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W.F Taylor, Spray-Lock enter strategic marketing alliance

TaylorDalton—W.F. Taylor, LLC (Taylor), an industry leader in the adhesives and coatings markets, and Chattanooga-based Spray-Lock, Inc. (Spray-Lock), a leading manufacturer of spray-based adhesives, have entered into a strategic marketing alliance through which they will better serve their customers with innovative and environmentally friendly adhesives for light construction and floor covering installations.

SprayUnder the terms of the agreement, Taylor and Spray-Lock will create an alliance through which each company will market the other’s adhesives as a complement to their conventional product lines. As a result, both companies will have the ability to present information on a broader, more diverse selection of trowel and spray applied adhesives to their customers.

For the past several decades, Taylor and Spray-Lock have led their respective segments of the adhesives industry in the development of advanced, high-performance products using safe, earth-friendly technologies. Officials with both companies said the strategic marketing alliance does not represent a merger of the two companies. Rather, both companies do expect the marketing alliance to create synergy between the two companies as they work on developing the next generation of adhesive products, ensuring both companies will continue to lead the industry in driving product innovations that address the rapidly evolving needs of the construction and floor covering industries.

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W.F. Taylor names Williams CFO

Steve Williams - CFO of WF Taylor

Fontana, Calif.—W.F. Taylor, an industry leader in the adhesives and coatings markets, has added Steven Williams to the company’s leadership team as its new chief financial officer, effective immediately. In his role, Williams will direct all financial, accounting, mergers and acquisitions, and information technology functions for the company.

“We feel very fortunate to have someone of Steve’s caliber join the Taylor management team.” said Dan Pelton, CEO, W.F. Taylor. “His proven track record and extensive experience in leading the financial operations of high growth, industry-leading companies will be invaluable as we embark on the next phase of our growth strategy to expand our leadership position in the adhesives segment of the flooring industry.”

Williams is a seasoned financial executive who brings more than 30 years of experience in the textile and apparel industries, including senior leadership positions at Milliken & Company and Russell Corporation. Prior to joining W.F. Taylor, Williams was CFO of the floor covering division for Milliken.

“I cannot imagine a more exciting time to join W.F. Taylor,” Williams said. “Taylor is positioned well for future growth as the company continues to set the pace for driving innovation in the adhesive markets. I know Dan and his leadership team recognize the tremendous opportunity that is before them, and I’m delighted to be a part of it.”

In addition, Pelton announced the following promotions and appointments that will join Williams as part of his executive leadership team: Allan Preyer as vice president of commercial activities; Richard Schawe, vice president of manufacturing; and Robert Ddamulira as vice president of technology.

“This is an extremely important time for Taylor as we explore strategic opportunities to grow our company and expand into new markets,” Pelton said. “Our executive leadership team has the diversity of experience, proven leadership skills and the passion to lead a ‘renewed’ Taylor going forward.”

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W.F. Taylor releases promotional video

Screen Shot 2015-03-23 at 9.41.47 AM

Fontana, Calif.—W.F. Taylor has released a promotional video for its Acous-Tec Sound Reducing Liquid Underlayment Patch and Leveler (patent pending). Taylor’s Acous-Tec Sound Reducing Liquid Underlayment Patch and Leveler is designed for all floating floor systems to reduce sound transmission.

The video shows the multifunctional attributes of the product, how to install the liquid underlayment and demonstrates how installers save time, money and waste.

“This video really says it all,” said Jack Raidy, CEO and president. “Its visuals really help drive home the product’s ease and effectiveness. It is a demonstrative video for all levels of flooring installer experience, from do-it-yourselfers to professionals.”

The video can be found at www.wftaylor.com or www.youtube.com/watch?v=QTBwevIIeZg.

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Taylor introduces sound reducing liquid underlayment for floating floors

141003_AcousTec_Installation_Photo3Fontana, Calif.—W.F. Taylor Co. Inc. announced a unique industry breakthrough product—the patent pending Acous-Tec Sound Reducing Liquid Underlayment Patch and Leveler. Taylor Acous-Tec Sound Reducing Liquid Underlayment Patch and Leveler is designed for all floating floor systems including vinyl tile/plank, laminate and wood to reduce sound transmission.

