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Dasso: building a brand

by Emily J. Cappiello

Dasso is on a mission: To build its brand recognition among consumers.

“When people think bamboo and green flooring, we want them to think Dasso,” said Avery Chua, CEO. “We want Dasso to be in the consumer’s mind, not just known within the industry.” Continue reading Dasso: building a brand

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MP Global products networking on social media

Norfolk, Neb. — We at MP Global Products, a manufacturer of quality acoustic floor underlayments, welcome you to join us on our newly launched Twitter and Facebook pages. We are now interacting online with industry professionals and consumers interested in learning about the advantages of and selection of floor underlayment for use under hardwood, floating wood, laminate, LVT or tile flooring.  Continue reading MP Global products networking on social media

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QEP expanding social media presence

Boca Raton, Fla. — QEP Co. has just launched all new social media outlets through Facebook, Twitter, Pinterest, YouTube and LinkedIn.  “These new social network platforms provide QEP Co. with another method of communicating and engaging directly with our current and future customers,” noted Jamie Clingan QEP Co. Sr. vice president, marketing “Real time information about our company, products and employees will be posted to keep customers up to date with product launches, sweepstakes and allows them to view and share product how-to pictures and videos.” Continue reading QEP expanding social media presence

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Formica announces social media campaign

Barnwell, S.C. – Formica Flooring announces the launch of a 2012 social media campaign, which includes a blog (appropriately named FormicaFloorum) on formicaflooring.com and an enhanced presence on Facebook, Twitter, Pinterest, YouTube and Google+.

The FormicaFloorum blog contains helpful entries on choosing the right laminate flooring brand and style, and informing the consumer about the difference between hardwood and laminate by sharing stories of actual homeowners. Formica Flooring’s Facebook and Twitter pages are consistently updated with informative and engaging posts and links, and a YouTube channel will soon host videos on a variety of topics related to laminate flooring. Continue reading Formica announces social media campaign

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Home Legend connects with customers through social media

Adairsville, Ga. — Home Legend, a leading supplier of hardwood, bamboo, laminate, cork and luxury vinyl flooring is staying connected with its customers and reaching out to new ones through social media outlets. “Home Legend currently has an online presence on Facebook, Twitter, and YouTube,” says Jamann Stepp, Home Legend Vice President, Sales and Marketing. Continue reading Home Legend connects with customers through social media

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Flooring America members learn to stay ahead of the curve

by Steven Feldman

Houston—Evolve. That was the buzzword at the Flooring America/Flooring Canada convention held here just days before the start of Surfaces 2012. Throughout the three-day event, members were challenged to refocus their efforts toward meeting the needs of today’s evolving consumer. Continue reading Flooring America members learn to stay ahead of the curve

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Why you need to get in on the online experience

In honor of our forthcoming second edition of the Guide to using Social Media in Business, we’ve decided to share some statistics that didn’t make it into the update:

We all know websites are the cornerstone of any integrated business. But did you know that:

•There were 255 million websites at end of 2010

•21.4 million websites wereadded in 2010

•16.91 billion web pages exist

•There are 2 billion Internet users worldwide

•There are 273 million Internet users in the U.S.

•1.1 billion Web searches per month in U.S.

•1.7 billion terabytes of information created and stored on Web each year

One social site that didn’t make it into the guide but really should have: Are you familiar with StumbleUpon?

•2.2 million web pages added every month

•51 pages added every minute

•50.34% of U.S. social media traffic driven through StumbleUpon

•Average session on StumbleUpon is 69 minutes

Can you believe this?

•186 online videos average Internet user in U.S. watches per month

•2,232 online videos average Internet user in U.S. watches annually

•53% of employees research potential job candidates on social networks

•17% of time spent online devoted to a social network

•20% of couples now meet online

•20% of divorces are blamed on Facebook

•37 million people watched VW’s Super Bowl Darth Vader ad on YouTube

•Groupon will reach $1 billion in sales faster than any company in history

•1.5 million real farmers, compared with 80 million Farmville farmers

•90% of consumers trust peer recommendations; 14% trust ads

•Babies in Egypt have been named Facebook

•If users were citizens, Facebook would be the 3rd largest country in the world behind China and India. Combined with Twitter, LinkedIn and YouTube they would be the largest country in the world. Yet, Facebook, and Twitter are technically not allowed in China so they do not count any users from the world’s most populous country, and both YouTube and LinkedIn users have had services cut off now and again.

Google+ has 26 million users, 72% of which are are male

•Most users will click shared content within the first 2 minutes. If each page view generated a second of attention we would see 90 years of attention daily

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NALFA launches social media campaign

Washington—The North American Laminate Flooring Association, (NALFA), announced it has opened a blog at allaboutlaminateflooring.com, a Facebook page and a Twitter account, nalfa_certified.

“Social media is all about creating a conversation,” said Bill Dearing, president of the association. “These types of tools will allow us to generate a positive and mutually beneficial rapport with anyone interested in quality laminate flooring. We’ll be able to answer questions directly, offer advice, create relationships, and share industry news instantly.” Continue reading NALFA launches social media campaign