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Registration opens for TISE East

TISE EastDallas—Attendee online registration has opened for The International Surface Event (TISE) East, being held Nov. 2-5 at the Orange County Convention Center in Orlando.

After a successful launch to the industry in 2014 in Miami, TISE East is gearing up to bring the floor covering, stone and tile industries new show floor features, events as well as a new specialty peer-to-peer conference.

Online registration is available at

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TISE East 2015 announces new dates and location

TISEeast2015-HORIZONTAL-2000x488Dallas—Informa Exhibitions U.S. announced that The International Surface Event East (TISE East) 2015 dates have shifted to Nov. 2-5 and the location has moved to Orlando, Fla. at the Orange County Convention Center. These new dates and location will more aptly serve the industry, from both an attendee and exhibitor standpoint, creating a vibrant yet cost-effective experience while maintaining the convenience of an international hub.

TISE East 2015 exhibits will open Tuesday, Nov. 3 and continue through Thursday, Nov. 5. The comprehensive education program will feature more than 45 continuing education sessions combined with numerous industry certifications, show floor tours and demos.

“We had no question there was a significant need for an East Coast event,” said Amie Gilmore, CEM, director of TISE. “The positive response generated from TISE East 2014 positively reinforced this theory, creating additional business opportunities for our distinguished audience of both exhibitors and attendees. We achieved our goal of delivering an international audience with buyers from the important Latin American market including Mexico, South America and the Caribbean as well as attendees from Europe who are unable to travel to Las Vegas in January.”

“Hosting our event in Orlando provides a quality venue of choice that maintains affordability in terms of travel, housing and freight,” said Dana Teague, vice president with Informa Exhibitions U.S. and TISE. “When evaluating the optimal location, we surveyed both exhibitors and attendees and Orlando topped the list for both accessibility and affordability. With the U.S. construction market poised for future growth, we expect TISE East will continue to attract new suppliers and dealers as well as a completely different audience you won’t see in Las Vegas.”

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TISE East 2014 establishes strong foundation on the East Coast

TISEeast2014-VERTICALDallas—Hanley Wood Exhibitions reports that The International Surface Event East (TISE East) posted excellent results in its first year, with 185 exhibiting companies covering over 50,000 square feet of booths and displays. The event, held Oct. 19-22 at the Miami Beach Convention Center, drew attendees and exhibitors from over 50 countries, a strong indicator of the industry’s need for an East Coast buying event. Local attendance was solid, with participating business owners from more than 30 cities in the surrounding Miami areas.

“The International Surface Event East attracted a completely new audience, compared to our sister event in Las Vegas. It translated into new business for our exhibitors,” said Dana Teague, vice president of Hanley Wood Exhibitions. “Our goal from the very beginning was to create a unique trade show experience that allowed attendees to take full advantage of educational offerings, certifications and networking, in addition to the exhibits and buying opportunities.”

The show attracted global audience, including buyers from Belgium, Brazil, Canada, China, Germany, Italy, Mexico and the Virgin Islands. Twenty-six percent of registered attendees had never attended TISE in Las Vegas, further demonstrating the necessity for a regional floor covering, stone and tile industry event in both residential and commercial design and construction markets.

Exhibitors presented and demonstrated a wide range of products, sold tools and machinery and were able to use the event to launch new brands before the end of the business year. With orders placed and new connections made, exhibitors are able to get a head start over their competition for 2015.

“Overall, we are very happy with the results of TISE East,” commented Teague. “We believe that a solid foundation was established for our East Coast event and we’re already planning for a bigger, better 2015 showing.”

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Inaugural event sets the stage for future growth

October 27/November 3, 2014; Volume 28/Number 10

By Jenna Lippin

Screen Shot 2014-11-03 at 10.09.36 AMMiami—In the aftermath of the debut of Surfaces East, or The International Surface Event (TISE) East as it is officially known, show manager Hanley Wood has been left with something to build on for 2015.

While TISE East was never designed to be anywhere near as large as its Las Vegas counterpart, the event, which encompasses Surfaces, StoneExpo/ Marmomacc Americas and Tile Expo, lived up to those who had realistic expectations, particularly Hanley Wood. “To launch a show with 50,000 square feet is huge,” said Dana Teague, vice president. “People aren’t launching shows very much anymore in the first place, so it was a big risk. But it says a lot about the industry that we have had the response we have.”

