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Schönox introduces new hybrid active dry technology

Florence, Ala.—The Schönox family of self-levelers has grown with the addition of two revolutionary compounds—AP Rapid and AP Rapid Plus. The new products feature an innovative Hybrid Active Dry technology that offers benefits of both cement and synthetic gypsum-based materials.

The Schönox research and development team has studied this technology for years perfecting the dust-reduced, pumpable, self-leveling compounds for a versatile, worry-free application. This hybrid technology is constructed by blending specific additives into Schönox cement and Schönox Synthetic Gypsum to unite the two counterparts. This precise binding formula contributes to the unique hybrid features, such as early drying and curing time, prompt strength development and reduced shrinkage/expansion. Thus, providing same-day floor covering and walkability for high-layer thickness installations without the need of aggregation.

Schönox AP Rapid and AP Rapid Plus are suitable for jobs of all variances. The hybrid compounds are designed to withstand varying climate and humidity settings during interior installation. AP Rapid and AP Rapid Plus also feature the benefit of installing over very diverse substrate materials and conditions. The compounds’ water ratios have been considered with the installer in mind, presenting a very low risk of over watering.

Other benefits of the new hybrid technology include high psi (5800-6300), low pH (<11.5), very low emissions (EC-1 PLUS R), UL classification, LEED contribution, a 12-month storage period and an extended pot life.

Schönox AP Rapid and AP Rapid Plus are available for purchase through Schönox, HPS North America.

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Installation: Latest adhesives promote eco-friendly attributes

May 28/June 4, 2018: Volume 33, Issue 25

By Lindsay Baillie

Adhesive manufacturers are continuing to develop premium environmentally friendly products as a means to stay in lockstep with the flooring industry’s continuous push toward greener floors. Many of today’s green adhesives are FloorScore certified, solvent free and contain zero VOCs—all of which help contribute points to LEED. These qualities are all beneficial to the end user and environment as well as the installers who handle the products on a daily basis.

What’s more, many of these eco-friendly products provide installers with easy-to-install, quick-drying solutions to help shorten installation time while also addressing specific subfloor issues found on the job site.

Following is an overview of some of the latest green products hitting the market.

DriTac

DriTac offers a full line of wood and resilient flooring adhesives that have been certified by CRI’s Green Label Plus Program and also tout zero VOCs/zero solvents. This includes DriTac 7800 Supreme Green, a hybrid polymer adhesive that provides unlimited subfloor moisture control with no testing required and a lifetime warranty.

Supreme Green is a premium, single-component, environmentally friendly sound- and moisture-control wood flooring adhesive designed to suppress concrete subfloor cracks. The problem-solving solutions contain zero VOCs, zero solvents and has been independently tested and certified by CRI for indoor air quality. Manufactured in the USA, Supreme Green can be used for the successful installations of multi-ply engineered plank, solid wood plank, bamboo flooring and more.

Utilization of DriTac 7800 Supreme Green allows end users to turn what has traditionally been a two-to-three-day process into a time-efficient, one-day installation that saves the consumer money. DriTac 7800 Supreme Green is also easy to clean off the surface of hardwood flooring wet or dry and contains zero isocyanates. With its ability to isolate old cutback adhesive, Supreme Green offers five installation solutions in one pail.

Henry

Henry, an Ardex Americas brand, has launched its new fast-track, roll-applied vinyl adhesive, Henry 647 Plum Pro, which is formulated with GreenLine technology.

“Since the early 2000s, the Henry GreenLine adhesives have been designed to provide high performance with extremely low odor and VOC emissions,” said Steven Newbrough, environmental programs specialist, Ardex Americas. “Henry 647 can endure RH levels up to 95% and a pH of 11, making it suitable for use in extreme environments.”

The vinyl adhesive has a long lifespan and is backed by a 20-year SystemOne warranty. As a result, Henry 647 spreads the environmental impact over a longer period of time, causing it to be lower per year than some products on the market, the company said. This impact is further reduced by its coverage of up to 400 square feet, as fewer packages and pails are needed to complete a job. Henry 647 also joins a number of Henry adhesives with FloorScore certification. It has been tested in accordance with CDPH v1.2-2017 and meets the indoor air quality emissions criteria of LEED, CHPS, The Green Guide for Health Care and a number of other healthy building programs.

Laticrete

Latapoxy BioGreen 300, a high-strength, chemical-resistant epoxy adhesive made with biobased material, is designed to provide an alternative to conventional, nonrenewable, petroleum-derived products.

Equipped for the most demanding installations of tile and stone, Latapoxy BioGreen 300 exceeds both ANSI A118.3 and ISO 13007 R2 requirements for epoxy adhesives and can be used in interior and exterior areas such as walls and floors, as well as wet and dry areas. Additionally, the bio-based epoxy adhesive can be used to install a variety of ceramic tile, marble and natural stone flooring products, and it will bond to most sound, clean surfaces, the company stated. It also spreads easily and can be cleaned with water while fresh.

Latapoxy BioGreen 300 is a component of the Laticrete Lifetime System Warranty, thereby providing one source, one warranty from the substrate to the grout.

Uzin

Uzin, a UFloor brand, now offers Uzin KE 2000 S, a premium, universal adhesive designed for the installation of various floor coverings on both porous and non-porous substrates. Thanks to its high-solids formulation, Uzin KE 2000 S has an extremely high coverage rate—up to 630 square feet per three-gallon pail, depending on the flooring, trowel size and substrate condition. It has high shear strength, high moisture vapor resistance, excellent resistance to plasticizers and is quick drying, thereby allowing for fast installations.

