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Armstrong Flooring launches Paragon solid hardwood

Armstrong Flooring Paragaon Solid Hardwood 4Lancaster, Pa.—Armstrong Flooring is revolutionizing the hardwood flooring industry with the introduction of Paragon solid hardwood with Diamond 10 technology, offering the timeless beauty of genuine hardwood and the ultimate in scratch resistance.

Paragon hardwood is made from 100% solid Appalachian wood and offers today’s most in-demand wood colors and textures. The collection features a variety of choices in both high- and low-gloss finishes. Three popular looks include smooth hardwood, for a timeless, consistently beautiful look; scraped, for richly textured floors that are full of character and built for rugged durability; and brushed, planks that are textured by gently removing the soft portion of the wood for a natural visual full of depth. All Paragon floors come with a lifetime limited residential warranty.

Martha King, world champion competitive wood chopper, is the brand ambassador for Paragon in Armstrong Flooring’s “The Floor is Yours” campaign, which includes television commercials on HGTV, digital advertisements, social media content and in-person activations. Whether selecting, chopping, cutting or generally imposing her will on wood, Martha perfectly represents the refined beauty and world-class toughness of Armstrong Flooring hardwood.

For more information, visit powerofparagon.com.

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Stiles’ Flooring Day explores new manufacturing technologies

STILES-FlooringDay2016 attendees watchGrand Rapids, Mich.—Stiles Machinery—a supplier of equipment integration, financial services, education, service and parts to the flooring industry—kicked off an event-filled week for North American flooring manufacturers on April 26 with its Flooring Day 2016 event in the company’s High Point, N.C., showroom and finishing lab. The event showcased the latest emerging trends and technologies for engineered flooring and solid wood processing manufacturers who later attended the nearby National Wood Flooring Association (NWFA) Wood Flooring Expo in Charlotte, N.C., April 27-30.

Close to 60 flooring manufacturers attended Stiles’ Flooring Day, gaining knowledge on worldwide industry trends and techniques in flooring production. Industry experts from Stiles and its global partners shared insight on new, innovative technologies for optimizing lumber, automating through-feed processes and efficient packaging solutions in both small and high-production manufacturing facilities.

Presentations and live demonstrations gave attendees an up-close look at cutting-edge technologies from manufacturers Homag and Kentwood that included solid wood processing applications such as moulding, ripping, end-matching and automated hand-scraping practices. Attendees were also introduced to new, state-of-the-art sanding and finishing technologies for achieving ideal surface qualities for engineered wood flooring. Each production process showcased automation and software to illustrate the impact smart manufacturing can have on any size company for attaining increased efficiency and productivity.

Onsite vendors provided a multitude of tooling expertise, advice on surface qualities and coatings, software and packaging solutions all geared toward LVT and engineered wood flooring manufacturers.

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Armstrong announces price increase on hardwood flooring

armstrongfloors_1327767050_600Lancaster, Pa. – Armstrong announced on May 29 that it will initiate a 5% to 7% increase in the United States and Canada on all solid hardwood and on select engineered hardwood products effective with shipments on July 15, 2013.

“The cost of lumber continues to rise due to the demand for wood sharply increasing and the supply lagging behind as sawmills slowly come on line,” said Kevin Biedermann, senior vice president, Armstrong Residential Floor Products. Continue reading Armstrong announces price increase on hardwood flooring