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Mirage Floors to host spring rebate sale

Saint-Georges, Quebec, Canada—Mirage will be hosting its “Play & Win with Mirage” Spring 2018 rebate sale from April 19 through June 9. This major hardwood flooring sale is taking place at all participating Mirage dealers in the U.S. and Canada (excluding Quebec).

Consumers save from $0.50 to $1.00 per square foot rebate on Mirage flooring during this promotion by playing an online game. This offer is valid on all Mirage products, regardless of species, color or width.

“Spring often brings a breath of fresh air and renewal, which also brings a need for consumers to change their décors,” said Brad Williams, vice president of sales & marketing at Boa-Franc, makers of the Mirage brand. “Thanks to the ‘Play & Win with Mirage’ rebate sale offered on all our flooring during this sales event, it is a great opportunity to save big while enjoying the quality Mirage floors are known for.”

Nearly 2000 Mirage Maestro Dealers throughout North America are participating in this event. For the rules and a list of participating dealers, visit miragefloors.com/rebate on or after April 9.

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Armstrong Flooring unveils new fall promotion for Elevate retailers

RSEAMAC75L402_2Lancaster, Pa.—Armstrong Flooring has introduced “The New Look of Tough” national retail promotion to correspond with its new TV and digital advertising campaign on HGTV to help drive in-store traffic during the important fall selling season. Consumers can receive 10% off qualified Armstrong Flooring products for savings up to $500.

The promotion runs from Sept. 18-Nov. 13 (redemption through Dec. 15) and includes some of Armstrong Flooring’s newest, most popular products. Qualifying collections include Artisan Collective engineered hardwood; TimberCuts engineered hardwood; Woodland Relics engineered hardwood; Pryzm luxury flooring; and vinyl sheet with Diamond 10 technology.

Consumers who purchase a minimum of four cartons will qualify for a 5% rebate offer, while those who purchase a minimum of 16 cartons can qualify for a 10% rebate. The purchase must be made during the promotion period from a participating Elevate retailer. The maximum discount is $500 in the form of an Armstrong Flooring Visa Prepaid card.

For more information, visit: armstrongflooring.com/newlookoftough.

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Foss sells northern division, undergoes rebranding

Screen Shot 2017-07-27 at 11.50.49 AMRome, Ga.—Foss Manufacturing Co., LLC (Foss) has sold its northern division, which manufactures nonwoven products for automotive, craft and industrial applications, to AstenJohnson Holdings, Ltd., a global supplier of innovative products and technical solutions. The terms of the sale were not disclosed. Simultaneously with the sale, Foss Manufacturing Co. has rebranded and will begin operating under its new name, Foss Floors, effectively immediately.

“Our corporate rebranding and the sale of our non-flooring division will allow us to concentrate all our resources in our core competencies of high-performance floor coverings and flooring related products,” said A.J. Nassar, Foss CEO. “This will be key as we continue to broaden our footprint in the floor covering industry and expand our products, innovations and capabilities during our next phase of growth and development.”

In line with the company’s rebranding strategy, Foss Floors will soon unveil a redesigned logo and website, and will launch new marketing campaigns aimed at better educating consumers as well as current and potential customers about the value proposition of its nonwoven flooring solutions versus traditional flooring options.

“As we look to our future, it’s the perfect time for us to rebrand to better represent our evolution and focus as an innovative flooring company and ensure the success of every customer we serve,” Nassar said. “We are experiencing ever-increasing demand for our flooring products as consumers seek more affordable and versatile solutions without sacrificing style and durability.”

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Shaw introduces Dream It Do It fall promotion

DALTON—Shaw is introducing the 2011 Dream It Do It fall promotion. This season, flooring consumers will be enticed with buying incentives offered through the inspiring Dream It Do It sale. Beginning October 1 and ending November 14, the revitalized fall sale includes free gifts, special financing and scratch & save cards for the consumer. The promotion capitalizes on the fall buying season while offering exclusive discounts to Shaw buyers. Continue reading Shaw introduces Dream It Do It fall promotion