She added that she was happy with the number of exhibitors and is seeking about 10% growth across the board for 2015. “That’s reasonable, and we can support that growth.”

Teague cautioned that realistic expectations must prevail with a show of this nature. “TISE East was designed to be a regional show. [Miami] is strong with designers and architects. We do have some national people here, but a good 75% will be from the Southeast region.”

In fact, it was this regional draw that attracted most exhibitors. Take Dream Weaver, for example. According to Melvin Silvers, the company’s founder, the biggest motivator to exhibit was its lack of presence in the Southeast. “We thought some of the customers we haven’t had before would come here. We’ve also added four territory managers in the last six months, so we wanted to see if we could open up the new territory here.”

Some companies used the show as a networking opportunity more so than a launching pad for new product, but not Dream Weaver. “Our theme for this show was ‘Mardi Gras comes to Miami,’” Silvers noted. “We have some new colorations, some blended tonals, double space dye, and some other new things coming out.

“This show will be successful in our minds if we get some new customers,” he continued. “If we can get the top 50 customers in the area to come see us, that’s a success for us.”

The theme at Dream Weaver’s booth was Mardi Gras Comes to Miami, helping to draw attention to some new offerings.
Dream Weaver’s Mardi Gras Comes to Miami booth.

Some companies, such as Stanton Carpet, were hoping to parlay the success they traditionally have at Surfaces in January into some new business. “It just made sense to try [East],” said Jonathan Cohen, COO. “The Surfaces muscle, and knowing we have a fair amount of East Coast companies who don’t come to Vegas, lent to our decision.”

While Cohen was not expecting Las Vegas traffic, “We’re still looking at our core—the flooring retailer. It’s good for them to see new things they can’t see day to day because it’s just not out yet, or displays they don’t have.”

Unfortunately, after the show wrapped, Cohen told FCNews that his expectations fell short.

Kane Carpet was another carpet supplier using Surfaces East as an opportunity to highlight new displays that showcase top carpet offerings. According to Bruce Kurtz, vice president of sales and marketing, the company saw a “great opportunity” in exhibiting at a second show, “as there has only been one show for the whole industry up until this point.”

One of the highlights for Kane at Surfaces East was its new carpet tile line, the Royal Empire Series, which consists of broadloom that’s carved and then clipped into tiles for residential or commercial use. “A lot of the young people are looking for carpet tile, but everything offered is very commercial looking,” Kurtz explained. “This is a residential product—a brand new product that’s available now.” Among the new merchandising systems highlighted by the company was an 8-foot Shagtacular display featuring Kane’s leading shag designs.

Once the show wrapped, Kurtz reported that the new displays were, in fact, one of the most successful parts of the show for the company. “People we showed the new displays to went crazy for them. We absolutely got the green light on them. People were actually coming by to take pictures of the displays. Those displays are particularly successful in the South Florida market thanks to those contemporary looks. And the carpet tiles were picked up big time.”

Kurtz said the show was also a triumph for the Kane team as they gathered every morning to discuss the results at Surfaces East to adjust what would be best to show at Surfaces in January. “We brought in the best people, went through a good amount of product and got much accomplished.”

Beyond carpet

Screen Shot 2014-11-03 at 10.14.56 AMHard surface companies also found value in exhibiting at Surfaces East. Max Woods, for example, used the event as a platform to showcase its rebranding from Max Windsor Floors. Company owner Peter Spirer acknowledged the risk of showing at a first-time event, but considered Max Woods at an advantage as the show helped inspire the supplier to be ready with new product and branding for the fall.

“We were able to get a marvelous amount of things done in time for the fall selling season,” he said. “We think we’re going to have a good leg up no matter what; we will be delivering our products introduced at this market long before those who are introducing in Vegas. We felt it was timely for us, it forced us to hit a deadline, and it made us think and make decisions about how we want to merchandise, which is a very big factor in our business.”

Brand exposure was a major driver for Max Woods’ strong presence at the show, which included women airbrushed to match the company’s wood displays. “We also knew the trade press would be here, and we might have a chance of being a compelling place to visit,” Spirer continued. “It’s more about the exposure to the industry thinkers—the major retailers move mountains with their opinions, and their opinions are usually expressed through what they buy. This is for them. Our program is poised to work with the largest retailers.”

