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Daltile launches porcelain pavers, coordinating tile

Daltile's Assemble line.

Louisville, Ky.—Daltile officially launched its new Tread line of 2cm outdoor porcelain pavers this week at the Hardscapes North America (HNA) tradeshow, held here. Also featured are Daltile outdoor vertical porcelain tiles that coordinate with Tread products to create stunning outdoor living spaces.

Daltile’s new Tread program offers the looks of wood, quartzite, assorted stone, slate, French limestone and Belgian bluestone in durable porcelain pavers that are said to be fade-proof, stain-proof, scratch-resistant, fade-resistant, fire-resistant and slip-resistant.

“In recent years we have seen the continued growth of outdoor living spaces, signifying that this trend is here to stay,” said Phil Graves, sales director for Daltile. “Porcelain tile is well-suited for outdoor areas, due to the unsurpassed durability of the material and its inherent ability to withstand the harshest of conditions. Porcelain is also easy to maintain, outperforming many other outdoor materials.”

The new Tread Porcelain Paver program is made up of six collections, including two new assortments and four popular existing collections. New for 2019 are Commissary and Assemble. Commissary brings the rustic beauty of natural wood to exterior floors and is available as 24 x 24 or 16 x 48 porcelain pavers. The Assemble assortment of porcelain pavers offers unique, stone-look visuals for a contemporary, modern offering. Available in a large-format, 32 x 32 paver, Assemble can be coordinated with the new Assemble interior flooring tiles to create a seamless look from indoors to outdoors.

The existing porcelain paver collections that are now part of the Tread line include Ambassador, Diplomacy, Delegate and Dignitary. Ambassador is inspired by fine-grained quartzite found in the Swiss Alps, and is available in a 16 x 48 size and two distinct colors. Deftly delivering the quiet strength and visual beauty of quarried Belgian bluestone, Diplomacy is available in two hues. Two sizes of porcelain pavers–24 x 24 and 20 x 40–pair with a coordinating brick-joint mosaic and trim package. Delegate is a sedimentary slate-inspired design offering a rich graphic with depth and gentle color movement, available in a 20 x 40 size. The 24 x 24 Dignitary replicates French limestone embedded with fossil layers and natural veins.

“Our new Daltile Tread Porcelain Paver collections are by far the best-looking outdoor paving materials on the market today,” said Laura Grilli, lead product designer for Daltile. “Combining our porcelain pavers with their coordinating vertical porcelain tiles easily creates outdoor living spaces that are every bit as luxurious and high-style as today’s indoor living spaces.”

Assemble, Ambassador, Diplomacy, Delegate and Dignitary offer coordinating vertical porcelain tiles and mosaics, ideal to use as the feature wall behind an outdoor barbecue, the backsplash of an outdoor kitchen or the face of an outdoor fireplace, creating a cohesive look in exterior living spaces.

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Cersaie 2019 sees increase in total visitors

Sassuolo, Italy—Cersaie 2019 recorded a total of 112,340 visitors, which was up 0.2% versus last year’s event. According to the show, attendance was spread out evenly over the five days.

Despite the difficult situation in international markets, the event attracted nearly 53,000 international visitors (47.2% of the total), which marked a slight decrease from last year, while the number of Italian visitors grew by 2.2%.

According to the show, this year stood out for the continuous improvement in the quality of exhibits and the presence of 889 exhibitors from 40 countries (49 more than last year). These included 342 non-Italian exhibitors (18 more than in 2018 and 38.5% of the total). Ceramic tile was the best represented sector with 458 companies, followed by bathroom furnishings with 214 exhibitors (30 more than in 2018).

All the events at Cersaie were strongly attended, according to the show, starting with the inaugural conference entitled “Ceramics: from healthy environments to sustainable growth and trade wars,” which was followed by an audience of more than 500 people.

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Ardex Group acquires tile accessories manufacturer, Ceramfix

Aliquippa, Pa.—The Ardex Group, a manufacturer of high-performance, specialty building materials, has acquired a strategic stake in Ceramfix of Brazil, a manufacturer of products for the installation of ceramic tiles, including mortars, tile adhesives, grouts, waterproofing and accessories.

Founded in 1993, Ceramfix is now among the top four tiling companies in Brazil, according to the company. “We are delighted to welcome Ceramfix to the Ardex Group,” said Mark Eslamlooy, CEO. “Their culture of customer service and innovative product technology will be a great addition to our company, allowing us to now serve customers in the Brazilian market.”

