Posted on

Award of Excellence: Mohawk returns to winner’s circle as Best Overall

May 28/June 4, 2018: Volume 33, Issue 25

By Ken Ryan

 

Garden City, N.Y.—For the third year in a row, Mohawk Industries was voted Best Overall Manufacturer—one of four Mohawk-branded honors, and six in all for Mohawk Group—in FCNews’ 22nd annual Award of Excellence competition.

Mohawk won for Best Carpet Manufacturer (Group A), Best Commercial Carpet Manufacturer and Best Laminate Manufacturer (Group A), as well as Best Overall. Further, two Mohawk companies took home top honors, including Dal-Tile, which was named Best Ceramic Manufacturer (Group A) for an unprecedented 20th consecutive year. Karastan won top honors for Area Rugs.

“At Mohawk, we continue to invest heavily in the future,” said Tom Lape, president of Mohawk residential, who attended the annual affair at the Garden City Hotel with several members of the Mohawk team. “We are honored that retailers recognize our products, such as the industry’s first hypoallergenic soft flooring—Air.o; our SmartStrand franchise and our revolutionary wood flooring—RevWood, as innovations that contribute to their business success and consumer satisfaction. Mohawk is not only thankful for their resounding endorsement of our products but also of our hardworking employees whose talent and dedication earned our company these prestigious awards.”

Dal-Tile has done what no other company or brand has done—won the award for two decades running. According to John Turner, president, the victory laps never get old. “Winning the Award of Excellence is meaningful to Dal-Tile because it reinforces how our customers feel about their relationship with our business and how they value our Daltile, American Olean and Marazzi brands,” he said. “Each team member plays a critical role in ensuring that we forge relationships with our customers through superior service and products that lead the industry in style, innovation and quality. Our long history of success in this awards program illustrates our commitment to excellence and the significant partnerships we enjoy with our customers.”

Mohawk wasn’t the only dominant company. It was a big night for Shaw Industries and its divisions as well, with five awards. Shaw won Best Manufacturer for LVT (Group A) and Best Manufacturer for Hardwood (Group A); Anderson Tuftex took home top honors for Carpet (Group B) and Hardwood (Group B), while USFloors took first place in the inaugural WPC/Rigid Core category.

“The Award of Excellence is a coveted and respected industry award and receiving this award for both LVT and hardwood is an immense honor for Shaw Floors,” said Herb Upton, vice president, hard surface. “We’re thrilled to see our latest hard surface products have been well received, and these awards confirm Shaw Floors leads the way in hard surface innovation.”

Drew Hash, vice president, Shaw hard surface products, added, “To be chosen for these prestigious awards by our retail partners speaks to the success of Shaw’s efforts to put customers at the forefront of all we do. We thank our dealers and Shaw associates who make our shared achievements possible.”

For the first time a separate category for WPC/Rigid Core was established, a nod to the explosiveness of the waterproof vinyl flooring segment. USFloors, marketer of the highly successful COREtec brand of WPC, won the award for WPC/Rigid Core after taking top honors for LVT the previous two years. “To achieve an Award of Excellence from your customers is the most meaningful and valuable recognition any company can wish for,” said Piet Dossche, president of USFloors. “I am very proud and honored to receive this trophy on behalf of our entire team of dedicated people who are working hard to provide the best product and service to our retail partners. The revolution our COREtec product has created in the WPC product category has been great for our customers who have embraced this exciting new product wholeheartedly. Thank you, FCNews and Informa Exhibitions, for organizing this yearly contest and event.”

Being part of the Shaw family, Dossche added, has given USFloors more opportunities to grow the COREtec business. “We are committed to remain the leader in this category and building COREtec into a strong consumer brand.”

Among the repeat winners, Emser Tile won for the second year in a row in Ceramic (Group B), and Inhaus took top honors for Laminate (Group B), marking its second consecutive year in the winner’s circle. “Emser Tile is proud to be recognized by our customers and receive the FCNews Award of Excellence,” said Bob Baldocchi, chief marketing officer. “As we celebrate our 50th anniversary, this recognition validates our service promise commitment to our customers and inspires us to continue to find new ways to innovate and enhance the overall customer experience.”

