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Shaw 2013 intros focus on soft, hard innovations

By Steven Feldman

Volume 26/Number 20; February 18/25, 2013

Hicksville, N.Y.—Shaw Industries is bullish this year. Excitement has been built by virtue of everything from consumer sentiment to its plethora of product introductions for 2013, many of which set new benchmarks for the company in terms of styling and technological innovation.

“I’m most excited about the attitude we are seeing from our customer base and the excitement that seems to be building about 2013,” said Randy Merritt, president of Shaw. “For the last five years, we would come into every new year hoping for a better year. I think evidence shows this year will be better. I’m excited our customers are excited—they are seeing traffic, and they saw a good end to 2012. There are physical signs home building is increasing, and that means remodeling is going to increase. So it’s not just hope this time.” Continue reading Shaw 2013 intros focus on soft, hard innovations

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Invista unveils expanded portfolio, new marketing platform for Surfaces 2013

Steve Griffith, chief marketing officer, Invista Surfaces, said, “Invista Surfaces will introduce more than 75 new carpet styles across all of our current portfolio of products (Active Family, TruSoft, SolarMax, Essentials), which includes its TruSoft styles that were introduced in the fourth quarter of 2012.” Continue reading Invista unveils expanded portfolio, new marketing platform for Surfaces 2013

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Providing help to retailers: who’s doing what

By  Matthew Spieler

(First of two parts)

When it comes to giving retailers the necessary ammunition to succeed, there are plenty of options from which to choose as just about every segment of the industry provides some type of resource or tool for dealers to allow customers to prosper and grow their business.

These tools are numerous—from educational training to professional marketing services to social media and more. In many cases most are offered at no charge. Even when there is a charge to improve oneself, there are ways for retailers to offset some or all of it depending on their affiliation with an association, buying group or manufacturer. Continue reading Providing help to retailers: who’s doing what

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Alliance Flooring members urged to take control of destiny

By Matthew Spieler

San Antonio—As the economy picks up steam members of the Alliance Flooring network were encouraged to take control of their destinies by being the driver and making a difference.

The days of just hanging a sign and having people come in are over, noted Ron Dunn, co-CEO of Alliance. “You need to drive to it; it doesn’t come to you.” Continue reading Alliance Flooring members urged to take control of destiny

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Abbey Carpet & Floor: Business, exclusives, exposure on the upswing

by Steven Feldman

Dallas—Against the backdrop of some improving economic indicators that have helped rally floor covering sales, Abbey Carpet & Floor’s annual convention here saw its greatest attendance in the last five years. And paralleling the increase in bodies was a sense of optimism not seen at recent conventions. Continue reading Abbey Carpet & Floor: Business, exclusives, exposure on the upswing

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What happens in Vegas shouldn’t stay in Vegas

by Celia Payne

Las Vegas—Surfaces 2012 presented the opportunity to shine—even brighter than the Vegas strip. The successful protagonists at the show know you must set yourself apart among a sea of introductions. Continue reading What happens in Vegas shouldn’t stay in Vegas

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Invista at Surfaces: new innovation, brand extension, retail seminars & marketing support

Invista Surfaces, a division of INVISTA Performance Surfaces and Materials (PS&M) and maker of Stainmaster carpet fibers, continues to ‘walk the talk’ of investing in the equity of its 25 year strong Stainmaster brand. At the Surfaces tradeshow, Invista will unveil two new fiber innovations to retailers; in addition, Invista will highlight some exciting Stainmaster brand extensions and brand-supporting and consumer-reaching advertising and merchandising support for its aligned retail partners. Continue reading Invista at Surfaces: new innovation, brand extension, retail seminars & marketing support