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Durkan's Crafted Convergence receives IIDA/HD Expo Product Design award

Calhoun, Ga.—The Crafted Convergence carpet collection from Durkan, the hospitality brand of Mohawk Group, has been recognized with the IIDA/HD Expo Product Design Award in the flooring category for carpet and rugs.

The prestigious honor was presented last week on site in Las Vegas at HD Expo, the premier trade show and conference for hospitality design professionals. For more than two decades, the IIDA/HD Expo Product Design Awards program has recognized innovation, function and aesthetic advancements in the hospitality industry.

“Product design plays a crucial role in the functionality and aesthetics of hospitality environments,” said IIDA executive vice president and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP. “Winners of this year’s competition found innovative ways to leverage product design to craft a hospitality experience that offers travelers a place to escape while maintaining elements that feel like home.”

Crafted Convergence was inspired by Durkan’s collaboration with the Museum of Indian Arts & Culture and the Museum of International Folk Art in Santa Fe, N.M. Within this storied collection, everyday utilitarian articles handmade by talented artisans from diverse cultures are translated into engaging patterns for broadloom, carpet plank and Durkan’s innovative Definity manufacturing technology. The design team was mindful to honor the original materials rather than replicate them. Portions of the proceeds from the collection’s sales will be given back to the museum system to help preserve the stories and source materials that inspired the collection.

“It is a real honor to be recognized by esteemed industry colleagues and leaders for our work on such a meaningful project,” said Elizabeth Bonner, creative design director for Durkan. “In telling the Crafted Convergence story, we not only wanted to push the envelope by bringing a different approach to hospitality flooring design and innovation, but also use it as a platform to honor the cultures represented within this incredible partnership.”

Learn more about Crafted Convergence and Durkan’s complete HD Expo showcase by visiting

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For Accu-Cut, service is king

November 27-December 11, 2017: Volume 32, Issue 13

By Lindsay Baillie


Accu-Cut was created in 1990 with the intention of offering customers quality cutting and rolling machines. Since then Scott Brockie, president and CEO, and his son Trevor Brockie, vice president sales, have developed lasting relationships with flooring retailers from all over the U.S. With a focus on customer service, Accu-Cut aims to provide customers with the highest quality products available.

“Service is a very high priority for us,” Trevor Brockie said. “Whether a customer bought a machine this year or purchased it 20 years ago, we want to make sure every single customer has the same great experience after the sale. We also have a team of four traveling technicians to make sure we can back up that claim.”

According to Brockie, it is not uncommon for the company to speak with customers who purchased machines 15 or more years ago and report that it is still going strong. “There aren’t a whole lot of things that can go wrong with our machinery, but if something does we want to make sure it gets resolved quickly and cost effectively.”

Gary Klotzko, president, Fenway Floor Covering, New Rochelle, N.Y., happens to be one of those long-time customers. Klotzko bought his first machine over 20 year ago and has had his current machine for over 10 years. “Accu-Cut is a wonderful company to do business with. The machine is a godsend. I have a small space in the back which makes it hard to roll out and cut carpet. It saves a lot of time and effort. It also gives us time to inspect the carpets.”

Accu-Cut machines provide flooring dealers with solutions ranging from decreasing the amount of time spent cutting materials to more accurate cutting, and the ability to quickly roll product. “Before Accu-Cut, it would take an installer approximately 30 minutes to cut his carpet and because of using the warehouse floor to lay it out, other installers couldn’t load up,” said Rita Parker, owner of Parkers Carpet One, Spartanburg, S.C., who has the Accu-Cut J-5 model. “After Accu-Cut, it takes five minutes for our warehouse to cut the carpet runs. Our installers can get in and out in the mornings in record time. They are not late to the customers’ houses and everyone is happy.”

Parker isn’t the only one seeing positive change. Todd Burrows, owner of Wyanet Carpet, Princeton, Ill., has seen multiple benefits to using his machine.

“That machine saves an incredible amount of time, just in the time it takes to cut. Accu-Cut provides a great experience starting at the time of purchase.”

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In Style: Kane Carpet finds success in high-end rug biz

October 23/30, 2017: Volume 32, Issue 10

By Lindsay Baillie


Screen Shot 2017-10-27 at 12.52.31 PMDespite the increase in hard surface sales, carpets and rugs continue to hold significance in flooring showrooms across the United States. Kane Carpet, a trendsetter in broadloom since 1947, is helping dealers increase margins and soft surface sales with its high-end carpets and rugs. The company also aims to provide retailers with upsell opportunities through its service, style and quality.

