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Patcraft unveils Monochrome, Surface Tone collection

Cartersville, Ga.—Patcraft’s newest resilient tile collection, Monochrome & Surface Tone, is designed to transform space and experience. Featuring abstract visuals with a natural yet sophisticated aesthetic, this collection offers simplicity to promote connection and inspire creativity through the use of visual variation in the tile’s finish, the company said.

With products inspired by natural stone, the abstract organic visuals are said to uniquely enhance the built environment. “With the Monochrome products within this collection, we sought to bridge the divide between two contrasting finishes: matte and gloss,” said Kelly Stewart, hard surface designer for Patcraft. “We saw opportunity for these looks to help designers move beyond ordinary flooring installation designs. We chose a tile format and rich neutrals and dynamic brights to leverage the most opportunity from the gloss finish and the simplicity of the matte look.”

Monochrome Matte is available in 18 X 36 tiles, and the complementary Monochrome Gloss accents are available in 9 X 36 tiles. Intended only for accents and borders, Monochrome Gloss’s installation is limited to no more than 20% of a space. Surface Tone is available in 11 refined colorways ranging from neutrals to brights and is offered in 9 X 36 tiles.

“These influential visuals work together to create a fluid yet dynamic aesthetic,” said Stewart. “The Monochrome & Surface Tone collection represents what can be accomplished when polarizing looks are artfully brought together to create a thoughtful flooring collection.”

Featuring a 20-mil wear layer for superior durability, the collection is polish and buff optional. The 5mm product construction allows for installation alongside carpet without the need for transition, and an ExoGuard finish provides enhanced scratch and stain resistance.

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Gerflor USA strengthens market presence, expertise

Screen Shot 2016-05-13 at 8.53.49 AMChicagoGerflor USA, a leading resilient flooring designer and manufacturer, is expanding and excelling in sales, staff and specialty products. The company, which continues its upward trajectory since CEO Benjamin Bachman took the helm in 2013, recently welcomed four new territory sales managers and one technical specialist to its thriving team.

“We’re thrilled to have such highly skilled, highly talented professionals join Gerflor USA,” Bachman said. “Together, they bring more than 75 years of industry experience to our team, and each is passionate, enthusiastic and focused—three traits we value in all of our employees. I’m confident their contributions will greatly boost our company culture, continued growth and reputation for quality products and people.”

New England territory sales manager Michelle Sandoval comes to Gerflor USA with more than 10 years in commercial flooring. She will work with key customer accounts to assist in the development of specifications and management of key projects in healthcare, education, retail and commercial building.

Strengthening Gerflor’s already robust healthcare offering, Lori McGilberry, Dallas territory sales manager and sitting president of the American Association of Healthcare Interior Designers (AAHID), has been a board-certified healthcare interior designer for more than 16 years. Her design career includes projects ranging in size from 50,000 square feet to more than 2 million square feet, with total construction costs upward of $650 million.

Trey Burger, San Francisco area territory sales manager, brings sector-specific expertise and knowledge of the local market will be integral in driving the Gerflor USA’s penetration of the booming multi-family industry in the Bay region.

Georgia territory sales manager Pat Bentson boasts a wealth of commercial flooring industry knowledge. Her experience in carpet, resilient, hardwood, ceramic tile and laminates is a powerful complement to her broad market background, including healthcare, senior care, hospitality, retail and education flooring.

Beyond its expanding U.S. sales presence, Gerflor USA also strengthens its technical expertise with technical specialist Ron Whiting. Whiting comes to Gerflor with more than 20 years of experience as a flooring installer, inspector and consultant. In the last two decades, he has trained hundreds of installers in various flooring disciplines.

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Gerflor USA hosting Two Tickets to Rio sweepstakes

Screen Shot 2016-03-09 at 9.49.48 AMChicago—Gerflor USA, a global leader in the design and manufacture of specialized resilient flooring for commercial environments, on March 8 launched Two Tickets to Rio, a sweepstakes promotion that will send the contest winner and a guest to Brazil this August.

Contest entry is available at www.twoticketstorio.com through April 31 with the winner announced on the Gerflor USA Facebook page on May 4. The winner of the sweepstakes will receive airfare, accommodations and tickets to one of the highly anticipated sporting events in Brazil.

“To celebrate a 40-year tradition of Taraflex Sports Flooring at top international sporting events starting in Montreal in 1976, Gerflor is pleased to provide an exciting opportunity for one winner and a guest to travel to Brazil and be a part of one of the greatest cultural festivals and sporting events in the world,” said Benjamin Bachman, CEO, Gerflor USA. “We intend to provide the winner with a once-in-a-lifetime experience and at the same time promote our industry-leading Taraflex brand through a fun and innovative social media effort using the hashtag #TwoTicketsToRio.”

 

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Metroflor holds grand opening for new facility

Metroflor openingCalhoun, Ga.— Halstead International and Metroflor received the prestigious Green Globes certification for its Innovation & Design Center here. To celebrate, the company held a grand opening celebration for the facility—the third in Georgia and the first in Calhoun to have earned that distinction. Harlan Stone, CEO and president of Halstead, was joined by Russ Rogg, president and CEO, Metroflor, at the ribbon cutting ceremony on July 28. Joining staff were representatives from the company’s independent distributor network.

