Posted on

Ten people making a difference

May 14/21, 2018: Volume 33, Issue 24

One measure of success in business or in life is being able to make a positive impression on the lives of others. Whether that is achieved through strong leadership, perseverance, compassion, humility or some other personality trait, this year’s Ten People Making a Difference list has impacted the flooring world in many different ways—and in some cases well beyond the scope of the industry. As in years past, this year’s list includes top-level flooring executives whose work helped shape their company’s fortunes as well as those from outside whose efforts nonetheless were deeply felt within the flooring sector.

FCNews’ Ten People Making a Difference is an amalgam of movers, shakers and groundbreakers who achieve success in a variety of ways.

Dave Meberg: The Doer

By Brett Morrow

When I think of Dave Meberg, whom I have known as a friend for more than 20 years, I think of a guy who is intelligent, has a big presence—both physically as well as the way in which he conducts himself. One of the cool things about him is he understands the job from the ground up. He’s not one of these guys who hung around the country clubs growing up and just happened to take over his dad’s company.

Dave came from a family of old-school Norwegian guys. He learned to work the trucks; he worked the warehouse where his family made him sweep the floors. He understands the logistics of everything. He knows what the warehouse guys are up against, what the project managers are doing, the estimators and so on. To this day, I am amazed at how involved he is. Dave has his own business (he is principal, president and CEO of New York-based Consolidated Carpet), but he’s also actively involved with the Greater New York Floor Coverers Association, with Starnet and the New York City District Council of Carpenters. You don’t get to be on the district council very easily. To get to the point where Dave has gotten takes tremendous sacrifice, and yet he has earned everything.

Dave is a very good communicator who is extremely well prepared. He is a not a fly-by-the-seat-of-the-pants kind of guy. If he has a meeting coming up, he does his due diligence. He knows going in what the material costs are, what the labor estimates are, etc. He not only can talk the talk, but he can walk the walk as well.

Brett Morrow is vice president of Soundtone Floors, Long Island City, N.Y.

Rochelle Routman: The Disruptor

By Harlan Stone

When I hired Rochelle Routman to become our first chief sustainability officer two years ago, I anticipated great things from her. We felt her vision and expertise could not only help us, but also transform the resilient industry. But I had no idea that she would have such great impact in such a short period of time.

Two years later, Rochelle has relentlessly pursued her vision for transparency and sustainability, and this has resulted in a stunning series of firsts for our company and the resilient industry. Not only have Metroflor and Aspecta achieved the most rigorous third-party certifications in product, but we have also had groundbreaking achievements in transparency. Most recently, the issuance of the first JUST label for a China-based factory of any kind.

Guided by her leadership, and with the help of our product authority team, Metroflor earned Declare labels—analogous to nutrition labels for building products—across Aspecta’s entire range of commercial flooring, and the first-ever Declare label for a multilayer flooring product. We were also the first to have all Declare labels translated into six languages for full global product ingredient transparency.

But the real crowning achievement of Rochelle’s first two years is this persistent focus on transparency. Not just simple things like material ingredients, but also changing the game with transparency in operations, manufacturing, supply chain and social impact. JUST has arrived in our industry thanks to Rochelle, and it’s only the beginning.

When you go to a sustainability/transparency conference with Rochelle, it feels like you are accompanying a rock star though a music festival. She knows everyone, and everyone wants to stop her and show their appreciation for her never-ending energy and dedication to these important values.

Rochelle is driving and redefining what is possible in transparency and sustainability in the resilient flooring industry.

Harlan Stone is co-chairman of Metroflor Corp.

Stephanie Owen: The Online Educator

By Brett Miller

Stephanie Owen joined the National Wood Flooring Association (NWFA) in 2015 to spearhead its online learning platform, NWFA University (NWFAU). With no flooring background on her resume, but extensive experience developing educational curricula, Owen immersed herself in the industry while simultaneously researching online learning platforms.

Just 18 months later, NWFAU launched with 50-plus courses. Individual courses are just 10-20 minutes in length, so they are easy to fit into a busy schedule. Courses also are accessible using a PC, tablet or smartphone.

Since the initial launch in July 2016, course options have increased to 100-plus, with learning paths in installation, sand and finish, and sales. A manufacturing learning path launches this month, with future course development planned for inspections, customer service and business skills.