After the show, Spirer said Max Woods accomplished its goals for Surfaces East, which were establishing its brand and giving attendees an idea of the scope of the products the supplier now offers. “On my personal score card, I would rate it very high in terms of what we were after. Our organization was very pumped about the show. We really did well.”

Screen Shot 2014-11-03 at 10.15.44 AMOn the resilient side, FreeFit was one of the few LVT suppliers at the show, which suited Ray Pina, vice president of sales and marketing, just fine. “There’s a risk or uncertainty with a new show, but we have the opinion that it’s better to be an innovator and be here while others aren’t. If we can build business with contractors in the Miami area, it’s a win for us. We’re meeting people we wouldn’t have met. I’m looking at it as a Miami trade show—I’m not looking to get customers from Wisconsin here. If I can walk out of here with three or four new customers in Miami, I’m good with that.”

Also showcasing its hard surface wares was Nuvelle engineered wood floors and laminate, a private-label brand from Florida distributor Suncrest Supply. Dewevai Buchanan, president of Nuvelle, said Surfaces East “paid for itself” with the positive response to some of its hottest products, like Beach House, which includes 32 plank variations. “As far as new customers, we’ve seen people from [as far as] California and Brazil. For us this show has been great. We said if we get five customers out of this, that’s perfect. We’ve already done that in the first day. We will absolutely come back.”

Jeffrey Castor, vice president of sales for Diversified Industries, also cited Surfaces East’s connection to Latin America as a benefit of exhibiting at the show. He noted that he wouldn’t normally get to meet these potential customers, nor would they make the trip to Las Vegas for Surfaces. “I also got to meet with a lot of OEMs who are here. All in all, there was a good showing from retailers—I met people from Colorado, California, Florida, all over. I think the show, for its first year, is good. I think there’s definitely a ramp-up period. I foresee in three year’s time this show really growing.”

Attendee response

Nuvelle reported considerable traffic in its booth, with the  innovative Beach House laminate receiving rave reviews.
Nuvelle’s Beach House laminate.

Positivity wasn’t just on the exhibitor side of the show. Attendees—while many were from the local area—responded well to the event, citing the show’s educational sessions as one of the brightest highlights.

Thomas Crook, manager and owner of East Coast Flooring in Ocala, Fla., said Surfaces East was simply more convenient for him, as he was able to get in his car and drive as opposed to jumping on a plane. “I like things in Las Vegas, too, but I think Miami is a better venue overall for a business type of event,” he noted. “The education portion for the most part has been very good. They had a nice selection in classes. On the show floor, we’ve seen new things we’re excited about, particularly from distributors. I hope they continue to [host this show].”

Another local dealer, Laura Hessler of Hessler Paint and Decorating Center, with locations in Delray Beach and Boynton Beach, Fla., agreed the education at Surfaces East was a major draw. As the leader of Hessler’s decorating department, she said she finds it “very beneficial to keep up on things, get questions answered and get information from professionals.

“I would still go to Vegas if they didn’t have an event here, but it was an hour drive south and much more affordable,” she continued. “If this show becomes large enough and offers everything the Vegas show does, for sure I would come here again. I would go to both.”

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All eyes on debut of TISE East

October 13/20, 2014; Volume 28/Number 9

Offshoot of successful Las Vegas event highlights Miami’s urban feel, presents new networking opportunities

Screen Shot 2014-10-30 at 4.56.32 PMAs Hanley Wood readies to raise the curtain on the inaugural performance of The International Surface Event (TISE) East, the industry will be gauging whether there is indeed a market for an East Coast version of the show that has enjoyed a near 24-year run each winter in Las Vegas. The show combines Surfaces, TileExpo and StoneExpo/ Marmomacc Americas and will be held Oct. 19-22 at the Miami Beach Convention Center. With that, FCNews spoke with Hanley Wood vice president Dana Teague in a wide-ranging interview.

What can attendees expect from TISE East? How will it be different from the West Coast edition?

We want the attendees to know they will have a completely different experience than TISE in Las Vegas. Miami Beach has a cool urban vibe, and the overall design environment is a departure from Las Vegas.

As a first-time event, there is an opportunity to be more creative and do things we don’t do in Las Vegas due to the overall size of that event. Surfaces is a product and buying show; Surfaces East will be about designs and trends. Each event will have its own identity, and we plan to make them unique so attendees have two “must attend” events each year.

