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Mohawk supports anniversary sale with digital, social initiatives

MAS logo Horz versionCalhoun, Ga.—The Mohawk Anniversary Sale, which launched on Sept. 17, provides consumers with special pricing, instant rebates and financing options on a wide array of in-demand soft and hard surface products, while also introducing brand new digital resources and social marketing strategies to position retailers for prime success through Oct. 28.

A $500 instant rebate on select SmartStrand Ultra Forever Clean, SmartStrand Silk Forever Clean, Wear-Dated SoftTouch, EverStrand carpet, ceramic, hardwood, laminate and vinyl products drives retail traffic, centrally located on mohawkflooring.com/sale, supporting a major focus on online leads. Coupled with 36 months equal payments, no-interest financing opportunities, consumers have greater flexibility when making purchases before the peak retail holiday shopping season.

To seamlessly connect the online, in-store and product experience, and ultimately empower retailer success, Mohawk has also debuted the sale on the industry’s first and only omni-channel solution, Omnify. Omnify retailers can optimize their individual strategies and collect customer data, while engaging consumers, automating marketing campaigns, accessing premium content and key measurements all in one central dashboard.

“This is simple, connected retail,” said Seth Arnold, vice president of residential marketing for Mohawk. “Omnify can change the way that sale events play out for our retailers. By empowering independent retailers with the best tools, we can help position them to have their most successful Mohawk Anniversary Sale to date. Maximizing the digital space will not only benefit their sale, but also set up even greater long-term marketing efforts for each specific business.”

Along with local and in-store advertising materials, Mohawk’s additional partnerships with Yelp and BuzzLocal create even more chances for retailers to drive leads, generate reviews and reach new audiences. Also, Mohawk’s industry-leading Lead Booster program optimizes search engine marketing activity to maximize local market reach for every retailer.

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Creating Your Space expands online marketing

SAUSALITO, CALIF.—How does a leading custom website provider to the flooring industry drive more leads for its dealers? Creating Your Space (CYS) is showing how with the launch of its expanded online marketing services. Continue reading Creating Your Space expands online marketing

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Why you need to get in on the online experience

In honor of our forthcoming second edition of the Guide to using Social Media in Business, we’ve decided to share some statistics that didn’t make it into the update:

We all know websites are the cornerstone of any integrated business. But did you know that:

•There were 255 million websites at end of 2010

•21.4 million websites wereadded in 2010

•16.91 billion web pages exist

•There are 2 billion Internet users worldwide

•There are 273 million Internet users in the U.S.

•1.1 billion Web searches per month in U.S.

•1.7 billion terabytes of information created and stored on Web each year

One social site that didn’t make it into the guide but really should have: Are you familiar with StumbleUpon?

•2.2 million web pages added every month

•51 pages added every minute

•50.34% of U.S. social media traffic driven through StumbleUpon

•Average session on StumbleUpon is 69 minutes

Can you believe this?

•186 online videos average Internet user in U.S. watches per month

•2,232 online videos average Internet user in U.S. watches annually

•53% of employees research potential job candidates on social networks

•17% of time spent online devoted to a social network

•20% of couples now meet online

•20% of divorces are blamed on Facebook

•37 million people watched VW’s Super Bowl Darth Vader ad on YouTube

•Groupon will reach $1 billion in sales faster than any company in history

•1.5 million real farmers, compared with 80 million Farmville farmers

•90% of consumers trust peer recommendations; 14% trust ads

•Babies in Egypt have been named Facebook

•If users were citizens, Facebook would be the 3rd largest country in the world behind China and India. Combined with Twitter, LinkedIn and YouTube they would be the largest country in the world. Yet, Facebook, and Twitter are technically not allowed in China so they do not count any users from the world’s most populous country, and both YouTube and LinkedIn users have had services cut off now and again.

Google+ has 26 million users, 72% of which are are male

•Most users will click shared content within the first 2 minutes. If each page view generated a second of attention we would see 90 years of attention daily