To date, 31,400-plus courses have been completed, averaging about 50 per day. Contributing to the success of the program has been the platform’s convenience and affordability. NWFAU is a member benefit, available for just $100 per year. And since NWFA membership is company-based, all member company employees are eligible to utilize NWFAU. Nearly 900-member companies currently use NWFAU as part of their employee training programs, equating to 6,100-plus individual registered users.

NWFAU and Owen have been recognized with an Association Trends 2017 Learnie Award for Biggest Success Story, and an Association Trends 2017 Gold All Media Award for eLearning & Live Training.

Also included on NWFAU are member-sponsored webinars, Expo education sessions and CEUs registered with AIA and IDCEC/ASID for continuing education credits.

Brett Miller is vice president, education and certification for the National Wood Flooring Association.

Gary Sinise: The Humanitarian

By Anita Howard

Actor and humanitarian Gary Sinise has supported veterans for nearly 40 years. His portrayal of Lt. Dan Taylor in the 1994 film “Forrest Gump” established his enduring connection with the disabled military community. Following the terrorist attacks on Sept. 11, 2001, he participated in many USO tours, later forming the Lt. Dan Band, which entertains troops and raises awareness at benefit concerts. The band performed at the National Wood Flooring Association (NWFA) Wood Flooring Expo in 2017.

In 2011, Sinise furthered his commitment to our nation’s heroes by establishing the Gary Sinise Foundation (GSF), whose mission is to serve and honor our nation’s defenders, veterans, first responders and their families. The GSF R.I.S.E. program (Restoring Independence Supporting Empowerment) specifically provides mortgage-free, fully customized smart homes for America’s most severely wounded heroes. In 2015, GSF partnered with NWFA to provide wood flooring in R.I.S.E. homes. To date, NWFA has provided flooring, logistics and installation for 26 homes, with another 21 homes in various stages of planning and construction. NWFA also has introduced GSF to other industry partner organizations, including the National Hardwood Lumber Association, National Tile Contractors Association and Marble Institute of America.

In recognition of his humanitarian efforts, Sinise was presented with the Bob Hope Award for Excellence in Entertainment, Spirit of the USO Award, Ellis Island Medal of Honor, Dwight D. Eisenhower Award and Presidential Citizens Medal, the second-highest civilian honor awarded to citizens for exemplary deeds performed in service of the nation.

To learn more about GSF programs, visit garysinisefoundation.org.

Anita Howard is the COO of the National Wood Flooring Association.

Kevin Brady: The Lawmaker

By Shana Teehan

You might not know his name, but if you are a small business—and that includes the vast majority of flooring dealers—you could already be benefiting from his work on the Tax Cuts & Jobs Act, which offers a 20% deduction for qualified business income from so-called pass-through entities, which include S corporations and limited-liability companies.

Kevin Brady (R.-Texas) chairs the House Ways and Means Committee, regarded by many to be the most powerful committee in Congress with jurisdiction over taxes, health care, Social Security, Medicare, international trade and welfare. Brady is the chief author of the tax reform bill, which was signed into law in December 2017.

The tax break is intended to provide small businesses with some much-needed breathing room to compete with larger businesses and global competitors that have a smaller tax burden. Business owners can use their tax savings to hire new employees, increase employee wages and incentives, purchase inventory, expand their workspace, pay down debt or reduce their prices.

“As House Ways and Means Committee chairman, and lead author of the bill, my goals were simple,” Brady said. “Cut taxes for the middle class, simplify our unfair and broken tax code, and make America the most competitive place in the world to do business.”

Shana Teehan serves as senior advisor and director of communications for Kevin Brady.

Theresa Fisher: The Passionate Partner

By Howard Brodsky

As senior vice president of store design and merchandising, Theresa Fisher has helped shape the customer experience that has come to be the standard of excellence for independent flooring retailers. From the creation of Carpet One Floor & Home’s “Destination: Carpet One” store design program to her hand in developing differentiating branding for CCA exclusive brands, Theresa’s innate sense of style and understanding of today’s customer have made her an invaluable asset to CCA Global.

