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American Biltrite rolls out Nfuse

New AB Pure technology creates ‘occupancy-ready’ rubber tiles

March 5/12, 2018: Volume 33, Issue 19

By Ken Ryan


Las Vegas—Surfaces 2018 showed the continuing proliferation of all things LVT and its subsegments WPC and rigid core—all touting their waterproof benefits. But there was another resilient segment garnering attention at booth #4537, where American Biltrite showcased a new technology known as Nfuse to go with its rubber tile and sheet flooring, AB Pure.

“We love the fact that while the entire flooring industry is chasing LVT, we are focusing on rubber tile and sheet solutions,” said John Kronemeyer, vice president of sales.

According to Kronemeyer, Nfuse was developed specifically for AB Pure, American Biltrite’s top flooring product. During the manufacturing process, this patent-pending treatment enables the floor to be ready for use immediately following installation. What’s more, the “occupancy-ready” rubber flooring tiles are extremely durable and withstand staining, soiling and scuffing, the company said.

In addition, more vibrant colors are achieved during the Nfuse process as the pores from the rubber tile open up and the finish seeps into the pores to create colors that pop. AB Pure rubber tile and sheet with Nfuse carries a 10-year colorfast warranty. “The color palette (36 offerings) draws designers in,” Kronemeyer said.

This all-commercial line does not require initial setup, which is an obvious benefit for flooring contractors who can save on maintenance and costs. “Our customers—contractors and distributors—believe it will take us to another level,” said Mark Tickle, director of marketing. “It is just a major leap forward.”

AB Pure with Nfuse is specified for the healthcare market and education settings including classrooms and corridors. The company is also finding success in areas that heretofore were strictly for VCT applications.

While there are rubber sheet products that are occupancy ready, American Biltrite believes it is the first to develop an occupancy-ready pressed rubber tile.

This technology will be applied to all AB Pure products (sheet and tile). Also, with Nfuse treatment, no special maintenance procedures are required.

AB Pure received the Red List Free designation of the International Living Future Institute. This declaration is for products that do not contain harmful chemicals.

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American Biltrite launches new occupancy-ready rubber floor tile

Sherbrooke, Quebec, Canada—American Biltrite’s ABPure rubber flooring tiles with new Nfuse technology are now ready to use right out of the box. Once the tiles are installed the floor does not require any costly and time-consuming setup before it’s ready for occupancy.

“Our culture and commitment to innovation through sound ongoing R&D efforts once again sets American Biltrite apart from other rubber flooring,” said Jean-Pierre Benoit, general manager and senior vice president. “This patent-pending technology, which required a multimillion dollar investment, sets the bar for rubber flooring performance.”

During the manufacturing process this patent-pending treatment enables the floor to be ready for use immediately following installation. ABPure occupancy ready rubber flooring tiles are extremely durable with proven performance against: soiling, staining and scuffing. The unique treatment significantly reduces installation downtime. The floor is also easier to clean and maintain. What’s more, ABPure occupancy ready rubber flooring tile is Declare red list free.

“This major technological breakthrough will set the standard for rubber flooring for the future,” said John Kronemeyer, vice president of flooring. “No longer does the installer have to treat the floor tile product after installation. This not only reduces the cost but also the time”

As a special introductory offer through 2018 there will be no premium for this product.

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Flexco names Belknap White northeastern distributor

BWG_FLEXCO_LOGOMansfield, Mass.—The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, will be marketing and selling the comprehensive Flexco line throughout all six New England states and upstate New York.

“We’re very excited about this new relationship,” said Dan Doyle, vice president branch sales and operations, BWG. “When you work with Flexco, you’re working with a flooring partner that has the experience, determination and dedication to make customers’ rubber flooring visions become realities. For more than 50 years, Flexco has advanced as an industry pioneer and innovator by remaining performance-driven, progress-oriented and partnership-minded.”

BWG will carry all Flexco vinyl and rubber wall base products and trim/molding accessories, the complete range of rubber flooring as well as the entire Flexco stair tread category.

“Flexco believes responsible manufacturing goes hand-in-hand with environmental stewardship,” Doyle continued. “The firm is an active participant in the U.S. Green Building Council’s LEED program. During our mill tour last week, Flexco announced it is now ISO 14000 certified, which took over 18 months to accomplish. Most of its products are Floor Score Certified as well as NSF 332 certified. Many of the products also meet the Collaborative for High Performance Schools (CHPS). Flexco is able to provide Environmental Product Declarations for many of its product categories. And, its products are all made in the USA.”

