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Gerflor celebrates legacy, future of original design

image006Chicago—This year, Gerflor USA marks two noteworthy milestones on its already impressive innovation timeline: the 80th anniversary of Mipolam, the original homogeneous sheet flooring, and the 70th anniversary of Taraflex, the original resilient sports flooring. Both are industry firsts in their respective product categories and are as valued by designers and specifiers today as they were when introduced to the market decades ago.

“Mipolam and Taraflex are just two of Gerflor’s industry firsts, and I’m confident they won’t be our last,” said Catherine del Vecchio, Gerflor USA’s senior director of marketing. “Our record of innovation demonstrates our ability to not only satisfy market needs, but to deliver products that consistently and continuously perform in new and improved ways. The quality of products like Mipolam and Taraflex have been tested for decades; they’ve evolved with the industry for 80 years and are the reference of specifications in their respective category.”

Since 1937, Mipolam has grown from a single product line to 15 different lines with more than 300 colors available worldwide. Gerflor will introduce its latest line later this year: Mipolam Classic, which will be available in tiles and sheet. The new line is a nod to the original pattern, which is an organic linear directional design, similar to a cirrus cloud.

Taraflex, first created in 1947, is the world’s most widely specified sports surface, and the same flooring selected for 10 consecutive Olympic Games through Gerflor’s partnerships with IHF and FIVB. Because of its safety and performance benefits, Taraflex is a leader in indoor sports flooring for U.S. schools, installed in more than 70,000 gymnasiums worldwide.

To celebrate its “original” achievements—including more than a dozen products and surface treatments—Gerflor USA is launching a contest to give away other coveted product icons from the interior design and fashion industries, such as a Hermes scarf, Louboutin shoes and an Anglepoise lamp. For each month (April through September) that a participant enters, he or she is automatically in the running to win the grand prize: a trip to Maison & Objet Paris with Gerflor in 2018. For more information and to enter, visit Gerflor USA.

 

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Gerflor USA selects three sports flooring giveaway finalists

screen-shot-2016-11-22-at-9-35-00-amChicago—A jury of five professionals has selected three finalists for the chance to win a new sports floor for its school or community center. For the past two months, Gerflor USA gathered nominations from the public for schools and community centers across the country to win a new Taraflex gym floor through its Play Safe on Taraflex program.

The three finalists—Anderson Middle School in Anderson, Calif., Summit Elementary in Ashland, Ky., and the Fairfield YMCA in Fairfield, Conn.—were selected from more than 50 submissions.

To determine the winner, a public voting period is open through Nov. 23. The nominees were evaluated based on financial need, condition of the current playing surface and facility and the nomination statement. To vote for one of the finalists, visit Gerflor USA’s Facebook page.

Because of its safety and performance benefits, Taraflex is a leader in indoor sports flooring for U.S. schools, installed in over 70,000 gymnasiums worldwide. The winning school or community center will receive the same Taraflex floor featured at the London Games, or an equivalent Taraflex Sport M Plus floor.

To learn more about the Play Safe on Taraflex program, visit www.playsafeontaraflex.com.