Taylor Acous-Tec Technology is not a new science, it currently exists in Taylor MS-Plus Resilient Adhesive as a feature and benefit for the installer. Because of MS-Plus Resilient’s phenomenal success with lowering sound transmission, installers led Taylor to see the need for a liquid sound barrier product that doesn’t exist on the market. “By popular demand Taylor has announced our first underlayment, Acous-Tec, as its own stand-alone product,” said Jack Raidy, president and CEO of Taylor.

“It is a perfect product for both commercial installers and retail DIYers,” said Barry Wright, vice president of Taylor. “Simply trowel the low VOC and UL GREENGUARD certified liquid underlayment, watch it self-level and rapidly cure, then install the floating floor on top of the underlayment all in the same day. Whether it is used in a high rise apartment building or a consumers home, it will dramatically reduce sound and quiet your floor.”

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Adhesives: Formulating a premium product

Suppliers dish on best of the best

June 9/16, 2014; Volume 27/Number 29

By Louis Iannaco

Screen Shot 2014-07-10 at 10.23.15 AMWhat constitutes a premium adhesive? What must it do? Are there actual industry standards for what is considered premium?

According to several adhesive producers, numerous factors must be taken into account when it comes to a product’s premium status, and, in certain segments, the industry is setting standards as stricter guidelines are being put into place.

The consensus among adhesives executives is the ingredients utilized during formulation usually determine the best products. There is also a meeting of the minds when it comes to the ability of a product to multi-task; to be considered premium, offerings must work to achieve more than one goal.

Top-notch products

According to David Ford, vice president of sales and marketing at Stauf USA, a premium-grade adhesive is usually comprised of the “best of the best” ingredients. As in grades of paint or lumber, there are better grades of raw materials used in the process. “Some resins are extremely clean while others will allow more impurities. The higher the quality of resins, the more solid content and less filler you have, meaning you’re getting more sticky stuff.”

Some adhesives have special qualities that help achieve very high shear strength, while others maintain high shear and allow for moisture protection and sound absorption, Ford noted. Premium products must maintain body “and not ‘slump.’ Ridge height is important in bridging the gap between subfloor and wood floor, or whatever the floor covering.”

Larry Scott, vice president of field technical services for Dri-Tac Flooring Products, agreed, saying the term “premium” has historically been synonymous with best-in-class. “In recent times, a sound argument could be made to redefine this term as ‘inherent best-in-class overall value.’”

In the realm of flooring adhesives, Scott added, “This value can be and is assessed through various categories, including but not limited to application properties (easy spreadability and clean-up), performance characteristics (rate of cure, mechanical property development, moisture and acoustical abatement), environmental considerations (eco-friendly, sustainability, regulatory compliance) and cost effectiveness.”

According to Scott, Dri-Tac’s 2008 introduction of its 1001 All-In-One offering—the very first urethane-based 4-in-1 green sound and moisture control wood flooring adhesive—is proof of the company’s Screen Shot 2014-07-10 at 10.23.49 AMcommitment to premium product excellence.

Now Dri-Tac has another product it believes features the most innovative urethane-based adhesive technology on the market. The Golden Bullet, DriTac 4141, is a premium-grade, 100% green, 4-in-1 sound and moisture control wood flooring adhesive that does not require moisture testing and offers unlimited subfloor moisture control. With unlimited board thickness, width and length allowed, The Golden Bullet offers the very latest in premium-grade adhesive technology and product formula attributes. “This zero VOC, zero solvent product simplifies wood flooring installations when sound and moisture control is needed,” Scott explained.

Eric Kurtz, Bostik’s market manager, hardwood and resilient flooring systems, also believes premium products possess performance attributes and/or features that go above and beyond simple glues. For example, the company’s Ultra-Set SingleStep2 utilizes Axios Tri-Linking polymer technology to combine high-strength adhesive, moisture barrier and sound abatement technologies in one formulation, “making it easy to trowel and clean off prefinished hardwood even after cure.”

The product also contains Bostik’s patent-pending Thickness Control Spacer Technology, a proprietary feature ensuring the ideal membrane thickness between the substrate and hardwood flooring is maintained.