“We’ve put our customers back into the rug business,” said Bruce Kurtz, vice president sales & marketing, Kane Carpet. “Kane offers retailers diversification and profitability.”

Part of Kane Carpet’s appeal is its unique style. These fresh looks combined with premium materials provide retailers with opportunities for greater margins. What’s more, the company’s products are designed to complement hard surface offerings, which continue to creep into all areas of the home.

“Over the last few years we’ve taken a completely different direction as the marketplace became extremely casual and the consumer started looking for decelerated [carpet and rug] designs,” Kurtz explained. “This is because years ago hard surface used to be an application, but today it is a decoration. Oftentimes hard surface has a lot going on, so the customer wants to tone down the carpet. We’ve changed our whole method of styling our products to meet customer [demands].”

By providing a soft surface that complements wood, laminate, LVT, etc., Kane helps retailers sell high-end rugs to existing hard surface customers. “If a consumer is going into a store for a hard surface, chances are she will want a rug from the same place,” Kurtz explained. “Most people like one-stop shopping.”

Jeff Penrose, owner, Specialty Carpet Showroom, Salt Lake City, has carried Kane Carpet 26 years and is installing it everywhere. “We do everything from custom staircases to theaters to family rooms. These products even go into some commercial projects, including hospitality.”

While the manufacturer’s black and white offerings has done well for Specialty Carpet Showroom, according to Penrose, the retailer doesn’t just stick to one look or pattern. “They’ve got such a variety, we really sell their whole line,” Penrose added.

At Lester Carpets, Los Angeles, Kane’s uniquely designed area rugs have been selling well for the past 10 years. “We have a large display in our showroom and it’s definitely an eye catcher,” said Neil Lester. “With the increase in demand for area rugs, they have some unusual patterns that make interesting statements on the floor. Kane Carpet offers such a wide variety of patterns and color, which is unique in the industry.”

Along with high style comes greater margin opportunities. Just ask Rob Bush, owner of Abbey of Addison in Chicago. He has been carrying thousands of Kane Carpet products for about 15 years. “Selling Kane Carpet certainly helps our image, especially when a customer sees all those beautiful products and such a large selection—they look like carpets made on rug machines. Kane Carpet has a very high-end line with extremely unique, value-oriented and beautiful designer products.”

Getting with the ‘program’
In addition to providing high-end products, Kane Carpet provides its dealers with an alliance program, where the manufacturer only sells through dealers that have samples in the store. “The dealers know that their margins are always going to be higher with us than with others because we reward the dealers for showing our projects,” Kurtz explained. “We show these retailers over and over again that our prices are better than the competition.”

To complement its product offerings and designer-like style, Kane Carpet has also created a product book for its dealers. The manufacturer hopes the book will help speed up processes and provide designers with a simple way to show all of Kane’s products.

“We have been very proactive with growing our designer business through our dealers by giving them the book of Kane which has everything in it,” Kurtz said. “We give retailers the books if they show our whole line. Plus, they can have as many books as they need to support their designer trade. The book gives such a simplistic way for designers to look up any product and order samples, without them coming to the store.  This makes the process that much easier. It’s a great way to do business on the fly.”

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Mohawk makes the finish line at Ironman 70.3 World Championship

2Finish Line_Durkan Synthesis Ripple PDI carpetingCalhoun, Ga.—Mohawk Industries, an official supplier of the 2017 Ironman 70.3 World Championship, will be supporting some of the world’s most elite athletes as they gather Sept. 9–10 in Chattanooga, Tenn., for the competition of their lives. More than 4,500 athletes representing more than 90 countries, regions and territories and ranging in age groups spanning 18 to 89 will participate in the world-famous long-distance triathlon.

Mohawk Group’s Spectrum V30 commercial broadloom carpeting in Blaze Red will greet participants at all transition areas. Competitors completing their race will stride across a finish line covered in Durkan Synthesis Ripple PDI carpeting featuring Ironman 70.3 and Mohawk Industries logos.

“Competing in an Ironman 70.3 is a true challenge for athletes seeking to push their limits,” said Michel Vermette, president of Mohawk Group, the commercial division of Mohawk Industries. “We at Mohawk believe in better and understand that commitment to excellence. Our flooring products stand for the relentless pursuit of durability and outstanding performance. As the leading global flooring manufacturer, Mohawk is honored to support these amazing athletes and to partner with a world-class name in sports, health and fitness.”

