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Quality and innovation drive Urbanfloor’s success

From left: Jimmy Setiawan, owner of Urbanfloor; Rachel Rueda, vice president; HGTV personality Carter Oosterhouse; Terry Ackerman, director of marketing, and actress Amy Smart.

Volume 26/Number 25; April 29/May 6, 2013

By Ken Ryan

When Lena Thomas, president of Corona Hardwood, a retailer in Corona, Calif., plays a word association game with the name Urbanfloor, the words “innovative,” “young,” “ambitious” and “unique” immediately come to mind, she said.

These attributes are what sets Urbanfloor apart from other engineered hardwood flooring companies, said Thomas, who has been carrying Urbanfloor since 2006. “I like to carry anything unique in my showroom, and they have a lot that is different from other brands,” Thomas said. “I look up to them. If Urbanfloor does something, it’s high quality and innovative.” Continue reading Quality and innovation drive Urbanfloor’s success

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Wood: Technology helps drive category to recovery

David Shaoulpour of Horizon with Laurel, one of the new lines constructed with FSC-certified wood.

By Matthew Spieler

Volume 26/Number 20; February 18/25, 2013

(Second of two parts)

Las Vegas—As illustrated in Part I of this feature (FCNews, Feb. 4/11), wood manufacturers are using technology to help the category recover from the housing collapse. This technology is allowing new ways of presenting classic species by merchandising exotic looks without the matching price tag. Following is more of what attendees witnessed last month on the Surfaces show floor. Continue reading Wood: Technology helps drive category to recovery

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Urbanfloor dealers can win a free trip to Rome for 2 during Surfaces

During Surfaces 2012, Urbanfloor is offering a free round trip to Rome, Italy. The trip includes 5 nights at  a first class hotel and airfare for two people. This “topnotch” trip has a value close to $5,000 with the winner being selected during the show. Continue reading Urbanfloor dealers can win a free trip to Rome for 2 during Surfaces