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Architectural Systems, Spartan Surfaces form alliance

New York—Architectural Systems, Inc., (ASI), a global provider of branded wall surfaces and flooring products specified across all market segments in the commercial and contract arena, has named Spartan Surfaces its exclusive distributor for the East Coast and Midwest U.S.

“We are pleased to enhance ASI’s unparalleled offering of interior finishes through Spartan Surfaces knowledgeable and formidable sales force,” said Nancy Jackson, chief creative officer, ASI. “This strategic alliance is a true industry disruptor, enabling the A&D community to have access to on point surfacing materials with all the benefits of having local representation in their region.”

Ron Jackson, ASI CEO, agreed, citing the synergistic alliance between ASI and Spartan Surfaces. “They are a best-in-class company, and our shared commitment and passion for delivering excellence in a 360-degree, branded experience at every touch point through design development to installation will be a win-win for all.”

Kevin Jablon, CEO of Bel Air, Md.-based Spartan Surfaces, cites ASI’s innovative products as a key draw. “ASI has been a driving force in marketplace trends,” he said. “We could not be more excited to partner with them and represent ASI throughout our footprint.”

Spartan Surfaces operates showrooms in Washington D.C., New York and Chicago. Its territory spans 30 U.S. states.

Beyond developing proprietary products and curating ASI collections for Spartan Surfaces extensive sales team, ASI will be working to educate the distributor’s reps on its vast network of capabilities.

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Spartan Surfaces, American Biltrite expand geographical reach

Bel Air, Md.—Spartan Surfaces began its relationship with American Biltrite in its Midwest market in the fourth quarter of 2016. Offering a select range of flooring solutions, American Biltrite (AB), is engineered to tackle the high demands imposed by the educational, healthcare and institutional sectors. With top-notch aesthetics, great durability, low maintenance and excellent environmental qualities, AB’s collections offer unsurpassed options for every project.

After 14 months of seeing the products exceed expectations in the marketplace, Spartan was eager to see its representation grow. Ringing in 2018, Spartan expanded representation to the East Coast taking on the line in Delaware, Maryland, Washington DC, and Northern Virginia. Two months later on March 1, Spartan and AB furthered their partnership bringing the line to Eastern Pennsylvania, New York, New Jersey and Connecticut.

“We’re extremely excited to be growing our partnership with American Biltrite,” said Jeremy Whipple, chief marketing officer of Spartan Surfaces. “Their assortment of products and commitment to service has been very well received throughout our current customer base and prospects.”

Today, Spartan is proud to be the sole distributor of American Biltrite in 16 states. The footprint includes; Northern Virginia, Washington DC, Maryland, Delaware, Eastern Pennsylvania, New Jersey, New York, Connecticut, Chicago, Minnesota, Missouri, Michigan, Southern Wisconsin, Iowa, North Dakota and South Dakota.



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Aspecta by Metroflor partners with Spartan Surfaces

Norwalk, Conn.—Aspecta by Metroflor has appointed Spartan Surfaces as its new distributor for New York City and Long Island, Washington, D.C., and the mid-Atlantic and Southeastern states, effective Jan. 1.

The Bel Air, Maryland–based sales and consulting group is well positioned to represent the flagship Aspecta contract LVT brand, said Paul Eanes, vice president of sales, Metroflor.  “Spartan Surfaces’ unique business model places heavy focus on the contract market, ideally suiting them to carry the Aspecta brand,” Eanes said. “Selling and specifying Aspecta requires a highly technical, commercially focused sales organization, and that is exactly what we have in Spartan Surfaces. To team up with such a powerful distributor-partner is a big win for both companies.”

Kevin Jablon, Spartan Surfaces president, sees many cultural similarities between Spartan and Aspecta by Metroflor.

“Our core values are the same: hard work and integrity. Employees come first and everyone has a voice,” Jablon said. “We look forward to embracing Aspecta into what we call the Spartan Experience: driven by passionate people building longstanding relationships through a collaborative approach, leading with innovative flooring designs and creating successful experiences in everything we do.”

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Spartan Surfaces enters distribution agreement with Tarkett

spartan-surfaces-exteriorBel Air, Md.—Spartan Surfaces has entered into a distribution agreement with Tarkett in its Mid-Atlantic footprint. Starting Jan. 1, 2017, Spartan Surfaces will be a distributor of the Tarkett commercial focused brands including the Tarkett Collection (homogeneous, heterogeneous, LVT and linoleum flooring), Johnsonite (rubber flooring, stairwell systems, wall base and accessories) and the Azrock Collection (VCT, VET and SVT). Spartan Surfaces will distribute these Tarkett brands in southern New Jersey, central and eastern Pennsylvania, Delaware, Maryland, and Northern Virginia including Washington DC.