Mohawk will not just be providing the carpet. Employees have volunteered to spend a portion of their weekend to staff one of the aid stations along the racecourse. There they will distribute water and nutrition while cheering on athletes as they take on a 1.2-mile swim, 56-mile bike ride and 13.1-mile run.

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Karastan’s Kismet collection taps performance qualities of wool, SmartStrand Silk

Karastan-Kismet-Karma BlushDalton, Ga.— Karastan’s Kismet collection by brings together the company’s historical love of producing quality wool rugs with the innovative fibers of SmartStrand Silk.

“Kismet is defined as something significant happening that comes about by fate,” said Tracy Pruitt, vice president of design, Karastan. “So perhaps it is fate, or kismet, that Karastan, which has been revolutionizing the rug and carpet industry since the 1920s, would think to combine wool and SmartStrand Silk in one incredible collection. Together they achieve a remarkable product that optimizes the quality of each: the sophisticated matte finish of New Zealand wool is contrasted with the silky sheen of SmartStrand creating a riot of textures, hand-feel and surface variation.”

Patterns in the Kismet collection are also based on the old and the new. Archival patterns, reinvented in new and colorful ways, share the stage with styles that are completely abstract and textural. All of the rugs are realized in a range of neutrals, grays and cream with accents of steel blue, pale wheat and aqua.

With the durability, sustainability and performance attributes of both wool and SmartStrand, Kismet rugs are soft, long lasting and contribute to a healthier home and planet, according to Karastan. With a low-profile pile height reminiscent of timeworn antique Persian rugs, they are finished using the same wash techniques Karastan has used for years.

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Should retailers be worried about hard surface surge?

January 16/23, 2017: Volume 31, Number 16

By K.J. Quinn

Screen Shot 2017-01-16 at 11.54.38 AMIt’s no secret residential hard surface sales are growing at record levels and gaining market share primarily at carpet’s expense. What is unknown is the toll this surge will have on dealer profitability down the road, as margins are thinner and product life spans are considerably longer for natural materials and certain resilient floors.

“This year, for us, was our lowest in carpet sales,” said Tom Urban, general manager, Great Lakes Carpet & Tile, which operates three locations in central Florida. “It’s about 23% of our overall business; we’ve never had it that low. It was much easier to make a profit selling carpet than hard surfaces.”

Most flooring retailers are no longer in the position where carpet is their bread-and-butter product, experts say. The amount of real estate devoted to carpet displays is steadily declining to accommodate pent-up demand for hard surfaces. “Just as Mohawk has diversified our business, retailers have to diversify their businesses,” said Seth Arnold, Mohawk’s senior director of brand, soft surface. “We are able to help navigate the changing consumer preferences. That being said, it is important to note carpet is still the largest single category.”

Indeed, rumors of carpet’s demise are greatly exaggerated, as the category represented approximately 43.4% of total flooring sales and 60% of volume in 2015, according to FCNews research. “Carpet is still king in rural markets,” noted Olga Robertson, president and CEO, FCA Network. “It’s the major metro markets that sell more hard surfaces. It may have more to do with the fact that it’s difficult to get good tile and hardwood installers in rural markets.”

What is getting increasingly difficult for retailers is maintaining the same level of profitability while selling less carpet. For the moment, dealers are making it up largely through volume. “We’ve kind of had to brace ourselves to do more volume to keep the same profit level and make the same profit dollars from a couple of years ago,” Urban reports. “Our average ticket is up over $1,000 a sale, so it has increased dramatically over the years.”

But, how much longer can dealers keep up this pace? Most hard surfaces maintain their appearance long after carpet “uglies” out, which could translate into less business over time. “I think it should be one of a retailer’s top concerns,” said David Snedeker, division merchandise manager, Nebraska Furniture Mart (NFM), Omaha, Neb. “Hard surfaces are growing, so you’re going to see less customers.”

Evolving product mix
As hard surface expands rapidly into traditional carpet strongholds in the home—such as dining, living and bed rooms—retailers are diversifying their product mix to keep up with demand. “We haven’t felt the effect of lost carpet sales because we have been able to pick up those sales by gaining other rooms of the home,” said Scott Junkins, owner, Harris Flooring America, Anderson, S.C. “The proper product assortment will increase the retailer’s average ticket and proper is based on what is selling, not what you try to sell.”

As dealers update showrooms to reflect what’s trending in their area, industry members say most of these products are supplanting carpet. “[We have] increased hard surface offerings and real estate in our showrooms, resulting in a smaller footprint in our soft surface departments,” added Kelby Frederick, co-CEO/owner, My Flooring America, Denton, Texas. “We have to reduce our ‘me, too’ offering of carpet products.”

