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All eyes on debut of TISE East

October 13/20, 2014; Volume 28/Number 9

Offshoot of successful Las Vegas event highlights Miami’s urban feel, presents new networking opportunities

Screen Shot 2014-10-30 at 4.56.32 PMAs Hanley Wood readies to raise the curtain on the inaugural performance of The International Surface Event (TISE) East, the industry will be gauging whether there is indeed a market for an East Coast version of the show that has enjoyed a near 24-year run each winter in Las Vegas. The show combines Surfaces, TileExpo and StoneExpo/ Marmomacc Americas and will be held Oct. 19-22 at the Miami Beach Convention Center. With that, FCNews spoke with Hanley Wood vice president Dana Teague in a wide-ranging interview.

What can attendees expect from TISE East? How will it be different from the West Coast edition?

We want the attendees to know they will have a completely different experience than TISE in Las Vegas. Miami Beach has a cool urban vibe, and the overall design environment is a departure from Las Vegas.

As a first-time event, there is an opportunity to be more creative and do things we don’t do in Las Vegas due to the overall size of that event. Surfaces is a product and buying show; Surfaces East will be about designs and trends. Each event will have its own identity, and we plan to make them unique so attendees have two “must attend” events each year.

We don’t want people to think we picked up Las Vegas and plopped it down in Miami. TISE East will attract new attendees, giving exhibitors the opportunity to target new demographics. We expect an influx of international exhibitors and attendees who may not go to Vegas, or even people on the East Coast who may not travel west, making the event extremely diversified.

What was the mindset behind the timing and location of the event?

First off, there is a lot of new product out there. The U.S. construction market is coming out of one of the biggest downturns we have ever seen. Attendees’ businesses are starting to pick up, so they want new products. Manufacturers are coming out with new products, so the time is right.

We started with location. We had requests for an event in the Southeast. Exhibitors wanted to reach new markets, different audiences, and Miami Beach is centrally located as the gateway to the Caribbean and South America, popular with both American and European buyers. The city that is a mecca of design, trends and architecture was a natural fit in size, location and overall urban vibe.

From there, we knew we wanted an event in the fall. This time works particularly well for the stone segment of the show. Stone Expo East in 2007 was very successful, but the construction economy went down, so we only did the one show.

Surfaces in Las Vegas, which has always been held in January or early February, is known for product introductions and for being a buying show. That will never change. But products are launched throughout the year, and retailers and distributors buy all year. Plus, not everyone can attend the January show.

Did the pre-registration numbers meet your expectations?

Response has been very good. There’s a buzz about the event. The numbers will support the size of the show. Obviously TISE East is smaller than TISE in Las Vegas; this is more of a boutique show, but the value is there for attendees and exhibitors.

A launch show takes so much more marketing than an established show, and we have been up to the task. You cannot open an industry publication or website without seeing a TISE East advertisement. We successfully engaged in a vigorous telemarketing program, direct mail campaign, social media efforts on Facebook and Twitter, an exhibitor invitation program and so much more.

We have teams in the South Florida area knocking on doors of retail establishments, visiting distributors and even meeting with some manufacturers. We’ve got feet on the ground, and we’re making personal visits to industry professionals to invite them to the show and have them sign up to attend. We’ve done this for other shows and it has been successful in drawing local and regional attendees.

Tell me a little bit about the exhibitors for TISE East. Is this show meant to appeal to a different market than TISE?

We are finding it is more of a hard surfaces show, which is probably natural given the region. However, the presence of other product categories will definitely be felt.

Were your expectations met in terms of exhibitors? What will you do next year to bring in more exhibiting companies?

We met targets we had set for the show. Stone Expo East was used as a benchmark as a launch event that was similar in size and was extremely successful.

The success of this year’s event will drive attendance on both sides of the aisle—both exhibitors and attendees. Once they arrive, with it being such a unique event—the décor, the way the classrooms are set up, etc.—they will see TISE East is very, very different. It’s more networking, more of a niche market.

What are some of the show’s highlights?