This installer-friendly adhesive is low odor (less than 20 g/l VOC), easy to trowel and is ideal for use in occupied buildings such as healthcare and educational facilities. Uzin KE 2000 S is compliant with both the strict California Specification 01350 (VOC emissions) and SCAQMD Rule 1168, and it is a LEED v4 contributing product. Furthermore, Uzin KE 2000 S conforms to the requirements of the International Maritime Organization’s Ship Safety Division 0736 and meets the extremely stringent GEV-Emicode EU standard for very low emissions. Uzin KE 2000 S can be used in both commercial and residential applications and is suitable for use with all radiant heat systems.

Schönox

One of Schönox’s most popular green adhesives, Schönox Roll and Go, is a rollable acrylic adhesive for luxury vinyl tile floors. It is suitable for bonding LVT on smooth, sound, clean, dry substrates in interior areas. This rollable, acrylic adhesive will contribute up to five points in a LEED v4 project. Schönox Roll and Go contributes to low-emitting materials, Environmental Product Declaration and Material Ingredients, and it has been recognized as an EC 1Plus-regulated product yielding very low emissions. Schönox Roll and Go can be easily applied to substrates and features an open time of approximately 24 hours. Schönox Roll and Go offers an immediately loadable surface for LVT installation.

For more than 125 years, Schönox products have been manufactured in Germany under the strictest quality standards. The company is certified under the ISO 9001 and 14001 quality and environmental management standards. In addition, the company’s research and development division works daily to develop solutions that are innovative with regard to performance as well as environmental stewardship.

 

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Installation: Self-levelers solve subfloor prep issues

April 30/May 7, 2018: Volume 33, Issue 23

By Lindsay Baillie

Retailers, installers and contractors know that what’s underneath a floor is just as critical to a consumer’s long-term happiness as the floor’s overall look and feel. For the consumer to get the most out of her floor over the life of the product, installers need to properly prep the substrate.

To assist installers with this crucial step, manufacturers are developing new self-levelers to help shorten prep time and create a better working environment for workers on the job site. Following are some of the recent entries to the market.

Ardex

Ardex K 22 F and Ardex K 60 are designed to accelerate even the tightest construction schedule. Ardex K 22 F is a high-flow, self-leveling underlayment that is reinforced with microfibers to increase product flexibility. This installation can be done as thin as 1⁄8 inch without the need for a liquid admixture or any sort of mesh fastened to a wooden subfloor. The product eliminates the need for putting down lathe. It is also fiber reinforced and low tension allowing it to go over challenging substrates with less floor preparation than the most common self-levelers.

Ardex K 60 Arditex—a rapid-setting, self-leveling latex underlayment—is mixed only with a latex additive and can be installed over a wide variety of substrates without the use of a primer. Ardex K 60 is a versatile product that eliminates the need for sourcing water. It also saves significant time by reducing the need for floor preparation.

Laticrete

The Laticrete SuperCap ready-mix delivery service is a new turnkey service that delivers blended self-leveling underlayment (SLU) through the company’s patented pump truck technology directly to the job site. According to the manufacturer, this service significantly saves both time and cost while providing a safer, cleaner work environment.

With the ability to blend and pump up to 30,000 pounds per hour—the equivalent of 600 small bags per hour—the SuperCap ready-mix delivery service benefits the entire project from design to completion by providing predictable results, according to Clint Schramm, director of marketing, Laticrete SuperCap. “Thanks to its computer-control system, a consistent, quality blend is ensured every time, shaving weeks off a project schedule while delivering a flat floor for subsequent trades to build out on within 24 hours.”

Schönox

Schönox will soon take the wraps off its latest cement-based, self-leveling compounds, S1500 and XM. Schönox S1500 is a cement self-leveling compound designed for a multitude of projects with a depth of ¼ inch to 1½ inches. Schönox S1500 is noted for its very low shrinkage and PSI of 4900.

Schönox XM offers a self-leveling, cementitious smoothing as a leveling compound with very low VOC, good working properties, standard preparation and cost-effective applications. This high-flow self-leveler is designed for layers from 1⁄6 inch up to ½ inch with a PSI of 4300.

Both of these new compounds feature high hardness and strength, underfloor heating and a Schönox quality smooth subfloor.

Sika

Sika recently launched two innovative self-leveler systems: Sika Level-425 and Sika Level-525. Sika Level-425, a low-dust solution, offers innovative dust reduction technology preventing excess dust from spreading around the job site during the mixing of the product. Sika Level-525, which is designed to work quickly, rapid cures in 90 minutes, offering installers the opportunity to cover the underlayment with a floor in the same day.

The new products round out Sika’s total system of moisture-mitigation products. “The Sika Secure System helps installers to find what they are looking for,” said Marlene Morin, marketing manager, interior finishing. “We offer solutions that can provide great flow, high compressive strength, fast drying time and varying thicknesses.”

Taylor

Sahara is one of Taylor’s most aggressive moisture vapor barrier (MVB) products on the market. The product, which is engineered to withstand the most extreme moisture installations, is designed to control concrete substrate vapor emissions. For glue-down applications, it is designed to be paired with the company’s all new Enhance bond promoter. Sahara can be applied directly to a clean and porous concrete substrate, meaning installers can eliminate expensive and time-consuming bead blasting or scarifying, also making it easier for the flooring contractor to comply with the new OSHA regulations on crystalline silica dust.