Capitol Carpet & Tile, Boynton Beach, Fla., has seen a shift in soft surface sales. “We started out 30 years ago as a carpet store and we’re now about 50% carpet and 50% hard surfaces,” noted Lou Morano, president.

However, dealers have not given up on carpet altogether. “We still do sell a decent amount of carpet,” Morano said. “We want to sell the customer what [she] wants. It doesn’t make a difference to us if a customer wants to buy tile, laminate or carpet.”

The carpet lineup, however, is being streamlined dramaticallyas dealers seek to cover key price points, qualities and styles with fewer selections. Dealers such as My Flooring America are moving away from cut samples while others eliminated them entirely. “We aren’t showing eight different 35-ounce nylon textures that all look alike,” Frederick pointed out. “We have added a broader assortment of carpet products to feature better quality items that are much more fashionable, whether it be pattern, precision cut or print products.”

Less carpet, fewer customers
Screen Shot 2017-01-16 at 11.54.43 AMIf the hard surface boom continues, dealers may see fewer customers, especially as product warranties get more extensive.

But not all consumers use end-of-life as the basis for their purchasing decision. “I think the big difference is customers replace hard surface more due to change in fashion than performance,” Frederick said. “We have found the lifecycle to not be quite as dramatic as we feared due to changing trends in fashion.”

Indeed, consumer shopping habits change almost daily. “The younger generation of customers seems to be more focused on individuality, style and design, and easy maintenance vs. their parents wanting something that would ‘last forever,’” said Brad Christensen, vice president soft surface category management, Shaw Floors. “Even with the longer lifecycle with hard surface products, the fact that people are so much more mobile and spontaneous now, there will still be a market to make a space ‘mine,’ even if the current product is not necessarily worn out.”

Generating repeat business
As longer product lifecycles reduce the frequency of customer visits, dealers are exploring different avenues to bring people back sooner. NFM is considering entering other categories, such as cabinets. “You have to expand your horizons from the flooring [business], because you’re going to see fewer customers over time, with so much hard surfaces being sold and continuing to expand in the home,” Snedeker said.

Walgenmeyer’s Carpet & Tile, Madison, Wis., expanded its business to include post-sale services surrounding wood floors. “As we sell more hardwood, we can continue to service the customer that 10 years ago would have put in carpet but now wants hard surface/wood,” owner Erik Kadlec said. “Dealers that are not looking at offering services like buffing, sanding, sealing and finishing wood floors are missing out on profits still coming in.”

Industry members are optimistic the hard surface explosion will open opportunities for products which complement flooring. For example, Rug Gallery by Great Lakes Carpet & Tile recently opened as a one-stop rug store to accommodate growing demand. “We’re hearing numbers like seven out of 10 customers who buy hard surfaces wind up buying an area rug,” Urban said. “Rather than dangle a small area rug rack in the showroom, in September we opened a complete store.”

Ultimately, consumers need to be educated about the “latest and greatest” in carpet, experts say, which will encourage them to buy. “We as retailers need to do a better job, and the industry as a whole, to tout the benefits of carpet,” Robertson said. “It’s pretty, it’s warm, it has insulating qualities, it’s quiet, it’s made in the U.S. and it’s actually hypo-allergenic.”


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Karastan, Patina Vie team up to produce rugs

karastan_logoDalton, Ga.—Karastan launches 2017 with a new licensing partnership with the lifestyle brand Patina Vie.

Patina Vie produces glassware, dinnerware, ceramics, lighting, bedding, textiles and furniture—all with a vintage warmth. Its product lines can be seen at Anthropologie, Neiman Marcus, Horchow, Bloomingdales and specialty boutiques around the world.

“Patina Vie is a brand we feel strongly aligns with the devotion to quality design that is a trademark of Karastan,” said Tracy Pruitt, vice president of design, Karastan. “The Patina Vie motto, ‘where history and style collide,’ is perfectly in step with Karastan’s approach for product introductions. Karastan and Patina Vie share a similar passion for historical patterning and ornament while making these styles modern and palatable for today’s market.”

Patina Vie’s designs are expressions of vintage and antique style that are realized in contemporary scale and layout. “Their designers layer unexpected patterns such as a traditionally French damask with a Japanese shabori pattern to create a wholly contemporary product that is so appealing, fresh and ingenious that customers are clamoring for their work,” Pruitt said. “Patina Vie is a brand with exploding momentum, and we are excited and proud to be creating a beautiful line of rugs utilizing their innovative approach to design and lifestyle.”