Derek Welbourn, CEO of Inhaus, commented: “We feel extremely fortunate and are honored that our customers voted for us. We have a passion for our product offerings and strive to create products that people are excited about both in terms of innovative design and quality. In our eyes, this award is a recognition of our efforts, and we are very appreciative of that.”

A new classification (Group C) was established for the first time to recognize quality, smaller-scale companies. In carpet, Southwind won for Group C while HomerWood was honored in hardwood.

“Southwind and all of our employees are honored to have won this Award of Excellence,” said Richard Abramowicz, executive vice president. “It is a team effort—not one individual. Southwind strives to bring to market the most innovative and forward-thinking products that provide solutions to the marketplace. We would like to thank our valued customers for recognizing our efforts for this award.”

Methodology

Sponsored by FCNews and Informa Exhibitions, proprietors of The International Surface Event (TISE), the Award of Excellence is a way for manufacturers’ customers—retailers, distributors, designers, installers and specifiers—to honor the companies they feel consistently provide the best service, professionalism of sales force, management responsiveness, value, design, B2B, handling of claims and ease of doing business.

“The Awards of Excellence are honors bestowed to manufacturers by the heart and soul of the flooring industry—the retailers,” said Dana Teague, vice president, Design Group, Informa Global Exhibitions. “It is a pleasure and an honor for Informa/Surfaces to co-sponsor this year’s awards with Floor Covering News. We are delighted to share our enthusiasm for innovation with brands that continually strive for excellence. Surfaces is the platform that manufacturers use to launch or highlight many of the winning products to the delight of the thousands of retailers, distributors, designers and installers that come to Las Vegas every January. Congratulations to the recipients of this year’s awards.”

Readers of FCNews, as well as other industry personnel visiting trade shows such as Surfaces (and not employed by a manufacturer), voted between October 2017 and the end of March 2018 for the companies they felt best met established criteria in the following floor covering categories—Carpet, Commercial Carpet, Area Rugs, Resilient, Resilient Sheet, Resilient Commercial, Hardwood, Tile, Laminate, Cushion/Underlayment, WPC—as well as the Best Overall mill. Ballots were featured in FCNews and readers could mail or fax them back, as well as vote online and at industry events such as Surfaces.

While the category awards were done on a simple, one-vote-per-category/company format, the Best Overall award required voters to fill in their choice for first, second and third place. Votes were weighted so that first place was worth five points, second place worth three points and third place one point. Point totals were tabulated and the company with the most in each was named the winner.

As has been done for the previous nine years, individual category winners were selected in two or three groups based on their volume. Also, manufacturers did not have to pay a fee to be eligible to receive a vote, which has been customary since the first Award of Excellence competition. Any and all manufacturers of floor covering products in the above-referenced categories were allowed to receive votes.

More than 2,200 votes—representing flooring retailers, distributors, designers and installers—were cast, with more industry professionals voting online than ever.

 

 

 

 

 

Posted on

Carpet: Fiber report—Color, cleanability and durability get the nod

May 14/21, 2018: Volume 33, Issue 24

By Ken Ryan

Today’s carpet products are developed with the consumer firmly in mind as mills gather research to ascertain what’s on their customers’ wish lists. More often than not, it is luxuriously soft carpet that combines stylish design, vibrant colors with durability.

That’s a tall order to deliver, but consumers have shown a desire to spend top dollar for these goods, and mills are working hard to accommodate them. “When we talk to consumers, soft is one of the top attributes they want, so we put our resource and development toward that,” said Jamie Welborn, vice president of residential carpet product management and development, Mohawk Industries.

Shaw Floors, meanwhile, looks at today’s residential market and sees active families with kids and pets who put great demands on carpet. “They have greater expectations of performance for their flooring,” said Teresa Tran, director of soft surface portfolio management, Shaw. “They need their carpet to be durable and spill resistant, yet soft and beautiful.”

It’s not just the carpet mills working on these innovations. Invista, maker of the Stainmaster and PetProtect brands, has spent significant R&D on its Antron fiber. It recently announced a $30-million expansion in small-lot equipment specifically for solution-dyed nylon 6,6 bulk continuous filament (BCF) fiber production to support growth of the Antron brand and the Lumena fiber portfolio that serves solution-dyed BCF nylon commercial markets. “The new technology will expand our capability to continue offering high-quality, solution-dyed nylon fiber solutions,” said Kip Kimball, vice president of Global Commercial Solutions and Home Textiles for Invista.

