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Interceramic spring collection debuts 18 product series

Carrollton, Texas—Interceramic is making a statement regarding the dynamism and contemporary strength of company’s brand and product strategy for the U.S. market with a spring tile launch consisting of 18 collections.

The 2018 spring launch illustrates the company’s distinct advances in manufacturing with its Durabody ceramic tile collections that meet the needs of the customer by combining high design with innovative and functional ceramic tile. Interceramic also continues to excel in the wall tile category, offering a new collection out of its Garland, Texas-based manufacturing facility, while significantly enhancing its porcelain offering.

Interceramic is committed to servicing the North and Central American customer and has established an extensive distribution system in the U.S. that includes 13 company-owned showrooms, three distribution centers and 53 independent distributors throughout the U.S. and Canada, as well as more than 300 retail locations throughout Mexico, Asia and Central America.

 

 

 

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Mohawk Group, Humanscale sponsor series on workplace design

Screen Shot 2017-10-31 at 4.04.04 PMCalhoun—Mohawk Group and Humanscale broadened the conversation on sustainability last week with a series of talks, “How Transparency is Changing the World,” illustrating how manufacturers are creating designs that contribute to healthy spaces, demonstrate product transparency and give back to the earth. Jason F. McLennan, founder of the International Living Future Institute (ILFI) and the Living Product Challenge, was the series’ featured speaker.

The Living Product Challenge is a platform that not only sets the highest standards for commercial manufacturing practices and procedures, but also strategically strives to reconcile the relationship between humanity and the natural world. End users, architects and designers were given a behind-the-scenes look at how Mohawk Group and Humanscale became the first two manufacturers to achieve the Living Product Challenge in their product categories: flooring and furniture, respectively.

Interest in Living Products is growing in the workplace, which makes up the largest percentage of all interior spaces. “With research showing we spend 90% of our time indoors, designers and end users in the workplace segment are keenly aware and highly selective when specifying products for their space,” said Mark Oliver, vice president of workplace and retail segments, Mohawk Group. “They require more thoughtfully-designed products to ensure the happiness and well-being of their employees and associates. They also realize the product selections they make can have an impact on the environment around them and prefer selecting products that have a net positive impact on the environment versus those that are more wasteful. Workplace design today is leading the charge in high styled, highly sustainable manufacturing, and we at Mohawk are proud to be at the forefront.”

Mohawk received the first Living Product Challenge Petal certification in flooring for its Lichen carpet planks. Meeting the program’s place, water, and health and happiness petals, the biophilic-designed collection is on track to give more resources back to the environment than it uses during its entire life cycle. The company is poised to do more.

“We see the Living Product Challenge as almost a moral obligation,” Oliver said. “At Mohawk, we believe in better. As the leading flooring manufacturer in the world, it is our responsibility to lead, to innovate and to never be satisfied with the status quo. Mohawk isn’t done with simply launching one Living Product.”

Humanscale was awarded full Living Product Certification for its Diffrient Smart chair and Float table. Jane Abernethy, Humanscale sustainability officer, says Mohawk Group and Humanscale are fitting partners in this series on sustainability. “We share a vision that manufacturers can be part of the solution to our environmental issues, the tenacity to overcome many obstacles in pursuit of this vision and the willingness to change our operations to make this vision a reality.”

The talk series is meant to celebrate and appreciate those working toward greater sustainability and to educate those seeking to become involved. “We need to reset the conversation,” Abernethy said. “Often, environmental or social concerns are pitted against economic concerns—especially when people are afraid of change. Instead, the Living Product Challenge looks at how manufacturing can be part of the solution to social and environmental issues. Then, the world is made better off as the business grows.”

Mohawk is thrilled with the relationship with ILFI and Humanscale, Oliver said. “Imagine: an end-use customer could have a full Living Product suite if they used our flooring and Humanscale’s furniture,” he said. “We look forward to continuing this event series throughout 2018 and talking to more people about the benefits of sustainability.”

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Reader’s helps Houston recoup after Hurricane Harvey

October 9/16, 2017: Volume 32, Issue 9

 

The following is the 10th installment in a series highlighting the 14 distributors that constitute Bravo Services, a group comprising many of the top flooring wholesalers in the country. Here we focus on Reader’s Wholesale, based in Houston.

Screen Shot 2017-10-17 at 9.58.35 AMReader’s Wholesale has been a fixture in Houston for eight decades, so when Hurricane Harvey wreaked havoc on southeastern Texas in late August—flooding large swaths of towns and rendering roads impassible—it was only natural for Reader’s and its employees to want to give back.

And it did—in a big way. “Since the beginning of September, Reader’s Wholesale and its top management have made charitable contributions totaling $275,000 and we expect that to rise to $350,000 by the end of the year,” said Lucky Burke, chairman and CEO. “We’ve been in business for 82 years; it is incumbent upon us to support the communities. There are very few companies that will see anything positive coming out of the devastation. However, floor covering will be one of them. We just want to do everything we possibly can to facilitate the recovery.”

In addition to the monetary contributions, Reader’s employees helped their neighbors and fellow Houstonians in a number of ways. One employee, in fact, spent two days on his boat rescuing people from rising floodwaters.