Antonio Carlos Schmitt, Francisco Hostins and Mario Jose Schmitt, shareholders and managing directors, Ceramfix, noted the company’s continued growth trajectory alongside the Ardex Group. “Like the Ardex Group, we’re a family business and we expect the similar corporate cultures to foster creative synergies far into the future.”

Ceramfix will remain an independent company within the Ardex Group, managed by the current shareholders and leadership staff.

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Tile of Spain unveils new designs at Coverings 2019

APARICI_Luxor2

Luxor by Aparici

Miami- Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturer's Association (ASCER), exhibited a wide variety of new product innovations and trends from Spanish tile manufacturers at Coverings 2019. 

During the 4-day tile and stone exhibition, 98 Spanish ceramic and stone manufacturers showcased new lines. Highlights of the Spanish manufactures include:

Luxor by Aparici. Paying homage to glamour of the 20's with a current flair, this exquisite collection exhibits an abundance of veining and color variations within its design.

The Amazonia collection from Colorker. Encompassing the latest trends of graphic prints, geometric shapes and bold color, the Amazonian collection is full of vibrant details.

Dune brings to life a wide variety of decorative tile. Different linear designs and a play on light and shadows, the Deluxe collection modernizes the traditional crackle motif for a perfectly imperfect look. 

Equipe Ceramicas presents Village. Equipe is playing with new sizes in this collection (5 x 5 to 2 1/2 x 5, 2 1/2 x 8). Available in a range of colors from soft pastels to bold Mediterranean hues, Village is a collection of small sizes with big design.

Fanal introduces Heritage, a collection mimicking the look of natural wood, however presented in a glazed porcelain range that translates well to any aesthetic.

Harmony introduces Dash. With its grid-like pattern, ever-changing rectangular compositions can be created to combine different shapes and lengths both vertically or horizontally. This collection comes in a 20x20cm format and available in 6 different colors.

A leader in the arena of large formats is Inalco. Senda features grey brushstrokes on a gentle stone-like relief. Delicate, versatile and designed to appeal to all, Senda is ideal for both commercial and residential use.

Living Ceramics introduces Allure, a collection of ceramic tile that conveys the strength, character and temperament of the stone on which it is inspired. Veins are carefully treated to highlight its personality and a brush hammered finish evokes the texture of the natural stone it replicates. Living Ceramicas was also honored at Coverings 2019 for Best in Show.

Metropol presents the Arc Collection, a reinterpretation of industrial sheet metal with subtle shade variations for a natural effect. Arc is available in both floor and wall tile formats.

Spanish manufacturer Natucer brings back the basics with impactful designs and finishes using subway tiles. The Piastrella collection moves the traditional subway tiles one step further with vibrant colors, irregular borders, mixed finishes, intricate designs and striking reliefs.

Vives also brings charismatic personality to the scene with Hanami. This collection blends a timeless style with modern hues to express a certain joie de vivre through color and design.

Realonda's Donegal series is a fresh take on the classic terracotta look. This new collection combines natural tones with decorative design and is available in a trending hexagonal shape.

Saloni introduces Foundry, a collection that pairs worn metal with delicate detail resulting in an industrial chic look.

Tau extends its wildly successful Ascale collection with Belvedere, a black marble look that is available in two finishes, polished and matte. A Think & Mix color palette flows through entire series for a seamlessly cohesive look.

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Dal-Tile builder specialists are key asset for builder consumers

Dallas, Texas—Dal-Tile Corporation’s team of builder specialists are an ever-present and key asset for the company’s professional builder customers. These builder specialists represent several of the brands owned by Dal-Tile: Daltile, Marazzi and American Olean.

“Our Dal-Tile team of builder specialists are a key differentiator for us and help make our builder customers more profitable,” said Dan Butterfield, vice president, builder channel, Dal-Tile Corporation. “Although we successfully engage with our builders at the national and regional levels, a crucial role when the product really takes life is with our builder specialists.  They engage directly with those who influence the selling of product to the end consumer. Our builder specialists are a valuable resource regarding product and industry knowledge, design expertise and trends insights.”

Dal-Tile’s builder specialist team is a nationwide network of over 25 professionals, covering 100 of the key MSAs (market statistical areas) in the United States. Each specialist caters to the unique needs of their region.

