, scratch-resistant floor covering options available in the hard surface market today are rough on the feet. Not only are cork floors soft underfoot, they are also recommended for people with joint pains or arthritis, without compromising its durability.

Amorim, a pioneer in offering cork-based floors suitable for both residential and commercial high traffic applications with 145 years of experience, recently launched Hydrocork by Wicanders, which offers maximum durability by combining LVT with a cork core. “It also has the unique PressFit vertical installation system that takes full advantage of cork’s inherent properties—flexibility, elasticity and compressibility—functioning exactly like a cork stopper,” Pinho explained. “It is the perfect product for heavy traffic commercial jobs and also for DIY residential applications.”

WE Cork also uses technology to enhance the durability of its cork floors. Its most recent launch, the Serenity collection, is available in both glue down and floating formats and features a high density and new generation of finish technology while retaining cork’s natural cell structure (closed air cells allow for thermal and acoustic insulation). The trifecta results in an AC rating of 5, which surpasses the performance of LVT.

“With this we can offer custom visuals and 10-year warranties with no fading,” Wicander noted. “At the same time it’s still green, comfortable, quiet and extremely dent resistant.”

USFloors’ Endura AR high performance UV-cured aluminum oxide finish provides advanced abrasion resistance for the company’s cork floors. Endura AR protects these floors from everyday wear, making sure they look new after many years of use. “State-of-the-art finishes like Endura AR protect the floor and make it as durable as any prefinished or site-finished hardwood floor,” Hardin said.

While cork does not lose its strength over time, reasonable care needs to be taken regarding furniture and heel protection to ensure that the floor is not damaged, as with all hard surface flooring. Pinho noted that most cork floors are prefinished, meaning they can offer long wear warranties without the need of applying any additional coats on site.

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Cork: Latest looks

Volume 27/Number 24; March 31/April 7, 2014

As environmental awareness spreads throughout both retail and commercial markets, an increasing amount of manufacturers have created products to help meet the needs of green-minded customers and end users. Recently, numerous cork companies have refreshed their offerings to include the latest from the sustainable, fashionable and practical category.

Screen Shot 2014-04-22 at 11.17.34 AMExpanko

Over the years, the look and feel of classic homogeneous, gluedown cork has evolved through everything from patterned cork to colored cork. Recently, Expanko has noticed a trend toward the use of cork planks, an evolution from the more traditional square tiles.

By utilizing plank dimensions, designers are able to increase the creative possibilities of cork and pay homage to the look of traditional hardwood floors. Expanko has recently added 4- and 6-inch-wide plank dimensions to its Heirloom and Prestige cork lines. The company also offers the option of custom dimensions to suit any project’s needs.

By utilizing plank dimensions for unique designs rather than mixing colors of cork within a single tile, Expanko is able to maintain the inherent structural integrity of cork to create a strong, long-lasting floor.Screen Shot 2014-04-22 at 11.18.06 AM

Wicanders

Following the latest décor trends and maintaining the uniqueness achieved by integrating the Corktech label, Wicanders has introduced a new plank size in the Artcomfort collection and expanded its Vinylcomfort product line.

Artcomfort, which uses the latest optic image technology to reproduce appealing and realistic visuals, now features a longer board at about 6 feet long. The long board is emphasized by four sides of beveling and reinforces the authenticity of the wood planks, creating a more refined atmosphere.

The new board is available in seven wood visuals ranging from light to dark tones. All options are protected with Natural Power Coat (NPC), a highly wear-resistant and eco-friendly top layer that offers a higher standard in wear warranty with up to 20 years of coverage.

In the Vinylcomfort product line, five new visuals have been added with exclusive wood patterns, reflecting the trends in interior design. From natural and light pastel shades to gray and black tones, the new pallet range is available with a 0.3 mm wearlayer for domestic areas in planks measuring approximately 7 inches wide by 4 feet long.Screen Shot 2014-04-22 at 11.18.28 AM

WE Cork

The Serenity Collection from WE Cork is a cork floor with a high definition, 3-pass, digital print technology that reproduces the essence of wood or tile on a cork substrate, offering the best of classic beauty with the resiliency and comfort of cork.

