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Engineering 'sales' away from solid

Textured products, larger planks, locking systems help drive segment

Sept. 16/23 2013; Volume 27/number 11

By Ken Ryan

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Launched in 2013, Mohawk’s Atherton Collection features a scraped and wire-brushed finish designed to give every plank a distinctive, unique look.

The continued enhancement of the engineered hardwood flooring segment continues to take market share away from solid, which comes as no surprise to executives such as Kevin Thompson of Shaw Industries. Thompson points to influential factors such as improved finish performance; the popularity of wider, longer planks, and the inclusion of locking systems for driving the upward shift. Continue reading Engineering 'sales' away from solid

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Hardwood sales grow for first time since 2006

Volume remains sluggish; domestic species usage on the rise

by Emily J. Cappiello

At the end of 2010, the wood flooring industry was being dragged down by continued sluggishness in new home construction and remodeling along with the continued increase in lumber prices. But in 2011, hardwood flooring was able to bounce back a little and, according to many industry insiders, the category made some much-needed gains. Continue reading Hardwood sales grow for first time since 2006

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Advantage America: For mills, it’s all about being in ‘quality control’

One of the great advantages for companies that make product both abroad and in the U.S. is the ability to control their fate. In the case of quality control, firms that manufacture here are able to shape their own destiny as they reassure customers that product will get to them in a timely—and profitable—fashion. Continue reading Advantage America: For mills, it’s all about being in ‘quality control’

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Social networking becomes tool for success

by Emily J. Cappiello

Social networking is no longer an added part of success; it has become one of the main tools to help businesses thrive. Social networking allows companies to get closer to their customers and can even help consumers find local flooring stores, since Facebook is becoming an ever-increasingly popular search engine as well as social networking site. YouTube can enable people to network with each other but can also be used to supply partners and potential customers with educational information about products. And with new additions like Pinterest, social networking is growing by leaps and bounds. Continue reading Social networking becomes tool for success

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Executive forecast: Wood struggles continue but execs see light

By Matthew Spieler

 

While 2011 seemed to mirror 2010 for the wood industry, manufacturing executives say it was expected and, considering the losses that mounted up since the recession started, not so bad. Though the overall economy doesn’t appear much brighter in 2012, many feel there will be some upward movement due to pent-up demand as well as other indicators that favor their products. Continue reading Executive forecast: Wood struggles continue but execs see light