Lancaster, Pa.—The Floor Store’s new San Francisco showroom has been named its sixth Elite Retailer location by Armstrong World Industries. In addition to San Francisco, The Floor Store currently has Elite showrooms throughout California in Dublin, San Rafael, Richmond, Pittsburgh, Concord and Santa Rosa.
Armstrong Elite flooring showrooms display the broadest selection of Armstrong flooring in every product category. These hand-selected retailers receive the best of Armstrong’s training, showroom displays and product offerings.
“As a retailer, we always want to be on the cutting edge of positive change in the flooring industry,” said Larry Flick, president of The Floor Store. “Becoming an Elite Retailer has helped give us that opportunity.”
Lancaster, Pa. — Armstrong Residential Flooring announced its 2013 Elite Retailers of the Year: The Floor Store (Gold); AJ Rose Carpets & Flooring (Silver); and Long Island Paneling Ceilings and Floors (Bronze). In addition, there were five 2013 Elite Pinnacle award winners.
“With more than 150 Elite showrooms nationwide, we wanted to recognize the best of the best,” said Stephen Staikos, general manager, national strategic accounts, Armstrong Floor Products. “These dealers have shown an outstanding commitment to the Armstrong brand as well as to their partners and customers. We congratulate them and are excited to award them with this prestigious honor.”
The Floor Store in Richmond, Calif, received the 2013 Gold Retailer of the Year award. The Floor Store, which has been in business for 27 years, has six locations and is planning to open a seventh early in 2014. Their employees are highly trained in every kind of floor covering they offer and the Floor Store’s installers are not independent contractors, but expert craftsmen who work exclusively for them.
The 2013 Silver Retailer of the Year award went to AJ Rose Carpets and Flooring, with locations in Natick and Burlington, Mass. AJ Rose Carpets and Flooring is a family-operated business that has grown substantially over the years, but has not lost sight of customer service.
Long Island Paneling Ceilings and Floors-based in Lindenhurst, N. Y., received the 2013 Bronze Retailer of the Year award. The chain has six locations covering Long Island. Innovation and customer service have proven to be a winning combination for the retailer, which celebrates 50 years in business in 2014.
The 2013 Elite Pinnacle Award winners in each of five categories are:
- High Average Unit Volume of 2013 Key Initiatives: Mercer Carpet One Floor & Home in Westminster and Ellicott City, Md.
- Outstanding Sales Growth: Baker Bros., Phoenix, Ariz.
- Lead Conversation/Closed Sales: Flooring America of Fairfax, Fairfax, Va.
- Showroom Excellence: Dalene Flooring Carpet One, South Windsor, Conn.
- Website Excellence, Floor Covering Associates, Shorewood, Ill.
DALTON — Mohawk is pleased to announce the recipients of its National Retailer of the Year awards, which recognizes the top-performing retailer for both its ColorCenter and Floorscapes aligned retailer programs. Robb Trott and Mike Leonard of Carpet Dimensions in Willingboro, NJ, claimed the distinguished ColorCenter top honor, while Larry Flick of The Floor Store in Richmond, Calif., was named Floorscapes Retailer of the Year. The winning retailers were recently honored before industry leaders and their retailer peers at the Mohawk Solutions aligned retailer gala in Orlando. Continue reading Mohawk announces winners of 2012 National Retailer of the Year awards