As a self-leveling, one-part trowel applied product, Sahara is ready to use straight out of the pail. It creates a smooth, solid surface for excellent flooring installations and is ready for next steps in approximately eight hours. Floating floors can be installed directly over Sahara and hardwood can be glued directly to it using the Taylor Signature Series line of wood flooring adhesives.

Uzin

Uzin Fast System features three products: Uzin PE 414, a turbo surface strengthener/ primer; Uzin PE 280, a fast primer; and Uzin NC 172, a bi-turbo self-leveling compound. This system allows flooring to be installed in as little as four to six hours from initial application, which makes it ideal for time-sensitive projects. The Fast System also reduces mixing time from three minutes to one minute and meets strict Emicode EC1 Plus environmental criteria.

Uzin PE 414 dries in 60-90 minutes, saving time and labor costs. As a single component, it requires no mixing and is ready to use. Both water and solvent free, Uzin PE 414 meets strict criteria for healthy indoor air quality. Uzin PE 280 dries in approximately 45 minutes and has superior bonding strength. Uzin NC 172 is ready for covering in as little as one hour and provides a flat, level surface.

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My take: Catching up with a true entrepreneur

April 30/May 7, 2018: Volume 33, Issue 23

By Steven Feldman

 

You have to hand it to Thomas Trissl. Time never stands still with this man as he is always looking for the next big thing, always thinking about being innovative. So many people talk the talk; Trissl walks the walk. The consummate entrepreneur.

“Modesty, propriety can lead to notoriety, you could end up as the only one.” That line is from Sting’s Englishman in New York, but it is also this industry’s German in Florence, Ala.

I first met Trissl many moons ago—in 1996, actually—when he started Centiva, an LVT manufacturer/importer before the entire world was onto his game. Centiva was always different. Trissl designed the line; colors were vibrant and designs inspirational and unique. Focused exclusively on the commercial market, he sold to Tarkett in 2010.

Trissl resurfaced a few years ago with a different company, TMT America, which is billed as a company that provides capital and consulting for developing companies. Under that umbrella came HPS North America, the continent’s sales and marketing arm for German installation company Schönox. The company offers a number of products, but the flagship is something that can turn decrepit subfloors into something smooth and level, and ready for brand new flooring (see page 10).

Trissl is at it again with a couple of new ventures. I found myself in Florence last month and paid a visit to my friend, primarily to tour his Porsche museum (more on that later). Like a mad scientist showing an unsuspecting visitor his laboratory, Trissl gave me a glimpse into what’s next.

The ink was still not dry on a newly signed agreement with German ceramic manufacturer Buchtal and its American affiliate, DryTile North America, which introduced to the American market a loose-lay, non-adhesive ceramic tile. DryTile does not require thin-set materials and the agonizing task of finding good craftsmanship in a world where it is not only harder to find, but installation requires a flat, smooth subfloor. See the synergy with Schönox?

Another interesting concept on which TMT America is working is a heated floor system not for ambient heat, but for luxury foot comfort in residential settings. In residential settings, it will be a luxury item for barefoot walking, especially in bathrooms. The product can be easily installed under Schönox synthetic products. The synthetic product does not just transfer the heat, it actually boosts and retains the heat.

Finally, in the TMT sandbox, I was shown a 20 x 30 demo area that contained vibrant, colorful and enriched looking polished concrete. This is something in which Trissl engaged outside the Schönox involvement. He said he has invested a lot of time in this in his spare moments. Of course, Schönox will contribute by providing a world-new, two-binding-system technology which enables and supersedes a simple concrete topping.

HPS Schönox’s focus remains on providing subfloor solutions for all critical substrates. Now he is venturing into products that can capitalize on these solutions.

Eventually I made my way into what has to be one of this country’s greatest collections of Porsches, new and old. Some can best be described as collector’s items: 911s, Carreras, etc. Others could probably feed some Third World countries for a year. Colors are vibrant, each car with its own personality. Not surprisingly, Trissl has turned this into a business, too. Through Trissl Sports cars (trisslsportscars.com), he will find any Porsche model, any year, any color, for the Porsche enthusiast.

Finally, a business that doesn’t require a level subfloor.

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Schönox names Steve Hobbs regional business manager, technical sales

Screen Shot 2017-11-16 at 12.21.05 PMFlorence, Ala.—Steve Hobbs recently joined the HPS Schönox team to serve the Arizona, Nevada,
New Mexico and El Paso, Texas areas as a regional business manager, technical sales.

Hobbs has over 40 years of experience in the flooring industry from installations of all flooring materials to selling commercial products to distributors and contractors. He has experience in setting up distribution, advising customers, conducting site inspections and communicating across all industry partners.

“Our ongoing commitment to increase nationwide coverage of sales and operation led us to look for an addition to our team, and we are very fortunate to find someone 
of Hobbs’ caliber to fulfill this role,” said Dave Lepird Sr., vice president of sales, North America. “His wealth of experience in the floor industry makes him an important addition to
HPS Schönox. Using his technical approach, he can educate many people about our products and their advantages. I’m confident that Hobbs will play a key role in providing exceptional service and high-quality solutions for our clients.”

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Power of brands: Quality products, service stand out in a crowd

August 14/21: Volume 32, Issue 5

By Lindsay Baillie

Screen Shot 2017-08-22 at 3.51.42 PMA well-known brand has great influence in the mind of the consumer; it can affect her positively or negatively, research shows. According to Latham & Co., a brand consultancy, a strong brand contains incredible power—not just how it is perceived in the world, but also how it redefines the competitive landscape, connects with prospects and influencers, creates memorable experiences, builds lasting relationships and helps leaders better manage people, resources and profits.