Green Globes is pioneering best practice in sustainable design, construction and operations. Its motivation is to embrace and harness principles of both creating the building and occupying it in an environmentally positive way—both externally and internally, and extending to climate and comfort—by providing an official, nationally recognized rating assessment and certification program.

The facility received a three out of four Green Globes score for the following:

  • Solar energy
  • LED lighting
  • Rainwater collection: A tank holds a large quantity used for lawn and landscape irrigation to reduce water consumption
  • All finishes, flooring, furniture, etc,  certified for low indoor air quality emissions by programs such as FloorScore and GreenGuard
  • A living wall in the entry foyer
  • Conference room constructed of reinforced concrete that doubles as a storm shelter
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3M introduces innovative resilient floor protector

3M_Logo_RGB_10mmSt. Paul, Minn.—3M unveiled the next generation of its innovative Scotchgard Resilient Floor Protector, a proprietary and patented high performance floor coating with nanotechnology that protects and enhances a floor’s natural appearance. The zinc-free, low-odor formula utilizes multiple technologies to produce a hard surface that features superior gloss retention, superior black mark and hand sanitizer resistance, and easier black mark removal. The protector works with the 3M Resilient Floor Protection System, a solution approach to providing tough, durable protection and helping to keep floors clean and bright while requiring less maintenance and fewer chemicals.

“Scotchgard Resilient Floor Protector customers have been able to keep their floors looking their best while eliminating some of the traditional steps required for a typical cleaning and maintenance process,” said Paul Amos, Marketing Manager at 3M. “It won the 2014 ISSA Innovation Award in the cleaning agent category, and now we’ve made the next generation of the product even better.”

Designed for facility floor maintenance in areas such as hospitals, schools, office and retail spaces, Scotchgard Resilient Floor Protector is formulated for multiple surfaces, including sheet vinyl, linoleum, luxury vinyl, and VCT. It is available in a one-gallon bag for use with the 3M Easy Shine Applicator or a 2.5-gallon jug.

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Distribution: Resilient

Why LVT is today’s flooring sensation

By Ken Ryan

Oct. 21/28 2013; Volume 27/number 13

Luxury vinyl tile (LVT) isn’t merely the shining star in the resilient category—it may just be the best all-around product the flooring industry provides its customers, according to some distributors who continue to grow their businesses on the back of LVT offerings.

“First off, it is a visually stunning product,” said Jeff Striegel, president of Elias Wilf. “You cannot tell the difference between LVT and wood, the visuals are that amazing. And the performance…I don’t think there is a better product out there in the market than LVT.” Continue reading Distribution: Resilient

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Resilient floating floor guide

Category has retailers ‘floating’ on Cloud 9

By Ken Ryan

Volume 26/Number 20; February 18/25, 2013

The way Allen Cubell, vice president, product management-residential resilient, Armstrong, views it, “happier consumers means everyone in the channel makes money.” And these days, robust sales of resilient flooring are putting smiles on a lot of faces in the flooring industry.

“Resilient’s time is now…a vinyl revival,” said Cubell. “Start with the beauty of today’s products. Now that the consumer is hooked with beauty, wow her with all the great performance features of vinyl. Retailers can win with vinyl’s performance including moisture resistance, softer under foot, stain resistance, etc.  [These are] floors that the consumer doesn’t have to worry about and will look great in their home for a long time. Thrill the consumer with faster, easier installations.” Continue reading Resilient floating floor guide

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Resilient: LVT innovations continue to drive category

By Ken Ryan

Luxury vinyl tile (LVT) continues to be the runaway success story of the flooring industry. LVT is such a big hit, in fact, some distributors consider it a category unto its own rather than a leading segment of resilient.

Indeed, as the flooring industry slowly recovers from the deepest trough many veterans can ever recall, distributors continue to add a greater percentage of LVT to their resilient mix. For example, resilient now makes up 65% of Cain & Bultman’s business, up from 60% two years ago. The Jacksonville, Fla.-based distributor has realized healthy double-digit gains thanks to LVT and sheet vinyl products like Armstrong’s StrataMax. Continue reading Resilient: LVT innovations continue to drive category

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Resilient sales rise, but do not tell whole story

by K.J. Quinn

Understanding the state of resilient flooring is similar to peeling an onion. By carefully removing each layer, one is able to uncover underlying causes impacting the business on many different levels.

“The industry still has a significant amount of unfilled capacity,” observed Dennis Jarosz, Congoleum’s senior vice president sales and marketing. “Combine that with available import products, and the biggest challenge becomes margin, as more producers compete for a market that has shown only slight overall growth.” Excess manufacturing capacity contributed to driving down prices in the mid to lower price points, suppliers say. Continue reading Resilient sales rise, but do not tell whole story

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Gerflor rolls out LVT with vertical locking system

Chicago– Gerflor, a global leader in the design and manufacture of specialized resilient flooring, today announced the launch of its Creation Clic System to become the only true, high traffic vertical click flooring system on the market. Unlike other Luxury Vinyl Tile (LVT) and laminate, which use a slip in or horizontal locking method, Creation Clic System includes a fiberglass grid to provide unmatched stability. This 6 mm thick LVT wood plank interlocking system has a 0.7 mm wearlayer and beveled edges to make it ideal for high traffic commercial applications in retail, healthcare or hospitality spaces. Continue reading Gerflor rolls out LVT with vertical locking system