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Invista unveils expanded portfolio, new marketing platform for Surfaces 2013

Steve Griffith, chief marketing officer, Invista Surfaces, said, “Invista Surfaces will introduce more than 75 new carpet styles across all of our current portfolio of products (Active Family, TruSoft, SolarMax, Essentials), which includes its TruSoft styles that were introduced in the fourth quarter of 2012.” Continue reading Invista unveils expanded portfolio, new marketing platform for Surfaces 2013

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Providing help to retailers: who’s doing what

By  Matthew Spieler

(First of two parts)

When it comes to giving retailers the necessary ammunition to succeed, there are plenty of options from which to choose as just about every segment of the industry provides some type of resource or tool for dealers to allow customers to prosper and grow their business.

These tools are numerous—from educational training to professional marketing services to social media and more. In many cases most are offered at no charge. Even when there is a charge to improve oneself, there are ways for retailers to offset some or all of it depending on their affiliation with an association, buying group or manufacturer. Continue reading Providing help to retailers: who’s doing what

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What happens in Vegas shouldn’t stay in Vegas

by Celia Payne

Las Vegas—Surfaces 2012 presented the opportunity to shine—even brighter than the Vegas strip. The successful protagonists at the show know you must set yourself apart among a sea of introductions. Continue reading What happens in Vegas shouldn’t stay in Vegas

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Invista at Surfaces: new innovation, brand extension, retail seminars & marketing support

Invista Surfaces, a division of INVISTA Performance Surfaces and Materials (PS&M) and maker of Stainmaster carpet fibers, continues to ‘walk the talk’ of investing in the equity of its 25 year strong Stainmaster brand. At the Surfaces tradeshow, Invista will unveil two new fiber innovations to retailers; in addition, Invista will highlight some exciting Stainmaster brand extensions and brand-supporting and consumer-reaching advertising and merchandising support for its aligned retail partners. Continue reading Invista at Surfaces: new innovation, brand extension, retail seminars & marketing support