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American Biltrite receives Red List Free status for rubber flooring

Screen Shot 2017-02-24 at 9.18.42 AMSherbrooke, Quebec—American Biltrite’s rubber flooring products, ABPURE and Marathon, have been awarded Red List Free status, which is part of the Living Building Challenge Declare program.

“This is the single most important step towards materials transparency and toxic chemical avoidance both of which have emerged as crucial factors in product selection for architect and designers,” said Jean-Pierre Benoit, vice president & general manager. “The Declare program frees specifiers from conducting elaborate and time-consuming research in order to find the ‘right’ product.”

American Biltrite further demonstrates its market leadership in the growing movement towards product transparency and toxic chemical avoidance.

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Tarkett introduces Minerality

Screen Shot 2015-10-20 at 12.52.15 PMChagrin Fall, Ohio—Tarkett, a worldwide leader in innovative and sustainable flooring and sports surface solutions, has introduced Johnsonite Minerality, a wood/stone look rubber tile and plank inspired by the natural grains of wood and stone materials.

The new designs serve as a focal point or coordinated shade for any interior design concept. These sophisticated looks are ideal for health care, retail and corporate spaces and provide slip resistance, shock-absorbing qualities.

Minerality Grains wood planks are available in 6 x 48 inches and Minerality Strata tiles come in 12 x 24 stone inlays.

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Tarkett’s Johnsonite Arcade Rubber Sheet achieves Cradle to Cradle Bronze Certification

Screen Shot 2015-08-27 at 4.44.08 PMSolon, Ohio—Tarkett, a worldwide leader in innovative and sustainable flooring and sport surface solutions, has achieved the Cradle to Cradle (C2C) Bronze Certification 3.1 for its Johnsonite Arcade Rubber Sheet flooring. This certification is the first of its kind earned by a rubber manufacturer.

“This certification differentiates our rubber products from anything else on the market,” said Diane Martel, vice president of environmental planning and strategy, Tarkett. “By continuously putting products through material assessments and re-evaluating our technology, Tarkett demonstrates an unmatched commitment to the principles of C2C. We will continue offering the best possible flooring solutions for our customers as part of our mission to become a completely C2C certified company by 2020.”

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Rubber flooring offers safety in commercial applications

May 26/June 2, 2014; Volume 27/Number 28

By Louis Iannaco

Screen Shot 2014-06-17 at 12.22.01 PMSafety flooring—rubber or slip-resistant sheet vinyl—provides peace of mind in applications where moisture and harsh conditions dominate. Whether it be at the gym, in the hospital corridor or a high-traffic commercial setting, rubber and sheet vinyl are being used more often because of the safety they provide as well as their comfort and aesthetic appeal.

Following is a look at some of the latest safety-first products available today.

Allstate Rubber

“Rubber has inherent anti-slip properties simply due to the nature of the material, but we don’t go out and sell it strictly as that,” said Ivan Stoler, president. The fashion-forward company offers a variety of colors and often works in public settings, “where people use rubber because they want a tactile surface. In healthcare, such as operating theaters and corridors, it is used a lot, as well as in public spaces, schools of higher education and corporate settings.”

Allstate is selling high quantities of sheet rubber, which features a smooth surface and non-directional patterns. “It also has fewer seams, and is stain resistant and antibacterial, so it fits in perfectly with the healthcare industry,” Stoler said.

Altro USA

Since 1947, slip-resistant sheet vinyl flooring products have been the core of Altro’s business. “We have more than 12 safety flooring products, all offering different features and benefits,” said Richard Finnegan, marketing manager. The company’s latest innovation is a loose lay sheet vinyl called Altro Xpresslay.

“The new trend has been no-adhesive, loose lay flooring,” Finnegan said. “We believe this trend will be the future of the industry. We created the world’s first adhesive-free safety sheet vinyl flooring by modifying our traditional Altro safety flooring to work in a loose lay system.”

Altro Xpresslay appears smooth on the surface but provides a high level of slip resistance when walked on, Finnegan added. “The pressure created by walking over the flooring causes slip-resistant aggregates embedded in the vinyl to push up and rub against the shoe, which creates friction. Because of this it remains slip resistant even when wet.”