The Serenity Collection allows the end user to use her imagination as any image she can conjure up can be printed with great clarity and vibrancy, turning a cork floor into a truly unique focal point for any space.Screen Shot 2014-04-22 at 11.18.45 AM

USFloors

Over the last six months, USFloors has introduced several new looks in cork from traditional square-edge planks to beveled-edge 18 x 24 tiles to, most recently, digitally enhanced (printed) cork with hardwood plank visuals, representing an expansion of the Cork Canvas collection. Cork Canvas was launched in 2012 as part of USFloors’ Green Island collection with four square-edge, 18 x 24 tiles featuring slate and stone visuals.

This year, the Cork Canvas collection has been updated with four new beveled-edge, 7 x 48 x 10.5 mm hardwood plank decors in an engineered locking construction with the 2G CorkLoc profile.

Digitally enhanced Cork Canvas takes a sustainable Natural Cork floor and replicates the look of natural stone or travertine directly onto the surface of the cork with the advanced digital imaging optics of Enhanced Realism Technology (ERT).Screen Shot 2014-04-22 at 11.19.06 AM

EcoTimber

EcoTimber, a leader in the supply of sustainably sourced wood and bamboo flooring since 1993, recently added cork to its portfolio of natural-growing products. In adding cork, EcoTimber has partnered with Corksribas, a Portuguese manufacturer, as its supplier.

EcoTimber, in addition to a sizeable selection of traditional cork tiles and planks, also offers stone and wood looks, underlayment and is adding new collections of wider and longer plank wood options, as well as rustic cork wall treatments.Screen Shot 2014-04-22 at 11.19.35 AM

Capri Cork

In its gluedown cork flooring business, Capri Cork is seeing trends develop with its Pick-up Strips selections.

The Pick-up Strips Dark pattern is part of Capri’s Mediterra Rigato collection and offers a random linear pattern. The entire Mediterra Rigato collection includes similar features ranging from subtle to bold. According to Margaret Buccholz, who is part of Capri Cork’s marketing and design team, the company is seeing annual increases in Mediterra Rigato sales.

In addition, a collection of Mediterra Planks includes 34 patterns and colors available in 4 x 18, 4 x 24, 6 x 18 and 6 x 24 gluedown selections. As with Mediterra Rigato, sales of the Mediterra Planks are increasing annually.

All Mediterra cork products come prefinished with three coats of water-based, commercial-grade polyurethane; have an anti-curl back coating, and are FloorScore certified.

 

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Wood: Less focus on price means more options, innovation

Feb. 17/24 2014, Volume 27/number 21

By Ken Ryan

(Second of two parts)

More than ever, hardwood floors are making a distinctive statement. Featuring wider widths, longer lengths, tremendous graining and color variations, today’s hardwood floors are very much a fashion product.

Numerous hardwood suppliers exhibited their latest, trendy products at Surfaces 2014, looking to seize this market opportunity with eager-to-buy consumers.

Ark Floors

Today’s consumers are savvier than those of years past, and more willing to take risks with their purchases, according to Laurie Sanfilippo, marketing manager at Ark Floors. Therefore, suppliers like Ark are striving to be more “adventurous” with products that excite consumers and allow dealers to make money. At Surfaces, Ark exhibited five new products including Padauk chestnut, an engineered product in the company’s Artistic Collection of distressed, handscraped, wider-width planks that range from 4 3⁄4 to 6 1⁄2 inches wide. Booth goers were shown classic American looks as well as exotic species in a mix of solid and engineered constructions. The company also touted its new French Collection that features a sculpted, distressed surface texture and wider width planks.

Sanfilippo said today’s younger consumers are drawn to a product’s design and may not be as concerned with its source or how much it costs, as long as they are happy with it. “There are people who are going to want to buy U.S., and that is not going to be our market. Our market is people who will want to buy something beautiful—meaning above entry-level exotics.”

Bamboo Hardwoods

Bamboo Hardwoods’ signature product at the show was a strand-woven, handscraped bamboo from the Hybrid line, which is created by combining strands of bamboo into an organic pattern and then compressing them under significant pressure. The result is an extremely dense and hard floor with superior resistance to denting.

David Keegan, COO, said dealers can make 30% to 35% profit on Hybrid. “This is no commodity bamboo product. Finally people are not looking at price point, they are looking at aesthetics. Consumers love the look of this bamboo and it is not out of their budgets. Plus, retailers can make good money on it.”