For many flooring dealers, brands matter, especially when products and services are backed by the companies they represent. “A strong brand brings awareness of mind,” said Kevin Rose, president and owner, Carpetland Color Tile, Rockford, Ill. “This is good for all flooring retailers as we battle for the consumer’s disposable income.”

A strong brand can also draw attention to a particular flooring store. As Mary Ann Gore, office manager, Bridgeport Carpets, Alpharetta, Ga., explains: “For example, if a customer is new to an area and does an Internet search on local retailers, she is typically going to look for a product that is familiar to her.”

While name recognition holds a certain importance for flooring brands, dealers can also benefit from established name recognition. Case in point is Ted’s Abbey Carpet & Floor, with multiple locations in Alabama. “We have really tried to market our store’s names to the consumers in our market area,” said Ted Gregerson, president and owner, “We feel like we have done a really good job of it, because consumers in our market refer to us as simply ‘Abbey.’ We feel if our consumers trust us and our own Abbey brand, then they will have confidence in all the products we sell.”

The strength inside the original COREtec floors
Screen Shot 2017-08-22 at 3.39.29 PMUSFloors is regarded as the originator of the WPC category—true disruptors and innovators in the industry. It is committed to providing beautiful and durable floors at an excellent value while minimizing the impact on the environment whenever possible. The COREtec brand is focused on providing an exceptional customer experience throughout the new flooring purchase.

USFloors knows today’s consumers value authenticity over perfection—from brands, experiences and daily life. They seek to engage with brands that mirror that authenticity—brands that stand up for what they believe and deliver upon it. Expectations of a brand’s intuitive nature drive their interest. When it comes to purchasing a new floor, they want to make a smart, practical choice—one that reflects their originality and can be enjoyed for years to come. USFloors addresses these consumer needs in a way that satisfies and delights them from initial inspiration to final installation. COREtec is perfect for expressing the originality and creativity that lives within them. USFloors provides an ever-evolving portfolio of waterproof floors that embody style and strength that can withstand whatever real life has in store for the consumer.

In addition to authenticity, consumers share a common driving need for simplicity in this era of ever-expanding choices. The number of flooring options has expanded dramatically, leaving today’s consumers feeling overwhelmed and under extreme pressure to make the right purchase decisions. With the average floor shopping process lasting more than five months, consumers will reward easy, simple and trustworthy brands. They seek out brands that receive high accolades on style and performance and are recommended by peers with real world experiences.

The entrepreneurial passion that lives within the core of USFloors drives the company to redefine the way consumers discover COREtec floors. Consumers are drawn to attributes that inspire them and shopping experiences that match the high standards they set for the products themselves. Today’s consumer can identify an original, and USFloors believes they applaud an approachable brand that is smart, modern and bold. They can feel the commitment of style and performance and appreciate the result of the American dream. They recognize products that are unique and sustainable and want to be loyal to the brands that deliver on a promise. As the original COREtec floors, USFloors is rewarded by their sense of style and practical purchases.

USFloors is thrilled to be at the helm of this young industry brand. The company sets no boundaries and has an endless future of solutions ahead. COREtec will erupt into 2018 with vigor to share its successful innovations and leadership with consumers nationwide. Throughout it all, USFloors will continue to create value and a healthy platform for growth for its retail partners.

USFloors and COREtec—authentic to the core.

 

The power in the family of brands
Screen Shot 2017-08-22 at 3.39.39 PMMohawk enjoys global brand recognition as the world’s largest flooring manufacturer. With facilities and manufacturing operations across the nation, Mohawk is committed to American-made manufacturing and the communities and families it impacts on a daily basis. From product conception to the manufacturing process to the transportation of products, Mohawk employees are providing the foundations for homes and businesses around the world.
The power of brand and its attributes is vastly important for infrequent purchase categories such as flooring. Strong branding gives consumers peace of mind, allowing them to feel confident about their investment. Retailers–both large and small–leverage the power of the Mohawk brand around the world each and every day.

Mohawk and its family of brands are among the most well known in the flooring industry. These include: Aladdin, American Olean, American Rug Craftsmen, Century, Columbia, Daltile, Durkan, IVC, Karastan, Marazzi, Moduleo, Mohawk Group, Mohawk Home, Pergo, Q-Wood, Quick-Step, Ragno and SolidTech. The company’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, carpet tile, rugs, ceramic tile, laminate, hardwood, stone and luxury vinyl flooring. The enterprise-wide innovations yield products and technologies that are differentiated in the marketplace.

The organization invests heavily in the Mohawk brand by way of lead generation, advertising, digital marketing, public relations, merchandising, point-of-sale, innovative products and national promotions, just to name a few. These efforts result in high consumer recognition and increased profit margins for Mohawk’s retailers.

The primary reason Mohawk invests in its family of brands is to deliver qualified consumer leads to its valued retail partners. The current pace of change in the flooring industry requires new programs that give its retailers the inside track to stay ahead of the competition.

 

A brand built on service, innovation and progress
Screen Shot 2017-08-22 at 3.39.44 PMHonesty, integrity and passion set the stage 50 years ago and have served as the foundation from which Shaw Floors was established. Since that time, the company’s values remain true while Shaw Floors has transformed from a single category producer to a leading, total flooring brand with a forward-focused dedication to servicing our customers and the end-user consumer. Shaw is proud of its heritage and grateful for the confidence retailers have demonstrated over the years.

