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Facebook and your privacy: Who sees the data you share on the biggest social network?

by Consumer Reports Staff/Consumer Reports — May 3, 2012

If you’re reading this article, chances are good you have a page on Facebook, too. More than 150 million Americans already use the site, and the number grows daily because Facebook makes it so easy to keep up with friends, family, and colleagues, discover great content, connect to causes, share photos, drum up business, and learn about fun events.

To deliver this service, Facebook and other social networks collect enormous amounts of highly sensitive information—and distribute it more quickly and widely than traditional consumer data-gathering firms ever could. That’s great when it helps you find old classmates or see ads for things you actually want to buy. But how much information is really being collected about you? How is it being used? And could it fall into the wrong hands? Continue reading Facebook and your privacy: Who sees the data you share on the biggest social network?

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Social networking becomes tool for success

by Emily J. Cappiello

Social networking is no longer an added part of success; it has become one of the main tools to help businesses thrive. Social networking allows companies to get closer to their customers and can even help consumers find local flooring stores, since Facebook is becoming an ever-increasingly popular search engine as well as social networking site. YouTube can enable people to network with each other but can also be used to supply partners and potential customers with educational information about products. And with new additions like Pinterest, social networking is growing by leaps and bounds. Continue reading Social networking becomes tool for success

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Mohawk launches contest searching for America's messiest kid

Dalton — Mohawk is utilizing a new social media campaign to show consumers that its flooring can stand up to even the biggest messmakers. The manufacturer has launched a three-month Facebook contest in search of the messiest kid in America. Moms across the nation are invited to upload a photo or video of their messy children in action to the Mohawk Flooring Facebook page for an opportunity to win some big-ticket prizes. Continue reading Mohawk launches contest searching for America's messiest kid

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Dasso: building a brand

by Emily J. Cappiello

Dasso is on a mission: To build its brand recognition among consumers.

“When people think bamboo and green flooring, we want them to think Dasso,” said Avery Chua, CEO. “We want Dasso to be in the consumer’s mind, not just known within the industry.” Continue reading Dasso: building a brand

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How to rank higher on the search engines

by Josh Hoffman

I am often asked, “What can I do on my own to improve my rankings on the search engines?” The answer, quite simply, is organic search engine optimization (SEO). Organic SEO is the process you go through to obtain a natural placement ranking on search engines, hopefully page one.  Continue reading How to rank higher on the search engines

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Formica announces social media campaign

Barnwell, S.C. – Formica Flooring announces the launch of a 2012 social media campaign, which includes a blog (appropriately named FormicaFloorum) on formicaflooring.com and an enhanced presence on Facebook, Twitter, Pinterest, YouTube and Google+.

The FormicaFloorum blog contains helpful entries on choosing the right laminate flooring brand and style, and informing the consumer about the difference between hardwood and laminate by sharing stories of actual homeowners. Formica Flooring’s Facebook and Twitter pages are consistently updated with informative and engaging posts and links, and a YouTube channel will soon host videos on a variety of topics related to laminate flooring. Continue reading Formica announces social media campaign

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Home Legend connects with customers through social media

Adairsville, Ga. — Home Legend, a leading supplier of hardwood, bamboo, laminate, cork and luxury vinyl flooring is staying connected with its customers and reaching out to new ones through social media outlets. “Home Legend currently has an online presence on Facebook, Twitter, and YouTube,” says Jamann Stepp, Home Legend Vice President, Sales and Marketing. Continue reading Home Legend connects with customers through social media

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Coverings 2012 puts digital front-and-center with new social media space

Yes, the latest innovations in tile and stone will form the core of Coverings 2012, April 17-20, as 800-plus exhibitors from every corner of the world line the aisles of the Orange County Convention Center in Orlando, Florida. But, at the heart of it all will be a first for the international expo and conference:  Coverings Central. This 1,500-square-foot show floor addition, Booth #3728, is designed to be an information highway hub where attendees can gather to digitally interact and network with one another, experience the social media-minded seminar sessions, and capitalize on the potential business opportunities that lie within the online sphere of today’s marketplace. Continue reading Coverings 2012 puts digital front-and-center with new social media space

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Building engagements with cross-channel marketing

Here is a useful nugget we found from Marketing Profs:

Marketers have a tough job! No juggler’s job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible.

Building a strategy and organization to implement cross-channel marketing usually requires changes in the following:

Continue reading Building engagements with cross-channel marketing