We are able to do some things in Miami that we can’t do in Las Vegas, making this more of a networking event; education and networking activities are definite highlights for the show. For example, there will be a Party-By-The-Pool at the Delano Hotel on Monday evening with both attendees and exhibitors. We will have some cabanas people have sponsored to invite their customers. Vegas is too big to do something like that.

We also have a luncheon for emerging professionals (those under the age of 40), which has been an initiative of ours. The event will team up industry players under 40 and “industry titans.”

The education is unparalleled. [FCNews will sponsor the flooring portion of the education program, which includes the sessions geared toward business as well as sales and marketing.] It features sessions focused on every member of the industry—retailers, designers, architects, distributors, fabricators and installers, to name a few.

Some of the unique offerings of Surfaces East include a Social Learning Lab where attendees are invited to BYOD (bring your own device). Also, there will be a two-part workshop on how to inspire customers with fashion-led visual merchandising. It will start in the classroom and then proceed to the exhibit floor where attendees will put their new knowledge to practical use by dividing into small groups and creating live window displays on the show floor.

A Connection Conference for women in the stone industry, a behind-the-design tour of two South Beach luxury boutique hotels led by Drew Limsky of Modern Luxury Interiors, and a program designed for architects sponsored by AIA Miami Chapter are also highlights.

You’re going to find even more in the classrooms. There will be adult learning environments, and things to keep the programs fresh. We may adapt these methods to the Las Vegas show if they prove to be popular.

Is there any chance of a collaboration with other events for TISE East like the one for Surfaces 2015 [as part of Design & Construction week]?

Design & Construction Week 2015 is going to be incredible. In addition to Surfaces, attendees can also visit StonExpo/ Marmomacc Americas, TileExpo, the International Builders Show (IBS), the Kitchen & Bath Industry Show (KBIS), the International Window Coverings Expo and the Las Vegas Market. The anticipated attendance between all of these events is projected to be as high as 125,000.

Having said all of that, there is no partnership yet for Surfaces East, but we are always looking for other groups that will add value to our attendees and draw additional buyers for our exhibitors. I have some ideas in mind, and we are definitely exploring all avenues.

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TISE East 140 Under 40 event to provide networking opportunities

TISEeast2014-VERTICAL-1000x706-3Dallas—Emerging professionals attending The International Surface Event East (TISE East) will not want to miss opportunity to attend the 140 Under 40 Luncheon, featuring insight from a diverse group of leaders in the floor covering, stone and tile industries. The event will be held on Monday, Oct.20 from 11:30 a.m.–1:00 p.m. during the launch of TISE East, Oct. 19-22 at the Miami Beach Convention Center. Open to young professionals under 40 years of age, 140 Under 40 participants will have the chance to interact with their peers and learn from successful industry experts who have volunteered their time to serve as mentors.

Hanley Wood Exhibitions reports that the number of young professionals attending The International Surface Event has steadily grown over the past several years. In 2014, this audience segment represented about 30% of the event’s overall attendance. “Providing emerging professionals with increased learning and networking offerings will continue to be a strategic area of focus at future events,” said Amie Gilmore, director, The International Surface Event. “Investing in professional and personal development for individuals that will one day become future leaders of our industry is a responsibility we all share.”

To register for the 140 Under 40 Networking Event and take advantage of early registration rates extended through Sept. 5, visit TISEeast.com.

To take advantage of discounted hotel rates at TISE East, which include complimentary shuttle service to and from the show, visit TISEeast.com/travel.

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TISE East offers diverse education with new format

TISEeast2014-VERTICAL-1000x706-3DallasHanley Wood Exhibitions is gearing up for the launch of The International Surface Event East (TISE East) with a renewed focus on providing exclusive educational offerings and networking opportunities designed for floor covering, stone and tile industry professionals. TISE East, which encompasses three shows, SURFACES | StonExpo/Marmomacc Americas | TileExpo, will be held Oct. 19-22 at the Miami Beach Convention Center in Miami Beach, Fla. The education program has been developed with an emphasis on new “active-learning” formats, proven to be most effective and engaging for adult learners. Over the course of four days, attendees will have the chance to experience over 50 top-notch educational sessions, engage in live demos, discover new products and trends during Show Floor Walk & Talks, attend off-site tours, gain industry-recognized certifications and share insight with colleagues during a variety of networking events held each day.