“Many times, my builders will simply send their customers my way and I walk them through the entire selection process, ensuring they select a tile product that is well-suited for their needs, personal style and budget,” said Jennifer Hipp, builder specialist—South Central United States, Dal-Tile Corporation. “On other occasions, it is a builder’s own in-house designer with whom I am collaborating. Because I have such a strong working knowledge of all of our product lines, she can just give me a general sense of the ‘ideal’ product for a particular room and immediately I know the right Daltile, Marazzi or American Olean products to suggest that her clients consider.”

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Crossville recognized with multiple ADEX awards

Crossville, Tenn.—Six of Crossville’s porcelain tile collections were recently recognized with ADEX awards. Crossville’s Handwritten collection received Platinum recognition; the Notorious and Seta collections received Gold recognitions; the Nest and Calce collections received Silver recognitions; and the Cava collection was recognized as a finalist.

Crossville’s Handwritten wall tile collection is inspired by artisanal craftsmanship. With its range of creative shapes, sizes and colors, this line empowers designers to create truly custom installations for commercial and residential interior walls.

The manufacturer’s Notorious porcelain tile collection offers big city style in the distinct look of concrete, with the technical performance Crossville products are known for.

Seta, inspired by the luxurious fabric of silk, is one of Crossville’s gauged porcelain tile panel collections. The surface visual of these large format tiles reveals the replication of delicate silk strands woven throughout the nuanced appearance of the line’s four color options.

The Nest collection is an alternative to wood for floors and walls, and it supports cleaner, healthier interiors while standing up to high traffic wear and tear. The collection authentically captures the sophisticated, clean graining of both olive and American oak species in a durable, versatile porcelain body.

Crossville’s Calce collection is marked by neutral colors and delicate nuances. The large format porcelain tile line is inspired by wet plaster and concrete. The combination results in a soft, chalky visual that is both sophisticated and contemporary.

With looks as good as natural stone delivered straight from the quarry, Crossville’s Cava offers all the style with unsurpassable performance. Utilizing state-of-the-art technology, Crossville created each vein of the line’s four colors to be rendered with authentic effect on each 1m x 3m panel.

All products are viewable at crossvilleinc.com.

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Dal-Tile develops mobile tile crusher

Dallas—Dal-Tile is committed to identifying ways to improve processes and implement sustainable initiatives that will reduce its impact on the environment. This past year, the company furthered its sustainability efforts by developing and implementing a “mobile tile crusher” for use at three of its production facilities.

“While 97% of our manufactured floor tile meets our high-quality standards, 3% does not, leading to waste,” said Robert Hurt, director of environmental, health and sustainability services for Dal-Tile. “A team was engaged to determine a way to efficiently crush and recycle scrap tile, without which a facility would never be able to achieve our Zero Landfill initiative. To limit the environmental impact of this waste, we developed the mobile tile crusher—a crusher that travels to three of our locations on a routine schedule.”

This customized solution not only pushed the boundaries of tile production, but also significantly cut costs for disposing of scrap tile wastes. The company conducted extensive research to ensure that the mobile system complied with environmental regulations and that the crushed material could be safely incorporated back into the manufacturing process.

“The development of the mobile tile crusher meant each of the plants could keep tons of scrap material from reaching landfills,” Hurt added. “Even though waste fired tile is inert and does not cause contamination, keeping this material out of a landfill makes more room for other wastes that cannot be recycled and extends the life of the landfill. By this process, we have proven how scrap tile, once deemed ‘unsellable,’ can be ground into consistent recyclable particles and safely go back into our new products.”

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Iris Ceramica launches Marmi 3.0

Chicago—Iris-Fiandre Group’s Iris Ceramica presents Marmi 3.0, an unexpected style combination of pure classical elegance and ultra-trendy modern tiles for porcelain floor and ceramic wall solutions. Debuting for the first time in the U.S., Iris Ceramica’s Marmi 3.0 includes the latest in advanced technology and manufacturing capabilities in this new collection of high tech architectural surfaces.

The new Marmi 3.0 collection is now available for the U.S. market through the group’s own distributor, Transceramica as well as through its nationwide network of distributors. The sleek styles and surface solutions are engineered for both commercial and contemporary residential projects. The collection will also soon be on display in the group’s Chicago showroom.