Phenix Flooring continues to work on new fiber systems that utilize unique cross-sections that—when combined with particular deniers and twist levels—produce textures and an outstanding tactile experience for consumers. “In addition, we constantly update our solution-dyed color bank to keep up with current color trends and styling preferences as well as supplement with leading space dye advances that give sophisticated ombrés and gradations of color,” said Chris Johnson, senior vice president of sales and marketing.

According to Mike Sanderson, vice president of marketing, Engineered Floors, consumers are becoming more receptive to the term “solution dyed,” and that is affecting their purchase decisions. “They are finding out that it’s superior to traditional piece-dyed carpets, which is exciting for our Dream Weaver retailers.”

Residential segment

The days when consumers carpeted the entire house are long gone, as residential carpet has been relegated mostly to the bedroom. However, studies have shown that when consumers are in the market for carpet, they are willing to spend extra money.

There’s even more encouraging news down the road, according to Shaw’s Brad Christensen, vice president, builder strategy, who observed that while Shaw is certainly seeing growth in its residential segments, single-family homebuilding is also trending.

“The average age of the first-time homebuyer is 32. With that statistic in mind, by 2025 there will be 24 million Americans between the ages of 30 and 34. Previous studies showed the millennial market preferred densely populated, walkable, urban neighborhoods that offer multifamily living spaces to the suburbs of their childhood. Yet, new surveys demonstrate that while millennials might be content urban, multifamily dwellers right now, they see themselves as single family homeowners in the future.”

Residential represents the largest growth segment for Southwind, according to Richard Abramowicz, executive vice president. As such, the company is putting the necessary resources behind it. “I think residential is the biggest growth opportunity for all of us and why we are trying to be innovative with our products. It’s a very big market.”

What’s new

Mohawk has championed the push of luxurious soft and that continues to be a major thrust with SmartStrand. As Mohawk’s Welborn noted, “SmartStrand fiber is softer than nylon and polyester, performs extremely well and has nice hand/bulk, and you will see us continue to expand in that area.”

As the movement toward cleaner homes grows, Mohawk, among others, is responding by adding Forever Clean to SmartStrand as well as ActivFresh technology to its Silk Colorwall line, which features new products in 2018. “Some of the products are tighter, denser, cleaner than the old Silk,” Welborn said. “From a technology standpoint, we added ActivFresh, an anti-microbial additive to the carpet, which is a new feature. You will see us expand in that growing segment.”

In Bellera High Performance Carpet, Shaw is giving consumers a wide variety of patterns, solids and textures from which to choose, albeit without sacrificing resiliency. “Our designers were extremely intentional with their choices, giving consumers numerous styles to match current trends,” Tran said. “We offer glamorous styles as seen in Outside the Lines, classic patterns in Diamonds Forever and Lead the Way, as well as visuals with a more organic look to complement modern farmhouse or coastal design trends. Each of these styles includes the attributes that make Bellera one of a kind.”

The fiber in Bellera has been treated with R2X soil and stain resistance technology and now features crush resistance to keep carpets lasting longer. To showcase the durability of its re-engineered fiber, Shaw simulated five years’ worth of activity with real people on Bellera carpet. When new Bellera samples and those with five years’ worth of wear were placed side by side, customers and RSAs alike were unable to tell the difference, Christensen said.

Phenix, which began showing carpet styles tufted from one of its new fiber systems during the winter markets, has identified a new yarn that provides great bulk and apparent value. “It has become one of our most anticipated launches, which we expect will lead to additional product opportunities,” Phenix’s Johnson said, referring to Opulence HD. “It’s a softer yarn that provides a look of luxury.”

Engineered Floors uses PureColor, a proprietary solution-dyed fiber, as its go-to market strategy at residential retail. “We try to educate the RSA and consumer on PureColor as often as possible,” Sanderson said. “Both groups are learning that since the color goes all the way through the fiber, stains that are detrimental to other carpets aren’t an issue with PureColor.”

Southwind’s Classic Traditions collection, a soft PET line, is being marketed as “eclectic patterns for everyday elegance.” It was shown at Surfaces 2018 and will feature eight stylish Color Point and LCL patterns that the company said are fashion-forward fabrics for the floor. “We had such a great response at Surfaces,” Abramowicz said.