The education program will be offered Sunday, Oct. 19 through Wednesday, Oct. 22 and includes sessions targeted to specific audience segments—architect, builder, designer, emerging professional, care/maintenance/restoration, retailer/dealer, fabricator, installer and distributor. A large number of sessions qualify for continuing education credits through AIA, AIBD, IDCEC (ASID, IDC, IIDA) and IICRC.

Most sessions are offered before the exhibit hall opens to allow both exhibitors and attendees the chance to take advantage of education. Attendees who wish to continue the discussion and follow-up with a session speaker, will be able to sign-up for “Office Hours” for one-on-one coaching and mentoring with presenters. “We have an impressive line-up of presenters who have enthusiastically embraced the idea of interacting on a more personal level with attendees,” said Michele Nebel Peake, conference manager for TISE East. “We are excited to offer this value-add that will undoubtedly enhance the overall experience for participants.”

Highlights of education offered at TISE East include:

Live demos

Up-close and personal demonstrations on the show floor will allow attendees to interact directly with industry peers, ask questions, understand actual processes and learn new techniques. Complimentary on-floor education and demos can be found in the LIVE Demos area, The CAGE, Cleaning & Restoration Pavilionand the Social Learning Lab, whereattendees are encouraged to “BYOD” – Bring Your Own Device.

Walk & Talk Sessions

Walk & Talk Sessions incorporate tours of the show floor, utilizing the exhibit hall as an extended classroom environment. Attendees gain perspective from industry peers and share ideas with one another in small groups. The Walk & Talk Sessions will feature three different areas of focus: Equipment & Tooling, Luxury Trendspotting Floor Covering and In Our Green Shoes: An Eco-Agenda.

Workshops

Inspire Your Customers with Fashion-Led Visual Merchandising

Monday, Oct. 20, PART 1: 9:45 a.m. – 11:00 a.m.; PART 2: 12:00 p.m. – 3:00 p.m
Cost: $99

Phil Pond and Victoria Redshaw, with U.K trend forecasting firm Scarlet Opus, present this unique, two-part, hands-on workshop that explores the connection between interior trends, consumers and merchandising—and how to capitalize on all three to increase sales. Presented with three specific interior trends for spring/summer 2015 relevant to both hard and soft flooring, as well as wall surfaces, participants will gain an understanding of visual merchandising trends and how to incorporate them into store design and displays. After critiquing examples of window displays, participants will have the opportunity to put their new knowledge to practical use, dividing into small groups and creating live window displays on the show floor. Sponsored by Floor Focus and Floor Daily.

Stone Fabricators Alliance MegaWorkshop: Maximizing Margins

Monday, Oct. 20, 9:00 a.m. – 1:00 p.m.

Cost: Free, RSVP required

Calling all fabricators! This four-hour workshop focuses on how to maximize margins and increase profits, straight from experienced business owners. Topics include branding, production efficiency, business planning, the buying experience, diversifying, and profit.

The Experience Retailer Symposium- Get It Right!

Wednesday, Oct. 22, 8:00 a.m. – 11:00 a.m.

Cost: $109, On-site $129

Presented by Larry Cooper, Textile Consultants and Lewis G. Migliore, LGM and Associates, this retailer symposium will cover a lot of ground for “getting it right” – from reviewing new products including wood, LVT and carpet (polyester and soft fibers) to working with your company to develop client selling skills. Larry and Lew will also review the new inspector standards and work to cut through the made up stuff in inspections. Finally, they will cover hiring your own inspector to “get it right”. The program will also include case studies and hands- on demonstrations. Sponsored by iCleaning Specialist.

Off-site tour

A&D Hospitality Tour: South Beach Sublime

Tuesday, Oct. 21, 11:00 a.m. – 4:15 p.m.