The celebration of Shaw’s 50th anniversary this year is marked by its corporate vision of creating a better future: for its customers, its people and the communities it serves. As Shaw reflects on the important milestones of its past, it is reminded that progress isn’t achieved by resting on previous successes, but by looking to the future and empowering its associates to lead the company into a new era of innovation.

One thing that remains constant is the Shaw Floors brand is synonymous with flooring expertise. The company prides itself on being pioneers of design and innovation and won’t settle for anything less than exceptional service. All of these elements are trademarks of the Shaw brand, reinforced each year through the many surveys and rankings voted on by its valued retail partners. Shaw Floors feels honored that the breadth of its product portfolio earns the company the unique ability to provide consumers with flooring that makes sense for their space. Through our products and services, the consumer’s design vision comes to life.

Shaw Floors has demonstrated continuous leadership not only through its company values but also through cutting-edge innovations such as: its patent-pending Floorté PRO collection, offering the industry’s first direct-glue rigid core products; its completely redesigned EPIC Plus engineered hardwood line featuring the Extreme Nature collection, which boasts the longest, widest hardwood planks made in the USA; its revolutionary LifeGuard waterproof carpet backing technology protecting against life’s mishaps to give consumers the cleanest carpet for healthy living; and its exclusive sound-abatement research and proprietary intelligence depicting a comprehensive landscape of today’s consumer. These products and services, plus many others, provide retailers with solutions that ultimately give consumers confidence in their investment. Shaw Floors will continue heavily investing in its shared industry in an effort to drive market understanding, demand and brand preference, and it appreciate the partnership with retailers.

 

A name synonymous with unique style, fashion and design
Screen Shot 2017-08-22 at 3.39.51 PMDealers and distributors who carry the Provenza brand attest to its association with high style and design. After all, according to Ron Sadri, president, it was Provenza who helped usher in the handscraped trend about 20 years ago. The company said it was also responsible for innovations such as custom-infused colors, oil finishes and other creative surface treatments such as reactive staining—a technique that’s common across the industry today.

“Our focus on setting the trend for fashion and design in hardwood flooring makes us truly unique,” Sadri said. “Our distributors and retail partners see us as the leader in our market while others are followers.”

That industry recognition was demonstrated at Surfaces 2017 earlier this year, when Provenza walked away with a Best of Show award in the category of style and design for its Colour Nation Lighthouse Cove collection, a line of wide-plank flooring featuring multiple stains, colors and surface treatments. “It was a confirmation from the judges and the dealers that our products stand out from everyone else,” Sadri said. “People really understand Provenza and they appreciate the creativity we put behind every line we produce.”

But for Provenza, high style and design doesn’t necessarily have to translate into products that exceed the reach of mainstream consumers. “We always try to make products that are affordable to the consumer,” Sadri said. “That makes it easier for dealers to go to our products and pick everything from good quality and moderate pricing all the way up to a designer look.”

 

A leader in private labeling
Screen Shot 2017-08-22 at 3.39.56 PMBBOSS is a true industry leader when it comes to the specialty of private labeling. Established in 2008, this fast-growing company is intent on raising the bar for private label and providing its clients with new ways to sustain long-term growth in today’s highly competitive wood flooring market.

The BBOSS approach begins with a factory direct relationship and eliminating unnecessary costs. Dealing direct with the manufacturer and U.S. supporting offices gives clients peace of mind that they have both local and international support.

BBOSS attributes its tremendous success to providing clients with a unique partnership, which helps them drive business while reducing their costs. Additionally, BBOSS offers a full breadth of products, from entry level to multiple upgraded visuals, all from one mill, with the flexibility to mix on any order as needed.

With one of the most knowledgeable and experienced teams in the industry, BBOSS stays on top of ever-changing market trends related to engineered and solid hardwood flooring. The team partners with each private label client, guiding them through the process of developing and growing their own brand and designs products that meet consumer trends and are tailored to their specific market. BBOSS provides a high level of customer service, thanks in part to the company’s award-winning education and training programs.

But perhaps the best advantage of all is BBOSS offers differentiation in all facets of private label, which is a unique way for a retailer’s brand to stand out in an otherwise crowded market.

To learn more about private labeling, contact BBOSS at bbossinc.com or call 855-442-2677.

 

Better together
Screen Shot 2017-08-22 at 3.40.01 PMFor more than 130 years, Tarkett has been at the foundation of creating more beautiful spaces and unlocking the infinite possibilities that happen when people come together.

Tarkett is creating together, honoring its values of collaboration to create something worth more than the sum of its parts. The company is building brands together by uniting its family of brands—Tandus Centiva, Johnsonite and Desso—to ensure they are designed to work together.

Tarkett is designing together, working with designers inside and outside the industry to challenge the way floor coverings can be used.
It is also working together to deliver products and ideas that anticipate where the workplace is headed.

Tarkett is inspiring together, pushing the boundaries of design and using its flooring in bold new ways. More importantly, Tarkett is doing good together, leading sustainable business practices and prioritizing the health of people and the planet.

At Tarkett, together is simply better.

 

Providing quality, service and coordinating products for every hardwood floor
Screen Shot 2017-08-22 at 3.40.06 PMPennwood continuously pursues high standards in manufacturing and marketing of flooring transitions, stair products and vents. The Pennwood staff studies and researches trends in design, color and finish.

The company currently matches 6,000 different hardwood floors, ranging in color, style and textures with standard boards all held in the Pennwood Color Library. Pennwood employees take pride in their craftsmanship and as long as the company has the color standard, it can custom produce a retailer’s stair treads or flooring transition with a normal turnaround time of two to three weeks.