However, Theresa’s impactful store design is not the only way she has had an impact at CCA Global and throughout the floor covering industry. Without Theresa’s passionate persistence and dedication, Carpet One Floor & Home and CCA Global Partners would not have the rewarding partnership with the Stephen Siller Tunnel to Towers Foundation and their Building for America’s Bravest program that we have today. This program builds smart homes for catastrophically injured service members, many of them triple or quadruple amputees, to help them regain some of the independence lost due to their injuries.

Theresa has helped bring our membership together to help make a magnificent impact on the lives of our injured heroes through partnership with Building for America’s Bravest. Carpet One’s participation in the Building for America’s Bravest program has not only ensured that 36 of these smart homes have beautifully installed flooring, but also brought the membership of our cooperative together to work towards a common goal.

True to Theresa’s nature, it wasn’t good enough to just get Carpet One on board to install flooring; she was compelled to do more. She pushed further to pull in our industry partners. Today, Building for America’s Bravest receives support from Carpet One along with Mohawk, Masterbrand and Hunter Douglas. Still, Theresa felt we could do more. She now helps organize a large group of members to participate in the annual T2T 5K and encourages members to host additional fundraisers to help raise the funds needed to build smart homes.

Her desire to do good for our members and the world along with her keen eye and innovative spirit have made her an essential part of CCA Global Partners.

Howard Brodsky is co-founder and co-CEO of CCA Global Partners.

Jeff King: The Advocate

By Scott Humphrey

Of all the relationships I have developed in my tenure in this industry, Jeff King, legal counsel to the WFCA, is easily one of the most influential and fascinating individuals I have encountered. Though his education and background are in the legal arena, his knowledge of the flooring industry is second to none.

After graduating from Albany Law School of Union University, Jeff practiced law in Washington, D.C., for many years before moving to Delray Beach, Fla., where he resides with his wife and renowned interior designer Luba King and daughter Larissa. He has served the WFCA and our industry for over 20 years. In addition to authoring three publications for the WFCA: “Contracts—Cannot Live Without Them,” “The Independent Contractor Primer” and “Green Flooring Primer,” Jeff is one of the most requested speakers at industry events. If you have had the privilege of hearing Jeff, you are in no way surprised that he has been selected as one of the “10 people driving the industry.”

Jeff’s knowledge of all flooring related occupations and the issues impacting us is surpassed only by his passion for change and compassion for the people who make their living in our industry. He accurately predicts national trends by monitoring state activity and is respected in our nation’s capital to such a level that his opinion is often sought by those formulating their stances and/or considering legislation. He has proposed solutions and/or offered draft legislation to address issues including: The Marketplace Fairness Act, independent contractors, overtime regulations, government over regulation, the labor crisis, etc.

Though this industry and the WFCA comprises many strong leaders and advocates, there is none more positively driving our industry than my friend and the legal counsel to the WFCA—Mr. Jeff King.

Scott Humphrey is the president and CEO of the World Floor Covering Association.

Zack Zehner: The Heir Apparent

By Keith Campbell

Not many companies get to hold onto their old values as they reach for the new ones, but that’s exactly what is happening here at Mannington Mills as the fifth generation of the Campbell family emerges into company leadership.

Zack Zehner, my nephew, currently serves as our senior vice president of distribution network and has been a driving force in Mannington’s progress over the past few years. Zack’s efforts have kept us on the forefront of innovation while continuing to foster important relationships among our distributor partners.

He joined Mannington in 2003 after five years as a lawyer in Washington, D.C., and has learned about Mannington by using that old-school work ethic and actually doing the hard work. He was a district sales manager, a product director for laminate and porcelain tile, and vice president of commercial hard surface before stepping into his current role.

Just as important, he’s leading the company’s culture into the next generation. Family values are the cornerstone of everything we do here at Mannington, and Zack understands that. Zack grew up in a family where those values were part of his everyday life. Mannington was all we talked about at family gatherings, and Zack really absorbed it all. His passion for this company and the people who work here is in his blood.

Zack’s dedication extends into the community as well. He is now president of Stand Up for Salem, a community revitalization organization founded by my father, Johnny, and where I served for many years. Our headquarters is in Salem, N.J., and although we do business all over the world—and may not live within the confines of the zip code—it will always be our home.

Keith Campbell is chairman of the board for Mannington Mills.

Diana Rosenberger: The Initiator

By Troy Virgo

Until recently, Shaw Industries’ sustainable sourcing efforts consisted of a standalone supplier guide that defined Shaw’s expectations of suppliers regarding environmental protection, social fairness, ethical behavior and identified desired disclosure around chemicals of concern.