Cost: $100, On-site $125 (includes lunch)

Led by Modern Luxury Interiors’ Editor-In-Chief, Drew Limsky attendees will get a behind-the-design tour of two of the hippest properties on Collins Avenue. Designed by creative icon Philippe Starck, SLS Hotel South Beach imparts a “dream world” theme, blending Latin, Asian, contemporary and art deco influences with captivating precision. The James Royal Palm Hotel, designed by Lauren Rottet, is a modern tribute to the original Royal Palm Hotel history. A redesigned 1930s Art Deco property with a retro feel, the design kept intact many signature elements including the compass rose on the terrazzo lobby floor, the green glass reception desk and the porthole windows in the lobby lounge. Attendees will enjoy lunch at one of South Beach’s hottest spots – the Florida Cookery at The James Royal Palm. Sponsored by Floor Focus and Floor Daily.

Networking lunch

140 Under 40 Networking Luncheon

Monday, Oct. 20, 11:30 a.m. – 1:00 p.m.

Cost: $25, On-site $30 I Package: $85, On-site: $95

We’ve gathered some of the industry’s most influential insiders to share their perspectives on what it takes to be successful in today’s competitive environment. A rare chance to interact with titans of the floor covering, stone and tile industries exclusively for emerging professionals under 40 years of age.

Certifications

ICRI Concrete Slab Moisture Testing Certification Program

Educational session
Monday, Oc. 20, 8:00 a.m. – 12:00 p.m.

Cost: $200

Written examination
Monday, Oct. 20, 1:30 p.m. – 2:30 p.m.

Cost: $260
Attendees must register for the Educational Session in order to register for the Written Examination.

Performance examination
Monday, Oct. 20, 4:00 p.m. – 6:00 p.m.

Tuesday, Oct. 21, 1:00 p.m. – 6:00 p.m.

Cost: $440

One-hour performance examinations are available to qualified applicants during the following time period. Attendees must register for the Educational Session and the Written Examination in order to be eligible to register for the Performance Examination.

The purpose of this certification program is to help improve the performance of concrete slab moisture testing to result in more consistent, accurate and reliable results that will help flooring manufacturers, architects, engineers and contractors make better decisions as to when a concrete floor is ready for a floor covering installation.

Marble Institute of America Sponsored Education

Women in Stone Connection Conference*

Sunday, Oct. 19, 1:00 p.m. – 6:00 p.m.

Networking Reception: 6:00 p.m. – 7:00 p.m.

Cost: $99 (MIA Member), $149 (Non-Member)

The most important part of business, no matter what sector of the industry you are in, is connecting with people. This conference will discuss the process of building relationships with customers, colleagues, and co-workers. Each item on the agenda will focus on the opportunities and challenges women in the stone industry face in the workplace. *For registration for this session only, visit marble-institute.com.

Stone Industry Town Hall Meeting

Monday, Oct.20, 9:45 a.m. – 11:00 a.m.

Cost: Free, RSVP required

Panelists: Dan Rea, Coldspring Granite; James Hieb, Marble Institute of America; Tobias Morrison, Metrostudy; Tony Malisani, Malisani Inc.

Attendees will have the opportunity to let their voice be heard and learn first-hand how industry leaders and peers are addressing matters ranging from government regulation, competing product challenges and forecasting market growth.

Sustainable Natural Stone – An Introduction to NSC 373

Tuesday, Oct. 21, 9:45 a.m. – 11:00 a.m.

Cost: Free, RSVP required

Joshua Levinson with Artistic Tile Wholesale presents an informative session on NSC 373, the Natural Stone Council’s Standard for the Sustainable Production of Natural Dimension Stone, recently introduced to the market. Attendees will gain an understanding of the sustainable production and benefits of natural stone and how to differentiate and apply these practices.

Navigating an Onsite Safety Consultation to Meet OSHA Requirements

Wednesday, Oct. 22, 9:45 a.m. – 11:00 a.m.

Cost: Free, RSVP required

Panelists: Jonathan Mitnick, CCS Stone, Inc.; Jim Nikolopoulos, Walker Zanger; David Castellucci, Kenneth Castellucci & Associates, Inc.

Moderated by GK Naquin with Stone Interiors, this lively panel discussion will explore the benefits of inviting OSHA into your facility from companies that took the challenge and succeeded. Attendees will walk away with a practical plan of how to adequately prepare for this important inspection.

Special events

Launch Party By-The-Pool

Oc. 20, 6:30 p.m. – 8:30 p.m.

