by Louis Iannaco
Dalton—“Now You Can Have Your Cake and Drop It, Too.” That’s how Mohawk is positioning its newest innovation, SmartStrand Silk with DuPont Sorona, in a high-profile national advertising campaign currently hitting newsstands.
SmartStrand Silk revolutionized the market when it was introduced less than a year ago, making its mark as the industry’s only luxuriously soft carpet with built-in stain and soil resistance that never washes or wears off, said Elise Demboski, Mohawk’s vice president of creative services. “Mohawk’s retail partners have quickly discovered that one swipe of the consumer’s hand is equal to one SmartStrand Silk sale. Continue reading Mohawk 'takes the cake' with new campaign