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Flooring Markets announces three regional markets for 2020

Atlanta—Flooring Markets, the premier regional flooring market producer, has scheduled three regional markets for 2020 to be held here, Dallas and Biloxi. The markets will showcase the latest flooring products and trends and provide attendees networking opportunities. In 2019, the combined markets featured 400 premium brands across nearly 150,000 square feet of exhibition space and attracted more than 4,000 attendees.

Flooring Markets are focused, easy-to-navigate events where buyers and sellers can spend quality time to meet and conduct business, all while experiencing the dynamic locations where the markets are held.

“Buyers appreciate the close-by regional markets because they experience all the newest products from leading brands, installation techniques and hands-on demonstrations to stimulate their profits in a more intimate setting than a typical massive show,” said Lori Kisner, managing partner of the Flooring Markets. “We are delighted that the 2020 shows will attract even more top exhibitors and attendees.”

The Southeast Flooring Market is to be held here, January 7-8, 2020 at the Cobb Galleria Centre. The market will feature more than 70 exhibitors and expects at least 1,300 attendees.

The Southwest Flooring Market is to be held in Dallas, January 9-10, 2020 at the AT&T Stadium. The market is eight times larger than 2019 and will feature upwards of 80 exhibitors showing more than 400 flooring brands. Attendees in excess of 2,500 are expected at the market.

The Gulf Coast Flooring Market is to be held in Biloxi, February 13-14, 2020 at the Mississippi Coast Convention Center. The market will feature more than 40 exhibitors and expects at least 1,250 attendees.

Exhibitors at the regional flooring markets include top manufacturers, distributors, technology providers and service providers. Attendees typically include flooring retailers, builders and remodelers, installers, contractors and architects.

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Market Maker Events launches Flooring Markets brand

Atlanta—Market Maker Events has launched a new portfolio of select regional markets for the floor covering industry. Titled Flooring Markets, these regional trade shows target the residential sector.

Flooring Markets (flooringmarkets.com) is a branded collection of three regional flooring trade shows. The Flooring Markets in Atlanta (Southeast Flooring Market), Dallas (Southwest Flooring Market) and Biloxi (Mississippi Coast Flooring Market) are strong, leading hubs for the residential floor covering industry. The expo floor features top flooring manufacturers and distributors showcasing their newest products, equipment, technology and techniques with hands-on demonstrations. Attendees consist of flooring retailers, interior designers, builders and architects.

Over the past decade, regional flooring events have become the preferred method of doing business in the flooring industry. Buyers are able to source new products and meet directly with suppliers without traveling or leaving their stores for long periods of time. Buyers appreciate the low cost and convenience that regional markets provide. Exhibitors value regional markets because they are able to gain exposure among strong buyer attendance with low exhibit costs, accomplish a high ROI and meet personally with customers.

Crescent Hardwood is a perfect example. “We are committed to excellence for our customers and a high level of visibility to our vendors and their products,” said Klaus Sichelschmidt, vice president of sales and marketing. “By participating in the Southwest Flooring Market in Dallas and the Mississippi Coast Flooring Market in Biloxi, we can offer our customers a full exposure of most of our product lines. The MC Flooring Market is probably the most significant and successful exhibition for our Gulf Coast and Arkansas customers. We are confident that Market Maker Events’ efforts to bring everybody together in one place will lead to a more professional and successful trade show for all participants.”

The Flooring Markets’ inaugural three-show collection will take place in early 2019; the Southeast and Southwest Flooring Markets will take place the first week of January. The Mississippi Coast Flooring Market follows in mid-February, allowing buyers and exhibitors to source new products and trends before other flooring events in the industry.

“We continue to hear from manufacturers and distributors that more regional shows are needed since these markets are supported by a strong collection of independent retailers,” said Lori Kisner, managing partner, Market Maker Events. She cited retailer feedback showing store owners prefer events held in January and early—time periods when it is more conducive to being away from their businesses.