We don’t want people to think we picked up Las Vegas and plopped it down in Miami. TISE East will attract new attendees, giving exhibitors the opportunity to target new demographics. We expect an influx of international exhibitors and attendees who may not go to Vegas, or even people on the East Coast who may not travel west, making the event extremely diversified.

What was the mindset behind the timing and location of the event?

First off, there is a lot of new product out there. The U.S. construction market is coming out of one of the biggest downturns we have ever seen. Attendees’ businesses are starting to pick up, so they want new products. Manufacturers are coming out with new products, so the time is right.

We started with location. We had requests for an event in the Southeast. Exhibitors wanted to reach new markets, different audiences, and Miami Beach is centrally located as the gateway to the Caribbean and South America, popular with both American and European buyers. The city that is a mecca of design, trends and architecture was a natural fit in size, location and overall urban vibe.

From there, we knew we wanted an event in the fall. This time works particularly well for the stone segment of the show. Stone Expo East in 2007 was very successful, but the construction economy went down, so we only did the one show.

Surfaces in Las Vegas, which has always been held in January or early February, is known for product introductions and for being a buying show. That will never change. But products are launched throughout the year, and retailers and distributors buy all year. Plus, not everyone can attend the January show.

Did the pre-registration numbers meet your expectations?

Response has been very good. There’s a buzz about the event. The numbers will support the size of the show. Obviously TISE East is smaller than TISE in Las Vegas; this is more of a boutique show, but the value is there for attendees and exhibitors.

A launch show takes so much more marketing than an established show, and we have been up to the task. You cannot open an industry publication or website without seeing a TISE East advertisement. We successfully engaged in a vigorous telemarketing program, direct mail campaign, social media efforts on Facebook and Twitter, an exhibitor invitation program and so much more.

We have teams in the South Florida area knocking on doors of retail establishments, visiting distributors and even meeting with some manufacturers. We’ve got feet on the ground, and we’re making personal visits to industry professionals to invite them to the show and have them sign up to attend. We’ve done this for other shows and it has been successful in drawing local and regional attendees.

Tell me a little bit about the exhibitors for TISE East. Is this show meant to appeal to a different market than TISE?

We are finding it is more of a hard surfaces show, which is probably natural given the region. However, the presence of other product categories will definitely be felt.

Were your expectations met in terms of exhibitors? What will you do next year to bring in more exhibiting companies?

We met targets we had set for the show. Stone Expo East was used as a benchmark as a launch event that was similar in size and was extremely successful.

The success of this year’s event will drive attendance on both sides of the aisle—both exhibitors and attendees. Once they arrive, with it being such a unique event—the décor, the way the classrooms are set up, etc.—they will see TISE East is very, very different. It’s more networking, more of a niche market.

What are some of the show’s highlights?

We are able to do some things in Miami that we can’t do in Las Vegas, making this more of a networking event; education and networking activities are definite highlights for the show. For example, there will be a Party-By-The-Pool at the Delano Hotel on Monday evening with both attendees and exhibitors. We will have some cabanas people have sponsored to invite their customers. Vegas is too big to do something like that.

We also have a luncheon for emerging professionals (those under the age of 40), which has been an initiative of ours. The event will team up industry players under 40 and “industry titans.”

The education is unparalleled. [FCNews will sponsor the flooring portion of the education program, which includes the sessions geared toward business as well as sales and marketing.] It features sessions focused on every member of the industry—retailers, designers, architects, distributors, fabricators and installers, to name a few.

Some of the unique offerings of Surfaces East include a Social Learning Lab where attendees are invited to BYOD (bring your own device). Also, there will be a two-part workshop on how to inspire customers with fashion-led visual merchandising. It will start in the classroom and then proceed to the exhibit floor where attendees will put their new knowledge to practical use by dividing into small groups and creating live window displays on the show floor.

A Connection Conference for women in the stone industry, a behind-the-design tour of two South Beach luxury boutique hotels led by Drew Limsky of Modern Luxury Interiors, and a program designed for architects sponsored by AIA Miami Chapter are also highlights.

You’re going to find even more in the classrooms. There will be adult learning environments, and things to keep the programs fresh. We may adapt these methods to the Las Vegas show if they prove to be popular.

Is there any chance of a collaboration with other events for TISE East like the one for Surfaces 2015 [as part of Design & Construction week]?