Pennwood believes in partnering and can customize a program for a retailer’s specific needs. The company can produce various fixed lengths in moldings and stair treads. It also offers random length flooring transitions up to 12 feet, which is increasingly popular in the builder and multi-family market segments.

Today the Pennwood brand means uncompromising value, known for innovation and a driving force within the industry. Pennwood is synonymous with a “we can do” attitude.

 

A brand is best built in person
Screen Shot 2017-08-22 at 3.40.10 PMA brand is a company’s biggest asset, according to Thomas Trissl, principal, HPS Schönox. Furthermore, cultivating relationships is a crucial part of building a company’s brand.

“All the advertising and marketing we do is important, but nothing replaces the value of face-to-face conversations like those we have on a daily basis on the jobsite with installers, in an office with architects/designers or in the warehouse with our distributors,” Trissl explained. “A brand mirrors the expectation of prospective customers and the experience of existing customers.”

Schönox, HPS North America has developed a promotional strategy of combining multimedia, product education and exceptional customer support while maintaining communication to strengthen existing relationships and establish new ones.

With these relationships, the Schönox brand can grow and build a legacy that presents key qualities in the market.

Exceptional quality, service and knowledge
Screen Shot 2017-08-22 at 3.44.13 PMThe two factors that consistently and unequivocally set a brand apart from others in its category are quality and service, and Bamboo Hardwoods does just that.

From the company’s humble beginnings growing bamboo and innovating products from its own groves to becoming an industry powerhouse, Bamboo Hardwoods’ foundation of bamboo knowledge has always given it a competitive edge. Every product made is done so with meticulous quality and care using premium adhesives, finishes and modern technologies, while taking time to produce the perfect product. In addition, Bamboo Hardwoods has revolutionized bamboo flooring by focusing on what consumers demand most: trendsetting style and design. The emphasis on aesthetics elevated bamboo flooring from a niche product to being regarded as another attractive choice in the hardwood flooring category.

When it comes to customer service, Bamboo Hardwoods transcends the business-client relationship by focusing on establishing rapport and sincere connections with its customers. With multiple warehouse locations across the United States and fully stocked East and West coast warehouses, customers can rest assured knowing they will promptly receive the product desired.

Bamboo Hardwoods is dedicated to continuing its reigning status as a pioneer of the specialty flooring industry.

 

A brand with a vision
Screen Shot 2017-08-22 at 3.44.20 PMThe Novalis Innovative Flooring brand was started in 1984 and began actual production of product in 1986–the first luxury vinyl flooring facility built by anyone in China.

Since that time, Novalis has accomplished a record of other “firsts”: Novalis was the first Chinese LVT manufacturer to achieve ISO 9001 certification. Novalis was the first with an ISO 14001 environmental certificate. And Novalis is the first and only Chinese LVT brand certified with OHSAS 18001. Novalis was very happy to be the first Chinese LVT manufacturer with a fully localized Environmental Product Declaration, Health Product Declaration and Declare labeling, all being introduced in 2015.

On this foundation of sustainable, quality design and engineering accomplishments, Novalis launched its NovaFloor brand in North America over five years ago. NovaFloor is made primarily for the American floor covering retail channel, and is sold through distributors and their dealers for the residential and Main Street commercial markets.

At NeoCon East 2015, Novalis officially unveiled its new commercial LVT brand for North America called “AVA.” AVA stands for Advanced Vinyl Artistry and is made for the commercial specified market. Capri Cork manages the AVA brand in the U.S. and Canada through its extensive list of dedicated commercial agents.

Always guiding the brand’s development is its “vision” that encompasses three key principles: art, quality and nature.

When it comes to LVT, Novalis views “art” as the authentic reproductions of natural elements to create imaginative, inspiring spaces.

Novalis “quality” means an investment in the research and performance to make the best LVT possible.

And the Novalis vision for “nature” is all about producing its product responsibly while conserving energy and resources.

Learn more at novalisinnovativeflooring.com.

 

Innovative brand spread its wings
Screen Shot 2017-08-22 at 3.45.39 PMEngineered Floors, the third-largest carpet company in the world, has continued its singular mission to be the flooring brand of choice. This year Engineered Floors revamped its digital presence with a new website to align its family of brands under a common theme: “We have one mission. Make the best carpet in the world.” The new site (engineeredfloors.com) showcases Engineered Floors’ complete family of brands and its drive to “intersect” with customers’ desires for style, durability, comfort, quality and tradition. It combines new room scene photography, links to the company’s varied social media platforms and advanced functionality to make it easier and more engaging to use.

The company’s new website, along with the new signature for its advertising, reinforces the strength of Engineered Floors in its collection of brands, each aimed at a specific flooring segment. The Engineered Floors family of brands consists of: Dream Weaver for residential replacement; Pentz Commercial Flooring Solutions for Main Street; DWellings for new home construction; and Engineered Floors Multifamily.

The company is also bringing to market new innovations including a commercial polyester fiber, advanced polyester extrusion (Apex SDP) under the Pentz Commercial Solutions brand. The offering includes the styles Revival and Revolution, which join the widely successful original Apex SDP styles Quicksilver and Fast Break.

In addition, Engineered Floors is rapidly completing a new, state-of-the-art carpet tile manufacturing facility in Dalton. The move is in response to the growing demand for modular carpet tile for Main Street applications.

The initial phase of the plant, expected to open in January 2018, will total 520,000 square feet. This will be the fourth new facility the company has built in northwest Georgia since 2009.

