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Underlayments: Educating the customer

As any successful retailer or salesperson knows, selling flooring is never only about just selling, well, flooring. There’s more to it than that. As far as underlayment executives are concerned, the buying process for today’s consumer is not the total experience it should be without what lies underneath. There is an art to adding value and underlayments can provide a critical revenue stream to dealers currently operating businesses in such a difficult economic climate. Continue reading Underlayments: Educating the customer

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Armstrong’s Rejuvenations: Commercial sheet vinyl for style and performance

NEW YORK—The commercial arm of Armstrong officially introduced Rejuvenations recently, a new sheet collection with a versatile range of designs, merging commercial and residential aesthetics, cross pollinating colors and textures for choices to fit any environment, from healthcare to retail.

“Our customers need solutions,” said Julianne Pierce, director, marketing and design. “We strive to be the first flooring resource designers and architects consider, and the flooring brand they request because they know Armstrong can provide the right floor for their needs.”

Rejuvenations is part of the Armstrong Continuum, an exclusive design system created to help architects and designers imagine what is possible. Rejuvenations features cross-coordination of color and design to Armstrong’s Natural Creations luxury vinyl tile, Medintone sheet vinyl, Marmorette linoleum and Stonetex vinyl composition tile, as well as other interior finishes. Continue reading Armstrong’s Rejuvenations: Commercial sheet vinyl for style and performance

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Obituary: Jake Kimmel, founder of Floors to Go

SACRAMENTO, CALIF.—Jacob “Jake” Kimmel, founder of national floor covering franchise Floors To Go, died Sept. 25 of lymphoma and Parkinsons disease. He was 79.

Jacob Hughes Kimmel was born Aug. 8 in 1932 to a hardware store owner and homemaker in Cherokee, Kan. He served four years in the Navy and earned a business degree at Kansas State Teacher’s College. Continue reading Obituary: Jake Kimmel, founder of Floors to Go

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The Juleo Group: Canadian buying group delivers new business model

HICKSVILLE, N.Y.—Homegrown. Grassroots. Salt of the earth. Whichever the euphemism to describe the Juleo Group—one of Canada’s premiere buying groups—it should impart the honest values of hard work and family. Not to give the impression it is old-fashioned; a unique business model accompanied by exclamations like, “right on,” and “cool,” when describing the company makes this retail franchise an individual entity that is taking floor covering specialty retail in a new direction. Continue reading The Juleo Group: Canadian buying group delivers new business model

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Retail education: You know more

by Kelly Kramer

Even with all the research it takes to put together training manuals for flooring retailers and other industry experts, I’d still be considered ignorant when compared to the scientists, engineers and designers that make our products today. I’m basically a guy who is good at doing book reports; I take as much technical data and personal sales observations I can and condense them down to understandable versions to educate my readers. Continue reading Retail education: You know more