Screen Shot 2017-10-17 at 9.58.29 AMAs a company Reader’s was extremely fortunate. Its building remained intact throughout the storm, and only one of its 90 employees suffered property damage. In the immediate aftermath of the storm, Reader’s worked closely with its suppliers and ordered extra inventory. The distributor also added space to an existing warehouse to accommodate the materials. “We are thankful to our suppliers who stepped up and worked with us,” Burke said. (One of them, Armstrong Flooring, donated $250,000 in flooring to the cause.)

Adam Burke, president, said business is back to normal for Reader’s, and revenue is ahead of schedule. “We already have a nice uptick in our volume for September based on what we are seeing. It appears there is a lot of action [out there] but we have not seen a real increase in business yet. We’ve seen some but the real rush of business will start in about a month. Based on the flooding events the increase in business could last one to two years from the end of this year.”

 

For more information on Reader’s Wholesale, call 713.224.8300 or visit readerswholesale.com. For more information on Bravo Services,
contact John Carney at 214.215.2880 or visit bravoservices.com.

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Beyond flooring: Daltile countertop program—A new revenue stream for retailers

October 9/16, 2017: Volume 32, Issue 9

 

Floor covering retailers are constantly seeking fresh ways to boost their bottom line, whether it’s expanding product offerings or entering new businesses altogether. To that end, with this issue FCNews launches its exclusive partnership with Dal-Tile, a major player in the countertop segment, in producing an ongoing editorial series that demonstrates how retailers can make money via this lucrative category.

Screen Shot 2017-10-17 at 9.47.13 AMA profitable market opportunity. The U.S. countertop industry—which includes anything in traditional countertop or the new, large-slab format—is estimated to be about $5 billion in sales annually, with roughly half of this coming from stone, quartz and the brand new category of porcelain slab. Quartz continues to grow at double-digit rates, and the new kid on the block, porcelain, is quickly becoming a significant part of the slab market and is expected to grow exponentially over the next few years. So, there is obviously money to be made by providing countertop products to retail customers. Also, consumers are already coming into flooring retailers’ showrooms to buy floor and wall tile for renovations, so why send them elsewhere to purchase their countertops? By adding countertops to the total sale, retailers can easily increase their profits.

Daltile: Your trusted partner. The fastest-growing countertop categories (stone, quartz and porcelain) are the product lines that Daltile is already an expert at producing. Daltile, a player in the stone and slab space since opening its first slab yard in 1999, has grown into a leading supplier of countertops over the years, spearheading innovation and evolution in the industry. The brand’s nationwide network includes high-end showroom/warehouse locations that stock and display an incredibly broad range of natural granite, marble and quartzite slabs as well as Dal-Tile’s One Quartz offering. By recently supercharging its existing business in countertops with renewed focus, new investments and innovations, Daltile is giving retailers the opportunity to win an even larger portion of the lucrative countertop market.

Screen Shot 2017-10-17 at 9.47.24 AMBy providing superior countertop solutions under the trusted Daltile brand name, the company is making it easier for retailers to execute a “complete sale,” comprising both tile flooring and countertop products.

Sales support, training. Success entails more than providing retailers with trendy products. Daltile’s newly enhanced countertop offering also comes with a comprehensive support package. “This includes training and certification programs for fabricators as well as effective merchandising vehicles for all customer segments,” said Paij Thorn-Brooks, vice president of marketing. “Extensive literature has also been created to effectively educate the retail sales associate, guide the consumer through the selection process, accurately convey the levels of style and design inherent in all of our large-format slabs and train the installer. We have put everything in place to help our retailers successfully add countertops to their existing businesses, and we also have the infrastructure to support them for continued success in this lucrative and fast-growing arena.”

Screen Shot 2017-10-17 at 9.47.32 AMAs Daltile further invests in the countertop industry, the brand will continue to be the customer’s leading resource for her product needs. Regardless of the vision or application, Daltile offers customers across the nation the products and resources they need to bring their designs to life.

Leadership in innovation. “Daltile’s new countertop focus is being driven by product and technical innovations,” said Matt Kahny, executive vice president. “We have launched porcelain slabs that deliver the incredible beauty of natural stone along with the durability and performance of porcelain. We have introduced proprietary, high-style granites and quartzites as well as new One Quartz products that cover a diverse array of designs. Innovation in style, design, technology and performance in everything we do.”

Thorn-Brooks credits Daltile with revolutionizing porcelain slabs. “We took countertops to the next level through investment and innovation, and style and design leadership in the porcelain slab arena. Daltile’s new Panoramic Porcelain Surfaces offer the ultimate in design and style flexibility.”

Screen Shot 2017-10-17 at 9.47.42 AMInvestments pay dividends. Daltile is investing significantly to develop and implement the tools and technologies needed to offer the products with which retailers can make more money in the countertop segment. “Our greatest investment is the new plant we are building in Tennessee to increase participation in quartz countertops,” Kahny explained. “This facility will be operational in 2018. Our investments also span several additional areas of our business, including establishing new Daltile Stone Centers to expand our network and get closer to our customers. We currently have centers across the country and will continue expanding in 2018.”