 

Industry ponders potential impact of Domotex USA

February 19/26, 2018: Volume 33, Issue 18

By Ken Ryan

 

Flooring industry executives are decidedly mixed in their response to Hannover Fairs’ plans to launch a Domotex USA trade show in Atlanta next February (FCNews, Jan. 8/15). Some executives who exhibited at Surfaces said there is “no demand” for another trade show and would continue supporting TISE; others, particularly those with operations in the Southeast, said they plan to attend both shows in 2019 and then make a decision as to which one to support. Still others declined comment or stated it was too soon to decide.

Hannover Fairs chose Atlanta, contending that 75% of the U.S. population is located in the eastern half of the country. As well, the majority of flooring companies would be within driving distance of such an event.

Ray Bianchi, vice president, events and business development, Hannover Fairs USA, told FCNews the group conducted extensive research prior to its decision to launch Domotex USA in Atlanta next February. “The industry told us they are excited about the new show and absolutely see this as a must-attend showcase and gathering place. Many of our leading floor covering manufacturers already exhibit at Domotex in Hannover and welcome the addition of the U.S. show to the portfolio.”

The first iteration of Domotex USA would begin Feb. 29, 2019, at the Georgia World Congress Center, with show dates for 2020 to shift into mid-February. The goal is to hold the three core Domotex shows within four to six weeks of each other to make it easier for the industry to conduct business across the portfolio of flooring shows. “Our goal is to build a Domotex USA trade show in the U.S. that is by and for the industry,” Bianchi explained.

Suppliers like Phenix Flooring, based in Dalton, is considering the option of attending the Domotex USA show but has not made a decision yet. In principle, the company said it would be very difficult to support both shows if they were scheduled in conflict with one another due to the considerable amount of time, money and resources required to participate in both events.

“At this point we have committed to participate at Surfaces 2019; beyond that we will see how this thing plays out,” said Mark Clayton, president.

At the same time, Phenix executives believe the East Coast location for Domotex USA is appealing. “We know that [Hannover Fairs] puts on a great event so hopefully they can provide the same opportunity here in the U.S. and accomplish this while controlling show expenses for exhibitors and attendees,” Clayton noted.

Other vendors who have exhibited at Surfaces also plan to stay put. Case in point: Mohawk Industries, which returned to the show two years ago with a massive presence. “We came back to Surfaces at a time when the industry had a lot of questions about the future,” said Seth Arnold, vice president of residential. “We increased our footprint to show our commitment. Our customers told us they really enjoyed coming to the show, and we will go where our customers ask us to go and Surfaces is where we have such demand.”

Shaw Industries, which has enjoyed success with its regional shows, has not been an exhibitor at Surfaces for more than a decade. However, its Anderson Tuftex brand—and its USFloors division—exhibited at Surfaces 2018. “We are always evaluating opportunities to spend time with our customers,” said Carrie Edwards Isaac, vice president, Anderson Tuftex. “We are also listening to our customers to better understand what shows are meaningful to their business, what are they looking for from us and how each event aligns to our business objectives.”

Mannington has long been a staunch supporter of Surfaces and has no plans to change allegiances. “Surfaces is the premier flooring show in the U.S., and we plan to continue to support it,” said Ed Duncan, president. On  whether the industry can support two major events, he added, “That’s just it—we don’t feel the industry can support, or needs, two major shows. It makes more sense to put all our efforts into one large show rather than split up our resources for two shows. The numbers don’t work.”

Flooring retailers may be conflicted as well. “I hear the shows in Shanghai and Hannover are incredible—especially in hard surface—and I would love to experience that,” said Nick Freadreacea, president of The Flooring Gallery, Louisville, Ky. “On the other hand, I would be disappointed to see anything happen to lessen Surfaces. This past year was the most positive I have seen Surfaces in a long time. Most dealers would not attend both, so you could have a diluted audience at each show.”

Informa, which organizes TISE, could not be reached for comment by press time.