 

The power of a strong brand partnership
Screen Shot 2017-08-22 at 3.45.43 PMWith more than 65 years of proven innovation, market leadership and dedication to quality, Scotchgard has the protective products and brand strength to help make our partners successful. A brand partnership with Scotchgard Protector strengthens the value of the host brand and creates opportunities that can:

•Increase edge over competition
•Build brand equity in new markets
•Increase sales
•Grow market penetration
•Expand credibility to both brands

The Scotchgard brand name has been synonymous with protection for multiple generations. Invented in the 1950s and protecting floors from their owners since the 1970s, Scotchgard Protector has become one of the leading brands of stain, spill and soil protection in markets around the world.

When companies have a history of selling products that are dependable, reliable and in line with consumer needs, consumers begin to develop trust in the product and loyalty to the brand. The real power in the Scotchgard Brand is that it represents that one last thing consumers want when they purchase a product—peace of mind. It can close the sale.

 

Where innovation is a way of life
Screen Shot 2017-08-22 at 3.45.48 PMPhenix Flooring is more than just another manufacturer—it’s a flooring experience. From designing and developing premium products to its commitment to advancing research, development and production through the latest state-of-the-art technologies, Phenix makes innovation a way of life. Through this commitment, Phenix continues to grow and serve its customers with passion, values and an unwavering dedication to the production of quality products.

With the launch of the Cleaner Home collection, Phenix delivers on this mantra by offering a line rich in color and design with proactive technologies such as Microban, Opulance HD and Surefresh that provide optimal antimicrobial protection, stain resistance and prolonged beauty at an affordable price.

Above all, Phenix strives to deliver the highest standard of service to its clients. As a Pharr Family company, Phenix is backed by generations of manufacturing genius, flanked by supportive brands.

 

Powered by quality and service for more than 30 years
Screen Shot 2017-08-22 at 3.45.57 PMOffering superior quality products has always been Mirage’s No. 1 priority. Maintaining this quality consistency is the daily challenge and a goal that each employee strives to attain. This commitment to excellence speaks to the dedication, devotion and knowledge of Mirage’s people—from the worker in the plant to the sales representatives in the field.

That quality extends to the service it provides. For more than 30 years the staff at Mirage has pursued a common goal: To go above and beyond customer expectations and adapt to her needs. This is what Mirage’s legacy is built on.

The numerous quality awards Mirage has received in the last decade—more than 30—is a testament to the company’s unwavering efforts. Indeed, quality has powered the Mirage brand for more than 30 years and will continue to for another 30 years. This success does not mean Mirage can rest on its laurels; quality is a journey, not a destination.

 

Steeped in tradition
Screen Shot 2017-08-22 at 3.46.02 PMFor over 60 years, DriTac Flooring Products has manufactured premium-grade adhesives and installation solutions for the wood and resilient floor covering markets.

DriTac was established in 1956, offering one product—DriTac 6200—that continues to stand the test of time several decades later. Since then, DriTac, via its state-of-the-art laboratory and research facility in the U.S., has expanded its product line and is currently one of a few adhesive manufacturers to offer all the major technologies: urethane, MS polymer, pressure sensitive, acrylic and more. DriTac has become a leader in developing wood flooring adhesives that offer sound and moisture control with a single-component, one-step application.

A trailblazer in cultivating environmentally friendly flooring adhesives and installation products, DriTac offers a full line of zero VOC, zero solvent and independently tested products that have been certified by the Carpet and Rug Institute’s Green Label Plus Program for Indoor Air Quality.

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Installation: Innovations serve up solutions

April 10/17, 2017: Volume 31, Issue 22

By Nicole Murray

 

Screen Shot 2017-04-27 at 11.34.21 AMSuppliers of installation accessories, adhesives and subfloor prep materials are not only developing new products that aim to ease installation; they are also seeking to improve the performance and longevity of the various flooring surfaces they support.

Many of these installation products, which run the gamut from underlayments to self-leveling materials, are designed to address common installation challenges. Case in point is DriTac’s new Hybrid Palmer 51 system, an adhesive that can execute the same functionalities that would usually take multiple products to complete. The goal, according to the company, is to allow installers and contractors to minimize the inventory they must bring on various jobs while still being able to have a product that can outstandingly perform.

“Hybrid Palmer 51 acts as a five-in-one tool,” said Sean Pisani, marketing associate. “With this product you eliminate your ‘adhesive graveyard’ and ultimately save yourself money.”

Other new products were created to combat another issue that can ruin an installation: excess moisture. One such innovation is VentiLayer from MP Global Products. This new underlayment, according to Jack Boesch, marketing director, aims to attack the problem at the source. “Moisture, especially over concrete, has become a major problem. VentiLayer allows for air to flow underneath to dissipate any moisture coming from the cement. By simply covering up with laminate floors will formulate a prime spot for mold and mildew.”

Screen Shot 2017-04-27 at 11.34.27 AMIn that same vein, Future Foam introduced a new product called Prime Elegance, which has a double barrier designed to prevent moisture from the top and bottom. It also provides a comfortable cushion underfoot. “This product will sell itself because of its top performance,” said Jeff Katz, regional manager. “We are setting up retailers with the tool to sell it so all they need to tell their customer is, ‘Go for a walk.’”

Future Foam provides retailers with booklets to be used as a selling tool that unfolds and can be laid flat on the ground for customers to walk across. Retailers will be able to customize their booklet with their own personal good, better and best underlayment products that highlight Prime Elegance’s comfort on top of its functionality.