“We are excited to be associated with an innovative and design focused flooring manufacturer that provides impactful solutions for our architectural and design focused clients,” said Kevin Jablon, owner of Spartan Surfaces.

Spartan Surfaces will be carrying significant inventory of each of Tarkett’s brands at its headquarters and main warehouse in Bel Air, Md. “The Tarkett family of products provides the perfect complement to our Spartan product portfolio that includes design oriented product solutions and dependable flooring supply products, which will lead to a very successful business relationship for 2017 and beyond,” Jablon said.

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Spartan Surfaces continues Southeast expansion

Screen Shot 2016-06-09 at 11.57.55 AMBel Air, Md.—Effective June 6, Spartan Surfaces has implemented new appointments in the growing Southeast region.

Joshua Judy and Keith Lacognata join the company in the state of Florida. With a combined 20 years of industry experience, Judy and Lacognata will bring unprecedented service to customers throughout the state. Their product offerings can be viewed at

Debi Parsons joins Spartan with nine years of industry wisdom. She will cover Georgia through Jacksonville, Fla. Her offerings are available at

Covering the state of Tennessee south to Birmingham, Ala., is Craig Bruehl. A native to this region, Bruehl looks forward to bringing Spartan’s comprehensive product offering to both longtime and new clients. His products can be found at

Evan Cardwell will cover Mississippi, Louisiana, Southern Alabama and the panhandle of Florida. Cardwell joined Spartan in early May and has done an “excellent job” servicing his territory with Spartan products, the company said. Click here to view Cardwell’s offerings.

“We are thrilled to round out our Southeast expansion with the addition of these five qualified individuals, and are excited by the opportunities this expansion will provide to Spartan Surfaces,” said Kevin Jablon, Spartan CEO.

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Spartan Surfaces takes wraps off new headquarters

May 9/16, 2016; Volume 30, Number 23

By Ken Ryan

exterior spartanBel Air, Md.—Spartan Surfaces, the fast growing specialty commercial flooring distributor, christened its new headquarters here on May 5, a 70,000-square-foot facility that includes 30,000 feet of warehouse space.

Nearly 200 people attended the open house that was coupled with the company’s twice-yearly sales meeting. Spartan Surfaces has about 75 employees, with 30 working in Bel Air and the rest spread throughout its sales territories on the East Coast, in the Southeast and Midwest.

Started in 2007 with three employees and a territory that spanned southern New Jersey to northern Virginia, today Spartan Surfaces covers 20 states, from Connecticut through Florida and Louisiana to Michigan.

“We started out as an agent and then we morphed into a distributor,” said Kevin Jablon, Spartan Surfaces founder and president. (The name, he said, comes from the “Spartans,” the mascot of Jablon’s alma mater, York College of Pennsylvania. His company exudes that rah-rah college spirit in its approach to work and fun. “We work hard and we play had,” Jablon said.

The new headquarters is contemporary, open and flexible design with a large showpiece break room/conference area where both meetings and entertaining can take place. Jablon said the building more resembles an architectural firm than a commercial distributor. However, there is 30,000 feet of warehouse space that stores products from its 30 vendors. At one time this warehouse space was used for the printing and distribution of The Aegis, a local newspaper that is now part of Tribune Publishing. In addition to the Maryland corporate office and warehouse, Spartan Surfaces has showrooms in Manhattan, Washington, D.C., and Chicago, with plans to open a new showroom in the Buckhead section of Atlanta.


A fresh approach

Jeremy and KevinJablon said Spartan Surfaces’ business model and approach to market is very different. Unlike many wholesalers that got their start in carpet and expanded into hard surfaces, Spartan got its start on the hard surface side, with a heavy emphasis on resilient flooring. “There is something to be said for being in the right place at the right time,” he explained. “We were fortunate to be in the right space before LVT got hot.”

Spartan’s initial focus was selling to the A&D community; it built relationships with architects and designers and then began courting flooring contractors, facilities managers and other end users.

Jeremy Whipple, chief operating officer, said the company targets high-end specifiers. As such, its average sales ticket is significantly larger than the average commercial distributor. “The best path to market to sell commercial flooring is our goal, and that is going after projects,” he said.

Spartan Surfaces has facilitated its growth with mergers and acquisitions. Earlier this year it merged Rockwell Flooring Solutions into the Spartan Surfaces portfolio to bolster its presence in southern Virginia, West Virginia and eastern Tennessee, adding Bolyu Contract and Ecore Commercial Flooring to its portfolio. Ecore, which supplies a diverse range of products including recycled rubber, has been an important ally for Spartan as it moves deeper into the healthcare field. Jablon cited Ecore’s rx system as being “revolutionary” for the healthcare and senior living markets. Forest rx features a recycled rubber backing, is reputed to be as quiet as carpet and is ergonomic and safe.

