The way Allen Cubell, vice president, product management-residential resilient, Armstrong, views it, “happier consumers means everyone in the channel makes money.” And these days, robust sales of resilient flooring are putting smiles on a lot of faces in the flooring industry.
“Resilient’s time is now…a vinyl revival,” said Cubell. “Start with the beauty of today’s products. Now that the consumer is hooked with beauty, wow her with all the great performance features of vinyl. Retailers can win with vinyl’s performance including moisture resistance, softer under foot, stain resistance, etc. [These are] floors that the consumer doesn’t have to worry about and will look great in their home for a long time. Thrill the consumer with faster, easier installations.” Continue reading Resilient floating floor guide
Dallas — Being green is no longer a trend or fad – it’s a way of life. This was dramatically demonstrated last week at the recently completed SURFACES | StonExpo/Marmomacc Americas (S2). For the first time, S2 partnered with Mountain Re-Source Center and Tile Partners for Humanity on a recycling initiative focused on post-show product donations at the close of the three-day event, held January 24-26 in Las Vegas, Nevada at the Mandalay Bay Convention Center. The outstanding results of this inaugural program speak for themselves and exceeded all expectations. Continue reading Recycling effort exceeds expectations at Surfaces 2012
US Floors, the leading producer of sustainable, eco-friendly floors including cork, bamboo, and hardwood floors, will highlight new launches at Surfaces 2012 in Las Vegas.
This is a collection of our proprietary, patent-pending Corboo – hybrid bamboo and cork strand woven product – with our Endura AR UV-cured finish. These are a unique look and a signature product line for USFloors. They will feature a traditional tongue and groove profile on an multi-ply engineered structure and will be backed by lifetime residential wear and structure warranties as well as a 15 year, heavy commercial wear warranty. Corboo Horizons will be available as an addition to our Green Island display or as a stand alone display.
Multi-Width Strand Woven Bamboo
We will be expanding our multi-width strand woven bamboo offerings and will preview these products at Surfaces. We introduced our multi-width Antique Spice in 2011 and it was extremely popular. Each will feature our Endura AR UV-cured finish and will be backed by lifetime residential wear and structure warranties as well as a 15-year, heavy commercial wear warranty.
We will be adding seven new products to our Navarre collection that feature some wider widths, 8 1/2″, darker stains, and handscraped surfaces with smooth, raised knots. The products are finished with our Natural-E Natural Oil Finish that provides a more natural look and, unlike synthetic hard coatings, eliminates micro-scratching and allows for spot repairs when necessary.
Digitally Enhanced Cork
We will be introducing some digitally enhanced cork flooring as an update to our New Dimensions Natural Cork collection. The looks will be printed directly onto the cork substrate and will provide the look of marble and travertine with all of the ecological and performance benefits of cork.
Tritan LVT on our proprietary H3F core
Finally we have a new LVT line of products on our proprietary H3F core with a glueless drop and lock installation profile. H3F is made for recycled bamboo and virgin PVC binders creating an essentially inert core structure that is impervious to water and does not expand and contract due to environmental conditions eliminating the need for transition strips when installing in large areas. Typical HDF cores will swell, pucker, and warp when exposed to water. Our H3F core will not and we have some great demonstrations for this that will be on display at the show. Versus traditional glue down LVT, Tritan is much easier to install and eliminates the need for floor levelors, glues, etc. to provide a much more economical total cost of product + installation.
Cork flooring has been around for 100 years or so but has never been more popular than it is today. From its sustainable attributes to the increasingnumber of patterns and colors now available, the sky is the limit for cork.
The trend in cork flooring continues to be patterns that approximate the appearance of slate, granite or other products of nature, noted Lanny Trot-tman, president of Qu-Cork. “The advantage over other types of flooring is the natural level of comfort, quietness as well as warmth; these characteristics combined with the eco harvesting of the cork without damaging the tree make it the perfect choice for the health of the environment as well as interior environments.” Continue reading Cork flooring goes hi-tech
Although hardwood is one of the oldest categories of flooring, it never fails to evolve with consumer tastes and innovate to meet her needs. Her tastes gravitate toward softer character looks and texturing for unique and authentic visuals, while her needs are for a floor that will withstand a busy, often demanding lifestyle without the need for refinishing or touch-ups. Mills came forward this year to meet both those needs simultaneously with fashion-forward styling and finishes that promise to look as good as on the day of install through its life. Continue reading Surfaces 2011: Hardwood blends style and performance
Because of its green story as well as its durability, few flooring choices have been more popular than bamboo. And while this alternative has been around for decades, it is only now that so many are learning of its attributes. But it is just that surge in popularity and lack of knowledge that certain unscrupulous manufacturers are trying to take advantage of as they try to pass off low-grade, inferior product as quality flooring. Continue reading Bamboo: What to look for, what to avoid