With light-filled contemporary spaces as the canvas, the veins and fascination of marble creatively combine with glossy wall tiles in modern hues for a new material perspective. Marmi 3.0 porcelain floor tiles are available in two finishes natural (honed) or glossy (polished) with a 9 mm thickness in eight marble-like shades: Gioia White, Black Pulpis, Brown Saint Laurent, Georgette Grey, Onyx, Machaubas White, Dolomiti White and Venato White. Floor tile dimensions include: 24 x 24, 24 x 12 and 24 x 48.

Ceramic wall tiles are available in eight 4 x 8 glossy colors: White, Black, Black Pulpis, Platino, Venato White, Brown Saint Laurent, Onyx and Oro. The metallic tones add a sense of luxury to any room and the bold, glossy color palette offers a shimmering richness to classic colors. The deep tone background allows the sparkle of gold and platinum to shine. What makes this collection unique is the geometry of the glossy wall tiles that contrast with the classic marble-like surfaces and veins—the perfect balance between linear design and nature with a 3.0 mood.

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Ceramic: New formats, designs emerge

February 19/26, 2018: Volume 33, Issue 18

By K.J. Quinn and Nicole Murray

 

Several of the industry’s major players have invested significant capital and resources into the development of next-generation tile flooring and wall products. Judging by the introductions making their respective debuts at various markets this winter, those investments are paying off.

On one hand, advances in digital printing are enabling producers to introduce head-turning formats and designs. At the same time, technological breakthroughs are helping suppliers improve performance and durability. “We are constantly evaluating our technologies, always looking for new ways to improve our product offerings,” said Gianni Mattioli, executive vice president, product and marketing, Dal-Tile. “Our digital printing techniques allow us to create tile that is so realistic, most customers cannot discern between what is tile and what is the natural surface we are imitating.”

Emerging formats such as large slabs are providing a broader canvas for many of these new designs. At Surfaces, Dal-Tile showcased its Panoramic porcelain series available in a 10 x 6 format. Then there’s the Industrial Panoramic series, which comes in four colors, and the Elemental Panoramic series, which comes in seven colors. Tiles for the new collections are available in varied thicknesses including 12mm for countertop applications and 6mm, which is more suitable for the floor or wall applications.

“We had to go bigger because people’s kitchen islands are growing larger and their surrounding counters have larger wrap-arounds,” said Roy Viana, Dal-Tile’s director of slab and natural stone. “Within this collection alone are color and texture options for just about any look to be achievable along with the durable and long-lasting benefits of porcelain.”

Another hot trend in porcelain tile is thinner looks. One of the most significant advantages of thin tile is the ability to be offered in much larger slabs than traditional tile, according to Barbara Haaksma, vice president of marketing, Emser Tile. “Grout lines are the bane of everyone’s existence in the industry. The monolithic look that comes with larger tiles allows for [rooms] to look spacious and, therefore, much more appealing.”

Vance Hunsucker, national sales manager, tile and stone, Shaw Floors, also cited the new tile’s ease of installation. “Gauged porcelain slabs take less time to install since they are manufactured in large pieces and don’t require the same intensity in terms of grouting and cutting that’s inherent with traditional tile formats.”

New designs in products such as porcelain slabs are offering even more incentives for homeowners and specifiers to choose tile for more than just showers and backsplashes. “We see convergence of designs appealing across both commercial and residential,” said David Koenig, vice president and general manager, Crossville Studios, the tile maker’s distribution division. “Porcelain slabs are starting to come into the market and will continue to gain market presence over the next two to three years.”

Aesthetic enhancements
High-definition printing is completely transforming the category, allowing manufacturers to supply consumers with high-quality floor tiles that resemble natural materials. Image resolution, observers say, is integral to creating products with superior characteristics in terms of detail, color fidelity and graphic designs.

The digital printing process has become so sophisticated that manufacturers are creating tiles that vary from piece to piece, much like the real products.

A case in point is Marazzi’s Urban District BRX collection, which closely resembles brick but is actually ceramic tile. Exuding the look of handcrafted bricks, the Urban District BRX line is inspired by 19th century Chicago brick, so realistic consumers will be hard pressed to tell the difference.

One natural look that remains strong in commercial and residential flooring is wood, thanks to the introduction of new graphics and sizes. Longer, wider formats in wood visuals are becoming increasingly popular, Shaw’s Hunsucker said, a trend that is in line with hardwood flooring. “There appears to be a transition away from 6 x 24 formats, which are quickly becoming more of a commodity product within the market.”