“Our Southeast expansion was very much driven by Ecore,” Jablon said. “Without that line we don’t make that expansion into nine states in the Southeast.”

In addition the Rockwell Flooring Solutions merger, Spartan recently

acquired Contract Surfaces, helping it expand its footprint into Tennessee, Alabama, Mississippi and Florida.

Jablon said if the right opportunities exist Spartan Surfaces will expand again. “But we won’t force it; we’ll be very strategic about it. We feel like the market is strong and that there are a lot of opportunities out there.”

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HPS Schönox, Spartan Surfaces in distribution deal

Screen Shot 2014-04-10 at 4.22.59 PMScreen Shot 2014-04-10 at 4.31.33 PMFlorence, Ala. — HPS Schönox and Spartan Surfaces announced that they have reached an agreement that will result in a new division for Spartan Surfaces that will distribute Schönox products from Virginia to southern New Jersey.

Spartan Distribution will carry the full line of Schönox subfloor products including primers and moisture mitigation systems, patching and smoothing products, floor leveling compounds, and adhesives. Forest Hill, Md.-based Spartan Surfaces has flooring experts in place throughout the region. HPS Schönox has expanded its team of subfloor technical associates to support this area and the extensive growth of Spartan Surfaces.

With this agreement Spartan Surfaces is expanding its business to encompass distribution including a truck fleet to service the region. Spartan Surfaces is targeting the healthcare, education, corporate, and multifamily sectors where it already has strong relationships and where subfloors are such an important issue with successful flooring projects.  “Incorporating Schönox into our discussions and plans with specifiers, end users, and contractors has improved satisfaction with every flooring project and is an important move for us strategically,” said Kevin Jablon, Spartan Surfaces president.  “Solving subfloor issues using the Schönox subfloor product array positively impacts our efforts with any flooring material used in the project.”

HPS Schönox has greatly expanded its product distribution nationwide including technical support teams to work closely in the field with contractors and installers.  “We took a close look at the important Mid-Atlantic region and concluded that the work ethic and forward-leaning business approach held by Spartan Surfaces paired with their new distribution division was a natural fit with us,” said Thomas Trissl, HPS Schönox principal. “Kevin and I share a common viewpoint regarding our commitment to customers and the flooring industry that will be fruitful in the region and beyond in coming years.”  

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CBC Flooring expands partnership with Spartan Surfaces

Commack, N.Y. — CBC Flooring and Spartan Surfaces have grown together through a strong and loyal partnership forged six years ago.  Now, Spartan Surfaces is CBC’s largest agent and distributor, representing the company’s brands in some of its largest markets, including New York and Chicago.  Spartan Surfaces currently represents the company’s brands in the East Coast market covering the area from Philadelphia to Washington D.C. Continue reading CBC Flooring expands partnership with Spartan Surfaces

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FCICA’s mid-year meeting a ‘huge success’

By Louis Iannaco 

Volume 27/number 15; December 3/10, 2012

Florence, Ala.—The Flooring Contractors Association (FCICA) recently held its 2012 Mid-Year Meeting here at the Marriott Shoals Hotel and Spa. The event welcomed 75 attendees, including contractors and associates, for what was said to be “by far the most successful mid-year meeting in FCICA history,” according to the group’s executive vice president, Kim Oderkirk.

The four educational sessions were major draws for the event and included “Application of Self-Levelers” with Karen Bellinger of Schonox; “Welding Systems—Tools & Techniques,” a seminar by Brent Fike 
of Flexco; “The Risk of Excluding Initial Floor Maintenance,” led by Ed Farrington of Nora Systems and Gerry Swift, vice president, commercial division, Mike Flooring Companies, and “Is Your Concrete Concrete? – Avoiding Failures When the Floor Might Be Gypcrete, Fly Ash Concrete or a Lightweight Aggregate,” featuring Jeff Johnson of Mapei and Bruce Newbrough of Ardex.
 Continue reading FCICA’s mid-year meeting a ‘huge success’

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FCICA announces Jewell as vp of associates

West Bloomfield, Mich. —  FCICA, the flooring contractors association, announces that Don Jewell of Capri Cork was elected the vice chairman of Associates for 2012-2014.  Don was elected to the position by members of the association at their meeting held during the convention in Savannah, Ga. in March. Continue reading FCICA announces Jewell as vp of associates