Design & Construction Week 2015 is going to be incredible. In addition to Surfaces, attendees can also visit StonExpo/ Marmomacc Americas, TileExpo, the International Builders Show (IBS), the Kitchen & Bath Industry Show (KBIS), the International Window Coverings Expo and the Las Vegas Market. The anticipated attendance between all of these events is projected to be as high as 125,000.

Having said all of that, there is no partnership yet for Surfaces East, but we are always looking for other groups that will add value to our attendees and draw additional buyers for our exhibitors. I have some ideas in mind, and we are definitely exploring all avenues.

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TISE East recognizes sponsors, endorsers

TISEeast2014-HORIZONTAL-2000x488Dallas –Hanley Wood Exhibitions announced an extensive list of sponsors and endorsers who are working with show management to make the October launch of The International Surface Event East (TISE East) a big success.  TISE East, comprised of three tradeshows, SURFACES I StonExpo/Marmomacc Americas I TileExpo, will be held Oct. 19-22 at the Miami Beach Convention Center.

The official sponsors are the World Floor Covering Association, Marble Institute of America, Building Stone Institute, National Stone Council and its affiliate members: American Monument Association, Canadian Stone Association, Elberton Granite Association, Indiana Limestone Institute, National Building Granite Quarries Association and Northwest Granite Manufacturers Association.

Endorsers include Marmomacc, Allied Stone Industries, Vitoria Stone Fair, Stone Fabricator’s Alliance, Ceramic Tile Institute of America, Certified Floorcovering Installers, Ceramic Tile Education Foundation, The Experience, Floor Covering Industry Foundation, International Concrete Repair Institute, International Standards & Training Alliance, National Institute of Certified Floorcovering Inspectors, National Wood Flooring Association and Tile Partners for Humanity.

“We are thrilled to have such an esteemed group of partners working with us to provide the flooring, stone and tile industries with an East Coast event,” said Dana Teague, vice president, Hanley Wood Exhibitions. “Each one of them enhances the event in a multitude of ways that provides added-value to both exhibitors and attendees.”

To register, visit

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TISE East 140 Under 40 event to provide networking opportunities

TISEeast2014-VERTICAL-1000x706-3Dallas—Emerging professionals attending The International Surface Event East (TISE East) will not want to miss opportunity to attend the 140 Under 40 Luncheon, featuring insight from a diverse group of leaders in the floor covering, stone and tile industries. The event will be held on Monday, Oct.20 from 11:30 a.m.–1:00 p.m. during the launch of TISE East, Oct. 19-22 at the Miami Beach Convention Center. Open to young professionals under 40 years of age, 140 Under 40 participants will have the chance to interact with their peers and learn from successful industry experts who have volunteered their time to serve as mentors.

Hanley Wood Exhibitions reports that the number of young professionals attending The International Surface Event has steadily grown over the past several years. In 2014, this audience segment represented about 30% of the event’s overall attendance. “Providing emerging professionals with increased learning and networking offerings will continue to be a strategic area of focus at future events,” said Amie Gilmore, director, The International Surface Event. “Investing in professional and personal development for individuals that will one day become future leaders of our industry is a responsibility we all share.”

To register for the 140 Under 40 Networking Event and take advantage of early registration rates extended through Sept. 5, visit

To take advantage of discounted hotel rates at TISE East, which include complimentary shuttle service to and from the show, visit

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TISE East offers diverse education with new format

TISEeast2014-VERTICAL-1000x706-3DallasHanley Wood Exhibitions is gearing up for the launch of The International Surface Event East (TISE East) with a renewed focus on providing exclusive educational offerings and networking opportunities designed for floor covering, stone and tile industry professionals. TISE East, which encompasses three shows, SURFACES | StonExpo/Marmomacc Americas | TileExpo, will be held Oct. 19-22 at the Miami Beach Convention Center in Miami Beach, Fla. The education program has been developed with an emphasis on new “active-learning” formats, proven to be most effective and engaging for adult learners. Over the course of four days, attendees will have the chance to experience over 50 top-notch educational sessions, engage in live demos, discover new products and trends during Show Floor Walk & Talks, attend off-site tours, gain industry-recognized certifications and share insight with colleagues during a variety of networking events held each day.

