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Advantage America: For mills, it’s all about being in ‘quality control’

One of the great advantages for companies that make product both abroad and in the U.S. is the ability to control their fate. In the case of quality control, firms that manufacture here are able to shape their own destiny as they reassure customers that product will get to them in a timely—and profitable—fashion. Continue reading Advantage America: For mills, it’s all about being in ‘quality control’

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Formica announces social media campaign

Barnwell, S.C. – Formica Flooring announces the launch of a 2012 social media campaign, which includes a blog (appropriately named FormicaFloorum) on formicaflooring.com and an enhanced presence on Facebook, Twitter, Pinterest, YouTube and Google+.

The FormicaFloorum blog contains helpful entries on choosing the right laminate flooring brand and style, and informing the consumer about the difference between hardwood and laminate by sharing stories of actual homeowners. Formica Flooring’s Facebook and Twitter pages are consistently updated with informative and engaging posts and links, and a YouTube channel will soon host videos on a variety of topics related to laminate flooring. Continue reading Formica announces social media campaign

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Executive forecast: Laminate officials remain optimistic

By Matthew Spieler

 

With the massive slide laminate had been on continuing to level off in 2011, officials remain upbeat the category will soon see better days—albeit not to the degree they once were, but compared to where they have been recently, any improvement is a welcome sight.

Executives admit there are still tremendous challenges even beyond the economy but feel laminate’s realism, performance and overall value will win back the post-recession consumer. Continue reading Executive forecast: Laminate officials remain optimistic