Posted on

Balta Home USA opens new distribution center in Georgia

image002BaltaRome, Ga.—Balta Home USA has moved to a new 330,000-square-feet distribution facility in Rome, Georgia, to provide more capacity for its North American business. The center officially opened on Nov. 16 in a ribbon cutting ceremony attended by local dignitaries including the Mayor of Rome, Ga., senior Balta Home management and Tom Debusschere, Balta Group CEO.

“The reorganization of our distribution network for area rugs in the US will support our future growth ambitions and provide the infrastructure to support our customers more effectively in their growing ecommerce sales channels,” Debusschere said.

Previously operating in two warehouses within the state, Dalton and Calhoun, Balta Home’s new distribution center will improve efficiencies, reduce labor and packaging costs, continuing the company’s high-level of service. The building features 100% LED lighting with separate waste streams for plastic, cardboard and other recyclables.

Housing 10,000 square feet of offices for sales and marketing departments, the center will employ between 75-100 people depending on the time of year. Divided into three zones with a logical flow—inbound, packaging, outbound—the center has 24 loading docks, accommodating 14 outbound trailers at one time. Part of the warehouse will be used to provide capacity for Balta Home’s growing ecommerce business, seeing an expansion from 1,500 to 2,000 SKUs in the coming months. As an additional benefit, it will also allow the company to target new distribution channels. The company will continue to use the offices and showroom on 5th Avenue in New York.

Posted on

Urbanfloor dealers can win a free trip to Rome for 2 during Surfaces

During Surfaces 2012, Urbanfloor is offering a free round trip to Rome, Italy. The trip includes 5 nights at  a first class hotel and airfare for two people. This “topnotch” trip has a value close to $5,000 with the winner being selected during the show. Continue reading Urbanfloor dealers can win a free trip to Rome for 2 during Surfaces

Posted on

Ceramic producers launch upscale designs, colors

Crossville tileNowhere in the flooring industry is the use of high tech, state-of-the-art production advancements more evident than in ceramic tile. It seems as though manufacturers can make finished products look and feel like anything they want, whether it be the visual appeal of slate or the earthy tones of limestone. The following focuses on some of the more upscale products several porcelain and ceramic tile manufacturers have recently developed.

Crossville

UltiMetal is a high-end product combining the durability of Crossville’s porcelain stone with the glitz of metaillic finishes, noted Laurie Lyza, director of marketing, “The field tile has an almost minimalist look, but with a subtle fabric texture. The mosaics and decos have bold geometric patterns and more metallic sheen for that really high-end look.

“What differentiates UltiMetal from other metal tile products is its functionality,” she explained, “in addition to its aesthetic appeal. It will not scratch, etch, or stain as many metals do, and it is rated for commercial use. Continue reading Ceramic producers launch upscale designs, colors