Salem, N.J.—In an industry first, Mannington Mills is using 360-degree photography technology from Virtually Anywhere to showcase its new product introductions. This virtual tour was done at the Mannington booth at Surfaces in January and captured the new products showcased in the 9,000-square-foot display using this new technology. While the conference only ran for three days, Mannington is using the BoothView360 tool to extend the investment it made in the show, providing a new sales tool that helps engage customers in a new way. (www.virtually-anywhere.com/portfolio/mannington/).
The BoothView360 virtual booth features all of the displays that were on the show floor, and is enhanced with embedded hotspot links, intuitive navigation, downloadable brochures and a digital photo gallery covering the 100-year history of the company.
Betsy Amoroso, senior director of corporate communications for Mannington, said this digital marketing tool helps sustain and enhance the company’s trade show investment for the remainder of the year. “We are always looking for innovative new ways to tell the Mannington story; this certainly fits that description. “
Virtually Anywhere creates fully immersive, 360-degree rotatable tours that give the perception of being at the show but with the advantages of digital technology and online browsing. The company’s BoothView360 converts a one-time exhibit into a year-round virtual booth using interactive, 360-degree photography and state-of-the-art software.
Carrington Weems, founder of Virtually Anywhere, has created more than 10,000 interactive virtual tours spanning 18 years of service for a variety of clientele including universities, hospitals and businesses. BoothView360 assists companies investing heavily in one-time events such as trade shows where they usually see their exhibits torn down after a few days. “[Mannington’s] exhibit at the Surfaces event provided a perfect opportunity for BoothView360—navigating multiple rooms and product lines, and embedding links to product information,” Weems said.