The ingredients used in W.F. Taylor adhesives are a major factor when it comes to producing premium products, while state-of-the-art technology plays a starring role. A basic adhesive offers a subpar bond between the subfloor and flooring of choice, but a premium adhesive provides advanced chemistry, top quality ingredients and incorporates multiple high-performing functions.

“Developing a premium adhesive takes advanced technology, research and development, as well as third-party testing to prove your product is of premium standards,” noted Kristine Elledge, marketing coordinator. A premium adhesive also provides functions such as moisture control, anti-microbial protection, sound reduction, crack isolation, thermal enhancement, etc.”

Setting standards

In 2012, the tile installation industry finalized the new category, Improved Modified Dry-Set Cement Mortars, that is designated A118.15. This new standard joins A118.1 (unmodified mortars), A118.4 (modified standard mortars) and A118.11 (mortars for use over plywood) as an additional tool in differentiating products.

According to Dan Marvin, Mapei’s director of technical services, A118.15 details the requirements for high-performance mortars that can be used in freeze/thaw environments, submerged applications, areas with elevated expansion and deflection, hot environments and more. Additionally, mortars can now be categorized as extended working time (E), slip-resistant (T) and fast-setting (F).

Mapei has pushed for this new standard for many years as the U.S. market has been slow to adopt Europe’s ISO criteria for mortars that already include the ‘E,’ ‘T’ and ‘F’ categories, he explained. The new standard allows specifiers to call out the performance requirements they need on the job without fear the installer will substitute a less robust product due to last-minute value engineering, Marvin noted.

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Fighting moisture issues in flooring installation

Dec. 9/16 2013; Volume 27/number 16

By Gary Liddington

Screen Shot 2013-12-17 at 3.54.39 PMMoisture problems are the bane of anyone associated with flooring installation, and the battle begins long before the first plank, tile or sheet is actually installed. The opening salvo is proper subfloor preparation, pure and simple. No one would paint her house over existing chipped and peeling paint, so why would anyone embark on an installation of quality flooring without ensuring the surface is properly prepared and within well-established moisture limits? Continue reading Fighting moisture issues in flooring installation

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Wood adhesive producers keeping it green and safe

By Louis Iannaco

Volume 26/Number 24; April 15/22, 2013

Taylor says its MS-Plus Advance wood flooring adhesive is a higher performance, safer alternative to urethane wood adhesives.

When it comes to developing the safest, most effective products possible, wood glue manufacturers have been meticulous in creating adhesives that are both effective and environmentally safe for both the installer and homeowner.

According to Dri-Tac’s vice president of technology, Steve Lontchar, the most well-known VOC regulation is California’s South Coast Air Quality Management District’s (SCAQ-MD) VOC Rule 1168 for Adhesive and Sealant applications, which some experts believe is “long overdue for both review and subsequent revision. Continue reading Wood adhesive producers keeping it green and safe

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Adhesives companies diversify product offerings

By Louis Iannaco

Volume 26/Number 20; February 18/25, 2013

When it comes to adhesives manufacturers, the goal has always been pretty simple: getting product to stick to the floor. However, FCNews spoke to several companies at Surfaces 2013 and learned there’s more to the story. Continue reading Adhesives companies diversify product offerings

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Wood adhesive producers keeping it green

ANSWERING THE CALL FOR SAFETY

By Louis Iannaco

When it comes to improving their products, wood glue manufacturers take great pains in developing adhesives that are not only effective and get the job done for installers, but are environmentally safe for
 both the professional
 and homeowner. Wood flooring adhesive producers agree on the importance of staying abreast of the latest rules
and regulations and practicing industry environmental standards.. They acknowledge that adapting their products accordingly is an important part of keeping people safe, products effective and the environment protected. Continue reading Wood adhesive producers keeping it green

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Using adhesives in commercial spaces

by Louis Iannaco

What are the top aspects manufacturers have in mind when developing adhesives for high-traffic commercial areas? How are they different from residential adhesives? According to executives, those questions can only be answered by starting with the flooring type being installed as each requires a particular application. Continue reading Using adhesives in commercial spaces