The education program will be offered Sunday, Oct. 19 through Wednesday, Oct. 22 and includes sessions targeted to specific audience segments—architect, builder, designer, emerging professional, care/maintenance/restoration, retailer/dealer, fabricator, installer and distributor. A large number of sessions qualify for continuing education credits through AIA, AIBD, IDCEC (ASID, IDC, IIDA) and IICRC.

Most sessions are offered before the exhibit hall opens to allow both exhibitors and attendees the chance to take advantage of education. Attendees who wish to continue the discussion and follow-up with a session speaker, will be able to sign-up for “Office Hours” for one-on-one coaching and mentoring with presenters. “We have an impressive line-up of presenters who have enthusiastically embraced the idea of interacting on a more personal level with attendees,” said Michele Nebel Peake, conference manager for TISE East. “We are excited to offer this value-add that will undoubtedly enhance the overall experience for participants.”

Highlights of education offered at TISE East include:

Live demos

Up-close and personal demonstrations on the show floor will allow attendees to interact directly with industry peers, ask questions, understand actual processes and learn new techniques. Complimentary on-floor education and demos can be found in the LIVE Demos area, The CAGE, Cleaning & Restoration Pavilionand the Social Learning Lab, whereattendees are encouraged to “BYOD” – Bring Your Own Device.

Walk & Talk Sessions

Walk & Talk Sessions incorporate tours of the show floor, utilizing the exhibit hall as an extended classroom environment. Attendees gain perspective from industry peers and share ideas with one another in small groups. The Walk & Talk Sessions will feature three different areas of focus: Equipment & Tooling, Luxury Trendspotting Floor Covering and In Our Green Shoes: An Eco-Agenda.


Inspire Your Customers with Fashion-Led Visual Merchandising

Monday, Oct. 20, PART 1: 9:45 a.m. – 11:00 a.m.; PART 2: 12:00 p.m. – 3:00 p.m
Cost: $99

Phil Pond and Victoria Redshaw, with U.K trend forecasting firm Scarlet Opus, present this unique, two-part, hands-on workshop that explores the connection between interior trends, consumers and merchandising—and how to capitalize on all three to increase sales. Presented with three specific interior trends for spring/summer 2015 relevant to both hard and soft flooring, as well as wall surfaces, participants will gain an understanding of visual merchandising trends and how to incorporate them into store design and displays. After critiquing examples of window displays, participants will have the opportunity to put their new knowledge to practical use, dividing into small groups and creating live window displays on the show floor. Sponsored by Floor Focus and Floor Daily.

Stone Fabricators Alliance MegaWorkshop: Maximizing Margins

Monday, Oct. 20, 9:00 a.m. – 1:00 p.m.

Cost: Free, RSVP required

Calling all fabricators! This four-hour workshop focuses on how to maximize margins and increase profits, straight from experienced business owners. Topics include branding, production efficiency, business planning, the buying experience, diversifying, and profit.

The Experience Retailer Symposium- Get It Right!

Wednesday, Oct. 22, 8:00 a.m. – 11:00 a.m.

Cost: $109, On-site $129

Presented by Larry Cooper, Textile Consultants and Lewis G. Migliore, LGM and Associates, this retailer symposium will cover a lot of ground for “getting it right” – from reviewing new products including wood, LVT and carpet (polyester and soft fibers) to working with your company to develop client selling skills. Larry and Lew will also review the new inspector standards and work to cut through the made up stuff in inspections. Finally, they will cover hiring your own inspector to “get it right”. The program will also include case studies and hands- on demonstrations. Sponsored by iCleaning Specialist.

Off-site tour

A&D Hospitality Tour: South Beach Sublime

Tuesday, Oct. 21, 11:00 a.m. – 4:15 p.m.

Cost: $100, On-site $125 (includes lunch)

Led by Modern Luxury Interiors’ Editor-In-Chief, Drew Limsky attendees will get a behind-the-design tour of two of the hippest properties on Collins Avenue. Designed by creative icon Philippe Starck, SLS Hotel South Beach imparts a “dream world” theme, blending Latin, Asian, contemporary and art deco influences with captivating precision. The James Royal Palm Hotel, designed by Lauren Rottet, is a modern tribute to the original Royal Palm Hotel history. A redesigned 1930s Art Deco property with a retro feel, the design kept intact many signature elements including the compass rose on the terrazzo lobby floor, the green glass reception desk and the porthole windows in the lobby lounge. Attendees will enjoy lunch at one of South Beach’s hottest spots – the Florida Cookery at The James Royal Palm. Sponsored by Floor Focus and Floor Daily.

