Stanton Carpet has truly transformed the Rosecore product line since it acquired the wholesale division in October 2010. Since then, the Rosecore and Rosecore Blackbranding has grown, now featuring a new national shelter magazine advertising campaign that started in 2012 and highlights leading products.
Carpet mills continue to invest in technology, hope for a turnaround
By Louis Iannaco
In broadloom, it continues to be about the housing market and, according to mill execs, jobs. 2011 can best be described as flat, and as for what executives see for 2012, all indicators continue to point to housing/the economy and unemployment as key indicators for the category’s health.
In what hopefully will be portent of things to come throughout the year, the majority of carpet mills exhibiting at Surfaces 2011 seemed genuinely happy with the way the show transpired as they reported brisk business in their booths. Attendees were greeted with new collections and additions to existing lines as mills once again raised the bar by utilizing state- of-the-art technology to place an emphasis on fashion, design, innovation as well as an environmentally friendly story. Continue reading Surfaces 2011: Carpet mills offer fashion, texture, performance to serious broadloom buyers
LAS VEGAS—If Surfaces 2011 serves as a bellwether of the flooring industry for the coming year, then the industry has plenty to look forward to in the months ahead. Most exhibitors had nothing but good things to say about the show, the move to Mandalay Bay and the quality of traffic. Retailers also took a liking to the new venue as well as the layout. Continue reading Surfaces 2011: Move to Mandalay finds favor with exhibitors, attendees
Consumers these days are opting for the comfort, warmth and perceived value of carpet over hard surfaces for their homes. So said some of the industry’s major suppliers.
Emily Morrow of Shaw Industries certainly thinks so. Morrow, the director of color, style and design for residential broadloom and hard surface, said consumers sense they are getting more bang for their buck with carpet. She has seen enough examples in 2010 to suggest this is more than just happenstance. “The pendulum is shifting back to carpet because of its value and comfort and the aesthetics. It’s more affordable. There’s a wonderful feeling you get with carpet that you don’t get with anything else.” Continue reading Perceived value, soft fibers drive category