Cost: $75, On-site $100

Attendees are invited to experience the Miami Beach nightlife at its best as we celebrate the launch of TISE East at this after-hours all industry event. Enjoy drinks, heavy hors d’oeuvres, music and networking on the grounds of the iconic Delano South Beach hotel. A portion of the proceeds from each ticket sold goes back to the industry to equally benefit the Floor Covering Industry Foundation (FCIF), MIA Natural Stone Scholarship Fund and the Natural Stone Council Sustainability Initiatives.

Exhibits

Sales remain strong for the first inaugural event and space is filling up fast. Show Management is projecting the exhibit hall will feature over 50,000 square feet of floor covering, stone and tile manufacturers and suppliers. A partial list of participating manufacturers include Bedrosians, Blick Industries, BMC Flooring, Breton SpA, Carpet Express, Inc., Dream Weaver, GranQuartz, International Wholesale Tile, Kane Carpet, Weavemasters, Lackmond Products Inc., Machine Tech Enterprises, MAPEI, Miracle Sealants Co., Northwood Industrial Machine, Park Industries, Regent Stone Products, Inc., Stanton Carpet, Max Woods USA and USG.

Registration 

Education sessions require pre-registration. A complete schedule of the TISE East education program is available by visiting TISEeast.com. Early Registration rates have been extended through September 5.

Housing

To take advantage of discounted hotel rates at TISE East, which include complimentary shuttle service to and from the show, visit www.tphousing.com/tise.

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The International Surface Event gears up for East Coast event

TISEeast2014-VERTICAL-1000x706

“Our partners have been requesting a fall show for several years and with the economic recovery clearly underway, we are confident TISE East will attract a brand new audience which will translate into new business for exhibitors,” said Dana Teague, vice president, Hanley Wood Exhibitions.  “The industry has become accustomed to manufacturers introducing new products at the January show.  TISE East will give buyers the chance to evaluate which new products are performing and allow them to adjust their inventories and merchandising strategy accordingly.”

The TISE East sales team reports strong interest from exhibitors for all three shows.  A partial list of participating major manufacturers confirmed include Bedrosians, Blick Industries, BMC Flooring, Breton SpA, Carpet Express, Inc., Dream Weaver, GranQuartz, International Wholesale Tile, Kane Carpet, Weavemasters, Lackmond Products Inc., Machine Tech Enterprises, MAPEI, Miracle Sealants Co., Northwood Industrial Machine, Park Industries, Regent Stone Products, Inc., Stanton Carpet, The Max Windsor Group and USG.

The TISE East Advisory Council, comprised of industry veterans representing every facet of the flooring, stone and tile industry, met with Show Management in February to offer insight on industry trends, hot topics and provide feedback on a new education program format, show hours, networking events and other show features.

In response to increasing demand for continuing education and industry certifications, show hours have been adjusted to allow both exhibitors and attendees the opportunity to take advantage of a newly revamped education program which provides for more interactive learning.   TISE East exhibit hours are 1:00 pm – 6:00 pm on Monday, Oct. 20 and Tuesday, Oct. 21 and 10:00 am – 3:00 pm on Wednesday, Oct.22.  Education will be offered from 12:30 pm – 5:30 pm on Sunday, Oct.19, 8:00 am – 1:00 pm on Monday, Oct. 20 and Tuesday, Oct. 21 and 8:00 am – 11:00 am on Wednesday, Oct.22.

The revamped education program includes over 50 educational sessions targeted to specific audience segments – architect, builder, designer, retailer/dealer, fabricator, installer, distributor and care/maintenance/restoration.  A large number of sessions will qualify for credits with AIA, AIBD, IDCEC (ASID, IDC, IIDA) and IICRC.  Education program highlights include the 140 Under 40 Emerging Professionals Luncheon, a round-table networking event featuring some of the industry’s most influential insiders, an Interior Trends & Merchandising Workshop, which will give participants the hands-on opportunity to create window displays live on the show floor and an Architect & Designer Hospitality Tour, showcasing the innovative use of building and design product at two luxury award-winning Miami Beach hotels.

