By Jenna Lippin
Volume 27/number 15; December 3/10, 2012
The winter session of the Atlanta International Area Rug Market, which will be held Jan. 10 to 13, has the industry excited about new displays, hot products and educational seminars.
The biggest change attendees will witness is the incorporation of rugs with other home furnishings. The winter market will address “the changing needs of customers with a massive rebranding of Floor 4 in Building 1 to showcase the integration of area rugs and home furnishings and home accents,” according to AtlantasMart spokesperson Lisa Bokovoy. Continue reading Atlanta International Area Rug Market: Event to feature new layout, latest innovations
Port Washington, N.Y.—Safavieh has named Jenn Notaro to the newly created position of executive account manager, said Arash Yaraghi, principal. Continue reading Safavieh adds account manager
HIGH POINT, N.C.—The news of the nation continues to look grim. In September, the Bureau of Labor Statistics reported the unemployment rate at 9.1%. Mortgage Bankers Association indicates that eight million Americans are behind on at least one mortgage payment. And The American Dream found during the first three months of 2011, there were less new homes sold than at any other time in our nation’s history. Yet, at last month’s Fall International Home Furnishings Market in High here, new collections were unveiled, new product catalogs were published, and— most surprisingly—several new rug showrooms celebrated grand openings. Continue reading Despite sour headlines, successes in High Point
PORT WASHINGTON, N.Y.–Safavieh has promoted Yervant Varjabedian to director of international sales, a new position.
A fourth-generation rug industry veteran, Varjabedian has been with Safavieh for 12 years, serving in various sales management capacities. He will continue to oversee key, long-standing national accounts. Continue reading Safavieh promotes Varjabedian
PORT WASHINGTON, N.Y.–Safavieh named industry veteran John Vlahopoulos to the position of senior sales executive. This comes as part of the company’s restructuring and planned expansion of its sales force to target independent rug retailers and trade showrooms in major markets nationwide. Continue reading Safavieh names Vlahopoulos to sales post
PORT WASHINGTON, N.Y.—Safavieh has purchased its first distribution center on the West Coast, a 150,000-square-foot facility in Fontana, Calif., which will provide 1 million square feet of warehouse space as well as significantly increase the speed of drop shipments to consumers in the region, company officials said.
In January, Safavieh added a distribution center in LaSalle, Ontario, to serve the company’s growing base of retailers in Canada. It also has facilities here as well as in Easton, Pa. Continue reading Safavieh purchases California warehouse
ATLANTA—Neither snow nor ice could keep optimistic patrons from the Atlanta International Area Rug Market held at AmericasMart from Jan. 13 to 16. Despite a deep freeze in the Deep South, droves of buyers bustled into the market with an air of anticipation for a bright 2011. Continue reading Atlanta ice no match for eager rug buyers
Port Washington, N.Y.—Tiffany Yaraghi has been promoted to the new position of executive account manager, licensing, at Safavieh. Having joined the company earlier this year, she has worked in a variety of merchandising capacities, including development of home accent product line extensions that will be launched in 2011. Continue reading Safavieh promotes Tiffany Yaraghi
With consumer confidence wavering in the wake of the last few years, buyers need more than motivation to make a purchase. She needs assurance the product on which she is spending her hard earned money will perform as she expects. Unfortunately, the salesperson’s word is not enough these days and a recognized third party—a celebrity— is often good support, regardless of whether there is any connection to the endorsed product. Buyers likes translate across markets based on a perceived connection to that celebrity. Continue reading Celebrity licensing = profit: Trusted names boost consumer confidence, drive purchasing activity
ATLANTA—Comedian Woody Allen is credited with the line “80% of success is showing up.” That summed up the mood of the Atlanta International Rug Market last month, held during what even Southerners consider a scorching summer.
Chas Sydney, senior vice president of business development at AmericasMart, owner of the show, said traffic appeared to depend on price. “Many of the [companies specializing in] machine-made offerings had good traffic.” That is likely due to the continued squeeze on the economy. Continue reading Atlanta International Area Rug Market: Dog days of summer livened up with host of new products