Screen Shot 2014-02-24 at 3.31.55 PMBoen Hardwood Flooring

Wider widths and longer planks are all the rage in hardwood these days, and few companies go wider or longer than Boen Hardwood Flooring. Its new engineered line, with boards 12 to 15 inches wide and 86 inches long, come with a floating Välinge click system. “The hardest part is properly displaying these SKUs because some retailers don’t have room for them in their showrooms,” said Dennis Hrusa, managing director at Boen.

CFS Flooring

Taking a different approach than it has at past Surfaces, CFS decided to install new products in its show space. “By doing so, it makes the room look so much bigger,” said Phillip Key, vice president of sales and marketing of CFS.

One product that stood out was a 9⁄16-inch handscraped engineered Asian walnut (acacia) with distinctive graining and chisel techniques. Hand-rubbed stains provide depth to the grain, and because each plank is individually scraped by hand there is a distinction between them, meaning no two are alike.

In addition to this unique visual, CFS is also trying to win over dealers with a one-price story for its new lineup. “I’m a sales guy and I like it easy,” Key said. “With one price point, it’s an easy story for dealers to tell.”

Coswick

Coswick, which specializes in traditional hardwood flooring and European-style floors, made its debut at Surfaces in hopes of meeting with distributors, part one in a plan to establish a network. The company showed distributors a brushed oak and country oak collection, among others.

The Belarus-based company’s European-style products are available in a two-layer tongue and groove construction.

“We’re strong in Eastern Europe and No. 1 in the Persian Gulf,” said Vladimir Ianovski, president. Coswick also has a market presence in Switzerland, France and Germany. “It’s time to grow in the U.S.,” he said. “We see good signs here.”

Coswick recently earned Forest Stewardship Council (FSC) Chain of Custody certification. The scope of certification includes the entire range of the company’s products—solid and engineered, wood wall panels and all moldings.

DuChateau Floors

The manufacturer of wide-plank hardwood flooring (standard sizes are 9½ inches wide by 8 feet long and 5⁄8 inch thick) is in the earlyScreen Shot 2014-02-24 at 3.35.00 PM stages of extending its successful Atelier Series of luxury flooring, which was developed exclusively by Tom Goddijin, the company’s master craftsman. Goddijin, who experiments with traditional processing methods to achieve unique flooring styles, is moving his practice from Holland to San Diego, which will allow DuChateau to bring its products to the U.S. market much quicker—an average of four to six weeks, according to Scott Petersen, director of operations.

DuChateau also disclosed it has partnered with home furnishings supplier Somerset Bay Home to launch a European oak flooring line to match 10 signature Somerset Bay Home colors.

Home Legend

Home Legend downsized its booth from 5,400 square feet to a 1,600-square-foot space divided into separate 800-square-foot areas. The company’s introductions included a new acacia line offered in 5¼ inch widths.

The new offerings are also available in birch and Brazilian cherry and come in three constructions: HDF click-lock, engineered tongue and groove, and solid tongue and groove. “You can classify it as a good, better, best [program],” said Jamann Stepp, vice president of sales.

Horizon

Many hardwood flooring companies talk about their sustainable practices, but Horizon took the movement one step further by constructing its booth—for which the company won a Best of Surfaces award (see story on page 1)—out of reclaimed timbers and railroad trestles from an abandoned Ohio rail yard.

Screen Shot 2014-02-24 at 3.35.56 PM“It’s all about first impressions and the ‘wow’ factor,” said Alex Shaoulpour, president of Horizon, speaking about both the booth and its new products.

Horizon’s product launches were Villa Tuscana Cambridge Estate, Ferno and Saddle Creek. “The overwhelming positive response from our distributors confirm these styles are the newest trends for 2014 and a perfect fit for their markets, which inspires us to develop innovative floors every day.”

Horizon’s products feature an open grain finish that allows floors to live and breathe in a healthy home environment. The natural oils penetrate through the wood pores to enhance the look and create a durable, long-lasting floor.

“We develop products [our customers] can make money on,” Shaoulpour concluded. “For us, our customers’ success is our success.”

Korus Wood Flooring

Korus, which announced at Surfaces its entry into the residential market, is known for its acrylic impregnated hardwood flooring. This specific type of product is made from natural wood that is infused with acrylic resin to create a stronger, tougher floor.

