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Perceived value, soft fibers drive category

Consumers these days are opting for the comfort, warmth and perceived value of carpet over hard surfaces for their homes. So said some of the industry’s major suppliers.

Emily Morrow of Shaw Industries certainly thinks so. Morrow, the director of color, style and design for residential broadloom and hard surface, said consumers sense they are getting more bang for their buck with carpet. She has seen enough examples in 2010 to suggest this is more than just happenstance. “The pendulum is shifting back to carpet because of its value and comfort and the aesthetics. It’s more affordable. There’s a wonderful feeling you get with carpet that you don’t get with anything else.” Continue reading Perceived value, soft fibers drive category

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Carpet mills showcase high-end products with texture, softness

As consumers flirt with the temptation of an increasing number of choices from hardwood and ceramic tile producers, carpet mills have stepped up and met the challenge.Bliss by Bealieu Developing more textures, colors and patterns via state-of-the-art technology, choices from the soft surface side continue to grow, especially at the high end of the spectrum. Continue reading Carpet mills showcase high-end products with texture, softness

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Carpet mills showcase high-end products with texture, softness

As consumers continue to be tempted by an increasing number of choices from hardwood and ceramic tile producers, carpet mills have stepped up and met the challenge. Developing more textures, colors and patterns via state-of-the- art technology, choices from the soft surface side continue to grow, especially at the high end of the spectrum. Continue reading Carpet mills showcase high-end products with texture, softness