Networking lunch

140 Under 40 Networking Luncheon

Monday, Oct. 20, 11:30 a.m. – 1:00 p.m.

Cost: $25, On-site $30 I Package: $85, On-site: $95

We’ve gathered some of the industry’s most influential insiders to share their perspectives on what it takes to be successful in today’s competitive environment. A rare chance to interact with titans of the floor covering, stone and tile industries exclusively for emerging professionals under 40 years of age.


ICRI Concrete Slab Moisture Testing Certification Program

Educational session
Monday, Oc. 20, 8:00 a.m. – 12:00 p.m.

Cost: $200

Written examination
Monday, Oct. 20, 1:30 p.m. – 2:30 p.m.

Cost: $260
Attendees must register for the Educational Session in order to register for the Written Examination.

Performance examination
Monday, Oct. 20, 4:00 p.m. – 6:00 p.m.

Tuesday, Oct. 21, 1:00 p.m. – 6:00 p.m.

Cost: $440

One-hour performance examinations are available to qualified applicants during the following time period. Attendees must register for the Educational Session and the Written Examination in order to be eligible to register for the Performance Examination.

The purpose of this certification program is to help improve the performance of concrete slab moisture testing to result in more consistent, accurate and reliable results that will help flooring manufacturers, architects, engineers and contractors make better decisions as to when a concrete floor is ready for a floor covering installation.

Marble Institute of America Sponsored Education

Women in Stone Connection Conference*

Sunday, Oct. 19, 1:00 p.m. – 6:00 p.m.

Networking Reception: 6:00 p.m. – 7:00 p.m.

Cost: $99 (MIA Member), $149 (Non-Member)

The most important part of business, no matter what sector of the industry you are in, is connecting with people. This conference will discuss the process of building relationships with customers, colleagues, and co-workers. Each item on the agenda will focus on the opportunities and challenges women in the stone industry face in the workplace. *For registration for this session only, visit

Stone Industry Town Hall Meeting

Monday, Oct.20, 9:45 a.m. – 11:00 a.m.

Cost: Free, RSVP required

Panelists: Dan Rea, Coldspring Granite; James Hieb, Marble Institute of America; Tobias Morrison, Metrostudy; Tony Malisani, Malisani Inc.

Attendees will have the opportunity to let their voice be heard and learn first-hand how industry leaders and peers are addressing matters ranging from government regulation, competing product challenges and forecasting market growth.

Sustainable Natural Stone – An Introduction to NSC 373

Tuesday, Oct. 21, 9:45 a.m. – 11:00 a.m.

Cost: Free, RSVP required

Joshua Levinson with Artistic Tile Wholesale presents an informative session on NSC 373, the Natural Stone Council’s Standard for the Sustainable Production of Natural Dimension Stone, recently introduced to the market. Attendees will gain an understanding of the sustainable production and benefits of natural stone and how to differentiate and apply these practices.

Navigating an Onsite Safety Consultation to Meet OSHA Requirements

Wednesday, Oct. 22, 9:45 a.m. – 11:00 a.m.

Cost: Free, RSVP required

Panelists: Jonathan Mitnick, CCS Stone, Inc.; Jim Nikolopoulos, Walker Zanger; David Castellucci, Kenneth Castellucci & Associates, Inc.

Moderated by GK Naquin with Stone Interiors, this lively panel discussion will explore the benefits of inviting OSHA into your facility from companies that took the challenge and succeeded. Attendees will walk away with a practical plan of how to adequately prepare for this important inspection.

Special events

Launch Party By-The-Pool

Oc. 20, 6:30 p.m. – 8:30 p.m.

Cost: $75, On-site $100

Attendees are invited to experience the Miami Beach nightlife at its best as we celebrate the launch of TISE East at this after-hours all industry event. Enjoy drinks, heavy hors d’oeuvres, music and networking on the grounds of the iconic Delano South Beach hotel. A portion of the proceeds from each ticket sold goes back to the industry to equally benefit the Floor Covering Industry Foundation (FCIF), MIA Natural Stone Scholarship Fund and the Natural Stone Council Sustainability Initiatives.


