Cork, in addition to being an environmentally friendly product, is quite popular right now. While it has been around for decades, in recent years applications for the product have soared, as have sales. How are retailers selling cork these days? The key seems to be education—not only about its green story but also its benefits once installed.
“In today’s marketplace those who are looking for a floor are looking for a product that is kind to the environment and/or provides a value,” said Ann Wicander, president of WE Cork. “Nobody disputes the green factor of cork, but often the value is not recognized. What floor provides the durability of hard surface, quiet and comfort underfoot, and thermal insulation while being hypoallergenic, anti-static and beautiful? Only cork flooring can tout those characteristics.” Continue reading Retailers find profits popping with cork