Posted on

Retailers 'clean up' with SmartStrand

September 2/9 2013; Volume 27/number 10

By Jenna Lippin

Screen Shot 2013-09-09 at 10.47.42 AMSmartStrand Silk is not only billed as the softest carpet on the planet, but floor covering dealers are cleaning up with the product—both figuratively and literally. While the first leg of the License to Spill tour, conducted at multiple festivals on the East Coast during the first half of the year, demonstrated SmartStrand’s stain resistance and cleanability, retailers have been cleaning up financially since its introduction. Continue reading Retailers 'clean up' with SmartStrand

Posted on

Mohawk SmartStrand License to Spill tour hits the road

The License to Spill truck is travelling across the country, making stops in key cities throughout 2013.

Dalton Mohawk’s SmartStrand with DuPont Sorona has proven itself to be the best, most demonstrably superior carpet ever made. From rhinos to messy kid challenges, Mohawk has continued to put SmartStrand carpet to the test and 2013 is no exception. This year, Mohawk is hitting the road and taking SmartStrand on a coast-to-coast License to Spill carpet showdown tour in partnership with nationally syndicated lifestyle television show, “The Better Show.” Continue reading Mohawk SmartStrand License to Spill tour hits the road

Posted on

Mohawk SmartStrand now available in area rugs

Sugar Valley, Ga.—Mohawk Home is reintroducing a familiar name from its past, American Rug Craftsmen (ARC), with renewed design and style.

“This is a change from American Rug Craftsmen brand, which Mohawk absorbed in 1993,” said Brandon Culpepper, vice president of specialty sales for Mohawk. “There is a void in the marketplace, and we see American Rug Craftsmen filling that void as the consumer landscape continues to change. Our research indicates a growing demand for American-made goods and American customer service—which is exactly what American Rug Craftsmen is all about. Continue reading Mohawk SmartStrand now available in area rugs

Posted on

Karastan offers up to $1,000 on consumer rebate during fall sale

DALTON, Ga.— Karastan is extending a consumer rebate offer this fall to entice luxury buyers to purchase floor covering. The offer is part of the semi-annual National Karastan Month sales event, which is underway now through November 6. Consumers can earn up to $1,000 cash back on select styles, including Karastan’s premier wool, Metropolitan Collection, SmartStrand with DuPont Sorona, Wear-Dated and Stainmaster fibers. Continue reading Karastan offers up to $1,000 on consumer rebate during fall sale

Posted on

Luxury meets savings during national Karastan month

DALTON — The perfect luxury design solution has never been more attainable. Karastan is extending a strong consumer rebate offer as part of its semi-annual National Karastan Month sales event. The rebate encompasses many of Karastan’s design-driven broadloom and rug styles, and includes Karastan’s premier wool, SmartStrand with DuPont Sorona, Wear-Dated and Stainmaster fibers. Consumers can earn up to $1,000 cash back on select styles during the celebration, which takes place April 18th through May 30thContinue reading Luxury meets savings during national Karastan month

Posted on

Optimism reigns as U.S. economy slowly improves

by Matthew Spieler

Shanghai—With the U.S. economy starting to once again show signs of life and the Asian market continuing its strong growth trend, the 14th annual Domotex asia/ ChinaFloor (DACF) was filled with plenty of optimism.

The upbeat spirit was seen by both visitors and exhibitors and across all product segments on display—even by those who were not selling or buying products. “It’s been too busy,” proclaimed Bert Van der Stock, managing director of Flooring Industries, the division that handles the Uniclic licensing for Mohawk/Unilin. “I haven’t been able to leave the booth for the entire show.” Continue reading Optimism reigns as U.S. economy slowly improves

Posted on

Suppliers set to jumpstart sales via spring promos

From March Madness and the Grapefruit League to spring sales and rebates, many phrases and terms make their way into the conversation this time of year. Numerous flooring companies gear up for the season by running special springtime promotions, an annual rite of the season. Here are just a few specials being offered. Continue reading Suppliers set to jumpstart sales via spring promos

Posted on

Mohawk retailer carpets Main Street with SmartStrand

Princeton, Ill—Mohawk’s SmartStrand is now the talk of the town thanks to Todd and Debra Burrows, owners of Princeton’s Wyanet Carpet, who held a SmartStrand Challenge for all to see by installing SmartStrand carpet on Main Street for the Homestead Festival Parade. Continue reading Mohawk retailer carpets Main Street with SmartStrand

Posted on

Ga. Dept. of Agriculture partners with the Mohawk Group

MARIETTA, GA.—The Mohawk Group’s carpet is gaining the attention of Georgia’s leaders in sustainability and agriculture. SmartStrand Contract is now the featured carpet incorporated into the design of the Georgia Department of Agriculture building in Atlanta. The partnership comes at the same time the Department of Agriculture is revamping its Georgia Grown campaign, which helps retailers promote locally grown produce and locally manufactured goods to consumers. Continue reading Ga. Dept. of Agriculture partners with the Mohawk Group