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Floating luxury vinyl category grows as market opportunities soar

Proliferation of new suppliers runs the risk of commoditization

Nebraska Furniture Mart is pleased with the top brands it carries in the floating luxury vinyl tile (LVT) category—among them Mannington, Armstrong and Karndean—but that hasn’t stopped manufacturers from contacting senior flooring buyer David Snedeker on a regular basis. “There seems to be someone new—or at least new to me—calling every week with versions of their latest and greatest LVT.”

During the long economic downturn, few, if any, hard surface categories demonstrated the promise and robustness as vinyl, with LVT the leader. The popularity of glueless LVT and its various click systems has produced a swath of new entrants, some with little or no flooring experience. “We’ve seen furniture manufacturers getting into the market,” said Yon Hinkle, product manager, residential tile, Armstrong. Continue reading Floating luxury vinyl category grows as market opportunities soar

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Specialty vendor, Stainmaster roll buy in spotlight

Las Vegas—When the National Floorcovering Alliance (NFA) meets here each year on the morning prior to Surfaces, one of the primary goals is to expose its members to vendors not present at the group’s two major gatherings in the spring and fall. Referred to as tier 2 suppliers, members have the opportunity to spend three hours with “specialty vendors” in a table-top trade show format, allowing them to fill in gaps and/or further differentiate their product lineup from their competition. Continue reading Specialty vendor, Stainmaster roll buy in spotlight