However, Diana Rosenberger, sustainability manager-global sourcing, recognized an opportunity for Shaw to have an even bigger impact in its sustainability efforts by engaging with its supply chain differently. Doing so stood to ensure Shaw’s products met globally recognized principles and were aligned with Shaw’s sustainability commitments to impact those who source from this supplier base.

Diana helped the company create a legally enforceable, easy-to-read, sustainable sourcing policy that would be integrated into our Standard Terms and Conditions of Purchase. She brought the Ten Principles of UN Global Compact to Shaw to use as the backbone of our new sustainable sourcing policy. Diana’s efforts led to Shaw becoming an official signatory in late 2017. Being a signatory of the UN Global Compact, the world’s largest corporate sustainability initiative, brings external credibility to Shaw’s new sustainable sourcing policy.

In short order, Diana’s efforts are positively impacting Shaw products, Shaw’s supply chain, the flooring industry as a whole and manufacturers in myriad industries by advancing options for safer chemistry.

Diana’s collaborative approach shows what can happen when we work together toward a common goal.

Troy Virgo is director of sustainability and product stewardship for Shaw Industries.

Kurt Denman: The Brand Builder

By Chris O’Connor

His diverse work experience combined with his passion for branding that is underpinned by meaningful consumer insights are the things that have enabled Kurt to drive change in an industry that can be predictable.

Over the past five years, Kurt and his team have worked to revitalize the Congoleum portfolio, improve the consumer journey and ultimately set the stage for the next chapter in Congoleum’s storied history.

By allowing market and consumer needs to guide the journey, we created a new category of PVC-free, digitally printed flooring. Equally challenging was to create a connection between this break-through technology and a new generation of consumers. Kurt had the vision to create a style-driven brand that would live outside the umbrella of Congoleum. While known for making high-quality products within the industry, Congoleum is also known as a producer of vinyl flooring. Cleo is not just another vinyl product; it’s different in every way.

The process of bringing a revolutionary product to market has been the most challenging and exciting part of my career. To see Kurt’s vision for the brand unveiled at Surfaces earlier this year was an unbelievable experience.

Chris O’Connor is the president and CEO of Congoleum.

Posted on

Metroflor’s Routman to participate in Living Product Expo 2017 panel

metroflor-newNorwalk, Conn.—Rochelle Routman, Metroflor’s chief sustainability officer, will participate in a panel during the Living Product Expo Sept. 12-14, in Pittsburgh, Pa. “Innovation and Market Disruption: Lessons from the Field” will feature four perspectives on how to successfully disrupt the industry and create change by challenging current ways of thinking, exploring new solutions, educating and inspiring action.

Along with Routman, who will represent the manufacturing sector, the other panelists span the consulting world, a design practice and a non-profit. Attendees will hear what has and hasn’t worked for creating transformative change within an organization to achieve sustainable outcomes. Through interactive exercises, attendees will learn ways to integrate these strategies to maximize results within their own professions or organizations.

“[The] panelists will describe their unique characteristics which have helped them accomplish what at times may have seemed impossible,” Routman said. “This panel, which will surely be a fantastic close to the Expo, will help our audience assume the challenge to drive change related to health and wellness in the built environment with gusto, bravery and confidence.”

The other panelists are: Sonja Bochart, principal, Shepley Bulfinch (moderator); Jeff Frost, project manager and healthy materials specialist, Brightworks Sustainability; and Bill Walsh, founder and president, Healthy Building Network.

“Innovation and Market Disruption: Lessons from the Field” will be presented Sept. 14, 3:00-4:30 p.m. at the Living Product Expo.

Posted on

Metroflor continues sustainability, transparency efforts

metroflor-newNorwalk, Conn.—Metroflor Corp. is expanding its sustainability and transparency efforts under the combined direction of Harlan Stone, Metroflor’s Group CEO, and Rochelle Routman, chief sustainability officer. Routman leads the Product Authority Team, which oversees all aspects of the product channel through a sustainability lens: product and social transparency, customer service, testing and compliance, innovation, quality and performance.

