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USG expands tile, flooring salesforce

Chicago—USG Corp.’s Tile and Flooring Solutions group is reorganizing and expanding its team to better support its customers and its expanding portfolio of innovative products and solutions. Steve Bjorklund was appointed general manager, USG Tile and Flooring Solutions; Phil Ciesiulka, director, sales; and, Scott Crandall, director, national account sales and product management.

The group is adding considerable field sales support to give contractors and distributors easier access to products and training. These positions include distributor sales representatives, waterproofing technical sales representatives, and performance flooring technical sales representatives across North America.

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USG unveils quick-dry liquid waterproofing

DRK_Liquid_Wtrproofng_Membrane_FamilyChicago—USG Corp. unveiled its Durock brand liquid waterproofing membrane, a durable and seamless application for use in commercial and residential tile and stone applications. USG Durock liquid waterproofing membrane only requires a one-coat application when installed over smooth surfaces and is suitable for wet areas from showers (including steam showers) to flooring assemblies to countertops.

USG Durock liquid waterproofing membrane is a strong polymer-based fluid application that is designed to be to be rolled, brushed, troweled or sprayed. This liquid membrane provides a sealed waterproof barrier in a single-step application when administered over vertical smooth surfaces or in a two-ply application when used on rough surfaces and all horizontal surfaces. Its fast-drying time allows for quick turnaround on the jobsite.

“There’s always a bathroom to fix up or renovate, and for designers and installers productivity on the jobsite is more important than ever,” said Matthew Samuels, product manager, USG. “Our USG Durock brand liquid waterproofing membrane brings the trust, flexibility and level of performance that our customers have come to expect from the USG Durock brand waterproofing membrane portfolio, in an application that’s easier to use than sheet membrane solutions and is faster to install because of the quick drying time.”

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USG and XL Brands partner for 10-year system warranty

USG_XLBRAND_LockUpDalton — USG, manufacturer of USG Durock Brand Fast Finish, a cementitious floor patch, and XL Brands, a largest private label manufacturer of floor covering adhesives, announced a strategic partnership and warranty covering a joint system application of premium floor patch and adhesive bond.

The warranty system between USG and XL Brands is aimed at providing a proven bond and RH/pH warranty when any XL Brands manufactured adhesive is used over professionally installed USG Durock Fast Finish Floor Patch for a period of 10 years.

Recently USG and XL Brands announced that they have partnered to develop technologies that focus on solutions for moisture issues, bonding requirements, installation time constraints, substrate irregularities and other top challenges facing installers.

USG and XL Brands joint product collaborations will feature systems that focus on moisture solutions, substrate issues, installation speed requirements, bonding and performance applications, and full system warranty protection.

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From self-leveling to shower kits, suppliers helping dealers succeed

By Matthew Spieler

Volume 26/Number 22; March 18/25, 2013

Every flooring type requires a solid foundation on which to be installed. It doesn’t matter how well the product is made, whether it’s ideal for the application, or if the installation is flawless, without the appropriate subfloor the entire process can be compromised, leaving the end user unsatisfied. A smooth, level subfloor allows flooring material to lay flat and helps prevent buckling, popping of the seams, potential moisture problems and even telegraphing. Continue reading From self-leveling to shower kits, suppliers helping dealers succeed

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USG announces winner of Strength Beneath the Surface contest

Chicago — USG, a leading building products company, is pleased to announce the winner of its Facebook Strength Beneath the Surface photo contest, which required contestants to submit an “on-the-job” picture of themselves and USG Tile and Flooring products.

Chad Nickless, of Signature Tile in Renton, Wash., is the Grand Prize winner of a $500 gift card with his entry titled, “Not Afraid of the Big Tiles.” The four runner-ups will each receive a $100 gift card, and all the entrants received a free t-shirt. Continue reading USG announces winner of Strength Beneath the Surface contest