Not to be outdone, Schönox showcased its moisture mitigation system created to speed up the actual installation process and reduce the risk of moisture-related problems before the floor is even laid down. By ultimately reducing the amount of equipment and the number of steps for each job, the installing field can still be maintained by those who are less qualified.

“Our EPA and EPA Rapid products can allow for only a two-hour window to go by before being able to lay your floor,” said Karen Bellinger, business development manager, Schönox. “We also have 400 RH, which allows you to only have to put down one coat for the job to be done fast but well.”

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Installation: Schönox recognizes ‘Worst Subfloor’ contest winners

January 30/February 6, 2017: Volume 31, Number 17

By Nicole Murray

Screen Shot 2017-02-03 at 4.32.54 PMLas Vegas—Schönox announced the winners of its 3rd annual Schönox Worst Subfloor Contest at TISE 2017, reporting the highest number of entries received since the inception of the competition.

First-place winner Carpets Direct of Walton, Ky., took on a 70-year-old building with an engineered hardwood floor that would be glued in place. The major challenge was the massive amount of subflooring that existed underneath. “A combination of Schönox products were used to level the subfloor allowing the client’s chosen flooring specification to be installed successfully,” said AJ Roberto, territory sales manager, CDC Distributors.

Sprague Floor Covering, based in Dover, N.H., earned second place by attacking severe moisture issues that were originally addressed with patching and VCT. By using Schönox’s moisture fail-mitigation systems, the subfloor conditions were able to be restored.

Third place was awarded to Greer’s Flooring America from Evansville, Ind., for a 5,500-square-foot commercial real estate project in which installers had to contend with loose quarry tile, lightweight concrete and trenches. However, with Schönox’s self-leveling compound, a strong and smooth subfloor was able to provide a strong base for the new project.

The goal of the program, according to the company, is to bring awareness to what horrible subfloors can do to the product installed on top of a poor substrate. “We want to bring awareness to everyone in the market of what we are putting underneath because everyone’s first instinct is to simply put a patch down when there is an issue,” said Karen Bellinger, business development manager, Schönox. “It is important to have a nice and new subfloor that can support the gorgeous LVT that goes on top.”

Two second-time judges participated and rated each project impartially by not being told who completed which entries but by solely being educated on the facts of the before and after of each project. First-, second- and third-place winners were awarded Schönox dollars and their corresponding installation teams won Dewalt tools, Yeti coolers and weekend trips to Las Vegas.

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Schönox to announce contest winners at Surfaces

SchoLas Vegas—The third annual Schönox Worst Subfloor Contest opened nine months ago with the starting-gun phrase, “Worst Case Scenario, You Win!” The winners will be announced at the Schönox booth (#4271) during Surfaces Thursday, Jan. 19, 11:00 a.m.

The Schönox Worst Subfloor Contest asks participants to submit entries featuring their most challenging subfloor projects and how they renovated those tough subfloor conditions using Schönox products. The worst subfloor challenges paired with the best renovation performance win. Entries are reviewed and scored by three independent judges and the winners receive a variety of prizes and much deserved recognition for their hard work and professional approach to subfloor preparation.

This year’s judges are John McGrath, Jr., executive director of INSTALL; David Simpson, owner of US Concrete Moisture Testing and US Textures; and Robert Varden, executive director of CFI.

“I see subfloor prep getting more and more important as floor coverings that require a smoother surface are growing in popularity,” explained Varden, second-time judge of the Schönox Worst Subfloor Contest. “I am honored to be asked to judge the contest again and really enjoy seeing the great work that installers are doing in the field.”

McGrath, Jr, also a second-time judge of the Contest, stated, “One of INSTALL’s core values is working to improve standards of training in the floorcovering industry. Events such as the Schönox Worst Subfloor Contest highlight the need for a better understanding of subfloor preparation.”

The number of entries for this year’s event is higher than previous years. “The Contest provides a real-world proving ground putting Schönox products to the test in the worst subfloor circumstances,” said Thomas Trissl, principal, HPS Schönox. “Everything that we learn in the field is taken back and incorporated into our research and development efforts ensuring that our products meet emerging subfloor challenges, perform even better, and do so more quickly.”

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Schönox kicks off subfloor competition

Florence, Ala.—Schönox has announced the start of its third annual ‘Worst Subfloor’ contest, whereby participants are asked to submit entries featuring their most challenging subfloor projects and how they renovated those tough subfloor conditions using Schönox products. The worst subfloor challenges paired with the best renovation performance win.

“The response to the contest has been strong in its first two years and we are already seeing entries for this year,” said Thomas Trissl, principal, HPS Schönox. “It’s a great opportunity to take a look at the most extreme conditions in the field and recognize the great work being done by flooring professionals all across North America.”

Contest entries are judged based on the severity of the original subfloor’s condition, the skill and attention to detail taken in executing the project, and the quality of the finished subfloor. Entries are reviewed and scored by three independent judges and the winners receive a variety of prizes and much-deserved recognition for their hard work and professional approach to subfloor preparation. Contestants are asked to photograph the subfloor conditions before and after the subfloor renovation project and submit the photos, along with some project information, at hpsubfloors.com/worstsubfloor.

“The contest provides a real-world proving ground putting Schönox products to the test in the worst subfloor circumstances,” said Doug Young, executive vice president, HPS Schönox. “Everything that we learn in the field is taken back and incorporated into our research and development efforts ensuring that our products meet emerging subfloor challenges, perform even better and do so more quickly.”

The contest runs through Dec. 9. The winners will be announced at TISE 2017  in Las Vegas.