As part of its commitment to transparency in the resilient flooring industry, Metroflor has issued a Declare label, analogous to nutrition labels for building products, for its Aspecta Ten, a multi-layer flooring product that features the company’s proprietary Isocore Technology. This new label adds to the company’s existing portfolio of Declare labels for the entire Aspecta commercial range—over 200 patterns in total across the three collections.

Additionally, the company has issued Health Product Declarations (HPDs) for its full line of Aspecta products. HPDs are comprehensive transparency documents that provide health-related information for product ingredients. Declare labels and HPDs are recognized by the USGBC for credit under LEEDv4 and can also contribute toward credits under the WELL Building Standard. Metroflor is also a proud sponsor and participant of Mindful Materials, a program aimed at providing designers, architects and others with the tools needed to consider human health and environmental impacts of products in the built environment.

Metroflor has also initiated Life Cycle Assessments that will further explore the environmental impacts of its products. This will inform the company on additional improvements it needs to make to further reduce its environmental footprint in manufacturing.

Posted on

Metroflor’s Routman to lead Sustainatopia conference panel

Rochelle Routman_2_croppedNorwalk, Conn.—Metroflor’s chief sustainability officer Rochelle Routman will lead the “The Voice of New China Manufacturing” panel during the Sustainatopia conference in San Francisco, May 8-10. She will be joined by two Chinese colleagues for a candid discussion about sustainability in Asia, with a focus on product and social transparency.

The panel will demonstrate how the new generation of manufacturers in Asia is embracing sustainability, transparency and environmental and social responsibility in addition to product innovation, taking inspiration from their American partners and opening their doors to their customers.

“Thousands of American companies manufacture products in China, and many do their best to hide that fact,” Routman said. “But our company is taking a very different, much more transparent approach. Metroflor Corp./Halstead Group’s deep and decades-long partnership with Asian manufacturing partners has created a model of how social responsibility within a model of transparency can be possible for any company doing business in China. We are proud to come together to have this important discussion.”

The panel will present on May 10 from 10:40 a.m. to 11:40 a.m. For more information, visit sustainatopia.com

Posted on

Routman joins Metroflor as chief sustainability officer

Rochelle headshot verticalNorwalk, Conn.—Russ Rogg, president and CEO of Metroflor, along with Harlan Stone, Halstead and Group CEO, announced the appointment of Rochelle Routman, LEED AP, O+M, as the first chief sustainability officer for Metroflor and Halstead International. Chosen for her reputation as an alliance-building and forward-thinking professional, Routman will oversee product development, customer service and regulatory aspects in a collaborative fashion to define the greatest potential for environmental leadership. She will be based at the company’s Calhoun, Ga. campus.

Routman brings more than 30 years of experience as a sustainability and environmental professional. At Lockheed Martin Aeronautical Systems, where she served as pollution prevention and environmental safety coordinator in the 1990s, she established a “green team” to focus on addressing environmental issues through proactive program initiatives rather than mere regulatory compliance: the precursor of what we now call sustainability. A longtime employee of the Georgia Department of Natural Resources, where she ultimately rose to program manager of its sustainability division, she then joined Georgia Power Company & Southern Company. As chair of the sustainability working group, she honed the company’s sustainability program and culture development, external communications and partnerships.

Prior to joining Metroflor/Halstead, Routman achieved groundbreaking advances at Mohawk Industries as director of sustainability, where she developed a market-disruptive strategy with a focus on product transparency. She directed all product certification efforts and led the employee and executive sustainability engagement council. Promoted to vice president of sustainability, Routman became Mohawk’s external spokesperson worldwide, establishing continuity in programs across the commercial, residential, international and hospitality business, including soft surface and resilient products.

A graduate of the University of Georgia with a bachelor’s degree in Geology and the Georgia Institute of Technology with a master’s degree in public policy, Routman was named one of the Top 10 Most Powerful Women Sustainability Leaders by Green Building & Design magazine in 2014 and is now the alumnae chair of the organization. She is a LEED AP, O+M (Operations & Maintenance), a Certified Hazardous Materials Manager, and a Registered Professional Geologist. As a Living Building Challenge Ambassador, she is part of a network committed to changing the way entire communities value sustainability, equity and prosperity by advocating for the most aspirational green building standard in the world.

