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Coverings: Ceramic segment invigorated with innovation, style

ORLANDO, FLA.—The use of state-of-the-art technology to create innovative products has become standard practice in ceramic tile. And late last month Coverings 2010 served as the industry’s showplace for innovation, texture, style, color and education.

“We felt the momentum, energy and buzz of a show that, much like the world, is coming back from a really tough 2009,” said Jennifer Hoff, president of National Trade Productions (NTP), manager of Coverings. “We had many new programs we believe helped do that. The show was up 5% in attendance with 23,500 attendees, and up [about the same amount] in space as well.”

In a sign that the economy might be finally beginning to rebound, there were nearly 160 new exhibitors at this year’s show. “The fact that the number of first-time exhibitors nearly quadrupled from last year is irrefutable evidence that the show is an invaluable opportunity for both exhibitors and attendees.” Continue reading Coverings: Ceramic segment invigorated with innovation, style