Walk & Talk Sessions incorporating tours of the show floor will utilize the exhibit hall as a classroom, allowing attendees to gain perspective from industry experts with three different areas of emphasis – Equipment & Tooling, Luxury Trendspotting Floorcovering and In Our Green Shoes: An Eco-Agenda.

“Our goal since we began working with our partners, sponsors and endorsers on planning TISE East has been to create a unique trade show experience that allows attendees to take full advantage of educational offerings, certifications and networking in addition to the exhibits,” Teague explained.  “We will continue to invest in offering top-notch educational programming as our research indicates ongoing education is critical to maintaining a competitive advantage for both buyers and sellers.”

Complimentary on-floor education and demos can be found in The CAGE, Cleaning & Restoration Pavilion, Tool Alley and the Social Learning Lab, where attendees are encouraged to “BYOD” – Bring Your Own Device to learn everything you need to know about social media.  Other show features include Artisan Avenue, Marmomacc Pavilion, Product Marketplace, Stone Pavilion and StoneLIVE Stadium.

In addition, the International Concrete Repair Institute (ICRI) will be offering installers Concrete Slab Moisture Testing Technician Certification, the Stone Fabricators Alliance will present “Maximizing Margins,” a workshop focused on hard-hitting strategies to increase profits straight from experienced business owners and The Experience will conduct a Retailer Symposium: “Get it Right! – New Products, Troubleshooting Problems Onsite, Selling Skills and Hiring Your Own Inspector.”

Complimentary education sessions offered by the Marble Institute of America (MIA) include “Stone Industry Town Hall Meeting: Let Your Voice Be Heard, Sustainable Natural Stone – An Introduction to NSC 373” and “Navigating an Onsite Safety Consultation to Meet OSHA Requirements.”  MIA will also be hosting Women in Stone Connection Conference on Sunday, Oct. 19 from 1:00 pm – 6:00 pm.

In case you thought Miami was going to be all work and no play, a Progressive Happy Hour event will take place Monday and Tuesday from 4:00 – 6:00 pm on the show floor.  And hat’s a new show launch without a party to celebrate?  Exhibitors and attendees are invited to the TISE East Launch Party by-the-Pool, Monday, Oct.20 from 6:30 pm – 8:30 pm.  Guests will enjoy complimentary beer and wine, heavy hors d’oeuvres, music and networking by the pool at the iconic Delano hotel, a not-to-be missed event showcasing the best of Miami Beach nightlife.  Tickets are $50/early registration, $75/regular and $100/onsite.

Education sessions require pre-registration.  A complete schedule of the TISE East education program will be available mid-July.  For more information on The International Surface Event East, visit www.TISEeast.com.

To take advantage of discounted hotel rates at TISE East which include complimentary shuttle service to and from the show, visit www.tphousing.com/theintlsurfaceevent.com.

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Hanley Wood launches mobile app for Surface Event 2014

Surface quad app graphicDallas—Hanley Wood has launched a new mobile app for The International Surface Event 2014. The free app is available now for iPhone, iPad, Android and Blackberry users and is sponsored by FCA Network. The International Surface Event will take place Jan. 27 through Jan. 30 at the Mandalay Bay Convention Center in Las Vegas. It is a combination of three trade shows: Surfaces, StonExpo, and TileExpo. The event mobile app covers all three shows, and can be found by searching International Surface Event in the Apple App Store, Google Play, or Blackberry World. Continue reading Hanley Wood launches mobile app for Surface Event 2014

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Hanley Wood launches TileExpo and The International Surface Event East

THE_INTERNATIONAL_SURFACE_EVENT_FINAL_VERTICAL(2)On Sept. 6, Hanley Wood  announced the launch of two events designed to bring the flooring and surfaces industries together.

TileExpo, a new trade show focused on the tile industry, will launch in conjunction with Surfaces and StonExpo/Marmomacc America (formerly S2).

The International Surface Event will create the largest event for the flooring, stone and tile industries with these three world-class trade shows in one location. The show is scheduled to launch in January 2014. Additionally, Hanley Wood will launch The International Surface Event East, a new trade show that will bring the value and impact of The International Surface Event to the East Coast in October 2014 at the Miami Beach Convention Center. Continue reading Hanley Wood launches TileExpo and The International Surface Event East