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Aspecta by Metroflor launched new products, initiatives at Neocon

ASPECTA-BM_CMYK_1000pxNorwalk, Conn.—Aspecta by Metroflor is expected to tell a multi-faceted story at the upcoming NeoCon trade show at The Merchandise Mart in Chicago, June 12-14, according to Russ Rogg, president and CEO, Metroflor Corp. “We are taking a 360-degree approach to our presence with a mix of sponsorships and activities that will communicate our new technologies, products and themes in a dynamic way.”

Adjacent to the first-floor registration area in The Mart, Aspecta by Metroflor invites NeoCon attendees to discover how Aspecta is shaking up flooring with ISOCORE technology. The revolutionary core layer makes Aspecta Ten strong, rigid, quiet, lightweight, 100% waterproof and inherently safe—all in an LVT product known for its outstanding aesthetics.

Aspecta by Metroflor is also sponsoring the show’s keynote address by Jessica Green, a world-renowned scientist inspiring people to think about bacteria in entirely new ways. The presentation will take place June 13, 8:30 a.m. in The NeoCon Theater.

The company will also introduce its Aspecta One Ornamental LVT collection. Building upon the existing Aspecta One design portfolio, the collection contains three overlay motifs—Damask, Masquerade and Malta—and is ideal for commercial and healthcare settings.

The Aspecta One Ornamental range expresses Metroflor’s immersion in biophilic design as an influence in the creation of its products moving forward. The philosophy stems from the notion of biophilia: humankind’s innate biological connection with the natural world. When applied to the built environment, biophilia defines aspects of nature that most impact and advance occupants’ health, fitness and wellbeing.

NeoCon attendees are invited to a cocktail reception in the Aspecta by Metroflor booth to meet Sonja Bochart, IIDA, LEED AP BD&C, WELL AP, a noted expert in biophilia with the design firm Shepley Bulfinch, on June 13 from 3-5 p.m. Bochart will be signing a limited-edition booklet produced by Metroflor especially for NeoCon.

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NeoCon to host a plethora of events, features

Screen Shot 2017-05-11 at 9.59.09 AMChicago—The 49th annual NeoCon, held June 12-14 at The Mart here, is just over four weeks away. As one of the most important commercial interiors event of the year, NeoCon sets the tone for the industry, and drives it in new and inspiring directions. In addition to a powerful keynote program headlined by Arianna Huffington, founder of the Huffington Post and founder and CEO of Thrive Global; Jessica Green, founding director of the Biology and the Built Environment (BioBE) Center and co-founder and CTO of Phylagen; and John Ronan, founding principal of John Ronan Architects, the show offers over 100 CEU accredited seminars and four expansive floors of innovative and forward-thinking products.

Just in time for NeoCon, The Mart will unveil Marshall’s Landing, a new, unique lounge for tenants and building visitors to work, socialize, meet, eat, drink, nosh and caffeinate. Operated by DMK Restaurants and designed by architecture firm, A+I Architects, Marshall’s Landing will become the center of gravity in The Mart, located atop the Grand Stair on the 2nd floor.

Paying homage to iconic Chicago figure and building developer, Marshall Field, the name ‘Marshall’s Landing’ also was inspired as a designated place for tenants and visitors to ‘land’ and make their home base. This new permanent amenity will be joined by several captivating NeoCon exhibits and displays throughout the building. Galas and gatherings, awards programs and installations by design firms, associations and media partners will round out the extra-curricular offering. Of course, no edition of NeoCon would be complete without the ever-popular showroom parties (June 12, 5:00-7:00 p.m.), as well as 7th floor exhibit hall festivities (June 13, 3:00-5:00 p.m.).

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Neocon to feature powerhouse programming

NeoConChicago, Ill.—NeoCon, a leading forum for the industry, will take place June 12-14 at The Mart in Chicago. The 2017 keynote programming will provide attendees with a comprehensive educational experience, examining timely topics and illuminating emerging trends that have far reaching effects. This year’s NeoCon Conference Program aims to answer the question: How can a better tomorrow be achieved, one with renewable cities and more efficient and responsive buildings? The individuals headlining the conference program are Arianna Huffington, founder & CEO of Thrive Global and founder of The Huffington Post; Jessica Green, scientist, founding director of the Biology and the Built Environment (BioBE) Center; and John Ronan, founding principal of John Ronan Architects.

Huffington will speak June 12 at 11:30 a.m. in The NeoCon Theater (Motorola, 19th floor); Green will present June 13 at 8:30 a.m.; and Ronan will speak June 14 at 8:30 a.m.

These three keynotes will be complemented by a robust lineup of nearly 100 CEU-accredited seminars presented at The Mart. NeoCon also showcases hundreds of leading companies across key vertical markets including Workplace, Healthcare, Hospitality, Retail, Education, Public Spaces and Government. In addition to three full floors of permanent showrooms, NeoCon’s 7th Floor Exhibit Hall showcases the best products and services by category: Interior Building Products/Materials & Finishes, Furniture & Fabrics, Flooring and Technology.

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NeoCon East announces speakers

Screen Shot 2016-09-01 at 3.36.39 PMPhiladelphia—Marc Kushner, architect and co-founder of Architizer, and Ayse Birsel, industrial designer, will keynote this year’s NeoCon East, Nov. 9 to 10.

The northeast edition of NeoCon will be held at the Pennsylvania Convention Center in Philadelphia.

Kushner will speak Nov. 9 at 11:00 a.m. and Birsel will speak Nov. 10 at 11:00 a.m.