American Biltrite

When the company noticed a need to improve upon rubber flooring as a whole, American Biltrite created AB Pure rubber flooring. Specifically, traditional rubber floor formulations shed a yellow haze and kept the product from holding its color. “We went into R&D for over three years to make the first color perfect rubber, great for education, institutional, retail and healthcare environments,” noted Lora Di Fabio, product manager.

AB Pure is PVC and chlorine free, Floorscore certified for indoor air quality, treated to resist the growth of fungus and mold, does not contain latex (an allergen) and meets Americans with Disabilities Act (ADA) recommendations. Ingredients were also balanced for fire, smoke and wear resistance, Di Fabio noted.


According to Lori Dowling, president of Ecore commercial flooring, most people think of safety flooring as slip resistant—the type of product that will keep someone from slipping and falling. “That’s a big part of the safety floor market, but there’s also the secondary market, where our new products fit in. The question is if someone falls, how can we keep them from getting injured? So there are really two aspects to safety.”

A safety flooring that combines both rubber and vinyl is Forest RX, comprised of 5mm of Ecore’s recycled rubber backing with a vinyl surface on top. “We make surfaces for playgrounds and gyms, so the concept of making a floor with force reduction and properties that protect people is something we know a lot about,” Dowling explained.

Forest RX is constructed using Ecore’s Itstru technology, which fuses a wear layer to recycled rubber backing containing up to 97% post-consumer rubber. “Itstru allows for greater design diversity and more sustainable options for education, health and fitness, retail and healthcare spaces,” she concluded.

Regupol America

The unique property of rubber, according to John Aten, vice president of sales, is its high coefficient of friction, which makes it an inherently safe flooring option. “This gives rubber flooring high anti-slip properties that work great in dry conditions and wet. It far exceeds the ADA limit requirements of a safety floor.”

Regupol’s AktivPro rubber flooring, a 1-inch-thick tile, provides durability and slip resistance, shock absorption and is comfortable underfoot, Aten noted, “where people are going to be standing all day, such as in a commercial setting. We can customize the base of that material to provide even more shock absorption, which is going to add greater ergonomic value for the people standing on the floor.”

Because of AktivPro’s high slip coefficient, it can be installed in areas where hard surfaces were used before, Aten noted. “From a safety standpoint, it can be used in a locker room, [for example], where you have moisture coming out of the shower onto the floor.”


Rolling Traffic transitions, AlphaBase and Ribbed Rubber Inserts are three rubber options from Roppe. Rolling Traffic transitions are designed to promote minimal reaction between flooring systems where rolling loads such as wheelchairs, hospital beds or shopping carts may be present, while AlphaBase was designed to provide signage at the floor to direct traffic flow in the event of smoke/fire or where buildings require direction to promote safety or handicap accessibility. Lastly, Ribbed Rubber Inserts for Roppe’s rubber stair treads have been a popular choice where abrasive strips were the only option to promote safety for the visually impaired at the top and bottom of stairs, and at stair landings.

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Resilient sales rise, but do not tell whole story

by K.J. Quinn

Understanding the state of resilient flooring is similar to peeling an onion. By carefully removing each layer, one is able to uncover underlying causes impacting the business on many different levels.

“The industry still has a significant amount of unfilled capacity,” observed Dennis Jarosz, Congoleum’s senior vice president sales and marketing. “Combine that with available import products, and the biggest challenge becomes margin, as more producers compete for a market that has shown only slight overall growth.” Excess manufacturing capacity contributed to driving down prices in the mid to lower price points, suppliers say. Continue reading Resilient sales rise, but do not tell whole story

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Mannington releases iPad app for A+D market, 'Apt'

Calhoun, Ga. — Leveraging its leadership in iPhone and Android apps built to serve specifiers and end users, Mannington Commercial has developed Apt – an app designed to make tablets more useful than ever for the design, specification and client presentation process. Continue reading Mannington releases iPad app for A+D market, 'Apt'

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Visit noraXchange, nora’s new online community

Extensive and interactive, the noraXchange helps building and design professionals address challenges they face in their jobs

Salem, N.H. — nora systems is proud to announce the launch of the noraXchange, an interactive online community for building and design professionals to share ideas and learn about a variety of topics. Updated monthly, the noraXchange is designed to help facility managers, architects, designers, installers and other building professionals address challenges and answer questions they encounter in their work. Continue reading Visit noraXchange, nora’s new online community