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Area rugs: Color, design take center stage at Atlanta market

December 19/26, 2016: Volume 31, Issue 14

By Ken Ryan

screen-shot-2016-12-23-at-9-26-26-amFor many years the Atlanta International Area Rug market at AmericasMart has been the premier venue for new rug offerings, with the January show serving as the launch pad for that year’s introductions.

However, success brings competition and some executives say the Atlanta show (Jan. 11-14) may have lost a bit of its momentum with the ascent of the World Market in late January in Las Vegas, just after Surfaces, and the High Point home furnishings show in the fall.

“Up until last market Atlanta has been the premier rug market,” said Blake Dennard, senior vice president at Kaleen Rugs, who said attendance fell precipitously at the July 2016 show. “We are hoping it comes back in January. We don’t want to go in with a negative attitude. We hope for a recovery because traditionally Atlanta is our premier rug market of the year and we have made a big commitment to the show.”

The Atlanta rug market coincides with the Atlanta International Gift & Home Furnishings Market, scheduled Jan. 10-17 at AmericasMart. The integration of home furnishings with decorative accessories including rugs has been a growing trend in recent years. Chelsea Peabody, strategic and media relations manager at AmericaMart Atlanta, said show attendees will see a continued integration of rugs with home décor and home accents collections this year. To achieve that goal, organizers relocated the area rug “temporaries” area to Building 1, Floor 7 where home products are shown.

The Market at AmericasMart is a mix of permanent showrooms and a temporary trade show. During the January market there are 1,500 showrooms plus more than 3,000 temporaries. “The reimagined temporaries presentation encourages rug retailers to explore the home décor collection and home buyers to source trendsetting rug merchandise,” Peabody said.

The leading rug purveyors use the Atlanta Area Rug Market to showcase new trends in design and manufacturing. Highlights this year include new-to-market collections from leaders including Karastan, Nourison, Oriental Weavers, Momeni, Couristan and Loloi, which launched its ED BY Ellen DeGeneres collection in January.

Sam Presnell, owner of The Rug Gallery in Cincinnati, has a shopping list in hand when he attends Atlanta. “We will be looking for the next new thing and believe more saturation and young colors will lead the way. I also wish we had better selections in wool machine woven and hope we can find some new fresh things there. Machine made is our No. 1 best-selling type of rug. Atlanta is the best market to cover this type of merchandise and we will see a lot of new intros in a very efficient way.”

Color and design will be featured prominently in new introductions, according to organizers and attendees.

Kaleen will be introducing five new collections, led by its successful indoor/outdoor portfolio, and new shags. “Shags continue to do well pretty much wherever we put them up,” Dennard said. At press time, Kaleen was still finalizing the names for its new introductions.

screen-shot-2016-12-23-at-9-26-50-amIn 2017, Karastan will follow up on its successful Spice Market collection in rugs with two news collections—Intrigue and Sovereign. Intrigue’s modern and transitional rugs are woven of Mohawk’s EverStrand yarn, a premium polyester produced from up to 100% recycled content from plastic bottles. EverStrand is known for its soft touch, durability and stain resistance.

New from Karastan is Wile Multicolor, which blends neutral colors of cream, taupe and gold balanced with bolder hues of sapphire, aquamarine, citron, garnet, tobacco and spice.

Hypnotize Multicolor includes bold blocks of color and streams of space-dyed striations to create a hypnotic effect. Karastan said the rug collection is equally suited for spaces with competing colors or neutrals in need of a jolt of vibrant energy.

Captivate Indigo is described as a “blue blur” of abstract artistry and a modern muse in fresh hues of indigo, pale green, gray, aqua, black and neutral beige. From the Sovereign collection Marquis is a transitional companion piece woven with New Zealand worsted wool to achieve an heirloom quality that is distinguishably exclusive to Karastan.

American Rug Craftsman, a Mohawk brand, is introducing Destinations, a collection of authentically American styles—coastal, lodge and Southwest looks—in contemporary colors. As with Karastan’s introductions, Destinations is crafted with EverStrand, providing the rugs with the durability to withstand the rigors of high traffic areas.

Oriental Weavers said it is introducing 100 new rugs among eight collections in 2017. Among its signature launches will be Vintage Soul, where “modern classic styling meets vintage soul,” and Boho Luxe, distinguished by deep jewel tones of sapphire, ruby and amethyst weaved alongside turquoise, gold and copper.