Sales remain strong for the first inaugural event and space is filling up fast. Show Management is projecting the exhibit hall will feature over 50,000 square feet of floor covering, stone and tile manufacturers and suppliers. A partial list of participating manufacturers include Bedrosians, Blick Industries, BMC Flooring, Breton SpA, Carpet Express, Inc., Dream Weaver, GranQuartz, International Wholesale Tile, Kane Carpet, Weavemasters, Lackmond Products Inc., Machine Tech Enterprises, MAPEI, Miracle Sealants Co., Northwood Industrial Machine, Park Industries, Regent Stone Products, Inc., Stanton Carpet, Max Woods USA and USG.


Education sessions require pre-registration. A complete schedule of the TISE East education program is available by visiting Early Registration rates have been extended through September 5.


To take advantage of discounted hotel rates at TISE East, which include complimentary shuttle service to and from the show, visit

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Attendee registration opens for TISE East

TISEeast2014-Dallas — Hanley Wood Exhibitions announced attendee registration is officially open for The International Surface Event East (TISE East), scheduled for Oct. 19-22 at the Miami Beach Convention Center in Miami Beach.

Attendees are encouraged to take advantage of discounted rates on “Exhibits Only” and “Exhibits with Education” during early registration available through Aug. 20, 2014. During four days, attendees will have the opportunity to view thousands of products, tools and technology on display in two Exhibit Halls and attend over 50 top-notch educational sessions, on-floor demos, networking events, certification programs and off-site tours.

Online registration is available at, where information is accessible 24/7. Registering in advance will save attendees money and allow them to avoid waiting in registration lines at the show. Special hotel rates and room blocks have been negotiated at 13 preferred hotels. Guests who book through Travel Planners, the official housing provider for TISE East, will receive the added benefit of complimentary shuttle service to and from the show as well as other special perks offered exclusively for show attendees. For a complete list of preferred hotels and rates, visit

Registration Packages
The Exhibits Only package includes access to the show floor on Monday, Oct. 20 to Wednesday Oct. 22 and on-floor education/demonstrations. Early registration pricing is $5 for WFCA and MIA members, $15 for non-members. The VIP Registration package is $90 for WFCA and MIA members, $115 for non-members through Aug. 20. VIP Registration includes unlimited access to the Exhibit Hall and on-floor education, badge ribbon, VIP lounge access, shuttle bus pass, photo booth fast pass and VIP cabana at the Launch Party.

The Exhibits with Education package includes access to the show floor, on-floor education/demonstrations and full education program admission Sunday, Oct. 19 to Wednesday, Oct. 22. Early registration for the Exhibits with Education package is $5 for WFCA and MIA members, $15 for non-members through Aug. 20. The VIP Registration package is $95 for WFCA and MIA members, $120 for non-members. VIP registration includes unlimited access to the exhibit hall and on-floor education, full education program, badge ribbon, VIP lounge access, shuttle bus pass, photo booth fast pass and VIP cabana at the Launch Party. A limited number of VIP registration packages are available.

Pricing for each package will increase after the early registration deadline on Aug. 20. Regular registration rates are good from Aug. 21 to Oct. 18. On-site registration rates apply Oct. 19-22.

Bonus Education
In addition to over 50 educational sessions included in the Exhibits with Education package, there are various other bonus education programs available as an add-on to either package for additional fees. For a complete schedule of the TISE East education program along with featured speakers and learning objectives, visit

Launch Party
Attendees are invited to celebrate the official launch of TISE East at the Launch Party By-The-Pool, on Monday, Oct. 20 from 6:30 p.m.–8:30 p.m. This after-hours, all industry event will include open bar, hors d’oeuvres, music and networking on the grounds of the iconic Delano hotel. Tickets are $50 during early registration and $75 during regular registration. Shuttle service will be provided to the party from the Miami Beach Convention Center.

Mobile App
In conjunction with registration opening, the TISE East Mobile App sponsored by FCA Network is available for iPhone, iPad, Android and Blackberry users. The free mobile app can be found by searching Surface Event in the Apple App Store, Google Play or Blackberry World. Designed to make the show experience more productive, the app is a functional tool that allows attendees to search the exhibitor list, access the floor plan, add education sessions and events to their schedule and post on Facebook and Twitter while at the show. Additionally, users can register directly from their device, access hotel reservations, connect with other attendees using the Friends feature or use the QR Code scanner to find out more about exhibitors and products at the show. For a Mobile App tutorial, visit