“Over the years, Metroflor and Halstead have made great strides in our environmental and sustainability endeavors, and we have an unwavering commitment to continue pushing the envelope in this area of our business,” Rogg said. “Rochelle Routman joining our group allows us to build on what we’ve started while also pursuing new, innovative and creative ways to expand our sustainability platform. Rochelle brings tremendous knowledge, experience, credibility and passion to our organization, and we are grateful to have her lead our global efforts in the field of sustainability.”

Routman commented, “Halstead and Metroflor have longevity and a very strong focus on constant innovation, both in product and organizationally. The company officers were looking for someone with a very strong emotional connection and passion for sustainability. I’m very fortunate to assume a leadership position here to guide the ship towards more creative ways to support both the business and the planet.”

Posted on

Mohawk Group issues two HPDs under open standard 2.0

Screen Shot 2016-03-30 at 11.54.16 AMCalhoun, Ga.–Mohawk Group disclosed that it has issued two Health Product Declarations (HPDs) under the new HPD Open Standard Version 2.0 for its EcoFlex NXT modular carpet tiles and EcoFlex NXT Air tufted nylon carpet. The company said these are the first of several HPDs that it will issued under the new Version 2.0 standard.

The Health Product Declaration format was developed by the Health Product Declaration Collaborative, which is composed of product manufacturers and building experts. An HPD is a standard format for reporting product ingredients and associated health information. It seeks to objectively provide the critical information needed to support accurate supply chain disclosure and informed decisions by building designers, specifiers, owners, and users. Mohawk is actively involved in the HPD Collaborative.

“We are excited to be the very first in the flooring industry to issue and publicly disclose two new HPDs under the HPD Open Standard Version 2.0, demonstrating our support of the HPD Collaborative and our mutual vision of transparency in building products,” said Rochelle Routman, vice president of sustainability, Mohawk Flooring. “These new HPDs will take the place of the HPDs that Mohawk issued under the original HPD 1.0 open standard. With the implementation of LEED v4, it is more important than ever before to provide our customers with complete, transparent ingredients information of our products, and the potential health impacts of the ingredients themselves.”

Mohawk Group has an extensive transparency portfolio, including HPDs, Environmental Product Declarations (EPDs) and Declare Labels. According to the company, these initiatives are essential in assisting architects, designers and end users in making wiser choices about healthy materials. The U. S. Green Building Council (USGBC) has also incorporated HPDs and EPDs into LEED V4, its most recent version of the popular LEED standard.

EcoFlex NXT modular carpet tiles have a composite construction of a tufted yarn dyed nylon face, primary backing, fiberglass scrim (scrim is a fabric often used to reinforce other materials, including fiberglass), and a pre-coated polymer with an extruded polyolefin modular backing that does not contain PVC. It also contains an average of 53% pre-consumer recycled content, according to Mohawk.

Mohawk describes EcoFlex NFT Air as the next evolution in red list free cushion backed carpet tile offering substantial sound reduction and enhanced comfort under foot. It also incorporates an average of 54% recycled content (pre- and post-consumer) by total product weight. It has a composite construction of tufted nylon face, primary backing, fiberglass scrim and pre-coat polymer with cushion back.

More information on the HPDs can be found at mohawkgroup.com.

Posted on

Mohawk, GreenWizard forge stronger partnership

Screen Shot 2014-07-21 at 9.22.05 AMCharleston, S.C. – The Mohawk Group has entered into a three-year partnership with GreenWizard Inc., a provider of Web-based product management software.

The so-called Emerald Partnership will allow both companies to better promote the value and urgency of product transparency. The GreenWizard online tool enables users to search for sustainable product attributes, including the Living Building Challenge and LEED certification.

“The vision and commitment that Mohawk Group continues to demonstrate in furthering environmental and health awareness is significant,” said Jerry Lepore, CEO of Green Wizard. “They are leading the evolution of flooring products for the industry. This newly created Emerald Partnership strengthens both companies’ shared vision and commitment to product transparency.”

This three-year Emerald Partnership is the first in the history of GreenWizard.

“We are delighted to join forces with GreenWizard and view them as a strong ally in the building transparency movement,” said Rochelle Routman, director of sustainability at Mohawk Group. “We love that architects, designers and building construction professionals can locate any Mohawk product in a few clicks using GreenWizard’s powerful search tool, whether it be a selection from our extensive list of more than 120 red list free declared products, as well as products with HPDs or EPDs.”