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My take: The perfect salesperson makes all the difference

by Steve Feldman

I try to minimize the embedding of my personal experiences in this space, but I have to relay a recent encounter as a consumer. It mirrors the retail experience we endlessly write about in this magazine.

I needed a suit for a very important affair. I was not unlike the consumer who purchases flooring once per decade. I hadn’t purchased a new suit since I could button the ones I currently own. I knew I didn’t want anything cheap, I knew I wanted value and I had no idea what it would cost. Sound familiar? Continue reading My take: The perfect salesperson makes all the difference