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Bostik extends warranty for wood flooring adhesives

Bostik_Logo_STD_M_4C_PWauwatosa, Wis.—Bostik has announced that two of its industry-leading wood flooring adhesives will now be offering a lifetime warranty for unlimited moisture vapor protection.

“We are going to take Bostik’s Best to unlimited moisture vapor protection for all engineered hardwood installations, and move the duration of the warranty from 10 years to lifetime of the flooring,” explained Eric Kurtz, market manager – hardwood installation systems, Bostik. “Vapor-Lock will also offer this same unlimited protection for not only engineered hardwood flooring installations but solid projects as well.”

The company aims to make installations easier for contactors who don’t want to test a slab for moisture vapor emission rates or in-situ RH, according to Kurtz. “After being used as the leading brand of adhesive for the installation of millions of square feet of hardwood in the most challenging conditions, we have the track record to prove our ability to protect hardwood flooring from these extreme substrate conditions. Contractors and owners can confidently depend on Bostik’s Best and Vapor-Lock to live up to these new levels of performance.”

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Promoting the value of underlayment

Volume 27/Number 21; March 3/10, 2014

By Louis Iannaco

Screen Shot 2014-03-10 at 11.16.50 AMThe industry has been promoting warranties for hard surface flooring products for what seems like forever. Warranties are a major selling point and a way of letting potential customers know the manufacturer stands behind its product. In-store, warranties are usually featured in POP signage and are always top of mind with savvy retail associates.

With that said, shouldn’t the same methods of warranty promotion be applied to what lies underneath flooring? When it comes to underlayment, what are the most effective ways for potential buyers to learn about its benefits? What attributes should be prominently supported? Continue reading Promoting the value of underlayment