Korus’ engineered construction uses five plies of marine-grade Baltic birch, glued with marine-grade adhesive, and topped with a 1⁄10 inch-thick acrylic impregnated real wood wearlayer.

The company is launching 54 SKUs, including a reclaimed oak hardwood it believes will appeal to dealers looking for differentiation. “We have a lot of colors and wood species working together,” said Jason Brubaker, director of sales and marketing.

Korus reported that its representatives met with a number of prospective customers at Surfaces. As an incentive, the company gave away 50 retail displays as part of its residential kickoff, which Brubaker said was a successful promotion.

Trillium

Bill Friend, a vice president and co-owner of Strategis International, which oversees the Trillium brand, said the company tried to do “too many things” with wood in the past. So it is now focusing on what it does best: strand-woven bamboo. “We want to be the bamboo guys in the U.S.,” he said.

At Surfaces, Trillium showcased Manhattan Grey, a wire-brushed bamboo that Friend said could generate significant margin for retailers looking for a differentiated offering. “Flooring used to be a boring product,” he said. “Twenty years ago, you had two [wood] choices: maple and oak. Today you have so many options it’s become a fashion product. I think bamboo could very easily be 10% of wood, and there’s margin dollars there for dealers.”

WE Cork

WE Cork displayed its Serenity Collection of cork flooring with a high definition, three-pass, digital print technology that reproduces the essence of wood or tile on a cork substrate. The floor is finished with the company’s patented Hot Coating, giving it an oil-like, satin luster.

The digital print technology allows for customized visuals such as blue jeans or cobblestone, both of which were installed at the booth. “Dealers were overwhelmingly positive; they love the unlimited commercial applications,” said Ann Wicander, president of WE Cork.

 

 

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Cork: A smart, sustainable choice

Manufacturers highlight inherent benefits, new designs to retailers

Nov. 4/11 2013; Volume 27/number 14

By Jenna Lippin

Screen Shot 2013-11-11 at 6.25.21 PMHicksville, N.Y.—While top players across all categories, from wood to carpet to LVT, work to create a more sustainable flooring option, the major manufacturers in the world of cork flooring can sit back and relax as their products are inherently environmentally friendly and made of rapidly renewable material. Continue reading Cork: A smart, sustainable choice

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Wood: Technology helps drive category to recovery

David Shaoulpour of Horizon with Laurel, one of the new lines constructed with FSC-certified wood.

By Matthew Spieler

Volume 26/Number 20; February 18/25, 2013

(Second of two parts)

Las Vegas—As illustrated in Part I of this feature (FCNews, Feb. 4/11), wood manufacturers are using technology to help the category recover from the housing collapse. This technology is allowing new ways of presenting classic species by merchandising exotic looks without the matching price tag. Following is more of what attendees witnessed last month on the Surfaces show floor. Continue reading Wood: Technology helps drive category to recovery

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J.J. Haines rockets to new heights

by Emily J. Cappiello

Baltimore—It takes more than a challenging economic climate to slow the Haines Loyalty Club’s momentum. The retail group arm of the nation’s No. 1 flooring distributor saw its membership increase from 272 to its current 288, according to Scott Roy, vice president of sales, marketing and customer service, and those members grew their businesses a collective 4% compared to the distributor’s retailers outside the program, who saw declines of about 5% in overall business. Continue reading J.J. Haines rockets to new heights

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Cork flooring goes hi-tech

by Louis Iannaco

Cork flooring has been around for 100 years or so but has never been more popular than it is today. From its sustainable attributes to the increasingnumber of patterns and colors now available, the sky is the limit for cork.

The trend in cork flooring continues to be patterns that approximate the appearance of slate, granite or other products of nature, noted Lanny Trot-tman, president of Qu-Cork.   “The advantage over other types of flooring is the natural level of comfort, quietness as well as warmth; these characteristics combined with the eco harvesting of the cork without damaging the tree make it the perfect choice for the health of the environment as well as interior environments.” Continue reading Cork flooring goes hi-tech

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APCOR update: Year-long road show comes to a successful close

HICKSVILLE, N.Y.—Last fall, the Portuguese Cork Association (APCOR) kicked off a 13-city road show in New York City with the goal of educating consumers about the different styles, varieties and benefits of cork flooring. By all accounts, the tour, which wrapped up this summer in Los Angeles, was considered a huge success. Continue reading APCOR update: Year-long road show comes to a successful close