Peabody said the big trend in rugs is floral patterns ranging from abstract to botanical prints. “Textured rugs are also trending with some designs incorporating multiple techniques to create a sophisticated textural effect.”

The Atlanta market isn’t only about a trade show. Retail buyers and exhibitors will have the opportunity to support communities in need during the event including the second annual Home for Hope day of giving that supports City of Hope and the annual Party on Peachtree, the single-largest event benefitting Gift For Life and Young Gift Executives.


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Nance Industries: From scraps to success

October 24/31, 2016: Volume 31, Number 10

screen-shot-2016-10-31-at-4-40-21-pmNance Industries was founded in 1972 with the dream and determination of a young mother who found a way to turn carpet scraps into quality rugs. For the past 44 years Carol and Bob Nance built four manufacturing plants with more than 150 employees. With the help of family consisting of three generations, Nance Industries currently ships nationally and internationally to many big box stores and distributors in addition to mom-and-pop operations, supplying any and all flooring products. Following is Carol Nance’s story in her own words.

“Nance started with a smaller plant. Then we doubled it, tripled it and continued buying new plants. All of those expansions, every piece of machinery selected, we did ourselves. Bob and I co-founded Nance just the two of us. We have worked together since 1972 with offices next door to each other. We have been married for 55 years and continue to work together five to six days a week. But our primary focus has always been family. Work never interfered with family time.

“My family members who are employed at Nance are living the legacy daily. They have witnessed the passion, hard work and business ethics that are part of Nance relationships. My son, Mike; son-in-law, Dan; and grandchildren, Presley and Nash Nance, see my involvement in giving back and the importance of charity, which Nance has participated in for 44 years. Life is more than doing a job and getting paid; it is about making a difference and following our passions, connecting to what we believe in and expressing our values—and always doing the right thing.

screen-shot-2016-10-31-at-4-40-27-pm“The industry changes [since we started] are numerous. We have seen consolidation, which stymied smaller businesses. But this only motivated Nance to think outside the box and offer many things the big guys couldn’t. To survive that was something we had to do. Virtually no business in our industry offers all that Nance does. It is comforting to know the Nance name is identified with service because of our trust, integrity, quality and ability to deliver. That’s a big factor, especially the ability to deliver to big boxes. They helped us get our foot in the door. We provide services for all major companies in the industry.

“One of the most significant changes I have witnessed in the last 44 years is the Internet. In 1972 everything was manual in the office; in 2016 thousands of orders are done from beginning to end electronically. The thing that has not changed is how labor-intensive our business is on the production end.

“But even throughout those changes we have loyal employees; some have been with us for 20 and 25 years. They are like family. There is nothing I would not do for them.

“In terms of running a company as a woman, female-owned businesses have certainly come a long way since 1972. I remember when we started our business, two well-dressed bankers came to the office and asked to see the owner. I said, ‘Well, that would be me.’ They said, ‘No, we want to see Mr. Nance.’ Twenty-five years later I sat on the board of that bank.

“The advice I would give to other female leaders is to ‘act like a lady and think like a boss.’ It took years to realize I had a voice—to move forward and grow and succeed in our industry. I must use that voice to be heard by board members, other business leaders and follow through with suggestions and entrepreneurial ideas.”


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Carpet One Floor & Home supports breast cancer research with annual pink ribbon welcome mats

screen-shot-2016-10-17-at-2-01-27-pmManchester, N.H.—Carpet One Floor & Home released their annual collection of pink ribbon welcome mats under the Carpet One Welcomes Your Support campaign. Established in 2004, the campaign has raised nearly 1 million dollars for various breast cancer research charities and organizations by donating 25% of each welcome mat sale. This year, Carpet One continues to support the Breast Cancer Research Foundation.

Carpet One Floor & Home’s latest mat collection features an exclusive assortment of designer mats by guest contributors including interior designer and design blogger, Lisa Mende; interior designer, Traci Zeller; HGTV designer, Melissa Davis; and celebrity interior designer, Kelli Ellis. With looks ranging from trendy geometric patterns to seasonally-inspired designs, the 20-piece collection offers customers a wide variety of styles to choose from.

Pink ribbon welcome mats are made in the U.S., and are available year-round at participating Carpet One Floor & Home stores. Each mat has a design marked by a pink ribbon as a reminder of the cause. Constructed with a durable rubber backing and stain-and-water resistant materials, the mats are fit for both indoor and outdoor use and are machine-washable.

To learn more about the campaign and view the latest welcome mat designs, visit Carpet One Welcomes Your Support.